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Social Media on Purpose: LinkedIn

How to leverage LinkedIn to find the talent you need to change the world

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Social Media on Purpose: LinkedIn

  1. 1. How LinkedIn can connect you with the righttalent to change the worldSocial Media on PurposeJanuary 30th
  2. 2. Overview LinkedIn for Good Vision and Mission 4 Ways LinkedIn Can help your organization today – Brand – Community – Knowledge – Understanding your network (that mysterious map) Talent: Board Member Connect Taproot: Pro bono Resources 2
  3. 3. LinkedIn connects talent withopportunity at massive scale.
  4. 4. Vision: Human capital is the future of philanthropy
  5. 5. LinkedIn for Good’s Mission Connect the talent and passion of professionals and LI Employees withopportunities to use their skills to make a positive impact on the world. 5
  6. 6. Leveraging LinkedIn to Build Your Brand
  7. 7. Use the network to build your brand Share the causes you care about Encourage your board members/donors/voluntee rs and employees to add the field to their profile
  8. 8. Adding the Volunteer/Causes Field
  9. 9. Leveraging LinkedIn to Grow your Community
  10. 10. United Nations Development Programme isFocused on Driving Awareness & Education
  11. 11. Leveraging LinkedIn to get Insights and Knowledge
  12. 12. Knowledge and Insights: Influencer Platform Social Impact Influencers Nancy Lublin Beth Kanter Katya Andresen Jennifer Pahkla Craig Newmark Charles Best Aaron Hurst Ben Mangan Leila Janah 12
  13. 13. Leveraging LinkedIn to understand, grow and unlock your network
  14. 14. Why connections matter 3rd Degree 4,000,000 2nd Degre 110,000 645 1st Degree
  15. 15. Redundant Connections
  16. 16. Be the Broker in the Structural HoleInMap (http://inmaps.linkedinlabs.com/)
  17. 17. Leveraging LinkedIn to find TALENT Board Members Employees Pro Bono Resources
  18. 18. Why did LinkedIn decide to launch a Board matching solution?
  19. 19. Board Recruitment is a large marketplace run solelyon relationship based outreach Current State  2M (approx) board seats need to be filled annually  Greatest difficulty is for small to medium size NPs who lack funds and known brand  Only 6% of nonprofit report they can successfully recruit right kind of board member  Skill based selection is emerging as a central piece of recruitment  78% of professionals would like to join a nonprofit board  87% of HR professionals surveyed expressed interest in board service  92% of marketing professionals surveyed expressed interest in board service  Serving on a board is a powerful way for professionals to develop their identity and impact  74% of board members are responsible for recruiting new board members  90% of board recruitment is done through personal and professional contacts  1 in 5 use LinkedIn to further support traditional recruitment efforts  Of those using LinkedIn, 53% are satisfied with the results they have seenSources: Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research. LinkedIn Nonprofit research May 2012
  20. 20. In partnership with Taproot, we LISTENED to the nonprofit sector 17 focus group Met monthly with a 6 person Design panelSent a survey to 10,000 nonprofit professional
  21. 21. LinkedIn Board Member Connect is a programthat helps nonprofit leaders find quality board members quickly.
  22. 22. Making the right match with Talent Finder 1. Search with Premium facets and enhanced profile visibility 2. Reach potential matches by connecting and via InMail 3. Assess potential fit using profile data and social context DEMO: finding a CXO or VP with social marketing skills, currently working in the internet sector in the Bay Area
  23. 23. Advanced Search 23
  24. 24. Management tools One click InMail Premiumsearch facets Full names and profiles for 3rd degree
  25. 25. LinkedIn Board Member Connect (nonprofits.linkedin.com)Next LinkedIn Board Member Connect Webinar is Feb 7th at 10am. Sign up today. 25
  26. 26. Success Story: LinkedIn helps build nonprofit boardsthat transform lives Building Excellent Schools (BES) supports entrepreneurs who design, found and lead charter schools in underserved communities nation wide. Opened a charter school in December and 5 out of the 9 board members were identified through Linkedin 26
  27. 27. Connections that are just, meaningful and important I’m Here. 27
  28. 28. RESOURCES Follow us on LinkedIn Follow us on Twitter: @linkedin4good Check out our new resource page: Nonprofits.linkedin.com Slideshare LIFG channel: http://www.slideshare.net/LinkedinforGood 28
  29. 29. If you remember nothing else…. Add the Volunteer/Causes field Sign up for the Board Member Connect program Start following Influencers on LinkedIn Be the Bridge! “Do what you do best, and network the rest” 29