Contenu connexe Similaire à How to Sell Well : The importance of story-telling in your life (20) Plus de Limitless Creative (7) How to Sell Well : The importance of story-telling in your life5. There is a certain mystery to making people sign on the
dotted lines or making them take out their wallet
6. But to say that people buy a product or service because
they need it,
is to overlook everything that you have done to reach
that point
7. This presentation is in two parts
1 thing you need to do to sell well
1 Thing you need to do to reach to your ideal customer
9. 16 years ago, in 2001, I joined merchant navy
My first ship
Circa 2001
My last ship
Circa 2007
14. In 2013, I moved back from Amsterdam and started
Plash Digital Media
20. Helped launch Ford Mustang in India
Reach 10 million, Views :2.5 million Ad Spent : 10L INR
URL
22. We are launching an AI Powered CRM and personal
assistant that helps you do what matters to you the most
30. We’ve learnt a lot through our journey.
This presentation shares a few of those learnings
33. You need to sell to your parents why working in startup
is cool
34. You need to sell to your parents why 25 is not the right
age to marry
35. You need to sell to your wife/ girlfriend why you will
hangout with your friends today
36. Heck, you need to sell it to yourself that working in a
startup is the best career move for you
37. and I am selling it to you, right now, why every
communication is a sell
38. 2. People won’t buy your products or services everyday,
but they will buy your stories every day
39. People buy Apple’s “Think different” campaign even
today, every day, for last 33 years
45. Red bull never talks about it’s drinks
It talks about energy, adrenaline and pushing life to
the limits
46. Nike never talks about it’s shoes
It talks about celebrating authentic athletic
performance
49. 1. I was in merchant navy
2. I started marine solutionz
3. I did MBA and started working in a VC fund
4. I then started Plash
5. Plash is 35 people working for it now and it’s clients include flipkart, Cisco, SAP,
50. We live our stories in Images and Stories
We live our lives in stories and images
54. From Bedtime to the Boardroom, storytelling matters in
business and life in general.
55. 1 Thing you need to do to reach to your ideal customer
56. Growth of mobile phones has reduced our lives to
consuming every thing in a feed format
61. If you want influence people, you need to be at #1 in
the feed ( of any consumer)
62. This is the biggest contest you will ever enter into in
your life time
72. Interests of your personas
Out-reach objective
Ideal Personas
Medium / Platform to reach out to your ideal personas
Tells you about the
73. 4. Find out the right platform to target your users
75. Place to get their work done
Emails, Slack, Whatsapp and other productivity tools
76. Place to enhance their knowledge
Tech Blogs, Slideshare, Medium, Kindle, Google Searches, Quora
77. Places to keep themselves abreast of development
Product Hunt, Siftery, Google Searches, Github, Product review
websites, Tech blogs
78. Places where they would go to contribute to community
Guest Blog posting, Quora, Twitter, Linkedin Groups, Slack
Groups, Meetups
79. Places where they can find more about their specific
interests:
Behance for Design,
AdAge for Marketing,
Hubspot community for Sales.
83. Email Drip Campaign are the most cost effective and
least expensive way to reach out to users
87. I will soon make a list of all such tools
Emails : Anymailfinder, Alore
Twitter : Muckrack
All social media : Hootsuite
94. 8. Set out the right matrix that you need to monitor