Despite all the technology available, your ability to reach, engage, and influence business decision makers is still limited. Buyer personas, surveys, and search marketing data can get you in the ballpark, but we believe social media insights are now a “must-have” for understanding key business professionals in a way that is truly actionable. With this in mind, we developed this report, “How Recruiters Engage on Twitter”. Using Leadtail’s Social Insights technology to analyze data from Twitter, this report reveals insights about recruiters to help you answer questions such as: What keywords do recruiters use to describe themselves and their interests? Which social networks are recruiters most active on? What topics are they talking about on social media? What sources of content are recruiting professionals sharing? Who are the most influential publications, vendors, and people with recruiters? Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing recruiters.

1. Social Media Insights for Decision Makers @Leadtail and @LeadtailHR
Social
Insights
Report:
How
Recruiters
Engage
on
Twi8er
October
2013

2. 2 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Introduc@on
Despite all the technology available, your ability to reach, engage, and influence business
decision makers is still limited. While buyer personas, surveys, and search marketing data can
get you in the ballpark, we believe social media insights are now a “must-have” for understanding
key business professionals in a way that becomes truly actionable.
With this in mind, we developed this report, “How Recruiters Engage on Twitter”. Using Leadtail’s
Social Insights technology to analyze data from Twitter, this report reveals insights about
recruiters to help you answer questions such as:
} What keywords do recruiters use to describe themselves and their interests?
} Which social networks are recruiters most active on?
} What topics are they talking about on social media?
} What sources of content are recruiting professionals sharing?
} Who are the most influential publications, vendors, and people with recruiters?
Armed with these social media insights, you can now take a more informed look at
your strategy for reaching, engaging, and influencing recruiters, and getting them to
take the actions you care about most.

3. 3 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Methodology
and
Data
Set
The methodology the Leadtail team used to create this report:
1. Identify recruiters active on social media based on criteria such as geography, job title, seniority,
and type of company to create the target data set.
2. Use the Leadtail Social Insights technology and data from the Twitter API to extract insights
around key activities, such as what links are shared, who is mentioned and retweeted, popular
hashtags, popular platforms used to share content, etc.
3. Review, analyze, and package these insights into periodic reports.
The specific data set analyzed for this report was composed of:
} 557 U.S. based recruiters active on Twitter during the report period.
} Includes both in-house corporate recruiters, as well as agency and contract recruiters.
} Total of 173,903 tweets, and 106,343 shared links.
} Total follower reach for data set: 1,533,429; median # of followers per recruiter: 649.
} Tweets published between June 1, 2013 – August 31, 2013.

4. 4 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Key
Takeaways
} Recruiters demonstrate a commitment to taking a “seat at the table” by
sharing content that focuses on business, leadership, branding, and
strategy – not just job postings
} LinkedIn is far and away the most popular social network with over half
of our recruiters posting content between LinkedIn and Twitter
} Social recruiters rally around hashtags like #SHRM and #TChat to
connect and create open, informal networks of people and content
before, during, and after events
} Recruiters actively engage with those they consider thought leaders,
whether those are publications, vendors, or people

5. 5 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Who
Are
These
Recruiters?

6. 6 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Where
Are
They
Located?
Our sample recruiters come from cities big and small across the United States.
Based on Location provided in Twitter Profile.

7. 7 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
How
Do
They
Describe
Themselves?
The way talent acquisition professionals describe themselves on Twitter reveals affinity
keywords that can help you reach and engage them across the Social Web.
Based on keywords used in Twitter Profile.

8. 8 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
What
Do
They
Talk
About?
Hashtags reveal the topics and events, big and small, online and offline, that captured the
attention of these recruiters during the report period.

9. 9 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Which
Social
Networks
Are
They
Ac@ve
On?
2%
2%
3%
3%
4%
5%
5%
14%
19%
53%
100%
Tumblr
Triberr
Spotify
Pinterest
Paper.li
Facebook
Vine
foursquare
Instagram
LinkedIn
Twitter
In addition to Twitter, recruiting pros are active
on a number of other social networks, many of
which cross post content to Twitter.
Not surprisingly, the most popular network with
recruiters is LinkedIn – over half of our sample
shared at least 1 tweet directly from LinkedIn
during the report period.
% of recruiters that shared between this network + Twitter during the report period

10. 10 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
7%
7%
8%
9%
11%
13%
14%
14%
15%
19%
25%
42%
53%
65%
68%
Photos on iOS
Camera on iOS
Buffer
iOS
TweetDeck
Twitter for iPad
Bullhorn Reach
foursquare
Twitter for Android
Instagram
HootSuite
Twitter for iPhone
LinkedIn
Tweet Button
Twitter.com
% of Recruiters that published at least 1 tweet from this platform during the report period
What
Apps
+
PlaOorms
Do
They
Favor?
Recruiters share content in multiple ways – with a majority using Twitter.com’s Web interface,
the distributed Tweet button, and LinkedIn at least once during the period.
Desktop/Web App
Mobile App/Platform

11. 11 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
How
Do
Recruiters
Engage
with
Content?

12. 12 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
What
Types
of
Content
Do
They
Share?
eCommerce
(e.g. Amazon)
1%
Jobs
4%
Social Media
14%
Mainstream
Media
37%
Industry Media
44%
As the most popular type of shared content, industry
media plays an important role in defining the
conversations sourcing professionals have with each
other, their teams, and ultimately, with candidates and
clients. Many of these publications feature
submissions from HR thought leaders and experts,
and have robust email and social media distribution
that keeps their content in front of recruiting
professionals daily.
Mainstream media sites are the second most
commonly shared type of content. This includes
mainstream sources of leadership, business, and
strategy focused content, along with sports and
entertainment.
While job sites represent only 4% of the top 100 most
shared sources, job postings account for 23% of the
tweets from the top 100 sources.
The social/user generated media category for HR
professionals includes everything from insightful
TEDx videos about employee engagement to the
Season 3 preview for for Homeland (recruiters are
real people too!)
% of 100 Most Popular Shared Content Sources

13. 13 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
11. US
News
Money
12. BuzzFeed
13. USA
Today
14. Washington
Post
15. Bloomberg
16. Business
Week
17. Quartz
18. WIRED
19. CNN
Money
20. Lifehacker
21. CNN
22. CBS
News
23. NPR
24. CNET
News
25. Fast
Co.
Exist
Top 25 Mainstream Media Content Sources shared by recruiters during the report period,
ranked based on the number of unique recruiters that shared each source.
What
Are
the
Most
Shared
Mainstream
Sources?
13!
1. Forbes
2. Huffington Post
3. Inc. Magazine
4. New York Times
5. Fast Company
6. HBR Blogs
7. Wall Street Journal
8. Entrepreneur
9. Wall Street Journal Blogs
10. Yahoo! Finance

14. 14 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
11. Social
Hire
12. YouTern
13. Blogging4Jobs
14. RecruiWng
Blogs
15. Careerealism
16. VentureBeat
17. FisYul
of
Talent
18. Social
Media
Today
19. HR
Bartender
20. Talent
Culture
21. Social
Talent
22. Boolean
Black
Belt
23. LinkedIn
Blog
24. The
Daily
Muse
25. HR
Examiner
Top 25 Industry Media Content Sources shared by recruiters during the report period, ranked
based on the number of unique recruiters that shared each source.
What
Are
the
Most
Shared
Industry
Sources?
14!
1. ERE.net
2. Mashable
3. Business Insider
4. TLNT
5. The Undercover Recruiter
6. SourceCon
7. The Business Journals
8. Recruiter.com
9. TechCrunch
10. LinkedIn Talent Solutions

15. 15 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
11. Blog
Talk
Radio
12. Google+
13. Twitpic
14. Vimeo
15. Thunderclap
Top 15 Social Media Content Sources shared by recruiters during the report period, ranked
based on the number of unique recruiters that shared each source.
What
Are
the
Most
Shared
Social
Sources?
15!
1. LinkedIn
2. YouTube
3. Instagram
4. Facebook
5. Paper.li
6. foursquare
7. Twitter
8. Slideshare
9. Pinterest
10. Vine

16. 16 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Which
Publica@ons
and
People
Most
Influence
Recruiters?

17. 17 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Which
Publishers
Do
Recruiters
Retweet
Most?
As social media continues to reshape
how we communicate, brands (and in
the HR context, vendors) must
increasingly become more like
publishers – creating and sharing high
quality, highly relevant content on a
regular basis – or risk losing out to
competitors that do.
So which publishers (and vendors) are
doing the best job today creating the
kind of content that engages recruiters
and inspires them to pass that content
on to their social networks?
This word cloud shows the vendors
retweeted most by recruiters in our
sample during the report period.

18. 18 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Top
50
Publishers
Most
Retweeted
by
Recruiters
* Based on unique # of recruiters in the sample that retweeted the handle. Ties broken using Klout score followed by # of followers.
11. @hrbartender
12. @Glassdoor
13. @HuffingtonPost
14. @RecruiterDotCom
15. @Inc
16. @weknownext
17. @SHRM
18. @TechCrunch
19. @YouTern
20. @Tips4Recruiters
21. @HireOnLinkedIn
22. @nytimes
23. @TheLadders
24. @HuffPostBiz
25. @AMAnet
26. @RecruitingBlogs
27. @Smarterer
28. @EntMagazine
29. @FistfulOfTalent
30. @USATODAY
31. @HubSpot
32. @BrazenCareerist
33. @SportsCenter
34. @usnews
35. @dailymuse
36. @Human_Capital
37. @CAREEREALISM
38. @careerbuilder
39. @CBSNews
40. @BloombergNews
41. @scoopit
42. @washingtonpost
43. @CNBC
44. @TIME
45. @AP
46. @businessinsider
47. @RandstadUSPros
48. @AmplifyTalent
49. @espn
50. @DiceTechJobs
1. @UndercoverRec
2. @Forbes
3. @mashable
4. @TalentCulture
5. @FastCompany
6. @TLNT_com
7. @ERE_net
8. @WSJ
9. @HarvardBiz
10. @SourceCon

19. 19 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Which
Publishers
Do
Recruiters
Men@on
Most?
Looking at which publishers and
vendors recruiters mention on Twitter
can give us yet another perspective on
the forces that shape their views on
products, services, and industry trends.
Mentions can be a reference to an
experience, a shout-out to grab
attention, a big thank you (or no
thanks), a question, or even the highly
coveted social recommendation. That
means mentions can represent a
deeper level of engagement than a
retweet.
In any case, publishers and vendors
that are frequently mentioned are
gaining mindshare from the recruiters
they’re looking to reach and engage.

20. 20 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Top
50
Publishers
Most
Men@oned
by
Recruiters
* Based on unique # of recruiters in the sample that mentioned the handle. Ties broken using Klout score followed by # of followers.
11. @WSJ
12. @RecruiterDotCom
13. @TechCrunch
14. @Glassdoor
15. @TalentCulture
16. @hrbartender
17. @FistfulOfTalent
18. @YouTern
19. @USATODAY
20. @SAI
21. @BW
22. @VentureBeat
23. @EntMagazine
24. @usnews
25. @CAREEREALISM
26. @weknownext
27. @CareerBuilder
28. @nytimes
29. @nprnews
30. @SHRM
31. @RecruitingBlogs
32. @hrexaminer
33. @qz
34. @businessinsider
35. @dailymuse
36. @BrazenCareerist
37. @BloombergNews
38. @YahooFinance
39. @BI_Careers
40. @Smarterer
41. @drivethruhr
42. @HireOnLinkedIn
43. @DiceTechJobs
44. @HuffingtonPost
45. @CNNMoney
46. @smexaminer
47. @washingtonpost
48. @ABC
49. @CNET
50. @YahooNews
1. @ERE_net
2. @Forbes
3. @mashable
4. @UndercoverRec
5. @TLNT_com
6. @Inc
7. @FastCompany
8. @SourceCon
9. @HarvardBiz
10. @HuffPostBiz

21. 21 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Who
Do
Recruiters
Retweet
the
Most?
There is persistent myth in social
media that content is retweeted
because the reader likes it. While that
is certainly the case some of the time,
there is one less obvious but profound
reason why people retweet. They think:
“My followers will like this.”
Whether it’s because it’s timely,
provocative, or topical - who gets
retweeted is a reflection of what people
believe their own social audience will
find relevant.
This word cloud contains the handles
retweeted most by recruiters in our
sample during the report period.

22. 22 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Top
50
People
Most
Retweeted
by
Recruiters
* Based on unique # of recruiters in the sample that retweeted the handle. Ties broken using Klout score followed by # of followers.
11. @tonyrestell
12. @levyrecruits
13. @ThisIsLars
14. @RobinSchooling
15. @EmilieMeck
16. @Fishdogs
17. @TrishMcFarlane
18. @KevinWGrossman
19. @susanavello
20. @mattcharney
21. @socialtalent
22. @TheHrbuddy
23. @sbrownehr
24. @InterviewIQ
25. @lruettimann
26. @SteveBoese
27. @marenhogan
28. @AvidCareerist
29. @bryanwempen
30. @JohnSumser
31. @JenniferMcClure
32. @researchgoddess
33. @jeffbullas
34. @greg_savage
35. @imJeremyR
36. @TimSackett
37. @ChinaGorman
38. @TiffanyKuehl
39. @ChristopherinHR
40. @tedcoine
41. @careersherpa
42. @shally
43. @AlliPolin
44. @SabrinaLBaker
45. @jjbuss
46. @jrkuhns
47. @TalentTalks
48. @new_resource
49. @DaveTheHRCzar
50. @MNHeadhunter
1. @MeghanMBiro
2. @blogging4jobs
3. @jimstroud
4. @YouTernMark
5. @GlenCathey
6. @williamtincup
7. @StacyZapar
8. @TomBolt
9. @bryanchaney
10. @ValaAfshar

23. 23 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Who
Do
Recruiters
Men@on
the
Most?
When it comes to mentions – context
is key. Mentioning a person can
mean giving credit for an idea or
piece of content being shared,
engaging directly in conversation, or
giving a shout-out to someone you’ve
recently met.
In any context, being mentioned is a
sign that a person is an active part of
the social dialogue, and those
mentioned most are the people you’ll
find at the center of engaging
conversations between recruiters.
This word cloud shows the people
mentioned most by recruiters in our
sample during the report period.

24. 24 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Top
50
People
Most
Men@oned
by
Recruiters
* Based on unique # of recruiters in the sample that mentioned the handle. Ties broken using Klout score followed by # of followers.
11. @williamtincup
12. @susanavello
13. @JohnSumser
14. @RobinSchooling
15. @ChristopherinHR
16. @TimSackett
17. @YouTernMark
18. @jrkuhns
19. @imJeremyR
20. @marenhogan
21. @EmilieMeck
22. @ThisIsLars
23. @socialtalent
24. @bryanchaney
25. @ValaAfshar
26. @Fishdogs
27. @SteveBoese
28. @ChinaGorman
29. @TrishMcFarlane
30. @AvidCareerist
31. @KevinWGrossman
32. @tonyrestell
33. @TheOneCrystal
34. @HrRemix
35. @bryanwempen
36. @TheHrbuddy
37. @andyheadworth
38. @ewmonster
39. @AlaRecruiter
40. @new_resource
41. @heatherbussing
42. @JenniferMcClure
43. @DwaneLay
44. @JennyDeVaughn
45. @DaveTheHRCzar
46. @CzarinaofHR
47. @SusanLaMotte
48. @TheRecruiterGuy
49. @TalentTalks
50. @careersherpa
1. @blogging4jobs
2. @MeghanMBiro
3. @GlenCathey
4. @lruettimann
5. @StacyZapar
6. @levyrecruits
7. @mattcharney
8. @jimstroud
9. @TomBolt
10. @sbrownehr

25. 25 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Conclusion

26. 26 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
Conclusions
Imagine if you could listen to the daily conversations of recruiters… How would
you use what you heard to better reach, engage, and influence these HR
professionals to take the actions you care most about?
For example, would it provide you insights into where to advertise, what
content to create, who to build relationships with, and how best to develop and
implement your social media strategy? Sure it would.
We created How Recruiters Engage on Twitter to provide you with social media
insights to help you make more informed decisions for reaching, engaging, and
influencing these talent management professionals.
And since the topics, content sources, and influencers are constantly changing
so, too, are the social media insights. With this in mind, sign up to receive our
upcoming reports!
http://offers.leadtail.com/social-insights-reports/

27. 27 Leadtail Social Insights Report | Recruiters October 2013 | www.Leadtail.com/Reports
About
Leadtail
Leadtail is an agency focused on making online
marketing and social media work for business.
The Leadtail team has developed and
implemented social media programs and
campaigns for leading consumer and business
brands including TiVo, WageWorks, Alcatel-
Lucent, Symantec, Adaptive Planning and
Peoplefluent.
Our social media insights reports have been
referenced in media publications including:
Business Insider, Forbes, Huffington Post,
MarketingProfs, CMSWire, and ERE.
@Leadtail, @BestB2BSocial
www.linkedin.com/companies/Leadtail
www.Leadtail.com/blog/
www.Leadtail.com
Interested in collaborating on a future social insights report? Email us: advertise@leadtail.com