Main Street Wi-Fi has released a stunning state-of-the-art Wi-Fi marketing powerhouse system that promises to turn the conventional marketing concepts on its head. The Main Street WiFi System makes proximity marketing processes more effective and significantly more convenient. HTTP://MainStreet-WiFi.com
2. Agenda
• About Main Street WiFi
• Why is FREE Wi-Fi important?
• What is WiFi Proximity Marketing?
• How does it work ?
• What are the benefits for your business?
• What are the benefits for the consumer?
3. About Main Street WiFi?
Main Street WiFi is a cloud-serviced, direct response, location-based,
WiFi marketing technology that is designed to geofence shoppers and
deliver highly targeted and relevant advertising media; based upon the
consumers location, behaviours, and interests. Utilizing proprietary
technology devices.
Detailed Advertisements
Advertisement Injections
Advertisement Overlaying
11. Why is free Wi-Fi important?
86% 75% 77%
TABLETS ARE HUGE Wi-Fi IS EVERYWHERE Wi-Fi IS FOR EVERYONE
86% of all tablets require a
Wi-Fi connection to
access the internet.
75% of smartphone owners
use Wi-Fi on their devices.
Even the “least” interested
shoppers, age 45+, are over
77% influenced by in-store
Wi-Fi availability
12. WHAT IS WIFI PROXIMITY MARKETING?
Main Street WiFi Marketing is a new state-of-the-art technology that
delivers local, regional, and national advertising to Shoppers while they
take advantage of convenient, Free Wireless Internet Access as they shop.
13. HOW DOES OUR HOTSPOT WORK?
Main Street WiFi shoppers are incentivized to use the
system by getting free Wi-Fi Internet access that is
compatible with 99% of all phones and wireless devices.
And does not require the consumer to download or install
anything to their device.
Detailed Advertisements
Advertisement Injections
Advertisement Overlaying
14. HOW DOES OUR HOTSPOT WORK?
Customers Come To Your
Free Wi-Fi Proximity Hotspot
15. HOW DOES IT WORK?
Customers Log In Using
FaceBook Connect Or their Mobile #
16. HOW DOES IT WORK?
Customers Enjoy Free Wi-Fi
& Special Promotions
19. MAIN STREET WIFI TARGETS MOBILE
Targeted Delivery
High Conversion
Instant Track, Measure & Test
Cost Effective
Unlike traditional retail advertising channels, Main Street WiFi creates a new way for
retail advertisers to deliver and engage consumers in a live responsive “REAL TIME”
Proximity delivery.
What’s the value of “Real Time” advertising?
Standard ad production for print, TV or radio takes at best days for development but
usually weeks or months before distribution is available. With Main Street WiFi
merchants create an ad anytime, set it live immediately, target response, test call to
action, identify consumer response and evaluate sales response metrics in real time!
Main Street WiFi is the new standard in retail marketing & advertising!
20. What are the benefits for my business?
ENGAGE YOUR CUSTOMERS
Publish your own advertising banners, promoting your location,
offers, upcoming events and co-partner brand marketing. It’s
your Wi-Fi and your location. Engage your customers with
coupons, offers, promotions, social media, videos and more!
21. MAIN STREET WIFI SOCIAL MEDIA SHARING
Main Street WiFi promotes social media sharing by
including numerous popular social media links, plus share with
a friend by email and text messaging in every system
advertisement. Also included is an RSS coupon feed that
notifies subscribers of new offers & deals automatically within
their browser window.
22. WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER?
Your deal ad is a carefully crafted, professional
looking advertisement complete with…
23. WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER?
Your address
Your logo
Tap-to-call phone number
Tap-to-view location map
Tap-to-share with numerous social media
Tap-to-view your website and promotional video
Tap-to-view your app
24. WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER?
Your address
Your logo
Tap-to-call phone number
Tap-to-view location map
Tap-to-share with numerous social media
Tap-to-view your website and promotional video
Tap-to-view your app
25. WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER?
Your address
Your logo
Tap-to-call phone number
Tap-to-view location map
Tap-to-share with numerous social media
Tap-to-view your website and promotional video
Tap-to-view your app
26. WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER?
Your address
Your logo
Tap-to-call phone number
Tap-to-view location map
Tap-to-share with numerous social media
Tap-to-view your website and promotional video
Tap-to-view your app
27. WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER?
Your address
Your logo
Tap-to-call phone number
Tap-to-view location map
Tap-to-share with numerous social media
Tap-to-view your website and promotional video
Tap-to-view your app
28. WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER?
Your address
Your logo
Tap-to-call phone number
Tap-to-view location map
Tap-to-share with numerous social media
Tap-to-view your website and promotional video
Tap-to-view your app
29. WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER?
Your address
Your logo
Tap-to-call phone number
Tap-to-view location map
Tap-to-share with numerous social media
Tap-to-view your website and promotional video
Tap-to-view your app
30. WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER?
Main Street WiFi proactively injects advertisements into the shoppers free WiFi session
when a shopper views a webpage matching the type of products or services to that of an
advertiser on the system.
Advertisements can also be delivered as Ad-Overlays, overlaying existing ads on the web
pages shoppers visit. Devices analyse web pages and overlay advertisements with the
same size advertisements from local, regional, and national merchants on your network.
Upsell advertising opportunities include Video infomercials/commercials displayed at
configurable intervals. Default Ad injections, Banner advertising, Email marketing, and text
messaging.
Advertisements are displayed through mobile and web interfaces. Shoppers can view and
select offers, deals, and discounts that are of interest using their mobile phone/device and
on their personal computer.
Main Street WiFi extends the marketing area to the shopper’s home or office once they
signup. Shoppers can view and save offers, deals, and discounts from the convenience of
home or office, then redeem them using their mobile phone. Deals are stored in a special
Mobi-Wallet system that also displays their aggregated savings.
31. WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER?
Main Street WiFi proactively injects advertisements into the shoppers free WiFi session
when a shopper views a webpage matching the type of products or services to that of an
advertiser on the system.
Advertisements can also be delivered as Ad-Overlays, overlaying existing ads on the web
pages shoppers visit. Devices analyse web pages and overlay advertisements with the
same size advertisements from local, regional, and national merchants on your network.
Upsell advertising opportunities include Video infomercials/commercials displayed at
configurable intervals. Default Ad injections, Banner advertising, Email marketing, and text
messaging.
Advertisements are displayed through mobile and web interfaces. Shoppers can view and
select offers, deals, and discounts that are of interest using their mobile phone/device and
on their personal computer.
Main Street WiFi extends the marketing area to the shopper’s home or office once they
signup. Shoppers can view and save offers, deals, and discounts from the convenience of
home or office, then redeem them using their mobile phone. Deals are stored in a special
Mobi-Wallet system that also displays their aggregated savings.
32. MERCHANTS CREATE AND MANAGE THEIR OWN ADVERTISING
Merchants have the ability to create and manage their own advertising 24/7 using a
simple and fast 100% templated system. Advertisements can be managed, edited,
or recreated as often as they choose. Merchants have their own performance and
predictive analysis reports to maximize their opportunities.
33. Works with any network setup
Main Street WiFi uses a proprietary hotspot
management system that makes it easy to quickly add
new Wi-Fi devices to the portal, and seamlessly
integrates into existing networks
34. DESIGNED WITH SECURITY
VLAN
Wi-Fi User
Free
Free
Wi-Fi User
Free
Wi-Fi User Main Street WiFi
Cloud Servers
Maintenance
Main Street
WiFi
Hardware
Device
Wi-Fi
WAN
LAN
Wi-Fi
Wi-Fi
36. What About The Consumer?
Main Street WiFi has the ability to deliver highly relevant advertisements
into the free WiFi session, and target shoppers Geographically &
Psychographically - based on a shopper’s interests & behaviours, by
device manufacturer, browser type, device operating system, and to the
advertiser’s competitors that shoppers may visit to price shop.
Detailed Advertisements
Advertisement Injections
Advertisement Overlaying
37. MAIN STREET WIFI CONSUMER FEATURES
Features include:
Free internet access
No password required
Shop from home/office
Mobile Wallet stores discount coupons
Redeem offers with a mobile phone
Contextually targeted offers
Share discounts and deals with Social Media
Access to special discounts and deals by local
merchants that may not be advertised or
offered anywhere else
38. WHAT IS MOBILE WALLET?
As consumers browse the WiFi network and opt to redeem an offer the consumer
creates a Mobile Wallet account where offers are stored for redemption. Once there the
Mobile Wallet tracking associates the mobile consumer to all activity where through the
Mobile Wallet the consumer sees;
1. Pending Redemptions 2. Total Spend 3. Favorite Merchants 4. Savings & More
But through the Mobile Wallet retail advertisers receive critical real time data;
39. Why is Mobile Important?
Mobile coupons get 10 times the redemption rate of traditional coupons and
mobile ads get 3x the clicks. (Borrell Associates 2012)
Mobile internet usage is projected to overtake desktop internet usage by 2014.
(Microsoft Tag)
Local mobile ad spend is going to grow from $800m to $18b by 2016. (BIA
Kelsey)
Nearly one in three would like brands to send them promotions via mobile
device (KO Marketing Associates)
70m mobile coupons will be redeemed in 2013 with an aggregate value of $2.1b
(Location Based Marketing Association 2013)
1 out of 4 smartphone users consider proximity of the retail business location
the most important factor when looking for information via mobile device;
(xAd/Telmetrics-U.S. Mobile Path-to-Purchase Study)
40. MARKETING DATA AND LOCAL SHOPPERS
Get to know the shoppers in your Network areas with Big Data!
Main Street WiFi provides opt-in and verified information unavailable elsewhere.
Opt-in and verified mobile phone number
First name & last name
Address, City, State & Zip
Opt-in email address
Up to 580 consumer interest segments
First use date
Shopping location
Number of subsequent system uses
List of redeemed categories
List of items shoppers search for most by category and keyword
Has this shopper price shopped you with a competitor – when and with whom
Social Media, Email & Text sharing propensities
Mobile device brand and model
Unlike traditional marketing, Main Street WiFi can track and measure the impact
of a single activity and by the consistency of activities provide groundbreaking,
comprehensive information that is fully compliant with Can Spam Act and
Do Not Call legislations.
No other WiFi marketing system can offer the analytics Main Street WiFi offers!
41. The Mobilution?……that’s Main Street WiFi
This new state-of-the-art technology was developed….
to deliver your advertisements
to reach your customers
to their mobile device
and extend the proximity marketing area to the consumers home and office
Using our one-of-a-kind technology, Main Street Wifi provides a total solution
for anyone who wants to create public awareness or promote their brand,
members, locations, messages, services or products.
42. Does your current WiFi engage your customers with coupons, offers, promotions,
social media, videos and more?
Does it provide analytics from available Big Data that you can track, measure and
test the performance of your advertisements?
Does it grow your customer database for retarget advertising opportunities?
Thank You!
43. THE U.S. UNTAPPED MARKETPLACE
10,585,177+
UNTAPPED REVENUE PARTNER LOCATIONS AVAILABLE
990,000 RESTAURANTS 391,377 SALONS 165,000+ CLUBS 500,000+ WAITING ROOMS 475,000 PUBS
7,800 CHAMBERS 6000+ INFORMATION CENTERS 450,000+ CHURCHES MILES OF BOARDWALKS 17,000+ DEALERS
PLUS ANOTHER 26 MILLION OTHER BUSINESS LOCATIONS
Notes de l'éditeur
They come in or maybe they are sitting in the parking lot and mooch FREE WIFI and never purchase anything.