SlideShare une entreprise Scribd logo
1  sur  13
Télécharger pour lire hors ligne
Who’s
Talking
about
You?
                        Spread a Story,
      Build a Fiercely Loyal Community
What’s
  YOUR
 story?
What’s
the best
   true
story
  about
   you?
Who’s Already Listening?

               • Build your
                 network before
                 you need it.
               • Start with the
                            folks
                            who
                            love
                            you
                            now.
Enough
about
ME.

Let’s Talk
about
…YOU!
Got meaning?

               •   Come out
                   from behind
                   the curtain.
               •   Connect
                   people to
                   people with
                   solutions.
Replace
that
pitch
  with an
invitation!
Will They PAY Attention?

                •   Make it
                    about them.
                •   Use the art
                    of persuasion.
                •   Match the
                    offer to your
                    relationship.
Raise a
barn
Don’t
build a
coliseum
Why Would They Help You?

             • Make it easy,
               fast, and
               meaningful.
             • Show them
               how sharing
               it will make
               them a star.
Celebrate
   your
Heroes!
Loyalty is a relationship.

                • Campaigns
                  make sales.
                • Community
                  building makes
                  long-term
                  relationships.
Liz Strauss
Liz @ LizStrauss . com
773. 619.0371

Contenu connexe

Similaire à PCMA: How to Get People Telling Your Story

Discover what good content looks like
Discover what good content looks likeDiscover what good content looks like
Discover what good content looks likeJoe Edwards
 
Content Creation - OTM
Content Creation - OTMContent Creation - OTM
Content Creation - OTMB2B Marketing
 
Hello, i'm from the internet
Hello, i'm from the internetHello, i'm from the internet
Hello, i'm from the internetAditya Anupkumar
 
Collaboration Improvement Strategies
Collaboration Improvement StrategiesCollaboration Improvement Strategies
Collaboration Improvement StrategiesManjunatha Hebbar
 
Workshop: Community Hacking (Johor, January 2018)
Workshop: Community Hacking (Johor, January 2018)Workshop: Community Hacking (Johor, January 2018)
Workshop: Community Hacking (Johor, January 2018)Laís de Oliveira
 
District 19 : Where Dialogue Meets
District 19 : Where Dialogue MeetsDistrict 19 : Where Dialogue Meets
District 19 : Where Dialogue MeetsLogan Cheng
 
Playing the Game on a Different Court: A Discussion of Social Media for Local...
Playing the Game on a Different Court: A Discussion of Social Media for Local...Playing the Game on a Different Court: A Discussion of Social Media for Local...
Playing the Game on a Different Court: A Discussion of Social Media for Local...Chrissanne Long
 
Super Storytelling for Nonprofits
Super Storytelling for NonprofitsSuper Storytelling for Nonprofits
Super Storytelling for NonprofitsARCComms
 
Philosophy of the self 0.1
Philosophy of the self 0.1Philosophy of the self 0.1
Philosophy of the self 0.1Blase Masserant
 
Media Shower - Shareable Content Presentation
Media Shower - Shareable Content PresentationMedia Shower - Shareable Content Presentation
Media Shower - Shareable Content PresentationJohn Hargrave
 
Unleashing Social Media in Your Communications Strategy
Unleashing Social Media in Your Communications StrategyUnleashing Social Media in Your Communications Strategy
Unleashing Social Media in Your Communications StrategyDanielle Brigida
 
Why This Story, Why This Story Now: The Art of Impactful Storytelling
Why This Story, Why This Story Now: The Art of Impactful StorytellingWhy This Story, Why This Story Now: The Art of Impactful Storytelling
Why This Story, Why This Story Now: The Art of Impactful StorytellingTechSoup
 
The Power of Words in Your Work: Writing Your Land Trust's Success Story
The Power of Words in Your Work: Writing Your Land Trust's Success StoryThe Power of Words in Your Work: Writing Your Land Trust's Success Story
The Power of Words in Your Work: Writing Your Land Trust's Success StoryHeron's Eye Communications
 
Quick thinking in online customer service - Community behaviour matrix
Quick thinking in online customer service - Community behaviour matrixQuick thinking in online customer service - Community behaviour matrix
Quick thinking in online customer service - Community behaviour matrixNixonMcInnes
 
Content Strategy & Social Media | by Robert Rosenthal | Social Media for Soci...
Content Strategy & Social Media | by Robert Rosenthal | Social Media for Soci...Content Strategy & Social Media | by Robert Rosenthal | Social Media for Soci...
Content Strategy & Social Media | by Robert Rosenthal | Social Media for Soci...VolunteerMatch
 
District 19 Strategic Plan
District 19 Strategic PlanDistrict 19 Strategic Plan
District 19 Strategic PlanJustine Tang
 

Similaire à PCMA: How to Get People Telling Your Story (20)

Discover what good content looks like
Discover what good content looks likeDiscover what good content looks like
Discover what good content looks like
 
Content Creation - OTM
Content Creation - OTMContent Creation - OTM
Content Creation - OTM
 
Hello, i'm from the internet
Hello, i'm from the internetHello, i'm from the internet
Hello, i'm from the internet
 
Collaboration Improvement Strategies
Collaboration Improvement StrategiesCollaboration Improvement Strategies
Collaboration Improvement Strategies
 
Your brand story
Your brand storyYour brand story
Your brand story
 
UNIGROUP: The Approachable Owner
UNIGROUP: The Approachable OwnerUNIGROUP: The Approachable Owner
UNIGROUP: The Approachable Owner
 
2011 Promotional Products Association
2011 Promotional Products Association2011 Promotional Products Association
2011 Promotional Products Association
 
Workshop: Community Hacking (Johor, January 2018)
Workshop: Community Hacking (Johor, January 2018)Workshop: Community Hacking (Johor, January 2018)
Workshop: Community Hacking (Johor, January 2018)
 
District 19 : Where Dialogue Meets
District 19 : Where Dialogue MeetsDistrict 19 : Where Dialogue Meets
District 19 : Where Dialogue Meets
 
Playing the Game on a Different Court: A Discussion of Social Media for Local...
Playing the Game on a Different Court: A Discussion of Social Media for Local...Playing the Game on a Different Court: A Discussion of Social Media for Local...
Playing the Game on a Different Court: A Discussion of Social Media for Local...
 
Super Storytelling for Nonprofits
Super Storytelling for NonprofitsSuper Storytelling for Nonprofits
Super Storytelling for Nonprofits
 
Philosophy of the self 0.1
Philosophy of the self 0.1Philosophy of the self 0.1
Philosophy of the self 0.1
 
Media Shower - Shareable Content Presentation
Media Shower - Shareable Content PresentationMedia Shower - Shareable Content Presentation
Media Shower - Shareable Content Presentation
 
Unleashing Social Media in Your Communications Strategy
Unleashing Social Media in Your Communications StrategyUnleashing Social Media in Your Communications Strategy
Unleashing Social Media in Your Communications Strategy
 
Why This Story, Why This Story Now: The Art of Impactful Storytelling
Why This Story, Why This Story Now: The Art of Impactful StorytellingWhy This Story, Why This Story Now: The Art of Impactful Storytelling
Why This Story, Why This Story Now: The Art of Impactful Storytelling
 
The Power of Words in Your Work: Writing Your Land Trust's Success Story
The Power of Words in Your Work: Writing Your Land Trust's Success StoryThe Power of Words in Your Work: Writing Your Land Trust's Success Story
The Power of Words in Your Work: Writing Your Land Trust's Success Story
 
Quick thinking in online customer service - Community behaviour matrix
Quick thinking in online customer service - Community behaviour matrixQuick thinking in online customer service - Community behaviour matrix
Quick thinking in online customer service - Community behaviour matrix
 
Social media for startups
Social media for startupsSocial media for startups
Social media for startups
 
Content Strategy & Social Media | by Robert Rosenthal | Social Media for Soci...
Content Strategy & Social Media | by Robert Rosenthal | Social Media for Soci...Content Strategy & Social Media | by Robert Rosenthal | Social Media for Soci...
Content Strategy & Social Media | by Robert Rosenthal | Social Media for Soci...
 
District 19 Strategic Plan
District 19 Strategic PlanDistrict 19 Strategic Plan
District 19 Strategic Plan
 

Plus de Liz Strauss

Sponsors as partners in your event
Sponsors as partners in your eventSponsors as partners in your event
Sponsors as partners in your eventLiz Strauss
 
25 Words Of Social Media Wisdom Project
25 Words Of Social Media Wisdom Project25 Words Of Social Media Wisdom Project
25 Words Of Social Media Wisdom ProjectLiz Strauss
 
25 Words that Connect Us
25 Words that Connect Us25 Words that Connect Us
25 Words that Connect UsLiz Strauss
 
Buyers Readers Buzz Snackers Bandwidth Bandits By Liz Strauss
Buyers Readers Buzz Snackers Bandwidth Bandits By Liz StraussBuyers Readers Buzz Snackers Bandwidth Bandits By Liz Strauss
Buyers Readers Buzz Snackers Bandwidth Bandits By Liz StraussLiz Strauss
 
Hello World That Brand New Blog Feeling
Hello World That Brand New Blog FeelingHello World That Brand New Blog Feeling
Hello World That Brand New Blog FeelingLiz Strauss
 
25 Words of Work / Life Wisdom
25 Words of Work / Life Wisdom25 Words of Work / Life Wisdom
25 Words of Work / Life WisdomLiz Strauss
 

Plus de Liz Strauss (6)

Sponsors as partners in your event
Sponsors as partners in your eventSponsors as partners in your event
Sponsors as partners in your event
 
25 Words Of Social Media Wisdom Project
25 Words Of Social Media Wisdom Project25 Words Of Social Media Wisdom Project
25 Words Of Social Media Wisdom Project
 
25 Words that Connect Us
25 Words that Connect Us25 Words that Connect Us
25 Words that Connect Us
 
Buyers Readers Buzz Snackers Bandwidth Bandits By Liz Strauss
Buyers Readers Buzz Snackers Bandwidth Bandits By Liz StraussBuyers Readers Buzz Snackers Bandwidth Bandits By Liz Strauss
Buyers Readers Buzz Snackers Bandwidth Bandits By Liz Strauss
 
Hello World That Brand New Blog Feeling
Hello World That Brand New Blog FeelingHello World That Brand New Blog Feeling
Hello World That Brand New Blog Feeling
 
25 Words of Work / Life Wisdom
25 Words of Work / Life Wisdom25 Words of Work / Life Wisdom
25 Words of Work / Life Wisdom
 

Dernier

To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 

Dernier (20)

To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 

PCMA: How to Get People Telling Your Story