In 2015, the Board of Ford's Theatre Society approved a digital strategic plan, to help us become an institution where digital is a mindset, integral and inseparable from every facet of the organization. The slide show provides an overview of our plan. Thanks to our Art Director, Gary Erskine, for his design work on the slides.

1. THECOSTOFENTRYFORTODAY’SCULTURALINSTITUTIONS
A social media presence
that encourages
community building
A functional,
attractive, easy-to-
navigate website
Digital tools that
enhance a rich
on-site experience

2. 2015-2018DIGITALSTRATEGY
Invest in smart people and
compelling content
Earn a reputation for digitization
Leverage existing
technology platforms
Focus on defined pilots,
expand on success
Bring site, social media and
multimedia to match peers
Use data to guide our efforts
Give staff training, time, inspiration
and latitude to experiment

3. LONG RANGE PLAN GOAL #1
Bring Lincoln’s legacy to life for the 21st-century student.
ONLINE LEARNING
• Build a strong, vocal online community of educators.
• Create original digital content that educators can adapt.
• Offer interactive learning opportunities
to reach digitally savvy students.

4. LONG RANGE PLAN GOAL #2
Strengthen the Society’s influence and reputation as a center
for Lincoln’s ideas and leadership principles as celebrated
through the intersection of theatre, history and education.
ONLINE PRESENCE
• Redesign the website to include expanded interactive,
multimedia content.
• Enable access to content on any device at any time.
• Use social media (Facebook,Twitter, etc.) to engage
audiences and establish ourselves as field leaders.

5. LONG RANGE PLAN GOAL #3
Offer an on-site experience that stimulates the hearts and
minds of all visitors, in a way that inspires them to make
Lincoln’s legacy real in their own lives.
ON-SITE EXPERIENCE
• Use digital tools to expand on-site experiences.
• Better engage student groups through
an interactive digital experience.
• Increase accessibility and multilingual support
through digital media.

6. LONG RANGE PLAN GOAL #4
Strengthen organizational capabilities to support the
expansion of our impact.
ORGANIZATIONAL CAPABILITIES
• Invest in additional staff to support digital initiatives.
• Invest in training and software to better integrate
and exploit customer data.
• Provide digital training to staff at all levels.
• Foster an environment that encourages experimentation.
• Allot resources and create dedicated
marketing/evaluation plans.