Big Links For £0 - BrightonSEO April 2018

BRAUMGroup 2@lauralouise90 | #brightonseo

i love links

but i don’t like
parting with money

so i’m always
looking for free
opportunities

@ricemedia | @lauralouise90 | #SearchLondon@lauralouise90 | #brightonseo

it’s not as difficult as
you think

there are so many
different tactics you
can use

….. and not an
infographic in sight

so what can you do?

unlinked brand
mentions

journo requests

fois

newsjacking

case studies

pr and news

listings and
discounts

interviews and
opinion pieces

quite a few different
tactics there right?

and here’s the killer,
you can get all of
these…… for freeeeee

unlinked brand mentions
@lauralouise90 | #brightonseo

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they’re so easy

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all you need is alerts

if one takes your fancy,
track down the
journalist

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unlinked brand mentions
can be fantastic for
traffic

they hadn’t actually linked to any of the
venues….. now all seven have a link and
ours is followed

thousands of visits and
brochures downloads led
to weddings being booked

but others…. not so much

a little tedious
maybe…. but some
out there must like
dvo...

not even 50 visits

check the links too

this express link was broken,
so we got it fixed

we can now track its value

action
set up brand alerts

@ricemedia | @lauralouise90 | #SearchLondon
journo requests

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timing is everything

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so get some automation
in to help

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they’ll email you
roundups of requests

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but my all time favourite
is tweetdeck

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it’s freeeeeee

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#journorequest
#prrequest
#bloggerrequest
there are accounts you can follow
which rt the best requests too

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does it work?

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found via twitter
turned around in less
than two hours
it’s a year old (nearly), but
still generates traffic and
leads

BRAUMGroup 49
found via twitter
online and print
only place outside
of london to be
featured

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action
get tweetdeck set up and
start monitoring request #

newsjacking

use your brain

…. it can go really badly

play it safe and stick to
positive events only

oreo are the absolute
heroes of this

but we’ve had some
luck too…. thanks to
meghan and harry

as soon as the
engagement was
announced…..

we got the client on the
phone telling us what
the ring was...

and got them to list a
similar one on their site

quote about the
ring style and link
to our version of
meghan’s ring

but on this
one we were
the only
jewellers
featured

leading to showroom
appointments booked and
direct revenue

all this fun is happening
again right now

action
keep your eye on the
news and react

case studies

everyone loves getting
their ego stroked….

and a good case study
can lead to conversions

uni case studies are
the best we’ve found
and the unis love
them because they
encourage
attendance

plus you get to brag on
linkedin… it’s what it’s
for right?

action
if you have a success story that
will benefit the publication,
shout about it

foi requests

great tactic,
but the long game

they’re ideal for
statistical releases and
hitting local press

you can request info from:
police
schools
uni &
colleges
health trusts doctors
hospitals
government
departments
museums
local
councils

but it’s likely to take 20
working days for your
responses

it’s worth the wait though

coverage on a number of the
local publications, each using
their own area’s stats

sunday times
driving coverage
and in print too
used the stats and
a nice little quote
from the client

action
execute an foi campaign,
but plan ahead

pr and news

it’s the most common way

but you need a good
spin and story

birthdays are great, but
make sure it’s a good
number… no one cares
if you’re three

we had good success with local press
and trade for a client’s 20th

if local and trade are
your sole aim, you can
promote talent
acquisition

it’s a really easy win

for nationals think
outside the box

this is my favourite
recent one…..

funny
sense of
competition
taboo accessible

coverage on all the red
tops, the dm, unilad….
the works...

action
for locals go straight pr, but
nationals have fun...

listings and discounts

this is quite a manual
and time consuming
tactic but can reap
loads of links

accommodation is an
easy win on uni and
venue sites

as are events on gov
and local council sites

BRAUMGroup
10
0
most gov sites
allow you to
submit events…
pick the nearest
council

BRAUMGroup
10
1
or what about discounts
you can offer for
members of groups?

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10
2
we targeted around 100
gardening societies

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10
3
20% success rate

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10
4
it’s nothing
fancy, but
they’re the
right customer
personas

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10
5
plus we made unique
codes for each one to
track revenue easily

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10
6
action
consider networks you can be
a part of and use those
connections

interviews & opinions

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10
8
find a hook

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10
9
once you get it in one
publication, the others
will follow
so far we’ve got sharon
in five nationals

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11
0
hook is that she’s female,
built her own business,
there’s also the usp of the
offering…..

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11
1
over 6,000 visits from that
article, plus over 700
memberships

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11
2
4,000 visits
500+ memberships
££££s in revenue

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11
3
they liked the single
mother building a
business angle ….

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11
4
another way is to make
yourself an expert

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11
5
we see this all the time in
our own industry…. so
replicate it for clients

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11
6
all the same client

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11
7
he’s made himself the
knowledge on ai in
manufacturing industry

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11
8
action
find your hook or expertise and
use it for coverage

tl:dr

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12
0
you don’t need to
spend a penny to get
links…..

BRAUMGroup
12
1
and you definitely don’t
need infographics

BRAUMGroup
12
2
try these tactics:
partnerships
interviews
listings and
discounts
fois case studies
newsjacking
unlinked
brand
mentions
pr and news
journo
requests

….. thank you… drink?

Big Links For £0 - BrightonSEO April 2018

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Big Links For £0 - BrightonSEO April 2018