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Marketing in a Social World - FinanceConnect 2015
Marketing
Buyer’s Journey
The new normal
Selling
1:M
AWARENESS
Brand
1:F
KNOWLEDGE
Content
1:1
TRUST
Connection
(nurturing)
Marketing in a Social World - FinanceConnect 2015
All the world’s professionally
relevant knowledge resides in
the minds of our members
• - Jeff Weiner, CEO
Barack Obama
President of the United
States of America
20,986 Followers
Influencer content
YOU
Title
Company
Followers
Larry Fink
Chairman and CEO at
BlackRock
440,291 Followers
Narendra Modi
Prime Minister of India
801,059 Followers
Mark Mobius
Executive Chairmanat
Franklin Templeton
Investments
260,550 Followers
Jamie Dimon
Chairman and Chief
Executive Officer at
JPMorgan Chase
345,722 Followers
Nandan Nilekani
Former Chairman - Unique
Identification Authority of
India
86,123 Followers
Michael Moritz
Chairman, Sequoia Capital
349,393 Followers
Richard Branson
Founder at Virgin Group
7,613,062 Followers
Mike Bloomberg
Entrepreneur, philanthropist, and
three-term mayor of New York
City
288,738 Followers
Publishing
Platform
1M
Posts
Publishing
Platform
10K
Posts/day
Publishing
Platform
Be The Most Effective Platform For
Marketers to Engage With Professionals
The only full-funnel professional platform
Onsite Display
Network Display
Sponsored Updates
Sponsored InMail
Lead Accelerator
Full-funnel analytics
& reporting
products that impact
every stage of your
funnel and get results
Be Relevant Early
Marketing in a Social World - FinanceConnect 2015
Be Relevant On and Off Desktop
Marketing in a Social World - FinanceConnect 2015
Be Relevant to Known and Anonymous Audiences, Wherever
They Travel Online
Marketing in a Social World - FinanceConnect 2015
WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE
Measure Your Relevance
Marketing in a Social World - FinanceConnect 2015
THE RELEVANCE IMPERATIVE
RELATIONSHIPS + RESULTS
Marketing in a Social World - FinanceConnect 2015

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Marketing in a Social World - FinanceConnect 2015

  • 2. Marketing Buyer’s Journey The new normal Selling 1:M AWARENESS Brand 1:F KNOWLEDGE Content 1:1 TRUST Connection (nurturing)
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