Building an authority blog begins by defining and executing on a content marketing strategy. Walk through each necessary step to improve content marketing campaigns, which will, in turn, establish your blog as an authoritative knowledge center.
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How to build an authority blog with content marketing
1. HOW TO BUILD AN
AUTHORITY BLOG WITH
CONTENT MARKETING
by Lissa Anderson, SEO Specialist
WWW.SMARTSEOSERVICE.COM
2. Over 3 million blog posts will
get written today. Yet, most
will never get read.
3. ... you need a content
strategy. In this post,
we’ll look at the steps it
takes to build a content
marketing machine
that positions you as
the go-to leader in your
industry or niche.
TOBEGINTHIS
PROCESS,
4. TAKE THIS FOUR-STEP PREP APPROACH TO
DEFINE CONTENT MARKETING PRIORITIES
AND BEGIN THE ORCHESTRATION OF YOUR
CONTENT STRATEGY.
5. Perception: Analyze what you
know vs. the real intent and
struggle of your audience.
Research: Write down your top
three to four content objectives
and key results.
Execution: Create a content
marketing posting plan and
justify content mix through
data.
Profitability: Improve blog
authority and monetize your
content marketing efforts.
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A RECENT REPORT FROM HITWISE STATES THAT IN THE U.S.,
MOBILE SEARCH IS ROUGHLY 58 PERCENT OF OVERALL
SEARCH QUERY VOLUME. THAT’S BASED ON AN AVERAGE OF
11 KEY CATEGORIES AND ASSOCIATED QUERIES ANALYZED BY
HITWISE IN ITS “MOBILE SEARCH: TOPICS AND THEMES”
REPORT.
8. Without a doubt, mobile
optimization is key to your
content marketing and overall
blogging success. If you’re not
currently focused on a mobile-
first strategy, you likely won’t
rank in mobile search results and
that will be the death of your blog.
10. According to Andrey Lipattsev,
search quality senior strategist at
Google, “high-quality content and
link building are the two most
important signals used by Google
to rank your blog for search.”
12. To build authority, you must be
trustworthy. When adding any
data, statistics, or quotes to your
blog content, check the source.
13. Make sure that the
information you’re
citing is valid, up-to-
date, and credible.
And don’t forget to
link back to that
original source —
every single time.
This helps you in
several ways.
15. ONE OF THE MOST EFFECTIVE
WAYS TO GET HIGH-QUALITY
LINKS TO YOUR SITE IS
THROUGH CONTENT
MARKETING. BECAUSE AFTER
ALL, CONTENT YOUR
AUDIENCE WANTS TO
CONTINUALLY REFERENCE OR
LINK TO BECOMES AN
EVERGREEN GOLDMINE
16. IT ALSO GOES A LONG WAY IN BUILDING
THAT TRUST YOU’RE WORKING TO
EARN. IN A STUDY BY KEY DIFFERENCE
MEDIA, 78 PERCENT OF CONSUMERS
SAID CUSTOMIZED CONTENT BUILDS
TRUST.
