SlideShare une entreprise Scribd logo

The New Landscape of Content Marketing

•
•
Leo Burnett
Leo Burnett
1  sur  1
Télécharger pour lire hors ligne
The New Landscape of Content Marketing

Recommandé

Relationships by the Numbers
Relationships by the NumbersRelationships by the Numbers
Relationships by the NumbersLeo Burnett
 
the Conversation Manager: trust as the beginning of conversations
the Conversation Manager: trust as the beginning of conversationsthe Conversation Manager: trust as the beginning of conversations
the Conversation Manager: trust as the beginning of conversationsSteven Van Belleghem
 
The Greatest Story Ever Folded
The Greatest Story Ever FoldedThe Greatest Story Ever Folded
The Greatest Story Ever FoldedLeo Burnett
 
What We've Learned So Far
What We've Learned So FarWhat We've Learned So Far
What We've Learned So FarOgilvyOne Worldwide
 
#LikeAGirl Unstoppable
#LikeAGirl Unstoppable#LikeAGirl Unstoppable
#LikeAGirl UnstoppableLeo Burnett
 
The Buying Acceleration and Incentive Tool (B.A.I.T.)
The Buying Acceleration and Incentive Tool (B.A.I.T.)The Buying Acceleration and Incentive Tool (B.A.I.T.)
The Buying Acceleration and Incentive Tool (B.A.I.T.)Leo Burnett
 
Arc Presents the “Must Have Guide to GlobalShop”
Arc Presents the “Must Have Guide to GlobalShop”Arc Presents the “Must Have Guide to GlobalShop”
Arc Presents the “Must Have Guide to GlobalShop”Leo Burnett
 
London Predictions 2016
London Predictions 2016London Predictions 2016
London Predictions 2016Leo Burnett
 

Recommandé

Relationships by the Numbers
Relationships by the NumbersRelationships by the Numbers
Relationships by the NumbersLeo Burnett
 
the Conversation Manager: trust as the beginning of conversations
the Conversation Manager: trust as the beginning of conversationsthe Conversation Manager: trust as the beginning of conversations
the Conversation Manager: trust as the beginning of conversationsSteven Van Belleghem
 
The Greatest Story Ever Folded
The Greatest Story Ever FoldedThe Greatest Story Ever Folded
The Greatest Story Ever FoldedLeo Burnett
 
What We've Learned So Far
What We've Learned So FarWhat We've Learned So Far
What We've Learned So FarOgilvyOne Worldwide
 
#LikeAGirl Unstoppable
#LikeAGirl Unstoppable#LikeAGirl Unstoppable
#LikeAGirl UnstoppableLeo Burnett
 
The Buying Acceleration and Incentive Tool (B.A.I.T.)
The Buying Acceleration and Incentive Tool (B.A.I.T.)The Buying Acceleration and Incentive Tool (B.A.I.T.)
The Buying Acceleration and Incentive Tool (B.A.I.T.)Leo Burnett
 
Arc Presents the “Must Have Guide to GlobalShop”
Arc Presents the “Must Have Guide to GlobalShop”Arc Presents the “Must Have Guide to GlobalShop”
Arc Presents the “Must Have Guide to GlobalShop”Leo Burnett
 
London Predictions 2016
London Predictions 2016London Predictions 2016
London Predictions 2016Leo Burnett
 
Navigating the Big Food Labyrinth
Navigating the Big Food LabyrinthNavigating the Big Food Labyrinth
Navigating the Big Food LabyrinthLeo Burnett
 
London Predictions 2017
London Predictions 2017London Predictions 2017
London Predictions 2017Leo Burnett
 
Eye On: Why Do Instagram Stories Matter?
Eye On: Why Do Instagram Stories Matter?Eye On: Why Do Instagram Stories Matter?
Eye On: Why Do Instagram Stories Matter?Leo Burnett
 
Eye On: Instagram's Feed Gains Order
Eye On: Instagram's Feed Gains OrderEye On: Instagram's Feed Gains Order
Eye On: Instagram's Feed Gains OrderLeo Burnett
 
Eye On Reactions: Facebook Goes Beyond Likes
Eye On Reactions: Facebook Goes Beyond LikesEye On Reactions: Facebook Goes Beyond Likes
Eye On Reactions: Facebook Goes Beyond LikesLeo Burnett
 
Eye On: Twitter’s Alternate Timeline
Eye On: Twitter’s Alternate TimelineEye On: Twitter’s Alternate Timeline
Eye On: Twitter’s Alternate TimelineLeo Burnett
 
4Q15 GPC, Indonesia
4Q15 GPC, Indonesia4Q15 GPC, Indonesia
4Q15 GPC, IndonesiaLeo Burnett
 
Holiday Shopping Hacks
Holiday Shopping HacksHoliday Shopping Hacks
Holiday Shopping HacksLeo Burnett
 
Eye On: Facebook's Stories Have a Soundtrack
Eye On: Facebook's Stories Have a SoundtrackEye On: Facebook's Stories Have a Soundtrack
Eye On: Facebook's Stories Have a SoundtrackLeo Burnett
 
Eye On: Mobile Facebook Gets an Info-Lift
Eye On: Mobile Facebook Gets an Info-LiftEye On: Mobile Facebook Gets an Info-Lift
Eye On: Mobile Facebook Gets an Info-LiftLeo Burnett
 
Pencil Shavings: 3Q15 GPC, Costa Rica
Pencil Shavings: 3Q15 GPC, Costa RicaPencil Shavings: 3Q15 GPC, Costa Rica
Pencil Shavings: 3Q15 GPC, Costa RicaLeo Burnett
 
Howard and the Amazing Eye Exam
Howard and the Amazing Eye ExamHoward and the Amazing Eye Exam
Howard and the Amazing Eye ExamLeo Burnett
 
Frisk May 2015: Election
Frisk May 2015: Election Frisk May 2015: Election
Frisk May 2015: Election Leo Burnett
 
Frisk February 2015: Loyalty
Frisk February 2015: LoyaltyFrisk February 2015: Loyalty
Frisk February 2015: LoyaltyLeo Burnett
 
Hugs and Disses: Valentine's Day Insights from Arc
Hugs and Disses: Valentine's Day Insights from ArcHugs and Disses: Valentine's Day Insights from Arc
Hugs and Disses: Valentine's Day Insights from ArcLeo Burnett
 
Frisk: Predictions 2015
Frisk: Predictions 2015Frisk: Predictions 2015
Frisk: Predictions 2015Leo Burnett
 
Pencil Shavings: 4Q14 GPC, Beijing
Pencil Shavings: 4Q14 GPC, BeijingPencil Shavings: 4Q14 GPC, Beijing
Pencil Shavings: 4Q14 GPC, BeijingLeo Burnett
 
The Sharing Economy: Where We Go From Here
The Sharing Economy: Where We Go From HereThe Sharing Economy: Where We Go From Here
The Sharing Economy: Where We Go From HereLeo Burnett
 
Twitter Introduces Audio Cards: What Brands Need to Know
Twitter Introduces Audio Cards: What Brands Need to KnowTwitter Introduces Audio Cards: What Brands Need to Know
Twitter Introduces Audio Cards: What Brands Need to KnowLeo Burnett
 
Frisk September 2014
Frisk September 2014Frisk September 2014
Frisk September 2014Leo Burnett
 

Contenu connexe

Plus de Leo Burnett

Navigating the Big Food Labyrinth
Navigating the Big Food LabyrinthNavigating the Big Food Labyrinth
Navigating the Big Food LabyrinthLeo Burnett
 
London Predictions 2017
London Predictions 2017London Predictions 2017
London Predictions 2017Leo Burnett
 
Eye On: Why Do Instagram Stories Matter?
Eye On: Why Do Instagram Stories Matter?Eye On: Why Do Instagram Stories Matter?
Eye On: Why Do Instagram Stories Matter?Leo Burnett
 
Eye On: Instagram's Feed Gains Order
Eye On: Instagram's Feed Gains OrderEye On: Instagram's Feed Gains Order
Eye On: Instagram's Feed Gains OrderLeo Burnett
 
Eye On Reactions: Facebook Goes Beyond Likes
Eye On Reactions: Facebook Goes Beyond LikesEye On Reactions: Facebook Goes Beyond Likes
Eye On Reactions: Facebook Goes Beyond LikesLeo Burnett
 
Eye On: Twitter’s Alternate Timeline
Eye On: Twitter’s Alternate TimelineEye On: Twitter’s Alternate Timeline
Eye On: Twitter’s Alternate TimelineLeo Burnett
 
4Q15 GPC, Indonesia
4Q15 GPC, Indonesia4Q15 GPC, Indonesia
4Q15 GPC, IndonesiaLeo Burnett
 
Holiday Shopping Hacks
Holiday Shopping HacksHoliday Shopping Hacks
Holiday Shopping HacksLeo Burnett
 
Eye On: Facebook's Stories Have a Soundtrack
Eye On: Facebook's Stories Have a SoundtrackEye On: Facebook's Stories Have a Soundtrack
Eye On: Facebook's Stories Have a SoundtrackLeo Burnett
 
Eye On: Mobile Facebook Gets an Info-Lift
Eye On: Mobile Facebook Gets an Info-LiftEye On: Mobile Facebook Gets an Info-Lift
Eye On: Mobile Facebook Gets an Info-LiftLeo Burnett
 
Pencil Shavings: 3Q15 GPC, Costa Rica
Pencil Shavings: 3Q15 GPC, Costa RicaPencil Shavings: 3Q15 GPC, Costa Rica
Pencil Shavings: 3Q15 GPC, Costa RicaLeo Burnett
 
Howard and the Amazing Eye Exam
Howard and the Amazing Eye ExamHoward and the Amazing Eye Exam
Howard and the Amazing Eye ExamLeo Burnett
 
Frisk May 2015: Election
Frisk May 2015: Election Frisk May 2015: Election
Frisk May 2015: Election Leo Burnett
 
Frisk February 2015: Loyalty
Frisk February 2015: LoyaltyFrisk February 2015: Loyalty
Frisk February 2015: LoyaltyLeo Burnett
 
Hugs and Disses: Valentine's Day Insights from Arc
Hugs and Disses: Valentine's Day Insights from ArcHugs and Disses: Valentine's Day Insights from Arc
Hugs and Disses: Valentine's Day Insights from ArcLeo Burnett
 
Frisk: Predictions 2015
Frisk: Predictions 2015Frisk: Predictions 2015
Frisk: Predictions 2015Leo Burnett
 
Pencil Shavings: 4Q14 GPC, Beijing
Pencil Shavings: 4Q14 GPC, BeijingPencil Shavings: 4Q14 GPC, Beijing
Pencil Shavings: 4Q14 GPC, BeijingLeo Burnett
 
The Sharing Economy: Where We Go From Here
The Sharing Economy: Where We Go From HereThe Sharing Economy: Where We Go From Here
The Sharing Economy: Where We Go From HereLeo Burnett
 
Twitter Introduces Audio Cards: What Brands Need to Know
Twitter Introduces Audio Cards: What Brands Need to KnowTwitter Introduces Audio Cards: What Brands Need to Know
Twitter Introduces Audio Cards: What Brands Need to KnowLeo Burnett
 
Frisk September 2014
Frisk September 2014Frisk September 2014
Frisk September 2014Leo Burnett
 

Plus de Leo Burnett (20)

Navigating the Big Food Labyrinth
Navigating the Big Food LabyrinthNavigating the Big Food Labyrinth
Navigating the Big Food Labyrinth
 
London Predictions 2017
London Predictions 2017London Predictions 2017
London Predictions 2017
 
Eye On: Why Do Instagram Stories Matter?
Eye On: Why Do Instagram Stories Matter?Eye On: Why Do Instagram Stories Matter?
Eye On: Why Do Instagram Stories Matter?
 
Eye On: Instagram's Feed Gains Order
Eye On: Instagram's Feed Gains OrderEye On: Instagram's Feed Gains Order
Eye On: Instagram's Feed Gains Order
 
Eye On Reactions: Facebook Goes Beyond Likes
Eye On Reactions: Facebook Goes Beyond LikesEye On Reactions: Facebook Goes Beyond Likes
Eye On Reactions: Facebook Goes Beyond Likes
 
Eye On: Twitter’s Alternate Timeline
Eye On: Twitter’s Alternate TimelineEye On: Twitter’s Alternate Timeline
Eye On: Twitter’s Alternate Timeline
 
4Q15 GPC, Indonesia
4Q15 GPC, Indonesia4Q15 GPC, Indonesia
4Q15 GPC, Indonesia
 
Holiday Shopping Hacks
Holiday Shopping HacksHoliday Shopping Hacks
Holiday Shopping Hacks
 
Eye On: Facebook's Stories Have a Soundtrack
Eye On: Facebook's Stories Have a SoundtrackEye On: Facebook's Stories Have a Soundtrack
Eye On: Facebook's Stories Have a Soundtrack
 
Eye On: Mobile Facebook Gets an Info-Lift
Eye On: Mobile Facebook Gets an Info-LiftEye On: Mobile Facebook Gets an Info-Lift
Eye On: Mobile Facebook Gets an Info-Lift
 
Pencil Shavings: 3Q15 GPC, Costa Rica
Pencil Shavings: 3Q15 GPC, Costa RicaPencil Shavings: 3Q15 GPC, Costa Rica
Pencil Shavings: 3Q15 GPC, Costa Rica
 
Howard and the Amazing Eye Exam
Howard and the Amazing Eye ExamHoward and the Amazing Eye Exam
Howard and the Amazing Eye Exam
 
Frisk May 2015: Election
Frisk May 2015: Election Frisk May 2015: Election
Frisk May 2015: Election
 
Frisk February 2015: Loyalty
Frisk February 2015: LoyaltyFrisk February 2015: Loyalty
Frisk February 2015: Loyalty
 
Hugs and Disses: Valentine's Day Insights from Arc
Hugs and Disses: Valentine's Day Insights from ArcHugs and Disses: Valentine's Day Insights from Arc
Hugs and Disses: Valentine's Day Insights from Arc
 
Frisk: Predictions 2015
Frisk: Predictions 2015Frisk: Predictions 2015
Frisk: Predictions 2015
 
Pencil Shavings: 4Q14 GPC, Beijing
Pencil Shavings: 4Q14 GPC, BeijingPencil Shavings: 4Q14 GPC, Beijing
Pencil Shavings: 4Q14 GPC, Beijing
 
The Sharing Economy: Where We Go From Here
The Sharing Economy: Where We Go From HereThe Sharing Economy: Where We Go From Here
The Sharing Economy: Where We Go From Here
 
Twitter Introduces Audio Cards: What Brands Need to Know
Twitter Introduces Audio Cards: What Brands Need to KnowTwitter Introduces Audio Cards: What Brands Need to Know
Twitter Introduces Audio Cards: What Brands Need to Know
 
Frisk September 2014
Frisk September 2014Frisk September 2014
Frisk September 2014