Introduction to the Los Angeles Startup Community presented by Sam Teller for General Assembly on December 1st, 2012

1. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY
INTRODUCTION TO
THE LOS ANGELES
STARTUP
COMMUNITY
Sam Teller
Managing Director
Launchpad LA
(Last Revised: Nov. 21, 2013)
1

2. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I THANKS
THANK YOU FOR
CONTRIBUTIONS TO
THIS GUIDE
•
•
•
•
•
General Assembly
Kyle Taylor
Matt Brimer
Steve Schlafman
Adam Lilling
2

3. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I CONTENT
CONTENT
4 – About Me
5 – Launchpad LA
8 – Disclaimer
13 – Startup Communities
20 – What Defines an
Ecosystem?
21 – Startups
22 – Founders
23 – Talent
25 – Venture Capital
29 – Angels
31 – Accelerators
32 – Incubators
33 – Things to Ask
34 – Coworking Spaces
35 – Partners
37 – Service Providers
38 – Press
39 – Misconceptions
40 – Startup Jobs
42 – Do / Don’t
44 – How to Get Involved
46 – Education
47 – Go
3

4. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I SAM TELLER
ABOUT ME
• Managing Director of Launchpad LA
• Born and raised in LA
• @samteller
• steller.tumblr.com
• http://www.linkedin.com/in/steller
4

5. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I LAUNCHPAD LA
5
LAUNCHPAD LA
• @LaunchpadLA
• www.launchpad.la
• Mentorship Program (2009-11)
•
23 companies
• Accelerator (2012 – 13)
•
Sam
Jamie
Chelsea
Nick
Kyle
31 companies (not all public)
• Total (2009-13)
•
54 companies
•
Over $140m in venture financings
•
Over 25 VCs have financed
Launchpad LA deals
•
Over $80m in exits
Patrick

6. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I LAUNCHPAD LA
LAUNCHPAD LA
CLASSES 1 & 2 (mentorship program)
Acquired by
AMEX
Acquired by
Adenyo
Acquired by
SquareTrade
Acquired by
Chegg
Acquired by
OVGuide
Acquired by
Forbes
Acquired by
InformedDNA
(2 acquisitions
not yet public)
6

7. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I LAUNCHPAD LA
LAUNCHPAD LA
CLASSES 3 - 5 (accelerator program)
7

8. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DISCLAIMER
DISCLAIMER
• I do not know everything about LA tech
• I did not purposefully make omissions
• I could not include every person and business
(Let me know what I missed)
8

9. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I HOW IT IS DEFINED
9
LOS ANGELES STARTUPS
Tech + [ ]
LA has:
…media
1. Entrepreneurial Culture
…commerce
(aerospace, ecommerce, media, apparel, video,
ad tech, more)
…fashion
…mobile
…anything!
(experience in ____ + technology)
2. Engineering Talent
(universities, Google, etc)
3. Proximity to Capital

10. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY
HOT SECTORS IN LA
Mobile / Social
Video
Ecommerce
Snapchat
Tinder
Whisper
Maker Studios
Machinima
Fullscreen
Nasty Gal
Just Fab
The Honest Co.
But also . . .
10

11. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY
11
SECTORS IN LA
Advertising Technology
Enterprise and
SMB SaaS
Shared
Economy
Education
Hardware
Gaming
Financial
Technology
Marketplaces
Developer
Tools
Data

12. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I REPRESENT.LA
REPRESENT.LA
Created by Tara Tiger Brown, Alex Benzer, Sean Bonner
12

13. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I MAP
12
STARTUP COMMUNITIES
PASADENA
HOLLYWOOD
SANTA MONICA
DOWNTOWN
CULVER CITY
VENICE

14. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I SANTA MONICA
SANTA MONICA
• Center of tech community and
“Silicon Beach”
• 3rd Street Promenade, Main St.,
Montana, Yahoo Center
• Co-working spaces
14

15. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENICE
VENICE
• Venice Boardwalk, Abbot Kinney,
Main St., Muscle Beach
• Google Campus
• Co-working spaces
15

16. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I CULVER CITY
CULVER CITY
• Downtown Culver City, Hayden Tract,
Sony Pictures lot
• Large spaces for production
• Affordable rent
• Co-working space
16

17. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I HOLLYWOOD/WEHO/BH
17
HOLLYWOOD/WEST HOLLYWOOD/
BEVERLY HILLS
• Digital media companies, agencies,
management companies, etc
• Co-working spaces

18. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DOWNTOWN
DOWNTOWN
• Arts district, fashion district, financial
services
• Large spaces for manufacturing
• Co-working space
18

19. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I PASADENA
PASADENA
• Community around Cal Tech, Idealab
and Art Center
• Incubator
• Co-working space
19

20. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I HOW IT IS DEFINED
WHAT DEFINES A STARTUP
ECOSYSTEM?
•
•
•
•
•
•
Startups
Talent
Investors
Mentors
Partners
Service Providers
9

21. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I WHO THEY ARE
STARTUPS
12Twenty
2 Billion Monkeys
20JEANS
61 Holdings
Access 360 Media
Accordent Technologies
Accruent
AccuScore
Ace Metrix
Active Storage, Inc.
Activison Blizzard
Ad Hoc Labs
ADAM Inc
AdColony
Adconion Media Group
AdEngage
ADG Eco Lighting
Adler Integrated
Adly
AdMedia (Ad.com)
AdStar
AdTouch
AdventureLink
Affordit
Afterschool.me
AgentPair
Aggregage
AHT
AirportChatter
AKMG
alphaboost
AlumniFunder, Inc.
American Golf Corporation
American Standard Television
Analog Creative Inc
aNewPet, LLC
Appetize
Applico
ApplyIQ
Approom
Artisan Park
Ascent Media Corporation
Asset Smart
Assignmint
At The Pool
AudioMicro, Inc.
Aura Systems
Avanoo
Ayax Systems
Baboo
Badongo.com
BakeSpace.com
Beachmint, Inc
Bead Relief
BEASTMODE.FM
bebo.com
Bellinity.com
Best of Media
bestcovery.com
Betterworks
BetterYou
BeyondCurious
Bia
Big Frame
Big Live
BiggerBoat
Bigwords
bitium
BlackLine Systems
bLife Inc
Blinds of Beauty
Blip
BlockBeacon
BloomNation
Blue Lava Group
BOOST
BountyBuy
BQE Software
Breaking Bread
Brevity Ventures Inc.
Briabe Media
Brighter.com
Britespaces
Broadata Communications
Broke Girl's Guide
Bros4Bros LLC
BTS411
Buffalo Studios
Built by Kids
Burstly / TestFlight
Business.com
BuzzDash
BUZZMEDIA
CADFORCE
Caffeine-Free
Campus Explorer
CapLinked
CARD.com
Cardify
CarHound
CarsDirect.com
Case Stack
CathÃ… .tv
•
d
Causecast
Causora
Central Desktop
Champion Media &
Entertainment
ChazBo Music
Cheerful, inc. (Cheers)
Chill
Chirpify
ChoicePunch
ChowNow
Chromatik
Cinema Now
CitizenNet
CityGrid Media
CitySourced
CKMG
ClearWater Holdings
ClickGenie Media
Clorder inc
Closet Couture
Club W
Cognition
Cojoin Inc.
Com2uS Corp
Combatant Gentlemen
Computing Net
Connexus
Connu Publishing
Content Blvd
ContentGuard
Contur
Convertro
Cooking.com
Core Performance
Cornerstone on Demand
Cosmi
Cost Cooperative
Counterpoint Systems
Coverage Sherpa
Coveralls.io
CPO Commerce
Cramster Inc.
Crashworks, Inc.
Creative Citizen
Criteria Corp
crowdfunder
Crowds on Demand
Ctrl Me Robotics
Culture Jam
CurbStreet
Cuttle
Cuturia
Cyber City3D
CyberU
Cyloop
DailyISO
Dakim
Dances Made
daqri
dareme.to
Dash Go
DataPop
Dather
DAVE Networks
DB New Energy
DDD
Deal Bird
DECA
Degree3
Demand Media
Derivatas
deviantART
DevZuz
Digital Containers
Digital Domain
Digital Ordnance
digitalbucket.net
Digitsy, Inc
Discovix
DocRun
DocStoc
DogVacay.com
Dollar Shave Club
Don't Blink Design
Donat Wald & Haque
DormInk
Double Fusion
Dreamly
Dryad Communications
DYL
Earbits, Inc
EarPeace
Ebyline, Inc.
EDDEFY
Edge Cast
Edo Foundation
eFans
eForce Media
eHarmony.com
Eliosolar
Ember
Enervee
Engrade.com
eNotes.com Inc.
Enovative
Enplug, Inc.
Enthusify
EPage, Inc.
Equipois Inc.
Escape Apps
EventSorbet
Eventup
Evox Images
Excelsix
ExoWaste
Expense Bay
Extra Lunch Money
Ezvid Inc.
F.8 Interactive
Faburent Inc
Factual
FAD.IO
Family Finds
Famundo
Fan Appz
fans.lu
FanWire
FastCall
FatalCut Entertainment
Favortree
Federated Media
Fetch Technologies
Film This
FilmBreak
filmquotra
FilmScreenr
filmSPARK, promoSPARK
Filmzu
FinditParts
First Freight CRM
FirstString
FitKit
FitOrbit
Fitosis.com
Flektor
Flinja
FlipSwap
Fliptu
Flower Muse
FreedomPop
Fresh Interactive, Inc.
FreshRankings
FrothyGoodness
FUHU
Fullscreen
Fundable
FWD:labs
Game Evolution, LLC
Game Factory
Game Night Media
Game Trailers
GameFly
gamepression
Gamzee
General Assembly
Generate
Geni
Geodelic Systems
GeoGraffiti
Geosemble Technologies Inc.
Gether
Ghost Post
Giant Media
Giftioni
Gig.LA
GigaMoves
Gigmor
Give To Get Jobs
GIVIGIV celebrates your people
GIViNGtrax
Global Wine Alliance
Go Moment
Gobbler
Gogii
Goldstar Events
GonnaBe
GoodReads
GoodRx
Gorilla Nation Media
GoSave
Gotokki, Inc.
Gradient X
Graff-It!
GRAVIDI, Inc.
Gravity
Green Dot Corporation
Green Geeks
Green Street/GeoBrand
Green Wavelength
GreenDeals.org
Greneker
Gridtest Systems
Grindr
Gripe
Gross Domestic Product
Grubwithus
Guidance Solutions
GumGum
hck.io
HealthCounts
HeatSync
HelloSociety
Highly Relevant
HighSchoolClothing.com
HitFix
Hive Lighting
HKcorp
Hollywood Vine Group
Honey
Hoonto
HPRLCL
Hulu LLC
HYFN8
Hypemarks
iChange
ICON Aircraft
Image Metrics
Imager Searcher Inc.
imFORZA
Industrial Energy Alliance
InfoSearchMedia
Inherited Health
Inktank
Instacanvas
Installation Magazine
Instastock Images
Intake.Me
Intent
Internet Brands
Internships.com
Interpersonal Intelligence, LLC
Interpret
InVenture
Invested.in
IRIS.TV
iRise
IROCKE
ISBX Corp
Island Cart
iStreem Media
iSuppli
IT Support Guys
iVisit
iVolunteer.org
J. Hilburn
Jaanuu
Jabid Inc
Jam Studios
JazzPlanet
Jellibug
Jetpack
JibJab Media Inc
JobSync
Juicykits.com
July Systems
JumpTime
JuntoBox Films
Just Fabulous
Kandoobi LLC
KarmaGoat
Keepdom Inc.
Kick Punch Labs
Kids Camps
KILLDISCO Design
kindsstoff
KitApps
Kite
Klicksports
Knowledge Holdings
Koders
KooDooz
Kotura
Kuapay
Lantern
LAScenester.com
Latina Lifestyle Bloggers
Collective
LeadFerret
Leftronic
LegalCrunch
LegalZoom
LeisureLink Inc.
Lensley
Less Neglect
LetMeHearYa
Lettuce
Lifecrowd
Lifeyo
Light Prescriptions Innovators,
LLC
Lightcraft Technology
Lightcrest
Little Black Bag
Littleye
Live Office
Live Strong
Livestream
LivnGiv, Inc.
Love It, LLC
Lumi
M-GO
Mahalo
MailPix.com
make.tv
Maker Studios
MarketPsy Capital
MarketShare
Marvel Studios, LLC
MasonCloud, LLC
Massive Joe Studios
MasterImage 3D
MatchCraft
Mayhemic Media LLC
Measured Search
Med Athletics, LLC
Media Temple
Media Trust
MediaMine
MediaPlatform
mediastudio
mediastudio
Meet, Mingle, Move.
Meetrix
Mention Mobile LLC
Mergelocal Inc.
Metacloud
Metacritic
Milk & honey
Milken Institute
MiniTime
Miso Media
Mixed Signals
Mixtaping.fm
Mobile Deluxe
Mobile Roadie
MobileCause
MobileCause, Inc
Mobovivo
Modern Intrigues
Mogreet
Mojiva
Moment Feed
Moofaces
Moonshark
moShare
Moshpic
MOTION DISPATCH
Motorator, Inc
Movement Park
Movieclips,Inc
MoVoxx
Muir Data Systems
Musicane Corp
MusicHype
My Damn Channel
My Fruity Faces
My Life
MyLife.com
Mylikes
myRight
MySocialCloud.com
myTreat
Nasty Gal
National Banana
National Payment Network
NationBuilder
Needly
NeighborGoods
Neodata Intelligence
NeoHire
Neomed Software
Nesting
Network Automation
Nevolution
Next Impulse Media LLC
Nimble CRM
No Mimes Media
Noise Los Angeles
Nubook
Oblong Industries
OkCupid Labs (LA)
Omaze
Omnia Media
OneCubicle
Onestop Internet
Online Land Planning
OpenX
Osurv
Outcast
Outlisten
Overhead.fm
Oversee
PageWoo
Park Me
Particle 5
PartnersHub
Party Earth
Pastelink
Payoff.com
Paystik
payvia
Peerless
Perfect Business
Perfect Market
Periodical
Persway.me
Photography BlogSites
PictureHealing
PIDSO Inc.
Piglt
Pink Cloud 9
Pixel Fish
Plan A Drink
Planana
Playsino
PlayWerks, Inc
Plug.dj
Pogoseat
Pop-Up Pantry
Porter
Pose
Postcard on the Run
Praedicat, Inc.
Primoca
Privy.net
Prodege / Swagbucks.com
ProductionBeast
Productsy
ProgrammerMeetDesigner.com
Prolebrities
PromoJam
PublishThis
Pure Video
PurePhoto
Q1Media
Quarterly Co.
Qubeey, Inc
Radical Studios
Rails Girls LA
Ramprate
Ranker
Readz
RealDealDocs
Reality Wanted
Recargo, Inc.
Regard Venture Solutions
Rent.com
RentalCompare
Renter's Friend
Republic Project
Retention Science
Revongo
RewardTag
Rexter
Rhovit
RideApart
Rideshare, Inc.
Rightsline
Riot Games
Rivalry Games
Rivvid Video Trivia Games
Roaming Hunger
RoboDynamics
RobotDough
Rocket Online Media
RocketFrog
Roozt
RTime.com
Rubicon Project
rundavoo
Rush49
Sale Zap, Inc
samesurf
Sandwich Video
Sanebox
Savings.com
ScaleHouse
ScanDigital
SceneShot
Scoop
Scopely
ScoreBig.com
Scratch
Seed Theory Advertising &
Design
Segment Interactive
Seismic Games
Sellbrite
SEOintelligence
Serious Business
ServiceMesh, Inc.
SFW
SGN
ShareSquare
Shift
Ship Mate
Shoe Dazzle, Inc,
ShoppingCart.NET
Shoptalk.la
Showcase Technology
ShowKit
Sidebar, Inc
Siderean Software
Sierra Monolithics
Sightcine, Inc.
Silicon Beach Fun
Silicon Beach LA
SimplePractice
SimplyFinance
Six Degrees Games
Skild
Skilloop
Sky Bird Travel Tours
Smart Jog
SmartAction
SmartRules
Smilu, Inc.
Snapchat
SOA Software
Social Approve
Social Project
Social Rewards
SocialEngine
SocialTagg
Socialtyze
SocialVibe
SodaHead.com
SoftEgg
Sometrics
Sparktooth
Sparqlight
Spindi Music
Spire.io
Splash
Splooth
Spoiler Shield
Spokeo
Sports Buy
stacksocial
StackSocial
Stan Winston School of
Character Arts
Star Labs / Readz
Star Taggers
Stardoll Media
Startup Payments by NDMS
Startup Vitamins
STATE
steelhouse
Stickam
Storiad
Stratalux, Inc.
Streamin' Garage
Streamup
Streetfire.net
studintstay
StyleSaint
Supermassve
SuperTuner
Surf Air
Swagsy
Sweety High
TabletKiosk
Taggle
Tailored Republic
Tandem Stills + Motion, Inc.
Tapshare
Target Close
Task Us
Tasqe
Tauris.io
Team Amougou Publishing
Tecca
Tele Flip
TeleSign
Tennis Channel
Terra Matrix Media
TestMax Inc.
Textags, Inc.
textPlus
The ACME Network
The Auto Moto
The Brain Technologies
The California Stock Exchange
The Green Spot
The Honest Co.
The Posterity
The Price Pros
The Search Agency
The Startup Car Inc.
The Wrap
TheLEK.com
TheStyleClub
This Next
ThrdPlace
Ticketmob
TigerText, Inc
Tire Tab
Titan Gaming
Tongal, Inc
Topanga Technologies
Topspin Media
Total Beauty Media
Totally.Me
Touchsemantics, LLC.
Townhang.com
Tradesy
Trail Box
Travelstrings
Trexa
Triptrotting
Trivial Software
TrueCar
TrueVillages
tryCapsule
21
Tuition.io
TuneWiki
TweetMyJobs
TwitterTopper
UberMedia
Uncouth Media, LLC
Unfold Inc.
unITy PSA
Untappd
uSamp
USBX
Userplane
Ustream
Valarm
Vantage Media
Vantage Surgical Systems
Varoj
Vault Street
VAULT29
Veebox
Velocify Inc
VendorPriceBook.com
Venyooz
verago.com
Veric Software
Viddy
Vidilife
Virtual Greats
Virtual Piggy
Visual Potluck
Viva Vision
VoAudio
Vokely
Vokle
Vortx Immersion Media, Inc.
VX4G Wireless
Vyclone
W4, LLC
Wallaby Financial
Warner Energy
WebGem Network
Webgiftr
WelcomeFaith.com
Wemo Media
WeSawIt Inc.
Whalebone IR and Software
What's Trending
WhatsGood
Where My Dogs At
WireJack
Wishiverse
Wittlebee
WonderHowTo
www.onlybusiness.com
Xact Check
XrackPro
Xwerx
YBUY, INC.
YellowBot
YesPix
younity (Entangled Media)
Yowza!!
YS Interactive
YummyYummyTummy
ZADSPACE
Zag
ZEFR
zest cash
ZexSports
Zillion TV
ZipfWorks
ZipRecruiter
ZOWOWS
Zugara

22. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I FOUNDERS
FOUNDERS
22

23. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I TALENT
UNIVERSITIES
and more…
23

24. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I TALENT
DESIGN TALENT
24

25. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL
25
VC FIRMS
Double M Capital
(plus many firms from Silicon Valley, New York and other cities)

26. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL
VC PARTNERS
Anthem Venture
Partners
Bill Woodward
Brian Mesic
Mike Murphy
Baroda Ventures
David Bohnet
Peter Lee
Crosscut Ventures
Rick Smith
Brian Garrett
Brett Brewer
DFJ Frontier
David Cremin
Scott Lenet
Double M Capital
Mark Mullen
Greycroft Partners
Dana Settle
Mark Terbeek
Rincon Venture Partners
Jim Andelman
John Greathouse
Karlin Ventures
TX Zhuo
Rustic Canyon
Nate Redmond
David Travers
Neal Hansch
John Babcock
Lowercase Capital
Matt Mazzeo
Chris Sacca
MK Capital
Yair Landau
NALA Investments
Tom McInerney
Emilio Diez Barroso
New World Ventures
Matt McCall
Plus Capital
Adam Lilling
Siemer Ventures
David Siemer
Eric Manlunas
Upfront Ventures
Brian McLoughlin
Steven Dietz
Mark Suster
Yves Sisteron
Greg Bettinelli
Hamet Watt
26

27. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL
27
VENTURE CAPITAL TRENDS
Chart Title
LA VC investment and deal volume trend (last 8 quarters)
$ Funding (M)
Source: PWC Money Tree Report
Q2'11
Q3'11
Q4'11
Q1'12
64
$537
$447
Q1'11
64
$570
Q4'10
52
$550
Q3'10
48
$345
$248
45
52
67
$451
# of Deals
$617
64
Q2'12

28. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I VENTURE CAPITAL
VENTURE CAPITAL
✓✓✓✓✓
✓✓✓✓✓
✓✓✓✓✓
✓✓✓✓✓
✓
In Q2 2012, LA Tech
VC funding totaled
$159.7 M
a 90% increase of LA
tech VC funding from Q1
Total VC Funding the LA
Metropolitan Region received in
2011, a 23% increase from 2010.
Source: PWC Money Tree Report

+96%
2009 - 2011
Growth in $ invested in
LA from 2009 - 2011
OVER 21 DEALS
$2.1B

+23%
28
$570.8 M
64 DEALS
Total VC funding (for all
sectors) in Q2 2012 in the
LA Metro area.

29. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I ANGEL INVESTORS
ANGELS
Jarl Mohn
Tom
McInerney
Clark
Landry
and more on
Troy
Carter
Paige Craig
Jason
Calacanis
Kamran
Pourzanjani
Ashton
Kutcher
Adam
Lilling
Gil Elbaz
Paul
Bricault
Brian
Lee
29

30. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I ANGEL GROUPS
ANGEL GROUPS
30

31. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I ACCELERATORS
31
ACCELERATORS
amplify.la | Venice
$50k - $150k – 8% preferred stock; rolling admission
Partners: Paul Bricault, Richard Wolpert, Jeff Solomon,
David Carter, Oded Noy
launchpad.la | Santa Monica
$25 - $100k – 6-8% common stock; class-based admission
Partners: Sam Teller, Jamie Kantrowitz
muckerlab.com | Santa Monica
$21k – 6-8% preferred stock; class-based admission
Partners: Erik Rannala, Will Hsu
startengine.com | Westwood
$20k – 10% preferred stock; rolling admission
Partners: Howard Marks, Paul Kessler

32. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I INCUBATORS
INCUBATORS
AND TECHNOLOGY STUDIOS
idealab.com | Pasadena
science-inc.com | Santa Monica
laincubator.org | Downtown
32

33. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I ASK
33
THINGS TO ASK AN ACCELERATOR
OR INCUBATOR
• Fit (what stage/type of company do they invest in?)
• Deal terms (how much $ for what % of your company?)
• Track record (how many previous companies
funded/active?)
• Operators (who runs it?)
• Services provided (office space, perks, etc.?)
• Network (how can they help your business?)
• Alumni references (how did alums like it?)

34. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I COWORKING
COWORKING
SPACES
BlankSpaces – blankspaces.com
Coloft – coloft.com
CoWorks – coworks.com
CrossCampus – crosscamp.us
Kleverdog – kleverdog.com
The Roc– realofficecenters.com
NextSpace (@ Amplify LA)– nextspace.us
Working Village – workingvillage.com
31

35. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I PARTNERS
BIG COMPANIES
35

36. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I PARTNERS
HOLLYWOOD
Studios
Warner Brothers
Disney
Sony Pictures
Paramount Pictures
Fox Studios
NBC Universal
Dreamworks
Lionsgate
MGM
Relativity Media
The Weinstein Company
Production Companies
Shine America
One Three Media
Dick Clark Productions
Ryan Seacrest
Productions
Electus
Magical Elves
Bad Robot
Vuguru
BermanBraun
Fremantlemedia
Anonymous Content
5x5 Media
Agencies
CAA
WME
UTA
ICM
Paradigm
36

37. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I SERVICE PROVIDERS
SERVICE
PROVIDERS
Legal
Recruiting
Real Estate
Hosting
Accounting
Banking
Insurance
CFO
HR
37

38. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I TECH PRESS
PRESS
Michael Carney
PandoDaily
Lindsay Blakely
Inc.
Benjamin Kuo
SoCal Tech
Andrea Chang
LA Times
Ryan Lawler
TechCrunch
Lori Kozlowski
Forbes.com
38

39. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I WHAT YOU THINK
COMMON MISCONCEPTIONS
39

40. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I WHAT YOU COULD DO
37
STARTUP JOBS
• Front-End Developer
(CSS,HTML)
• Business Development
(Sales, Partnerships)
• Sales (Willingness to
find and follow leads)
• Back-End Developer
(Ruby, Python, Java)
• Community
Management (Social
Media)
• UX/UI Designer
(inDesign, Photoshop)
• Marketing/User
Acquisition (Email
Marketing, Social
Media, SEO, Data
Analytics)
• Product Manager
(Light Front-End
Developer, Design)
• Data Scientist
(Hadoop, Matlab,
SQL)
• Operations (Customer
Services, Office
Management)
• Other roles depending
on vertical

41. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I EMAIL
41
EMAILING TIPS
•
•
•
•
•
•
•
•
Be concise
Make your ask clear
Have a hook
Do research
Don’t be afraid to follow up
Don’t ask for lots of time
Don’t ask busy people to lunch
Don’t ask questions that you can
answer by checking a website

42. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DO THIS
DO
• Learn the lexicon and how to best position your
skillset
• Make it easy for people to help you
• Think long and hard about what kinds of
environments best suit you and seek those out
• Roll up your sleeves and learn new skills
• Remain humble and figure out ways to give back to
the community even when you’re a giant success
42

43. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I DON’T DO THIS
DON’T
•
•
•
•
Think everyone knows something you don’t
Be afraid to ask for help, guidance, and introductions
Hesitate to offer whatever it is that YOU do best
Get discouraged
43

44. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I FIRST STEPS
HOW DO I GET STARTED?
ASK YOURSELF (BE HONEST):
•
•
•
•
What am I passionate about?
What types of environments suit me?
What am I good at?
What part of the tech community best matches up to
my passions and skills?
• How do I best hone these skills and communicate
them to others?
44

45. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I READ
READ
VentureHacks — venturehacks.com
TechMeme — techmeme.com
Paul Graham — paulgraham.com
Fred Wilson — avc.com
Mark Suster — bothsidesofthetable.com
Chris Dixon — cdixon.org
PandoDaily — pandodaily.com
TechCrunch — techcrunch.com
Hacker News — news.ycombinator.com
General Assembly — generalassemb.ly/blog
45

46. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO
EDUCATION
Codecademy – codecademy.com
EdX – edx.org
*General Assembly – generalassemb.ly
Learn Code the Hard Way – learncodethehardway.org
Lynda – lynda,com
One Month Rails – onemonthrails.com
Treehouse – treehouse.com
Udacity – udacity.com
Udemy – www.udemy.com
46

47. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO
43
GO
•
•
•
•
•
•
Sign up for event newsletters
Attend meet ups, happy hours, panels, and classes
Learn how to code / design
Check out hackathons and Startup Weekends
Take interesting people you meet out for coffee
Be useful – make introductions, give feedback, help
people you meet, keep an open mind
• Blog about our experiences and adventures
• Engage on Social Media

48. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO
EVENT CALENDARS
48

49. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO
STARTUP WEEKEND
49

50. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO
CREATIVE MORNINGS
50

51. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO
built in los angeles
51

52. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO
MEETUPS
52

53. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO
MEETUPS
53

54. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO
MEETUPS
54

55. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO
MEETUPS
55

56. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO
MEETUPS
56

57. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO
MEETUPS
57

58. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I NEWSLETTERS
58
NEWSLETTERS
Startups Uncensored — startupsuncensored.com
Startup Digest — startupdigest.com
Digital LA — digitalla.net
Launch Ticker — launchticker.com
Dealmaker — dealmakermedia.com
General Assembly — generalassemb.ly/learn

59. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY I GO
59
GENERAL ASSEMBLY
(Launchpad LA’s education partner)

60. GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES STARTUP COMMUNITY
THANK YOU
Sam Teller
@samteller
@LaunchpadLA
hello@launchpad.la
60