The document discusses the benefits and safe use of social media tools. It notes that social media are powerful, practical, safe when used appropriately, inexpensive or free, and the defining communications trend of this era. Additionally, it provides examples of how Mayo Clinic has successfully used social media platforms like YouTube and Facebook to share content and raise its profile at little to no cost. The document advocates developing a social media strategy but notes it cannot compensate for poor service or offerings. It also stresses the importance of protecting privacy online.
Marel Q1 2024 Investor Presentation from May 8, 2024
Safe Social Media for Family, Fun and Profit
1. Using Social Technology Safely
for Family, Fun and Profit
Lee Aase (@LeeAase)
Director, Mayo Clinic Center for Social Media
#MCCSM
October 15, 2010
2. Agenda: An Introduction to Why
Social Media Tools are:
• Immensely powerful
• Practical and useful
• Safe and effective when used as directed
• Free (or ridiculously inexpensive)
• and...
9. About Lee Aase (@LeeAase)
• B.S. Political Science
• 14 years in politics and government at
local, state, national levels
• Mayo Clinic since April 2000
− Media relations consultant
− Manager since 2004
− Media Relations/Research Comm
− Syndication and Social Media
15. Intro to Social Media Tools
Blogs RSS
Podcasts Social Networks
Skype YouTube
Wikis Twitter
Slideshare uStream
16. Blogs
• Just an easy-to-publish Web site that
allows comments
• Blogs in Plain English - Lee LeFever
• You read them all the time without
even knowing it
17. RSS = Really Simple Syndication
• Lets you easily track dozens of blogs
or other Web sites without surfing
• Truly opt-in “email”
• RSS “baked in” to IE 7, Safari
• Google Reader a free Web option
18. Podcasts
• TiVo for Audio (and now video)
• Don’t need an iPod to use
• Series of segments to which you can
subscribe via RSS
• iTunes free for PC or Mac
• Create your own FREE podcast (listed
in iTunes) through SMUG
20. Wikis
• Collaborative editing tools
• Wikipedia the most famous
• 2.9 million articles in English
• Definitive stories quickly on
− 35W Bridge Collapse
− Virginia Tech shooting
23. YouTube
• World’s second largest search engine
• Google bought for $1.65 Billion
• “The world has voted, and we want to
watch videos on YouTube.” - Andy
Sernovitz, SocialMedia.org
46. Mayo Clinic and Word of Mouth
• 91 percent of patients surveyed say
they have said “good things” to an
average of 40 people after a Mayo visit
• 85 percent say they recommended
Mayo to a friend
− Advised an average of 16 to come
− 5 actually came
47. Sources of Information Influencing
Preference for Mayo Clinic
Word of mouth 84
Stories in the media 57
MD recommendation 44
Advertising 27
Internet/Websites 26
Personal experience 24
Mailings to home 18
0 20 40 60 80 100
48. #2: Electronic tools merely
facilitate broader, more
efficient transmission by
overcoming inertia and
friction
49.
50. #4: Social media are the
third millennium’s defining
communications trend
57. The Octogenarian Idol Story
• Alerted to interesting video of elderly
couple playing piano in Gonda atrium
• Video shot by another patient and
uploaded to YouTube by her daughter
• Video had been seen 1,005 times in six
preceding months since upload
• Embedded in Sharing Mayo Clinic,
posted to Facebook, Tweeted on 4/7/09
75. Results to Date
• More than 7 million views on YouTube
• >1.4 million views on Sharing Mayo Clinic
• From 200 views/month to 5,000 views/hour
• National TV coverage in U.S. and Japan
76. #17: Social media are free in
any ordinary sense of the
word (or at least ridiculously
inexpensive)
77.
78.
79. Total Cost for Mayo Clinic
Facebook, YouTube and Twitter
$0.00
80.
81. In the European Union, based on
current exchange rates:
€0,00