Best practices in digital marketing and user experience Part 1 of 2

3. We are brand, marketing, and innovation consultants

4. Innovation

5. Engagement

6. Measurement

7. Value

8. A selection of our B2B clients Selected Clients

9. change at the speed of light

10. 1 Billion internet users 2 Billion web pages 2.6 Billion mobile phones 500 Billion gigabytes of digital data created daily 3 Billion web searches

15. duck cover ignore wish it away

16. "It is not necessary to change. Survival is not mandatory " W. Edwards Deming

18. From the web to a new digital medium

19. Web

20. Mobile

21. Out of Home

22. interactive TV

23. Digital Universe

24. Web Evolution

25. Digital Landscape

26. what are your goals?

27. what you want

28. what you need

29. what you can afford

30. who are your consumers ?

31. them?

32. them?

33. them?

34. or them?

36. Adoption rate participation rate aging rate

37. Digital Consumer Universe

38. what is the competition doing?

39. look at industries with similar business models

40. Defining your digital footprint

41. each organization leaves a unique digital footprint

42. Digital Brand Universe

43. Types of digital properties

49. Amazon

51. Subservient chicken

52. Defining your media mix

53. Media Mix

55. Amazon

56. Amazon

58. WebMD

59. WebMD

60. Usability

61. user experience degrades in 3-second intervals

62. under 3 seconds

63. 3 to 6 seconds

64. 6 to 9 seconds

65. keep it simple

66. angry baby

70. What am I doing here?

76. users do not read; they scan

82. Where am I?

88. Designing for your audience

93. Engagement

94. A word on digital branding

105. Website planning

106. Interactive Development Approach

107. Presentation outline strategy

108. Presentation outline

109. Transition should be slowed. Use fade in/out I recommend using a more appealing photograph here. Slow down transition and use fade in/out. Also, the graphics should be on a “note” like the rest of the page. I would keep the graphic and copy on the “post it.” Do not use “click here.” Don’t get the microphone. I would use a graphic that portraits teamwork. Remove. Having two manus is confusing Remove “view the case study.” Just add a hot link to the copy. Do not use the term “full-service” This should be more descriptive of what the company does (I.e. Brand Strategy and Design, Brand Consultants, etc)

110. Presentation outline

111. Presentation outline

112. Presentation outline

117. HTML vs. Flash HTML FLASH VS

120. PHP vs. .Net Open Source .Net VS

122. Presentation outline Pedro Laboy [email_address] 212-268-4800 ext. 208