To build a relevant and credible personal brand, you must be clear on your values. Personal brands that are credible stand the test of time. Many leaders seek to build personal brands that can influence, impact and inspire others. The first step is to be seen as credible. Learn how to build credibility here!
1. Building Credibility
Credibility is the anchor of personal branding and reputation management. To get your target audience to see you as relatable,
influential and relevant, they must view you as credible.
In this deck, I'll show you the formula for credibility. It's not easy... but the steps are simple!
Lida
LIDA360.com
Photo by JonoMueller page 1 of 8
2. Building Credibility
There's only one formula to build credibility. You must articulate your values AND then act in accordance with those values. No
shortcuts.
Photo by Norma Desmond page 2 of 8
3. Building Credibility
Your values are personal to you. They are the belief system off which your life, behavior, relationships and reputation are formed.
Take a deep look inside to understand exactly what drives you, motivates and grounds you. These are your values.
Photo by Stuck in Customs page 3 of 8
4. Building Credibility
Next, look at how you live and act. Do you reinforce your values in your behavior? If you value generosity, for instance, how do
you show that? Are you the person who says "yes" more than you turn away opportunities?
Your actions must, must, must support your values in order to build credibility.
Photo by keepitsurreal page 4 of 8
5. Building Credibility
If you are not living and behaving consistent with your values, something needs to change. You can't build credibility without
values and actions being in sync.
Photo by mskogly page 5 of 8
6. Building Credibility
On the other hand, if you are doing good things and acting consistent with your values, but you aren't telling people
"why" (values) then you don't get credit.
I'm not advocating arrogance but you must inform your audiences that your actions are tied to a belief system, not random.
Photo by CarbonNYC [in SF!] page 6 of 8
7. Building Credibility
Personal branding must be credible to be sustainable and scalable.
Look at your values. Examine how you make choices and live your life.
Then, align them and promote them to the target audiences who must find you relevant and compelling.
Lida
LIDA360.com
page 7 of 8
