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2016 YEAR IN REVIEW
Closing the Opportunity Gap in 2016
INTRODUCTION Connecting Underserved Communities to Economic Opportunity
We believe everyone deserves an equal shot at economic opportunity – to do work that matters, take care of
loved ones, and achieve better futures.
That’s why our mission at LinkedIn for Good is to connect underserved youth, veterans, and refugees to to the
networks, skills, and opportunities they need to succeed. Our aim is to remove the obstacles these communities
face on their paths toward sustainable employment.
But we can’t do this alone. We need you to join us on our mission to create a better future, and an equal
playing field, for everyone.
LinkedIn for Good reached a combined 1 million underserved youth, veterans, refugees, employees, and
nonprofits in 2016. The stories that follow are just a sample of the many thousands of people whose lives
we affected for the better through LinkedIn For Good programs. We hope you find these stories to be
inspiring, but more importantly, we hope you join us as we strive to help even more people in 2017.
To learn how to help us make an impact, please visit linkedinforgood.linkedin.com.
We promote global youth employment by partnering with
organizations whose missions focus on connecting underserved
youth to new opportunities and direct paths to employment.
Through LinkedIn trainings, career mentorship, and customized
programs with nonprofits, we strive to democratize access to
economic opportunity for young people around the world. We
believe that through changing each of these individual lives
we’re also working to create a more economically healthy
planet for all of us.
were reached in 2016
LINKEDIN FOR GOOD YOUTH PROGRAMS
KAVIN’S STORY Turning a Dream Career Into Reality
“My life goals and career path have changed after this course. This program has been a life changer for me! I am interested
in video editing techniques and I was able to learn several hints and tips on video and digital editing
While growing up in the small south Indian village Erode, Kavin developed a passion for video and graphics. What he didn’t
have was access to the technical training, equipment, and mentorship needed to grow his passion into a career.
Kavin had a clear picture of what he wanted his future to hold. But he wasn’t sure what steps to take to make it a reality.
For Kavin, the answer came from Quest Alliance’s employability program. The program is designed to prepare young
people across India with real world skills that help them build the confidence they need for the world of work. Quest
Alliance, LInkedIn for Good’s youth employment partner in India, introduced Kavin to LinkedIn, and the tools it
provides to help him – and people like him – achieve their career goals. On LinkedIn, Kavin discovered a vibrant
video editing group where he could speak with others who shared his passion, and where he could ask questions
about how to succeed. He also followed professional media organizations, and discovered the resources he
needed to help him understand what a future in digital video could look like.
With the help of the information, resources, and inspiration he found on LinkedIn, Kavin is now prepped to
start his own business in digital media. Thanks to LinkedIn and Quest Alliance, Kavin was able to turn his
dream of what a career in digital editing might look like – into a viable path forward in his career.
LinkedIn is proud to support those who have served our country.
We offer eligible military and veteran members one year of free
access to LinkedIn Premium subscriptions including our LinkedIn
Learning platform. In addition, we create custom programs for
veteran employers and service providers who are working to
connect veterans to opportunity.
More than 739,000 veterans
used LinkedIn to find their
next opportunity in 2016
LINKEDIN FOR GOOD VETERAN PROGRAMS
DONTE’S STORY A Veteran Finds His Future Through LinkedIn Learning
“Round out your skill set. Use LinkedIn Learning, network with your fellow veterans, and take advantage of the resources
out there to further your education. Don’t settle for a job that doesn’t inspire you.”
After serving in a variety of roles in the US Army, Donte’s civilian job search for a programming position was a
disappointment. He couldn’t find the right fit for his skills – even though he knew he’d learned so much in his military
career. The experience left him frustrated, but motivated to learn more – about both professional networking and
coding. Donte decided to go after his future aggressively and pursue his passion for technology. That meant
enrolling in a technology training program. What surprised him was that he learned even more than how to code.
At a VetsInTech event, Donte discovered that LinkedIn provides veterans with a one-year free Premium subscription,
including access to LinkedIn Learning. Donte took the opportunity and dedicated himself to learning to code faster.
It paid off. Donte’s web development coursework with the LinkedIn Learning platform, helped him bridge
his knowledge gap – and made him a more competitive job candidate. He also learned to network with other
veterans, which lent him the support he needed to transition into the world of civilian work – and find the
perfect job. Donte is now a full-stack web developer at Hack the Hood, a nonprofit that introduces young
people of color with low incomes to careers in tech.
Through our Welcome Talent initiative, we partner with nonprofits,
governments, and the private sector to provide refugees with
mentorship, career development services, and job accessibility.
We forge global partnerships with organizations around the world,
develop customized programs to support nonprofits, and create
localized resources to help refugees find stable career pathways in
their new home countries.
refugees reached in 2016
LINKEDIN FOR GOOD REFUGEE PROGRAMS
MARWAN’S STORY Employment and a New Life For a Refugee
“Test your limits. Whenever you find anxiety, go for it.”
Marwan’s story is one of strength and hope. He’s one of millions of Syrian refugees who’ve fled constant fighting
and a brutal war.
Marwan left Syria with 200 euros, an excellent education, and the ability to speak fluent English. On a mission to save
himself and his family, he found work in Turkey at a bakery where conditions were abusive and destitute. After many
months, he fled Turkey with his uncle in a rubber raft, escaping across the Mediterranean Sea to Greece.
Once in Greece, Marwan met supporters who helped him ultimately get to Sweden. During his early days in Sweden,
he lived in host homes and refugee camps, sending CVs out in a feverish attempt to find work – and take care of
himself in his new home.
Marwan learned about LinkedIn’s Welcome Talent initiative, which provides refugees services focused on career
development and job accessibility. He connected with the program’s local project manager, who was able to
help Marwan find an internship at Newsner, one of Sweden’s largest media companies.
After crossing borders, oceans, language barriers, and cultural divides, Marwan found himself not only
safe – but employed, and working toward a real future through the support of LinkedIn.
For Marwan, family continues to drive him forward, “It’s impossible for my parents, or my 13 year-old
brother to survive outside of Syria. I am their only hope.”
We invest in robust programs that enable our employees to participate in
volunteering and charitable giving. At a local level, each LinkedIn office
partners with youth-focused nonprofits to help young people get a strong
start in their careers. We also run a program called LinkedIn Gives – a
LinkedIn For Good crowdfunding platform powered by GoFundMe, that
lets employees make an impact in ways that inspire them personally.
We hosted over 365 employee led
volunteering events in our 30 offices
around the world in 2016
LINKEDIN FOR GOOD EMPLOYEE PROGRAMS
ANDY’S STORY Taking Time to Mentor Youth
“This was one of the most rewarding programs I have been a part of! I left each class with a spring in my step, feeling
extremely positive and grateful that I had made a difference in young people’s lives. Do something new, use your skills
to help others and you will be blown away with the positive outcome!”
After successfully starting at LinkedIn as a Sales Solutions Account Executive in Dublin, Andy decided he wanted to
get involved in one of LinkedIn’s employee volunteer programs. He found just the right fit as a volunteer with Junior
Achievement Ireland, LinkedIn’s signature nonprofit partner in Dublin.
Over five weeks, Andy took time out to work with 13 students at an inner-city school in the Irish capital. Teaching
participants about the fundamentals of business ownership, Andy used interactive role-playing sessions to deliver
lessons in business financials, leadership, and operations, to increase understanding of economic issues in Ireland,
and the careers open to them in the future.
In 2016, an additional 65 LinkedIn employees from our Dublin office joined Andy to devote more than 640 hours to
volunteer with 1,027 students in 21 schools in Ireland.
Andy is just one of the many of our employees who go above and beyond to bring our mission of providing
economic opportunity to underserved communities to life.
People are the biggest game-changers for nonprofit organizations; by
getting the right talent, nonprofits are able to make an even bigger
impact. LinkedIn for Nonprofits helps nonprofits find and connect with
employees, donors, board members, and volunteers. Nonprofit discounts
are available for many of our paid products to make them more accessible
to organizations of all sizes – so that everyone can get the help they need
to reach their mission.
LINKEDIN NONPROFIT ORGANIZATIONS
nonprofit hires were
impacted by LinkedIn in 2016
DENVER PUBLIC SCHOOL’S STORY Finding the Right Talent
“Our recruitment team, as a whole, has half the budget that teacher recruitment alone had last year. We have to think
creatively in terms of how we go about recruiting.”
It’s a story all too common in school districts across the United States: education budgets that continue to shrink while
demands for talented teachers increase. Denver Public Schools (DPS) is one of the many public school districts tackling
that teacher recruitment gap.
In 2016, the team faced recruiting for their 14,000 person district with less than half the previous year’s funding. To make
it even harder, enrollment in teacher prep programs had fallen 30% from the prior year, so qualified teachers were in
short supply. Traditional talent pipelines from career fairs and local applicants were also waning.
Luckily, The Denver Public Schools recruitment team, including Amanda Ludwig, rose to the occasion. They
turned to LinkedIn Talent Solutions to find new candidates and deliver a personalized candidate experience. The
LinkedIn network helped them discover diverse candidates and professionals outside their ordinary pool. With the
nonprofit discount and their dedicated LinkedIn nonprofit relationship manager as a partner, DPS has been able
to build new candidate pipelines, close the gap they were facing – and find the teachers and staff they needed.
GET INVOLVED Together, We Can Do More
No matter what challenge people face – whether it’s finding a professional path out of war-torn Syria or a post-military
career shift – everyone deserves an equal shot at economic opportunity. But many people around the world simply don’t
have that luxury.
So we’re asking for your help. Join us in connecting underserved youth, veterans, refugees, and nonprofits to greater
economic opportunity in 2017. 40 million of our 467 million global members have already made social impact a part of
their professional identity. Just imagine what we can accomplish together as this number grows. Whether you open up
your network, mentor, share your skills, or volunteer – every bit helps.
Together, we can do so much more for all of those who deserve the chance to succeed.
LEARN HOW YOU CAN GET INVOLVED