Apg West Feedback
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APG West started with questions, not answers. What would people in Bristol, Bath and the surrounding area need from the APG? What challenges do the creative businesses of the region face? What would constitute success for them? How should the community come to life?
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Apg West Feedback
- 5. Answers reveal different priori5es 0 10 20 30 40 50 60 70 80 Most interested in APG for … Today's key issues are … Imagine it's 2017 How to build the community Other Points 1 2 3 4 5 Training S/W IdenDty Planning Value Other Networking InspiraDon
- 6. Q1: Most interested in APG for… § A real desire for core skills § Also keen to network and idenDfy with the planning community
- 7. Q1: Most interested in APG for… Would be good to share the classics, frameworks and expectaDons of the discipline - so we are all on an equal playing ground A real sense that training would significantly help breed the confidence that Planners require to push the strategic agenda Access to core / extended / leadership level training would begin to provide a sense of career progression and a sense of direcDon Training for account people Core planning skills and how to sell them Obtain new perspecDves from outside of our current organisaDon Many agencies are struggling to recruit so anything that helps to develop a talent pool for the longer- term benefit can only be a good thing KEY Training Networking Inspiration Planning Value S/W Identity Other
- 8. Q2: Today’s key issues are… § Planning value: • Planners feel undervalued – need a home/ recogniDon • Real desire for help in building the value of planning to jusDfy Dme and fees § S/W IdenDty • RecogniDon that the S/W does things differently – how do we own this and build on it? • At this stage in feedback emphasis is on ways of working – does it need to be different for the new world we are in?
- 9. Q2: Today’s key issues are… People don't understand what it is - they're not prepared to pay for it Gecng clients to come to us with problems - not preconceived noDons of the soluDons they just want us to execute The diversity of planning and understanding what type of planning a client needs most or first Bringing the client in the mix early (working collaboraDvely from the start) Other colleagues understand ing the role of Planning Strategy means different things in different agencies so a unified understanding of the role and tangible acDviDes led by strategists would be useful. The level of client 'regard' towards planning and planning processes. It feels like something that ofen has to be jusDfied in terms of its value to the overall effort KEY Training Networking Inspiration Planning Value S/W Identity Other Give the wider agency exposure to strategic thinking Breaking down silos both internally and with clients
- 10. Q3: Imagine it is 2017… § Much more equal spread of what would want to have achieved 1. Beger trained § Local, relevant, talent building 2. A sense of community § Currently feel isolated from like- minded, useful connecDons 3. Planning is valued by clients and agencies § ReputaDon of planning and individuals grows 4. The S/W is unique spearheading a new way of doing strategy
- 11. Q3: Imagine it is 2017… From a training point of view there was a real desire for some planning basics (a ‘crash course’), potenDally rooted in business and commercial realiDes (as opposed to typical ‘brand’ planning which it was felt a ligle far removed). Help to facilitate regular, peer to peer discussion events in the region and in parDcular to make it its business to improve the quality of strategic thinking in the region's agencies Establishing regular meetups with the community including inspiraDon Access to mentoring schemes parDcularly for junior members Greater access to insight about the craf of account planning, methodologies / frameworks as well as more nuanced elements Foster and agract talent (in Bristol) KEY Training Networking Inspiration Planning Value S/W Identity Other Be connected with the (strategy) community, be connected to the sharp thinkers¹!
- 12. Q3: Imagine it is 2017… Defining planning and strategy for my business InnovaDon harnessed successfully and pracDcally CollaboraDon - to feel that I am part of a diverse but mulDfaceted community The S/W is a collaboraDve space/community/ culture – can we harness this and create a new model? ParDcularly important as there are lots of smaller, specialist agencies here Would like to see growth in planning like digital as a whole has grown Help bridge the gap between client’s percepDon of what strategy is, why it’s important and therefore worth doing/paying for. Give me tangible, credible insight and/or data to back up arguments on the importance of strategy in the agency process. KEY Training Networking Inspiration Planning Value S/W Identity Other Help to demonstrate the value of planning at all points across the customer journey (many agencies in the south west are delivering acDvity later in that journey) CollaboraDon - breaking down silos both internally and with clients
- 13. Q4: Building the community § Networking is important, but you want to be inspired local talent and the S/W perspecDve
- 14. Q4: Building the community… Pure social occasions to just get to know other people Agency/client events, which include key speakers and facilitate debate and discussion Providing inspiraDon, vision, promoDng the fact that people can transfer from other roles Monthly meetups - perhaps in different locaDons (roadshow?) Breakfast meeDngs easier for many than evenings Cross pollinaDon with other centres of excellence e.g., London Monthly face-to-face events with local talent for inspiraDon . KEY Training Networking Inspiration Planning Value S/W Identity Other Events need to be of significant value to warrant taking the Dme out / cost/ travel. Very strongly indicated by those outside of Bristol. Keen to have access to external thinking and ideas but it would need to be here in the S/W.
- 16. Next steps § Networking and inspiraDon § A showcase of SW Planning – July § Training and networking § FoundaDons in Planning – October § Training § Core skills – October to December
- 17. A showcase of S/W Planning § We are right to be proud of the diversity of planning in the SW, so let’s hear more about it, celebrate it and recognise the posiDve contribuDon it makes to our clients’ business. § Come and listen to 6 different case studies, presented by Planners from 6 different agencies – each shining a spotlight on the breadth of strategic skills and types of planning going on across the region. § Please let us know if you would like to suggest a piece of strategic work to showcase at this event. § Early July – exact date TBC
- 19. Core Skills Training Network § A series of training modules covering the key elements of planning, each run by senior representaDves of local agencies, and cumulaDvely building the core skills of planners across the region. § The core skills you need to be a planner or strategist, regardless of discipline or place of work - suitable for planners, account handlers and clients § Content reflecDng the mix of planning and strategy in the S/W § Please let us know if you would like to contribute to delivering this programme § When: October to December – exact date TBC
- 21. Contact § Please do get in touch if you have any comments or want to be involved § James – james.caig@truedigital.co.uk (07969 626104) § Julie – Julie@small-wonder.co.uk (07779 594 514) § Anna - adonaghey@brayleino.co.uk (07919 556780)