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Event Marketing
Our Process and Channels
Post Tradeshow Marketing
Why Us
Event Marketing1
2
3
4
Measurement Metrics5
Agenda
• Marketing is not a single ad!
• It is a process – a continuing effort to
promote your unique brand, to
differentiate yourself in the marketplace.
• Define your goals
• Determine the strategies and tactics
• Implement your campaign
• Measure the results
• Modify as needed, then continue
Event Marketing
www.lakeb2b.com info@lakeb2b.com (800) 710-5516
1. Research/
concept
6. Sales &
Registration
7. logistic/
Administration
2. Planning,
Budget &
control
5. Marketing &
Promotion
8. On-site
management
3. Resources &
Alliances
4. Production
Of Collaterals
7. Post-event
& Review
Event and its Marketing
Mostly Conversation, not just Marketing
87% use social media to promote events
57% to share announcements
29% use it to increase conversations and engagement around the event
23% for branding
2. Getting them to pay attention to invites
1. Getting people to respond to invites
www.lakeb2b.com info@lakeb2b.com (800) 710-5516
www.lakeb2b.com info@lakeb2b.com (800) 710-5516
Phase 1
Brand Promotion
Communication
Understanding Clients
Defining TG Personas
Lead Generation
Efficient Delivery
Appointments
Nurturing
Phase 2 Phase 3 Phase 4
Objective/
Goals
Our Process
Post Event
Activity
Evaluation
Channel selection
Market Size and
Scope
Communication
ReachData Appending
Our Road Map for your Event Promotion
Why Us
www.lakeb2b.com info@lakeb2b.com (800) 710-5516
Our Belief
• Collaborative Approach
• Transparency in Work
• Simplicity in Approach
• Efficient Delivery
• Prompt/Customer- Support
USP and Strength Our Services
• 32 Million Database
• Diversified Industries List
• Integrated Marketing
• Multi Level Email Verification
• In House Specialized Team for all our
offered services
• Database Management and Delivery
• Social media Marketing
• TeleCalling
• SEO
• Event Marketing Services
• Web Development
Turning traffic into revenue!
• Creating offers that your audience need and want
• Generating leads form websites and landing pages
• Generating sales from online leads by lead nurturing and
conversion
• Analyze and measure you results
Our Process
www.lakeb2b.com info@lakeb2b.com (800) 710-5516
Event Design
Brand Promotion
Creative Strategy
Communication
Project Management
Creative Services
Marketing Strategy
Public Relations
Social Media
Customer Engagement
Analytics
Results
Plan Execute Measure
CONTENTEMAIL TACTICS EVENT LEAD GEN TACTICS
DB Emails
Nurturing
Follow up
eBook
Cheatsheet
Datasheet
Blog Post
Webinar
Sponsorship
In-Person
Event
Social
PPC Campaign
Paid Email
Campaign
Direct Mail
Tele - CallingPR
Thedatabasehereincludesthegivenin-house
listalongwithcustomlistbuiltbyus.
Our Tactics
Data Appending
From Appending to Nurturing to Qualifying
Nurturing
Remarketing
Tele calling
Deal
Post Tradeshow Marketing
www.lakeb2b.com info@lakeb2b.com (800) 710-5516
Event generated database is matched with our
master database and the entire data is then
manually verified by our team
On average, 50% of the leads in the system is
not yet ready to buy and hence Multi Channel
cross media campaign (Email, Direct Mail, Social
Media)
Remarketing, to bring back indecisive customers
with tailored ads and offers that relate to the
experience they had on your site.
Trained team of tele callers to fix up an
appointment/ qualify leads.
Qualified leads will be passed on to the client for
converting it to a deal
List of Campaign
(X number of leads)
Webinar Sign-Ups
(X%)
Campaign result
(X% clicks)
Includes emails and calls
(X%)
Appointment
(X%)
Good Leads
(X%)
Opportunities
(X%)
Won
(X%)
Campaign Launch Date:
Goals:
List Size:
Roughly X% Register from X Number
Webinar Dates:“
Email to event Audience
Follow up for appointments
X% confirmed for appointment
X% Fit the Right Profile
Of those that attend the event, X% become
opportunities
Win X% - Deal
www.lakeb2b.com info@lakeb2b.com (800) 710-5516
Event Measurement Metrics
www.lakeb2b.com info@lakeb2b.com (800) 710-5516
Thank You

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Event Marketing

  • 2. Our Process and Channels Post Tradeshow Marketing Why Us Event Marketing1 2 3 4 Measurement Metrics5 Agenda
  • 3. • Marketing is not a single ad! • It is a process – a continuing effort to promote your unique brand, to differentiate yourself in the marketplace. • Define your goals • Determine the strategies and tactics • Implement your campaign • Measure the results • Modify as needed, then continue Event Marketing www.lakeb2b.com info@lakeb2b.com (800) 710-5516 1. Research/ concept 6. Sales & Registration 7. logistic/ Administration 2. Planning, Budget & control 5. Marketing & Promotion 8. On-site management 3. Resources & Alliances 4. Production Of Collaterals 7. Post-event & Review
  • 4. Event and its Marketing Mostly Conversation, not just Marketing 87% use social media to promote events 57% to share announcements 29% use it to increase conversations and engagement around the event 23% for branding 2. Getting them to pay attention to invites 1. Getting people to respond to invites www.lakeb2b.com info@lakeb2b.com (800) 710-5516
  • 5. www.lakeb2b.com info@lakeb2b.com (800) 710-5516 Phase 1 Brand Promotion Communication Understanding Clients Defining TG Personas Lead Generation Efficient Delivery Appointments Nurturing Phase 2 Phase 3 Phase 4 Objective/ Goals Our Process Post Event Activity Evaluation Channel selection Market Size and Scope Communication ReachData Appending Our Road Map for your Event Promotion
  • 6. Why Us www.lakeb2b.com info@lakeb2b.com (800) 710-5516 Our Belief • Collaborative Approach • Transparency in Work • Simplicity in Approach • Efficient Delivery • Prompt/Customer- Support USP and Strength Our Services • 32 Million Database • Diversified Industries List • Integrated Marketing • Multi Level Email Verification • In House Specialized Team for all our offered services • Database Management and Delivery • Social media Marketing • TeleCalling • SEO • Event Marketing Services • Web Development Turning traffic into revenue! • Creating offers that your audience need and want • Generating leads form websites and landing pages • Generating sales from online leads by lead nurturing and conversion • Analyze and measure you results
  • 7. Our Process www.lakeb2b.com info@lakeb2b.com (800) 710-5516 Event Design Brand Promotion Creative Strategy Communication Project Management Creative Services Marketing Strategy Public Relations Social Media Customer Engagement Analytics Results Plan Execute Measure
  • 8. CONTENTEMAIL TACTICS EVENT LEAD GEN TACTICS DB Emails Nurturing Follow up eBook Cheatsheet Datasheet Blog Post Webinar Sponsorship In-Person Event Social PPC Campaign Paid Email Campaign Direct Mail Tele - CallingPR Thedatabasehereincludesthegivenin-house listalongwithcustomlistbuiltbyus. Our Tactics
  • 9. Data Appending From Appending to Nurturing to Qualifying Nurturing Remarketing Tele calling Deal Post Tradeshow Marketing www.lakeb2b.com info@lakeb2b.com (800) 710-5516 Event generated database is matched with our master database and the entire data is then manually verified by our team On average, 50% of the leads in the system is not yet ready to buy and hence Multi Channel cross media campaign (Email, Direct Mail, Social Media) Remarketing, to bring back indecisive customers with tailored ads and offers that relate to the experience they had on your site. Trained team of tele callers to fix up an appointment/ qualify leads. Qualified leads will be passed on to the client for converting it to a deal
  • 10. List of Campaign (X number of leads) Webinar Sign-Ups (X%) Campaign result (X% clicks) Includes emails and calls (X%) Appointment (X%) Good Leads (X%) Opportunities (X%) Won (X%) Campaign Launch Date: Goals: List Size: Roughly X% Register from X Number Webinar Dates:“ Email to event Audience Follow up for appointments X% confirmed for appointment X% Fit the Right Profile Of those that attend the event, X% become opportunities Win X% - Deal www.lakeb2b.com info@lakeb2b.com (800) 710-5516 Event Measurement Metrics