Landon Charles says that PR efforts are important in marketing since it can diminish your spends using the media you earn and not in the media you pay. If you focus on earning that media first, your team will have the chance to measure what works and identify when it makes sense to pay certain pieces of content.

1. Landon Charles

2. Landon Charles is a popular SEO expert. He
runs his own company named Smart media
marketing and PR from more than five years.
His objective is to help clients with the
expansion of leads and client acquisition for
companies. Landon Charles also offers a full
range of consulting and supportive services
that can help out clients grow and fund their
business.

3. Landon Charles says that PR efforts are
important in marketing since it can diminish
your spends using the media you earn and
not in the media you pay. If you focus on
earning that media first, your team will have
the chance to measure what works and
identify when it makes sense to pay certain
pieces of content.

4. Signs indicate that the number of content
marketing will continue to increase in the next
few years, says Landon Charles. Contributors are
smaller-scale publication editors, that have an
obligation to their readers to develop good
content. In PR the contributor marketing can help
you engage in the audience.

5. According to Landon Charles books allow you to
go into much more detail than you ever could
with online content. Currently, they achieve a
very few important goals in PR as such as
overcoming trust barriers and help attract other
PR opportunities for you and your company.
Books can also be used as assets to send to
brand advocates and other important people you
have relationships with, and can position your
company as a knowledge-driven environment.

6. The ability to effectively measure advertising is one
of the biggest changes in the industry, says Landon
Charles. ad actions are still not an easy thing to
track. You need to understand how content can be
leveraged, and you can use a customizable
analytics template to track and measure your
successes. And you can still find qualitative returns
and measure what the company’s reach that is
based on their followers.

7. With SEO evolving and Google rewarding high-
quality content on high-quality sites, PR is
becoming part of the marketing strategies online
too. The two functions of the PR department are
publishing first-rate thought leadership content
from key employees and ensuring press has written
about the company, which can only be helped by
the SEO. Landon Charles says that what you have to
keep in mind is that the content must be engaging
to their audiences, and you should do all that you
can to optimize your articles on their sites.

8. To Landon Charles what matters is consistent
publication and an easier measurement of ROI.
You can improve your PR strategies by having
from the start every deliverable, cost, timeline,
and expectation put on paper so your PR team
or company will know what you want at a
specific time.

9. Influencer marketing are people that influence the
public just like advertisements and the traditional
media is used to do that. A new survey says 92
percent of people trust the recommendations of
these people even without meeting them. Landon
Charles says that if you don’t have a strong
influencer marketing program set for 2017, you
will be left behind.

10. Landon Charles says that when done well and when
the executive has something intelligent to say that
isn’t the same as everyone else, doing anything
through leadership can be a good strategy for
corporate growth. If your bosses or clients can
combine their industry with trending topics like
data, analytics, artificial intelligence and/or virtual
reality, their thought leadership will boom in 2017.