SlideShare une entreprise Scribd logo
1  sur  46
Télécharger pour lire hors ligne
Who Do I Talk To Now?
Who to talk to, what to ask, and what tools to use for DIY user research




                                                                      Laura Klein
                                                                      @lauraklein
                                                            laura@usersknow.com
                                                       http://www.usersknow.com
This talk is not for Experts
     (well, not UX experts, anyway)
Fine, Who’s It For Then?

• Founders

• Engineers

• Product   Managers

• Marketing   Managers

• Peoplewho want to listen to their users,
 but don’t know where to start
What’s It About, Anyway?


   Who to listen to


When to listen to them


  What to ask them
It’s Also About Tools To Make Your Life Easier




                    LiveView
Damn!
That’s a lot of tools
Is This A Little Better?
   Remote           Unmoderated      Written Feedback     Finding      Micro Usability
Moderated Testing   Tests w/ Video      & Surveys       Participants       Tests




LiveView
    (mobile)
Wait, What Are Unmoderated Tests With Video?




Watch and Listen to Real People Using Your Application!
Wait, What Are Unmoderated Tests With Video?




Watch and Listen to Real People Using Your Application!
Micro-Usabili-What Now?
Get People’s First Impressions of Your Landing Pages
Get People’s First Impressions of Your Landing Pages
What You Get
See Where People Click on Mockups
See Where People Click on Mockups
What You Get
What’s So Great About Remote Testing?


  • Talk   to more people, faster

  • Recruit   from a larger pool of users

  • Find   people all over the world

  • Reduce    no-shows and recruiting costs
What About MY Needs?




Think about your scenarios now!
 (You may be called on at the end of the presentation)
Great, What Sort Of Research Should I Do?




The type of research you do depends on what you have
      to show users and what you want to learn.
You Have An Idea
You Want To Know...


• Is   my idea any good?

• Will   anybody actually buy this?

• Does    this solve a problem for anybody?
You Should Talk To...


• Competitors’ Customers

• Potential   Customers (best guess)

• Personas
You Should Ask...
                                 What made you decide
What do you like about
                                     to do it this way?
   your solution?
                       What’s missing?

What are you currently doing?
What else have you              What do you hate about
      tried?                        your solution?
       What’s your problem?      If you could change
                              something, what would it be?
  Will you show me?
You Can Use...
Competitor   Landing Page       Remote
Use Videos      Tests         Conversations
You Have A Sketch (or Maybe A Few Sketches)
You Want To Know...


•   Do people get what this is?

•   How do people react to different
    implementations of this idea?

•   Does this solve any of the problems we
    identified earlier?
You Should Talk To...


• Competitors’ Customers

• Customers     (acquired from landing page tests)

• Potential   Customers (best guess)

• Personas
You Should Ask...
                                   What do you think is
What would you do if you              going on here?
      saw this?          What’s missing?

        What do you think this is?
                               Which of these sketches do
       What do you think you         you like best?
         could do with this?
                                If you could change
How does this compare to     something, what would it be?
 what you currently use?
You Can Use...
   Micro             Remote
Usability Tests    Usability Tests
You Have An Interactive Prototype
You Want To Know...



• Can   people use this?

• Where    do people get lost?

• What   aren’t people understanding?
You Should Talk To...

• Customers     (acquired from landing page tests)

• Competitors’ Customers

• Potential   Customers (best guess)

• Personas

• People   with Right Level of Tech Savvy (for usability)
You Should Ask...
                                     What do you think is
What would you do if you                going on here?
      saw this?      Anything you like about this?

How would you perform a task?
Anything you hate about this?        Anything particularly
                                     confusing about this?
         What’s missing?

                                   If you could change
How does this compare to        something, what would it be?
 what you currently use?
You Can Use...
Unmoderated         Remote
 Test Videos      Usability Tests
You Have A Product (yay!)
You Want To Know...


• How   are people actually using this?

• Why   do the metrics look like that?

• What are the problems people are
 having in the real world?
You Should Talk To...

• New   Customers

• Retained    Customers (in all categories)

• Competitors’ Customers

• Potential   Customers (best guess)

• Potential   Customers (in different groups)
You Should Ask...
                                Is there anything that doesn’t
 What do you think is                 work as expected?
   going on here?
                        Anything you like about this?

           How do you use this?
Anything you hate about this?         Anything particularly
 Will you show me?                    confusing about this?
               What’s missing?
                                    If you could change
How does this compare to         something, what would it be?
other things you’ve used?
You Can Use...
Unmoderated Micro Usability   Remote           Written
 Test Videos    Tests       Usability Tests   Feedback
You Have A New Feature Idea For Your Product
You Should...




Go Back to the Beginning!
WARNING!




These steps are not as linear as this presentation
                 might imply...
You Should Never Ever Ask (in Any Stage)...
   Don’t you hate this?           Don’t you love this?
                    WHAT IS WRONG WITH
                           YOU???

          Isn’t this a cool product?
  Would you use this feature
I’m about to explain to you in Would you use this product to
     excruciating detail?       solve this problem I’ve just
                                    explained to you in
                                    excruciating detail?
Those Tools Again...
   Remote           Unmoderated      Written Feedback     Finding      Micro Usability
Moderated Testing   Tests w/ Video      & Surveys       Participants       Tests




LiveView
    (mobile)
Your Turn!




Q&A
Free Stuff And Stuff To Read



• First
      25 People to sign up for UserTesting.com get a free test
 with the code: web20expo - use by 4/16

• When     to Use Which User Experience Research Methods

• User    Research Tips

• 24   Usability Test Tools

Contenu connexe

En vedette

How Well Do You Know Your User?
How Well Do You Know Your User?How Well Do You Know Your User?
How Well Do You Know Your User?Laura Klein
 
How Marketing Can Be a Better Date
How Marketing Can Be a Better DateHow Marketing Can Be a Better Date
How Marketing Can Be a Better DateKapost
 
Kanban Portfolio Management, a real case.
Kanban Portfolio Management, a real case.Kanban Portfolio Management, a real case.
Kanban Portfolio Management, a real case.Giulio Roggero
 
The First 30 Seconds: Let's Talk User Onboarding
The First 30 Seconds: Let's Talk User OnboardingThe First 30 Seconds: Let's Talk User Onboarding
The First 30 Seconds: Let's Talk User OnboardingAndrea Saez
 
Product Design using Lean UX
Product Design using Lean UXProduct Design using Lean UX
Product Design using Lean UXGeorge Elkhabbaz
 
Zero to traction
Zero to tractionZero to traction
Zero to tractionAndrew Chen
 
10 Tips for Creating Great User Stories
10 Tips for Creating Great User Stories10 Tips for Creating Great User Stories
10 Tips for Creating Great User StoriesRoman Pichler
 
Rapid Product Design Using Lean UX Methods [Tradecraft : May 2014]
Rapid Product Design Using Lean UX Methods [Tradecraft : May 2014]Rapid Product Design Using Lean UX Methods [Tradecraft : May 2014]
Rapid Product Design Using Lean UX Methods [Tradecraft : May 2014]Kate Rutter
 
How to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication ToolHow to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication ToolJanna Bastow
 
The Art of Product Management
The Art of Product ManagementThe Art of Product Management
The Art of Product ManagementSachin Rekhi
 
Final san diego venture group keynote 2016
Final san diego venture group keynote   2016Final san diego venture group keynote   2016
Final san diego venture group keynote 2016Mark Suster
 
Creating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone UnderstandsCreating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone Understandsuxpin
 
Qual vs. Quant: Using data to Build Better Products
Qual vs. Quant: Using data to Build Better ProductsQual vs. Quant: Using data to Build Better Products
Qual vs. Quant: Using data to Build Better Productsuxpin
 
Product Strategy and Product Success
Product Strategy and Product SuccessProduct Strategy and Product Success
Product Strategy and Product SuccessRoman Pichler
 
Upfront State of the VC & Tech Industry 2017
Upfront State of the VC & Tech Industry 2017Upfront State of the VC & Tech Industry 2017
Upfront State of the VC & Tech Industry 2017Mark Suster
 
What's Next in Growth? 2016
What's Next in Growth? 2016What's Next in Growth? 2016
What's Next in Growth? 2016Andrew Chen
 

En vedette (18)

How Well Do You Know Your User?
How Well Do You Know Your User?How Well Do You Know Your User?
How Well Do You Know Your User?
 
How Marketing Can Be a Better Date
How Marketing Can Be a Better DateHow Marketing Can Be a Better Date
How Marketing Can Be a Better Date
 
Portfolio Kanban
Portfolio KanbanPortfolio Kanban
Portfolio Kanban
 
Kanban Portfolio Management, a real case.
Kanban Portfolio Management, a real case.Kanban Portfolio Management, a real case.
Kanban Portfolio Management, a real case.
 
The First 30 Seconds: Let's Talk User Onboarding
The First 30 Seconds: Let's Talk User OnboardingThe First 30 Seconds: Let's Talk User Onboarding
The First 30 Seconds: Let's Talk User Onboarding
 
Product Design using Lean UX
Product Design using Lean UXProduct Design using Lean UX
Product Design using Lean UX
 
Zero to traction
Zero to tractionZero to traction
Zero to traction
 
10 Tips for Creating Great User Stories
10 Tips for Creating Great User Stories10 Tips for Creating Great User Stories
10 Tips for Creating Great User Stories
 
Rapid Product Design Using Lean UX Methods [Tradecraft : May 2014]
Rapid Product Design Using Lean UX Methods [Tradecraft : May 2014]Rapid Product Design Using Lean UX Methods [Tradecraft : May 2014]
Rapid Product Design Using Lean UX Methods [Tradecraft : May 2014]
 
How to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication ToolHow to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication Tool
 
The Art of Product Management
The Art of Product ManagementThe Art of Product Management
The Art of Product Management
 
Final san diego venture group keynote 2016
Final san diego venture group keynote   2016Final san diego venture group keynote   2016
Final san diego venture group keynote 2016
 
Creating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone UnderstandsCreating Agile Product Roadmaps Everyone Understands
Creating Agile Product Roadmaps Everyone Understands
 
Intro to Product Design
Intro to Product DesignIntro to Product Design
Intro to Product Design
 
Qual vs. Quant: Using data to Build Better Products
Qual vs. Quant: Using data to Build Better ProductsQual vs. Quant: Using data to Build Better Products
Qual vs. Quant: Using data to Build Better Products
 
Product Strategy and Product Success
Product Strategy and Product SuccessProduct Strategy and Product Success
Product Strategy and Product Success
 
Upfront State of the VC & Tech Industry 2017
Upfront State of the VC & Tech Industry 2017Upfront State of the VC & Tech Industry 2017
Upfront State of the VC & Tech Industry 2017
 
What's Next in Growth? 2016
What's Next in Growth? 2016What's Next in Growth? 2016
What's Next in Growth? 2016
 

Dernier

The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 

Dernier (19)

The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 

Who Do I Talk To Now? DIY User Research for Startups

  • 1. Who Do I Talk To Now? Who to talk to, what to ask, and what tools to use for DIY user research Laura Klein @lauraklein laura@usersknow.com http://www.usersknow.com
  • 2. This talk is not for Experts (well, not UX experts, anyway)
  • 3. Fine, Who’s It For Then? • Founders • Engineers • Product Managers • Marketing Managers • Peoplewho want to listen to their users, but don’t know where to start
  • 4. What’s It About, Anyway? Who to listen to When to listen to them What to ask them
  • 5. It’s Also About Tools To Make Your Life Easier LiveView
  • 7. Is This A Little Better? Remote Unmoderated Written Feedback Finding Micro Usability Moderated Testing Tests w/ Video & Surveys Participants Tests LiveView (mobile)
  • 8. Wait, What Are Unmoderated Tests With Video? Watch and Listen to Real People Using Your Application!
  • 9. Wait, What Are Unmoderated Tests With Video? Watch and Listen to Real People Using Your Application!
  • 11. Get People’s First Impressions of Your Landing Pages
  • 12. Get People’s First Impressions of Your Landing Pages
  • 14. See Where People Click on Mockups
  • 15. See Where People Click on Mockups
  • 17. What’s So Great About Remote Testing? • Talk to more people, faster • Recruit from a larger pool of users • Find people all over the world • Reduce no-shows and recruiting costs
  • 18. What About MY Needs? Think about your scenarios now! (You may be called on at the end of the presentation)
  • 19. Great, What Sort Of Research Should I Do? The type of research you do depends on what you have to show users and what you want to learn.
  • 20. You Have An Idea
  • 21. You Want To Know... • Is my idea any good? • Will anybody actually buy this? • Does this solve a problem for anybody?
  • 22. You Should Talk To... • Competitors’ Customers • Potential Customers (best guess) • Personas
  • 23. You Should Ask... What made you decide What do you like about to do it this way? your solution? What’s missing? What are you currently doing? What else have you What do you hate about tried? your solution? What’s your problem? If you could change something, what would it be? Will you show me?
  • 24. You Can Use... Competitor Landing Page Remote Use Videos Tests Conversations
  • 25. You Have A Sketch (or Maybe A Few Sketches)
  • 26. You Want To Know... • Do people get what this is? • How do people react to different implementations of this idea? • Does this solve any of the problems we identified earlier?
  • 27. You Should Talk To... • Competitors’ Customers • Customers (acquired from landing page tests) • Potential Customers (best guess) • Personas
  • 28. You Should Ask... What do you think is What would you do if you going on here? saw this? What’s missing? What do you think this is? Which of these sketches do What do you think you you like best? could do with this? If you could change How does this compare to something, what would it be? what you currently use?
  • 29. You Can Use... Micro Remote Usability Tests Usability Tests
  • 30. You Have An Interactive Prototype
  • 31. You Want To Know... • Can people use this? • Where do people get lost? • What aren’t people understanding?
  • 32. You Should Talk To... • Customers (acquired from landing page tests) • Competitors’ Customers • Potential Customers (best guess) • Personas • People with Right Level of Tech Savvy (for usability)
  • 33. You Should Ask... What do you think is What would you do if you going on here? saw this? Anything you like about this? How would you perform a task? Anything you hate about this? Anything particularly confusing about this? What’s missing? If you could change How does this compare to something, what would it be? what you currently use?
  • 34. You Can Use... Unmoderated Remote Test Videos Usability Tests
  • 35. You Have A Product (yay!)
  • 36. You Want To Know... • How are people actually using this? • Why do the metrics look like that? • What are the problems people are having in the real world?
  • 37. You Should Talk To... • New Customers • Retained Customers (in all categories) • Competitors’ Customers • Potential Customers (best guess) • Potential Customers (in different groups)
  • 38. You Should Ask... Is there anything that doesn’t What do you think is work as expected? going on here? Anything you like about this? How do you use this? Anything you hate about this? Anything particularly Will you show me? confusing about this? What’s missing? If you could change How does this compare to something, what would it be? other things you’ve used?
  • 39. You Can Use... Unmoderated Micro Usability Remote Written Test Videos Tests Usability Tests Feedback
  • 40. You Have A New Feature Idea For Your Product
  • 41. You Should... Go Back to the Beginning!
  • 42. WARNING! These steps are not as linear as this presentation might imply...
  • 43. You Should Never Ever Ask (in Any Stage)... Don’t you hate this? Don’t you love this? WHAT IS WRONG WITH YOU??? Isn’t this a cool product? Would you use this feature I’m about to explain to you in Would you use this product to excruciating detail? solve this problem I’ve just explained to you in excruciating detail?
  • 44. Those Tools Again... Remote Unmoderated Written Feedback Finding Micro Usability Moderated Testing Tests w/ Video & Surveys Participants Tests LiveView (mobile)
  • 46. Free Stuff And Stuff To Read • First 25 People to sign up for UserTesting.com get a free test with the code: web20expo - use by 4/16 • When to Use Which User Experience Research Methods • User Research Tips • 24 Usability Test Tools

Notes de l'éditeur

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n
  23. \n
  24. \n
  25. \n
  26. \n
  27. \n
  28. \n
  29. \n
  30. \n
  31. \n
  32. \n
  33. \n
  34. \n
  35. \n
  36. \n
  37. \n
  38. \n
  39. \n
  40. \n
  41. \n
  42. \n
  43. \n