2. Optimize accounts in minutes, not hours
Get the power to improve account performance in a few clicks. Use our suggestions as the
starting point for your own methodology.
3. Keywords and Search Terms
Find out about new keyword opportunities.
Reduce spending by locating and excluding
high-cost keywords. Keywords that are only
one word or that are duplicates should be
removed.
4. Bids and Budgets
Reduce bids for expensive keywords to
increase ROI and meet spending targets.
Boost impression share and optimise
automated bidding targets for converting
ads. Boost your ads to the top of the page.
5. Search and Display Ads
Find out about new keyword opportunities.
Reduce spending by locating and excluding
high-cost keywords. Keywords that are only
one word or that are duplicates should be
removed.
6. Shopping Ads
Create collections of individual products. Bid
based on any shopping attribute, manage bids,
and flag search queries as negatives. Existing
campaigns should be refreshed to reflect the
product feed. Create traditional/smart
shopping campaigns.