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Similaire à Sponsors as partners in your event (20)
Sponsors as partners in your event
- 3. Know where you’re going.
A focused
mission makes
the roadblocks
irrelevant.
Knowing where
you’re going
is irresistibly
attractive.
- 4. Position
Your
unique
position
makes
opportunities.
- 5. Pay attention.
People who
notice things
know more than
people who don’t.
Start with
THEIR goals –
the audience
the sponsors
- 6. Negotiate from
the same side of the table.
• Make it
about them.
• Use the art
of persuasion.
• Match the offer
to your
relationship.
- 7. Conditions
Cycles,
trends, and
conditions
shine with
opportunity.