Designing a more sustainable future: Updates from the field

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Designing for sustainable services and sustainable organisations. Examples of how design can play a multi-level role in adapting human activities, thus helping organizations transition quickly and effectively to a more sustainable future.

Design

3
For example: Mobility
The product: Design a car
Livework @ Designing a more sustainable future

4
For example: Mobility
Services: Design mobility app
Livework @ Designing a more sustainable future

5
For example: Mobility
Organisation: Design for
organisational change towards
strategic goals
Livework @ Designing a more sustainable future

6
For example: Mobility
Ecosystem: Facilitate city and
city stakeholders to facilitate
greener transport
Livework @ Designing a more sustainable future

7
Atmospheric CO2 now hitting
50% higher than
pre-industrial levels.
Research shows that for several days in February and
March 2021, atmospheric CO2 levels exceeded 417
parts per million (ppm).
Pre-industrial levels were about 278ppm.
World Economic Forum 2021

8
More than
Human
Centricity
What is design for sustainability?
Hugely
Co-Creation &
Collaboration
Reframing
& Envisioning
Prosperity
Always
Experimental
learning
Ecological
Structure
& Context
Livework @ Designing a more sustainable future

9
What is the design work?
Our role in the ecosystem
● System lens (e.g. What leverage points/incentives do we “own”? What
system change can be unlocked by us? )
Our organisation
● Strategy lens (e.g. how to orientate ourselves towards more sustainable goals)
● Operational lens (e.g. footprint of our oﬃces)
Our services
● Value proposition lens (e.g. how do we help clients to adopt more sustainable
solutions)
● Operational lens (e.g. footprint of tech delivering our ﬁnancial products)
Our products
● Value proposition lens/portfolio lens
Livework @ Designing a more sustainable future

10
For example: Banks
The product: “Design”
green funds
Livework @ Designing a more sustainable future

11
For example: Banks
Services: Design services to
make green banking
transparent
Livework @ Designing a more sustainable future

12
For example: Banks
Organisation: Design
organisational interventions to
get more sustainable
Livework @ Designing a more sustainable future

13
For example: Banks
Ecosystem: Facilitate & run
multi-actor Lab projects to
address challenges at the
system level
Livework @ Designing a more sustainable future

14
What is the design work?
Our role in the ecosystem
Re-designing the role xxx plays in
its sector
Our organisation
Re-designing xxx operates to
achieve sustainability goals
Our services
Re-designing xxx’s relationship to
clients and how they are
supported towards sustainability
Our products
Re-designing products to
address sustainability
Livework @ Designing a more sustainable future

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Delivering good products and services has long been thought to create loyal, repurchasing customers. Adding a loyalty program or two and customers should be even more satisfied, right? Wrong. Products and services are merely the basis of commercial exchange. For organisations to build valuable, long lasting relationships with their customers they should enable two-way, mutual interactions. Livework has collaborated with the Delft University of Technology and SiR – a research partner on service integrated relationships – to develop a framework and tooling to design for relationships. Find the slides of ServDes 2018 presentation here.

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Designing a more sustainable future: Updates from the field

1. 1 Human Centricity Livework @ Designing a more sustainable future What is design? Co-Creation & Collaboration Reframing & Envisioning Experimental learning Structure & Context

2. 2 What are we designing? Our role in the ecosystem Our organisation Our services Our products Livework @ Designing a more sustainable future

3. 3 For example: Mobility The product: Design a car Livework @ Designing a more sustainable future

4. 4 For example: Mobility Services: Design mobility app Livework @ Designing a more sustainable future

5. 5 For example: Mobility Organisation: Design for organisational change towards strategic goals Livework @ Designing a more sustainable future

6. 6 For example: Mobility Ecosystem: Facilitate city and city stakeholders to facilitate greener transport Livework @ Designing a more sustainable future

7. 7 Atmospheric CO2 now hitting 50% higher than pre-industrial levels. Research shows that for several days in February and March 2021, atmospheric CO2 levels exceeded 417 parts per million (ppm). Pre-industrial levels were about 278ppm. World Economic Forum 2021

8. 8 More than Human Centricity What is design for sustainability? Hugely Co-Creation & Collaboration Reframing & Envisioning Prosperity Always Experimental learning Ecological Structure & Context Livework @ Designing a more sustainable future

9. 9 What is the design work? Our role in the ecosystem ● System lens (e.g. What leverage points/incentives do we “own”? What system change can be unlocked by us? ) Our organisation ● Strategy lens (e.g. how to orientate ourselves towards more sustainable goals) ● Operational lens (e.g. footprint of our oﬃces) Our services ● Value proposition lens (e.g. how do we help clients to adopt more sustainable solutions) ● Operational lens (e.g. footprint of tech delivering our ﬁnancial products) Our products ● Value proposition lens/portfolio lens Livework @ Designing a more sustainable future

10. 10 For example: Banks The product: “Design” green funds Livework @ Designing a more sustainable future

11. 11 For example: Banks Services: Design services to make green banking transparent Livework @ Designing a more sustainable future

12. 12 For example: Banks Organisation: Design organisational interventions to get more sustainable Livework @ Designing a more sustainable future

13. 13 For example: Banks Ecosystem: Facilitate & run multi-actor Lab projects to address challenges at the system level Livework @ Designing a more sustainable future

14. 14 What is the design work? Our role in the ecosystem Re-designing the role xxx plays in its sector Our organisation Re-designing xxx operates to achieve sustainability goals Our services Re-designing xxx’s relationship to clients and how they are supported towards sustainability Our products Re-designing products to address sustainability Livework @ Designing a more sustainable future

Designing a more sustainable future: Updates from the field

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