2. What is LinkedIn?
300M+Members across the globe
LinkedIn is the world’s
largest professional network
86% of Fortune 100
companies use LinkedIn Talent
Solutions to hire
7. 7
Profile: Aphoto and headline help make a great
first impression
Develop a headline as your
professional tagline
Adding a photo makes your
profile 7x more likely to be
viewed
Customize your URL for easy access
8. 8
Profile:Aplace to showcase your goals &
accomplishments
The summary is your
elevator pitch: Describe
your skills, what you’re passionate
about, and what you’re looking for
*Hint: Keywords matter!
Tell people where you’re coming from
& what you’ve accomplished
9. 41% of Hiring Managers
consider volunteer experience
equally as valuable as
professional experience
9
Profile: Don’t forget to include your volunteer
experience!
10. Profile: Get endorsed for your skills & expertise
10
Adding skills and expertise also helps
you show up in relevant searches!
11. Profile: Ask for recommendations that add
credibility and flavor
Tips for getting strong recommendations:
Make a soft ‘ask’ of
former professors,
colleagues, clients
Remind them of your
past projects and
accomplishments
Recommendations
should showcase a
diverse set of skills &
strengths
11
18. 18
Engage: Get access to new communities by
joining groups & following influencers
If you’re not sure which Influencers to follow click
on “All Channels”. You can choose who you want
to follow based on categories like “Social Impact”
or “Big Ideas & Innovation.”
19. Engage: Get into the conversation by sharing
and commenting on interesting content
19
25. Create a complete profile
Connect with at least 50 contacts
Are you ready? Here’s your checklist!
Follow at least 3 Company Pages, 3 Groups and 3
Influencers
Allocate 5-10 minutes a day to scroll through, share and
comment on content on your Homepage
Search for and save interesting job postings
Apply for a job online!
25
27. Peace Corps and LinkedIn
# of LinkedIn Members who have Peace Corps on their profile:
# who live in bay Area:
# who have signaled they want to join a nonprofit board or do
skilled volunteer:
LinkedIn also makes it easy to add connections by recommending people from your extended network who you may know.
Just look to the right side of your home screen for a few suggestions and click through to see a longer list and start adding more connections!
Only have second degree connections? Here’s how to request an introduction! One of the benefits of having a network on LinkedIn is that you might know someone in common with the people you want to connect with and that person can make an introduction for you. Exactly as you might do offline.
LinkedIn makes it easy – just follow these basis steps:
Click through to the profile of the person you’re hoping to be introduced to.
In the lower righthand corner find out who your mutual connections are and click on the “Get Introduced” link
When you’re requesting an introduction, it’s your job to make your connection feels comfortable about making the introduction. Be personable, grateful, to-the-point, and make a small ask that is easy for them to say “yes” to.
Following a company is the best way to act on your interest. Why?
You’ll receive updates on this company’s posts (news, job opportunities, and more)
You signal your interest in working for them, making it more likely that their recruiters would find and target you for a job.
Once you’ve followed the page, there are many ways that you can leverage a “Company Page” to enhance your job search. When you see a job you like outside of LinkedIn, use LinkedIn to find an “in” at that company by:
Seeing who you’re connected to who works there – ask them about hiring practices and who you should speak to in the company’s HR department
Seeing your second degree connections who work there – request an introduction to that person from your current connection
Learning more about that organization and other job opportunities they’re hiring for (reminder: 86% of Fortune 100 companies use LinkedIn for hiring)
Search for companies you’ve always wanted to work for, and repeat the above!
These screen shots help you see how to search for companies. On the Company Search page you can search for companies in a variety of ways: by location, industry, size and also by how you are connected. You can filter results to include only companies where you have a first-degree connection or broaden your search to include companies in your extended network.
You can also refine your search to a list of your target companies or companies hiring on LinkedIn, click on their “Careers” tab, and then quickly learn about working at that company and view the jobs they have posted.
Similar to following Company Pages, joining groups and following LinkedIn Influencers will allow you to explore career interests, meet likeminded people, get career advice, and can open the door to other opportunities.
Look at these communities like mini conferences where you can network. Think of the members in the group as your peers in a specific area of interest—contribute your thoughts, advice and expertise on discussions within your groups. Get recognition for your ideas and position yourself as a thought partner. Meet new people who can give you insight into their companies and your job search. Similarly, think of the other Influencer followers as like-minded individuals interested in the same types of information as you.
If you’re not sure which groups to search for or join, on the right-hand side of your profile there’s a great feature called Groups You May Like. Based on your profile data (which is why it’s so important that you have a complete profile), LinkedIn will serve you up a sample of suggested groups. You can also search for groups on your own by typing in keywords like “Small Business Trends,” or “Telecom” or “Fortune 500 Job Opportunities.”
If you’re not sure which Influencers to follow, you can click on “All Channels” and choose who you want to follow based on categories like “Social Impact” or “Big Ideas & Innovation.”
Demonstrate your expertise and get noticed by sharing and commenting on content on LinkedIn.
Make it a goal to share or comment on at least one piece of information daily. Two things to do each day to find content you’d like to share:
On your LinkedIn homepage (once you’ve signed in), your news feed will include the latest from the groups, companies and Influencers you follow. Scan through and see what snags your interest!
Keep an eye out for the “inShare” button on your daily reads. When you find an you want to share, you can share it right from the article itself via the InShare Link and let your network know you found it valuable. You can choose to share it on your Profile, within specific groups you’re a part of, or in a private message to individuals. Add in a comment on your thoughts or main takeaways then hit Share.
All simple and important opportunities to position yourself as a thought leader and information source.