The document provides tips for building a loyal community by spreading meaningful stories. It advises starting with existing connections who care about you, focusing on others' interests and needs rather than self-promotion, and creating easy ways for people to help in a way that benefits both them and the community. The ultimate goal is developing long-term relationships through community, not just short-term campaigns.

1. Who’s
Talking
about
You? Spread a Story,
Build a Fiercely Loyal Community

2. What’s
YOUR
story?

3. Who’s Already Listening?
• Build your
network before
you need it.
• Start with the
folks
who
love
you
now.

4. Enough
about
ME.
Let’s Talk
about
…YOU!

5. Got meaning?
• Come out
from behind
the curtain.
• Connect
people to
people with
solutions.

6. Replace
that
pitch
with an
invitation!

7. Will They PAY Attention?
• Make it
about them.
• Use the art
of persuasion.
• Match the
offer to your
relationship.

8. Raise a
barn
Don’t
build a
coliseum

9. Why Would They Help You?
• Make it easy,
fast, and
meaningful.
• Show them
how sharing
it will make
them a star.

10. Reward
and
Celebrate
your
Heroes!

11. Loyalty is a relationship.
• Campaigns
make sales.
• Community
building makes
long-term
relationships.

12. Liz Strauss
Liz @ LizStrauss . com
773. 619.0371