Basic overview on how nonprofits can use LinkedIn with special focus on securing pro bono talent and board members. Created by Lana Khavinson

1. Securing Board Members and
Pro Bono Talent Through LinkedIn
LinkedIn Confidential ©2013 All Rights Reserved

2. Learn how LinkedIn can help nonprofits
In this presentation you’ll…
 Get an overview of LinkedIn
 Learn how LinkedIn can empower you to find the right talent for
your organization – including board members & pro bono talent
 Discover 5 immediate opportunities to take action today
LinkedIn Confidential ©2013 All Rights Reserved

3. Do you need LinkedIn?
 The people connected to my
YES
staff, board, and supporters
are critical to the success of NO
my organization.
 I spend a lot of time asking my YES
board and staff, “Who do you
know?” NO
 I often know who I’m looking
for but don’t always know how YES
to find them quickly or NO
efficiently.
LinkedIn Confidential ©2013 All Rights Reserved

4. What is LinkedIn?

5. LinkedIn connects talent with
opportunity at massive scale.

6. Nonprofits on LinkedIn

7. Are Nonprofits on LinkedIn?
To date…..
 Over 3.8mm nonprofit professionals
 From over 130,000 nonprofit organization
 Representing 205 countries

8. Funders F B Board Members
Talented Employees
Supporters
T
S
Skilled
V
Volunteers
LinkedIn helps connect you to the network you
need to achieve your mission
LinkedIn Confidential ©2013 All Rights Reserved

9. By leveraging LinkedIn’s network, you can…
F Strengthen relationships An introduction to a local
with funders foundation
Find the right quality board A board member with strategic
B
member quickly consulting experience
Recruit talented A graphic designer to re-brand
V
professional volunteers your materials
T
Identify top talent to work A new Development Director
for your organization
Build your brand and spark Professionals following your
S
dialogue among supporters organization’s LI page
LinkedIn Confidential ©2013 All Rights Reserved

10. Redundant Connections

11. Be the Broker in the Structural Hole
InMap (http://inmaps.linkedinlabs.com/)

12. How can LinkedIn empower you to find the right
talent for your organization?
LinkedIn for Nonprofits

13. Member Profile
Advanced Search
Company Pages
Groups
NEW! LinkedIn Board Member Connect

14. Member Profile
Your member profile is the place where you showcase who you
are, your experiences & your mission. It’s also the 1st step in building
a network of powerful connections.
 Profile picture
 Summary & skill set
 Education
 Volunteer Experience & Causes
 Detailed work experience
 At least 3 recommendations
LinkedIn Confidential ©2013 All Rights Reserved

15. Advanced Search
The key to finding great talent! Once you build your profile and begin
building your network, LinkedIn provides an easy to use search tool
that lets you find and connect with the right individuals.
Basic Facets Advanced Facets
 Location  Groups
 Title  Years of Experience
 Education  Job Function
 Company  Company Size
 Industry  And more…
LinkedIn Confidential ©2013 All Rights Reserved

16. Company Pages
The home for your organization on LinkedIn. LinkedIn Company
Pages provide you with a place to share your mission, events, news
updates. Most importantly, this is way in which you can build &
engage with your follower base & target audience.
LinkedIn Confidential ©2013 All Rights Reserved

17. Groups
LinkedIn Groups provide a place for individuals in the same industry
or with similar interests to share content, find answers, make
contacts, and establish themselves as an expert in their field.
LinkedIn Confidential ©2013 All Rights Reserved

18. New! LinkedIn Board Member Connect
LinkedIn Board Member Connect is a program that helps nonprofit
leaders find quality board members quickly.
It was built on the premise that by leveraging your network, and
reaching beyond your network- you can identify the talent you need in
order to achieve your mission.
Program Features:
 Free annual subscription to Talent
Finder
 Exclusive Board Connect Group
 Product webcast training
 Industry best practices
LinkedIn Confidential ©2013 All Rights Reserved

19. Ready to get started?
LinkedIn Confidential ©2013 All Rights Reserved

20. Five ways to use LinkedIn today
1. Improve upon your member Profile: Have you put your best foot forward
sharing your mission, specialties, experiences, passions? Have you
connected with your colleagues, volunteers, funders, board
members, advocates?
1. Explore your network: your next volunteer, board member, staff hire, and
funder prospect are all on LinkedIn. Use “Advanced Search” to find the
perfect match.
2. Create a community for supporters: create a company page with all of
your organizational information and give your fans and followers a place to
unite.
3. Build your brand: ask your supporters to add the Volunteer/Causes field on
their profile. This becomes an implied endorsement for your organization.
4. Join a LinkedIn Group: find a group related to your mission and start a
conversation.
LinkedIn Confidential ©2013 All Rights Reserved

21. nonprofits.linkedin.com
LinkedIn Confidential ©2013 All Rights Reserved