Many organizations are embracing storytelling techniques to better connect with their audiences and drive them to action. They’re implementing long-form content as a platform for storytelling making use of its rich imagery, interactive elements, and better sharing capabilities.
People generally learn more and remember more when more of their senses are engaged by a story. Stories that include images get about twice the engagement as text-only stories. Stories told with visual elements are instantly captivating. The more senses that are engaged, the more emotions will be engaged and the more memorable the experience will be.
Styles of Storytelling: Cultivating Compelling Long-form Content
1. Cultivating Compelling Long-form Content
@designAVA #storytelling
STYLES OF
STORYTELLING
Presented by Lisa Drobek, Sr. UX Designer, Forum One @ldrobek
2. of what they
see
80% of what they
read
20%
hear
10%
PEOPLE RETAIN:
of what they
65%OF PEOPLE ARE
VISUAL LEARNERS
3. VISUAL CONTENT:
Visual content is forty times more likely
to be shared on social media.
Content with visuals get ninety-four
more total views.
Ninety percent of information sent to
the brain is visual.
Visuals are processed more six hundred
thousand times faster than text.
4. 94%
CONTENT WITH VISUALS GET
MORE TOTAL VIEWS
40x
VISUALS CONTENT IS
MORE LIKELY TO BE
SHARED ON SOCIAL MEDIA
600,000x
VISUALS ARE PROCESSED
FASTER THAN TEXT
VISUAL CONTENT:
90%OF INFORMATION SENT
TO THE BRAIN IS VISUAL
12. 8 Shapes of Stories
Source: Designed by Maya Eilam, www.mayaeilam.com with input from A Man without a
Country and Palm Sunday by Kurt Vonnegut
Shapes of Stories
by Kurt Vonnegut
24. Instruct
Responds to
the question,
“How?”
Profile/
Characteriz
e
Depth in
writing,
3-5 pages
Narrate
The beginning,
middle,
and end
Argue/
Persuade
Persuade an
audience to
change their
opinion
Explain
Describe an
object, process,
phenomenon,
or event
Immerse
Details draw a
reader in to the
scene
Demystify
Make a topic
understandable
to others
Ruminate/
Engage
Engage quickly
and leave
contemplating
8 Purposes
29. ● Long-form is a great
platform for telling
stories.
Benefits of
Storytelling
“Do.. or do not...
there is no try.”
30. SEO Benefits
● Higher rank in
Google (SEO)
● Higher rank for
long-tail keywords
● Attracts backlinks
and sharing on
social media
50x
LONG-FORM CONTENT WITH VIDEO
MORE
LIKELY
TO
SHOWON THE FIRST PAGE OF GOOGLE
THE AVERAGE WEB PAGE THAT RANKS
ON THE FIRST PAGE OF GOOGLE HAS OVER
2,000 WORDS
12%INFOGRAPHICS CAN
IMPROVE TRAFFIC BY
31. TAKE AWAYS
3 Styles of
Storytelling 1. Classic Storytelling
2. Public Narrative
3. Creative Nonfiction
Which is best for reaching your audience?
32. TAKE AWAYS
Long-form
Content
● Long-form is a great platform for
storytelling.
● The more senses that are engaged,
the more memorable the experience
will be to your audience.