Many organizations are embracing storytelling techniques to better connect with their audiences and drive them to action. They’re implementing long-form content as a platform for storytelling making use of its rich imagery, interactive elements, and better sharing capabilities.
People generally learn more and remember more when more of their senses are engaged by a story. Stories that include images get about twice the engagement as text-only stories. Stories told with visual elements are instantly captivating. The more senses that are engaged, the more emotions will be engaged and the more memorable the experience will be.
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Styles of Storytelling: Cultivating Compelling Long-form Content
1. Cultivating Compelling Long-form Content
@designAVA #storytelling
STYLES OF
STORYTELLING
Presented by Lisa Drobek, Sr. UX Designer, Forum One @ldrobek
2. of what they
see
80% of what they
read
20%
hear
10%
PEOPLE RETAIN:
of what they
65%OF PEOPLE ARE
VISUAL LEARNERS
3. VISUAL CONTENT:
Visual content is forty times more likely
to be shared on social media.
Content with visuals get ninety-four
more total views.
Ninety percent of information sent to
the brain is visual.
Visuals are processed more six hundred
thousand times faster than text.
4. 94%
CONTENT WITH VISUALS GET
MORE TOTAL VIEWS
40x
VISUALS CONTENT IS
MORE LIKELY TO BE
SHARED ON SOCIAL MEDIA
600,000x
VISUALS ARE PROCESSED
FASTER THAN TEXT
VISUAL CONTENT:
90%OF INFORMATION SENT
TO THE BRAIN IS VISUAL
12. 8 Shapes of Stories
Source: Designed by Maya Eilam, www.mayaeilam.com with input from A Man without a
Country and Palm Sunday by Kurt Vonnegut
Shapes of Stories
by Kurt Vonnegut
24. Instruct
Responds to
the question,
“How?”
Profile/
Characteriz
e
Depth in
writing,
3-5 pages
Narrate
The beginning,
middle,
and end
Argue/
Persuade
Persuade an
audience to
change their
opinion
Explain
Describe an
object, process,
phenomenon,
or event
Immerse
Details draw a
reader in to the
scene
Demystify
Make a topic
understandable
to others
Ruminate/
Engage
Engage quickly
and leave
contemplating
8 Purposes
29. ● Long-form is a great
platform for telling
stories.
Benefits of
Storytelling
“Do.. or do not...
there is no try.”
30. SEO Benefits
● Higher rank in
Google (SEO)
● Higher rank for
long-tail keywords
● Attracts backlinks
and sharing on
social media
50x
LONG-FORM CONTENT WITH VIDEO
MORE
LIKELY
TO
SHOWON THE FIRST PAGE OF GOOGLE
THE AVERAGE WEB PAGE THAT RANKS
ON THE FIRST PAGE OF GOOGLE HAS OVER
2,000 WORDS
12%INFOGRAPHICS CAN
IMPROVE TRAFFIC BY
31. TAKE AWAYS
3 Styles of
Storytelling 1. Classic Storytelling
2. Public Narrative
3. Creative Nonfiction
Which is best for reaching your audience?
32. TAKE AWAYS
Long-form
Content
● Long-form is a great platform for
storytelling.
● The more senses that are engaged,
the more memorable the experience
will be to your audience.