Learn what sections of your LinkedIn Profile to customize and how to use different features of LinkedIn to help generate leads, find a job and generally engage with the LinkedIn community.

1. Sales & Marketing Training Series
How to Use
LinkedIn

2. Your LinkedIn Profile
• Profile has seven
main Sections:
–
–
–
–
–
–
–
Header
Activity
Background
Recommendations
Connections
Groups
Following

3. Your LinkedIn Profile
• Update your
Headline – describe
what you do, rather
than list your job title
• Update your
Background – this is
an opportunity to tell
people about your
skills and
accomplishments

4. Your LinkedIn Profile
• In your background,
include
– Any major projects
you’ve work on
– Any organizations
you’ve belong to
• Recommendations
from others will also
be displayed

5. Your LinkedIn Profile
• Organizations will also list
separately with more
detail about your role
• Projects will list
separately
– Add colleagues who
worked on the project with
you
– Describe the project and
list the results
accomplished.

6. Your LinkedIn Profile
• Add key skills that
you possess
– Your connections
can then endorse
you for them

7. Your LinkedIn Profile
• Add your
educational
background

8. LinkedIn Groups
• Search for groups
that are in an area of
interest
• View the groups that
you are interested in
• Join the group if they
match your interests
needs
– Open vs. Closed

9. LinkedIn Groups
• Start or join a
conversation
– Post articles the
group may be
interested in
– Ask questions about
industry trends

10. Follow Companies on LinkedIn
• Search for
companies
that you
would like to
work with
• Follow them
to stay on top
of their
activities
online

11. Follow Companies on LinkedIn
• View their
company page to
see how you are
connected to that
company
– You may find 2nd
or 3rd degree
connections that
can get you an
introduction

12. Your LinkedIn Newsfeed
• Your LinkedIn account
also has a newsfeed,
similar to Facebooks
– Add activities here to
communicate with your
connections
– You’ll also see updates
from your connections,
groups you belong to
and companies you
follow

13. Great LinkedIn Profiles
• http://www.linkedin.com/in/j
effhodgkinson
• http://www.linkedin.com/in/s
pencermaus
• http://www.linkedin.com/in/
markamtower
• http://www.linkedin.com/in/
patrickomalley
• http://www.linkedin.com/in/s
tevepatrizi