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TARGET YOUR
REAL ESTATE
ADS TO THE
RIGHT
FACEBOOK
AUDIENCE
Prepared by: Lester Parris
LESTERPARRIS.COM
INTRODUCTION Facebook has become a standard tool for today’s advertisers,
with ad revenue pushing $40 billion on the platf...
WHAT IS
FACEBOOK
AD
TARGETING?
Facebook ad targeting is a way to limit the audience for your
ads. Instead of solely relyin...
GENERAL MEETING | 2020
CREATING AN AUDIENCE TO
TARGET
Creating an audience for FB ad targeting is about finding the inters...
MAKING THE
RIGHT
CONTENT
When you know what you’re advertising and who you’re
advertising to, it’s time to bring those tog...
THANK YOU!
For more information
Please visit
LesterParris.com
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Target your real estate ads to the right facebook audience - Lester Parris Slide 1 Target your real estate ads to the right facebook audience - Lester Parris Slide 2 Target your real estate ads to the right facebook audience - Lester Parris Slide 3 Target your real estate ads to the right facebook audience - Lester Parris Slide 4 Target your real estate ads to the right facebook audience - Lester Parris Slide 5 Target your real estate ads to the right facebook audience - Lester Parris Slide 6
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Lester Parris discusses how to Target your real estate ads to the right facebook audience in this in-depth presentational blog. For more information, please visit LesterParris.com!

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Target your real estate ads to the right facebook audience - Lester Parris

  1. 1. TARGET YOUR REAL ESTATE ADS TO THE RIGHT FACEBOOK AUDIENCE Prepared by: Lester Parris LESTERPARRIS.COM
  2. 2. INTRODUCTION Facebook has become a standard tool for today’s advertisers, with ad revenue pushing $40 billion on the platform last year. It can be an effective tool for marketing because users already turn to the platform for business, including housing and roommate-request groups. But with 2.19 billion users, you need to make sure that your ads are getting in front of the right people. That’s where targeting comes in. Good targeting means that you can pinpoint who is the exact demographic you want to respond to an ad and narrow in on those folks specifically. So if you have properties that are family homes with a price tag that demands at least a 100k/yr salary, you can target married 35-year olds with a kid and an income of $100k. GENERAL MEETING | 2020
  3. 3. WHAT IS FACEBOOK AD TARGETING? Facebook ad targeting is a way to limit the audience for your ads. Instead of solely relying on Facebook’s algorithm to place your ads in front of people, you can create a group of people you know are going to like your content. You can choose between a plethora of options provided by Facebook, like age range and interests. GENERAL MEETING | 2020
  4. 4. GENERAL MEETING | 2020 CREATING AN AUDIENCE TO TARGET Creating an audience for FB ad targeting is about finding the intersection of interest, location, income, etc., that will be receptive to your message. If you use no targeting, you’re broadcasting your ads to 240,000,000 potential users, which is a massive waste of your time and money. Not only will you be hoping that your ad magically lands in front of the right people, but you’ll also be wrecking your relevance score. Your relevance score is calculated based on how many people engage with your ad and how many people hide it or complain that they don’t want to see it.
  5. 5. MAKING THE RIGHT CONTENT When you know what you’re advertising and who you’re advertising to, it’s time to bring those together to make your ads. Facebook ad targeting creates this custom audience for you, and now you have to show them something that will speak to them in particular – you have to craft your content and your message to appeal directly to that group of people you are targeting. Renters want different things than buyers. Luxury buyers want something different than college students. Use your knowledge of your clients to speak to the concerns of these groups.
  6. 6. THANK YOU! For more information Please visit LesterParris.com

Lester Parris discusses how to Target your real estate ads to the right facebook audience in this in-depth presentational blog. For more information, please visit LesterParris.com!

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