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© 2015, Koninklijke Nedschroef Holding B.V. | Version 3.0 | Confidential
LinkedIn-Nedschroef
Amit Biswas
28-05-2015
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 2
Content LinkedIn-Nedschroef
Who are we?
What was the challenge?
What did we do?
What was the result?
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 3
Who are we? LinkedIn-Nedschroef
A long time ago, in a galaxy NOT so far away…
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 4
Who are we? LinkedIn-Nedschroef
149 81 498
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 5
Who are we? LinkedIn-Nedschroef
1894 2015 +
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 6
Who are we? LinkedIn-Nedschroef
Ultra Fasteners Xprimo® Nedshape
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 7
Who are we?
Passenger Cars Trucks and Trailer
1st Tier Supplier
Others
LinkedIn-Nedschroef
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 8
Who are we? LinkedIn-Nedschroef
551
million
revenue
24
locations
1,500
employees
14,000
unique products
14
countries
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 9
LinkedIn-Nedschroef
So, What was the challenge ?
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 10
LinkedIn-Nedschroef
1 Benchmark Nedschroef within Industry as employer
3 Showcase Employee & Employer Branding
4 Establish “Nedschroef” as Company by choice
5 Reduce headhunting cost
6 Increase Talent Brand Index
2
Our Challenges
Proactively and Reactively hire best talents
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 11
LinkedIn-NedschroefOur Challenges
Engineers
Mechanical Engineers
Automotive
Fasteners
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 12
LinkedIn-Nedschroef
and, what did we do ?
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 13
LinkedIn-NedschroefWhat did we do ?
Career Page
Employee
Ambassador
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 14
LinkedIn-NedschroefWhat did we do ?
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 15
LinkedIn-NedschroefWhat did we do ?
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 16
LinkedIn-NedschroefWhat did we do ?
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 17
What did we do ? LinkedIn-Nedschroef
Job posting
guideline
How to use Recruiter
Account
Post jobs
Actively
Post Jobs
Follow up
internally
Stop
Headhunters
Train the HR colleagues
Create LinkedIn
Account
Active Recruitement Process
Training Execution
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 18
so what was the result ?
LinkedIn-Nedschroef
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 19
Number of Followers
275% increase in followers in 1 year
Follower by Industry ( Top 8 )
Result
403 447
688
1018
1085
1154 1185 1200
1248 1280
1369
1462
1513
35%
17%
15%
12%
10%
4%
4% 3%
Aero & Automotive
Architech & Engg
Tech-Software
Prof-Services
Manufacturing
Finance & Ins
Tech - Hardware
Retail/Consumer
97% our target group
LinkedIn-Nedschroef
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 20
Number of Followers by Country
followers
are from
NL & DE
Result
62%
LinkedIn-Nedschroef
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 21
Number of Job Applicaitons
172 average job application per month
Result
15applications per
job
126
142
119 114
201
230
177
115
161
343
May, 2014 June, 2014 July, 2014 August,
2014
September,
2014
October,
2014
November,
2014
January,
2015
February,
2015
March,
2015
LinkedIn-Nedschroef
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 22
Result
10.4%
11.6%
11.1%
15.0%
21.4%
26.8%
29.3%
30.3%
33.2%
34.5%
36.5% 35.6%
34.4%
35.2%
37.6%
Talent Brand Index
37,5%
Highest
amongst our
competitors
LinkedIn-Nedschroef
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 23
Result
Hired XX new
employees
Saved € XXX,XXX
435%
ROI
LinkedIn-Nedschroef
© 2015, Koninklijke Nedschroef Holding B.V. | Confidential 24
Result
Click here to download
LinkedIn-Nedschroef
The information given in this report is given in good faith and to best of our knowledge. Nedschroef reserves all rights, to file for patent
protection, to the technical and marketing ideas and designs originated within our company. Nedschroef has tried to trace all eligible parties
of used illustration material. Should persons or agencies nevertheless believe that photograph rights have not been remunerated, they can
turn to Koninklijke Nedschroef Holding B.V.
Thank you
for your attention
www.nedschroef.com

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Social RecruitIn - Recruitment Strategie bij Nedschroef door Amit Biswas

  • 1. © 2015, Koninklijke Nedschroef Holding B.V. | Version 3.0 | Confidential LinkedIn-Nedschroef Amit Biswas 28-05-2015
  • 2. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 2 Content LinkedIn-Nedschroef Who are we? What was the challenge? What did we do? What was the result?
  • 3. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 3 Who are we? LinkedIn-Nedschroef A long time ago, in a galaxy NOT so far away…
  • 4. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 4 Who are we? LinkedIn-Nedschroef 149 81 498
  • 5. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 5 Who are we? LinkedIn-Nedschroef 1894 2015 +
  • 6. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 6 Who are we? LinkedIn-Nedschroef Ultra Fasteners Xprimo® Nedshape
  • 7. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 7 Who are we? Passenger Cars Trucks and Trailer 1st Tier Supplier Others LinkedIn-Nedschroef
  • 8. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 8 Who are we? LinkedIn-Nedschroef 551 million revenue 24 locations 1,500 employees 14,000 unique products 14 countries
  • 9. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 9 LinkedIn-Nedschroef So, What was the challenge ?
  • 10. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 10 LinkedIn-Nedschroef 1 Benchmark Nedschroef within Industry as employer 3 Showcase Employee & Employer Branding 4 Establish “Nedschroef” as Company by choice 5 Reduce headhunting cost 6 Increase Talent Brand Index 2 Our Challenges Proactively and Reactively hire best talents
  • 11. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 11 LinkedIn-NedschroefOur Challenges Engineers Mechanical Engineers Automotive Fasteners
  • 12. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 12 LinkedIn-Nedschroef and, what did we do ?
  • 13. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 13 LinkedIn-NedschroefWhat did we do ? Career Page Employee Ambassador
  • 14. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 14 LinkedIn-NedschroefWhat did we do ?
  • 15. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 15 LinkedIn-NedschroefWhat did we do ?
  • 16. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 16 LinkedIn-NedschroefWhat did we do ?
  • 17. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 17 What did we do ? LinkedIn-Nedschroef Job posting guideline How to use Recruiter Account Post jobs Actively Post Jobs Follow up internally Stop Headhunters Train the HR colleagues Create LinkedIn Account Active Recruitement Process Training Execution
  • 18. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 18 so what was the result ? LinkedIn-Nedschroef
  • 19. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 19 Number of Followers 275% increase in followers in 1 year Follower by Industry ( Top 8 ) Result 403 447 688 1018 1085 1154 1185 1200 1248 1280 1369 1462 1513 35% 17% 15% 12% 10% 4% 4% 3% Aero & Automotive Architech & Engg Tech-Software Prof-Services Manufacturing Finance & Ins Tech - Hardware Retail/Consumer 97% our target group LinkedIn-Nedschroef
  • 20. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 20 Number of Followers by Country followers are from NL & DE Result 62% LinkedIn-Nedschroef
  • 21. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 21 Number of Job Applicaitons 172 average job application per month Result 15applications per job 126 142 119 114 201 230 177 115 161 343 May, 2014 June, 2014 July, 2014 August, 2014 September, 2014 October, 2014 November, 2014 January, 2015 February, 2015 March, 2015 LinkedIn-Nedschroef
  • 22. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 22 Result 10.4% 11.6% 11.1% 15.0% 21.4% 26.8% 29.3% 30.3% 33.2% 34.5% 36.5% 35.6% 34.4% 35.2% 37.6% Talent Brand Index 37,5% Highest amongst our competitors LinkedIn-Nedschroef
  • 23. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 23 Result Hired XX new employees Saved € XXX,XXX 435% ROI LinkedIn-Nedschroef
  • 24. © 2015, Koninklijke Nedschroef Holding B.V. | Confidential 24 Result Click here to download LinkedIn-Nedschroef
  • 25. The information given in this report is given in good faith and to best of our knowledge. Nedschroef reserves all rights, to file for patent protection, to the technical and marketing ideas and designs originated within our company. Nedschroef has tried to trace all eligible parties of used illustration material. Should persons or agencies nevertheless believe that photograph rights have not been remunerated, they can turn to Koninklijke Nedschroef Holding B.V. Thank you for your attention www.nedschroef.com