Inspiration. Success. Opportunity. These are just a few of our favorite things that small businesses are talking about on LinkedIn. We recently had the pleasure of hosting 100 local small businesses in our Mountain View and New York offices to learn more about their unique business challenges and goals. Before the event, we set out to learn more about small businesses on LinkedIn. What are they talking about? Where are they growing? What sparks their interest, and what makes them feel inspired? We poked around, asked questions, and did some digging and our LinkedIn Small Business Snapshot was born. We wrapped up our findings in this nifty infographic. See the original blog post here: http://blog.linkedin.com/2013/10/28/what-small-business-looks-like-on-linkedin-infographic/

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Die-hard loyalists
TOP INDUSTRIES OF SMALL
BUSINESS GROWTH
1. E-LEARNING
2. APPAREL & FASHION
3. FOOD & BEVERAGES
4. INDIVIDUAL & FAMILY SERVICES
5. CIVIC & SOCIAL ORGANIZATION
59% of LinkedIn members who
have worked for a small business
have never worked for a company
larger than 200 employees.
Passionate and Proud
When it comes to feeling inspired,
"I'm passionate and proud about my work"
is what entrepreneurs say describes them best.
TOP COUNTRIES OF
SMALL BUSINESS GROWTH
Entrepreneurs are made
In a recent LinkedIn group poll in Succeed:
Small Business Network, Powered by Staples,
56% of members say entrepreneurs are
made, not born.
1. TURKEY
2. COLOMBIA
3. RUSSIA
4. CZECH REPUBLIC
5. SPAIN
LINKEDIN INFLUENCERS TALKING
ABOUT SMALL BUSINESS
1. BRAD SMITH
2. ILYA POZIN
3. JAMES CAAN
4. ERIC RIES
5. JOHN A. BYRNE
Trust word of mouth
60% of small businesses pick
word of mouth as the most
trustworthy resource for
making decisions.
TOP LINKEDIN INFLUENCERS
THEY FOLLOW
1. RICHARD BRANSON
2. JACK WELCH
3. BILL GATES
4. JEFF WEINER
5. DEEPAK CHOPRA, MD
TOP LINKEDIN CHANNELS
THEY FOLLOW
1. SOCIAL MEDIA
2. TECHNOLOGY
3. MARKETING STRATEGIES
4. LEADERSHIP & MANAGEMENT
5. ENTREPRENEURSHIP & SMALL BUSINESS
Young at heart
(and in life!)
The largest concentration of small
business employees is age 25, and
just over 50% are age 18-31.
TOP PUBLISHERS THEY
FOLLOW ON LINKEDIN
1. CNNMONEY.COM
2. MASHABLE
3. INC. MAGAZINE
4. TECHCRUNCH
5. ENTREPRENEUR MEDIA
Small businesses were defined as companies on LinkedIn with 1-200 employees as of October 2013.