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MERCHANT BENEFITS OVERVIEW
Agenda 
• About Main Street WiFi 
• Why is FREE Wi-Fi important? 
• What is WiFi Proximity Marketing? 
• How does it work ? 
• What are the benefits for your business? 
• What are the benefits for the consumer?
About Main Street WiFi? 
Main Street WiFi is a cloud-serviced, direct response, location-based, 
WiFi marketing technology that is designed to geofence shoppers and 
deliver highly targeted and relevant advertising media; based upon the 
consumers location, behaviours, and interests. Utilizing proprietary 
technology devices. 
Detailed Advertisements 
Advertisement Injections 
Advertisement Overlaying
Does This Look Familiar?
Why is free Wi-Fi important?
Why is free Wi-Fi important?
Why is free Wi-Fi important?
Why is free Wi-Fi important? 
86% 75% 77% 
TABLETS ARE HUGE Wi-Fi IS EVERYWHERE Wi-Fi IS FOR EVERYONE 
86% of all tablets require a 
Wi-Fi connection to 
access the internet. 
75% of smartphone owners 
use Wi-Fi on their devices. 
Even the “least” interested 
shoppers, age 45+, are over 
77% influenced by in-store 
Wi-Fi availability
WHAT IS WIFI PROXIMITY MARKETING? 
Main Street WiFi Marketing is a new state-of-the-art technology that 
delivers local, regional, and national advertising to Shoppers while they 
take advantage of convenient, Free Wireless Internet Access as they shop.
HOW DOES OUR HOTSPOT WORK? 
Main Street WiFi shoppers are incentivized to use the 
system by getting free Wi-Fi Internet access that is 
compatible with 99% of all phones and wireless devices. 
And does not require the consumer to download or install 
anything to their device. 
Detailed Advertisements 
Advertisement Injections 
Advertisement Overlaying
HOW DOES OUR HOTSPOT WORK? 
Customers Come To Your 
Free Wi-Fi Proximity Hotspot
HOW DOES IT WORK? 
Customers Log In Using 
FaceBook Connect Or their Mobile #
HOW DOES IT WORK? 
Customers Enjoy Free Wi-Fi 
& Special Promotions
These are YOUR customers!
A WiFi Proximity HotSpot 
Presents Incredible 
Opportunities!
MAIN STREET WIFI TARGETS MOBILE 
Targeted Delivery 
High Conversion 
Instant Track, Measure & Test 
Cost Effective 
Unlike traditional retail advertising channels, Main Street WiFi creates a new way for 
retail advertisers to deliver and engage consumers in a live responsive “REAL TIME” 
Proximity delivery. 
What’s the value of “Real Time” advertising? 
Standard ad production for print, TV or radio takes at best days for development but 
usually weeks or months before distribution is available. With Main Street WiFi 
merchants create an ad anytime, set it live immediately, target response, test call to 
action, identify consumer response and evaluate sales response metrics in real time! 
Main Street WiFi is the new standard in retail marketing & advertising!
What are the benefits for my business? 
ENGAGE YOUR CUSTOMERS 
Publish your own advertising banners, promoting your location, 
offers, upcoming events and co-partner brand marketing. It’s 
your Wi-Fi and your location. Engage your customers with 
coupons, offers, promotions, social media, videos and more!
MAIN STREET WIFI SOCIAL MEDIA SHARING 
Main Street WiFi promotes social media sharing by 
including numerous popular social media links, plus share with 
a friend by email and text messaging in every system 
advertisement. Also included is an RSS coupon feed that 
notifies subscribers of new offers & deals automatically within 
their browser window.
WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER? 
Your deal ad is a carefully crafted, professional 
looking advertisement complete with…
WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER? 
 Your address 
 Your logo 
 Tap-to-call phone number 
 Tap-to-view location map 
 Tap-to-share with numerous social media 
 Tap-to-view your website and promotional video 
 Tap-to-view your app
WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER? 
 Your address 
 Your logo 
 Tap-to-call phone number 
 Tap-to-view location map 
 Tap-to-share with numerous social media 
 Tap-to-view your website and promotional video 
 Tap-to-view your app
WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER? 
 Your address 
 Your logo 
 Tap-to-call phone number 
 Tap-to-view location map 
 Tap-to-share with numerous social media 
 Tap-to-view your website and promotional video 
 Tap-to-view your app
WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER? 
 Your address 
 Your logo 
 Tap-to-call phone number 
 Tap-to-view location map 
 Tap-to-share with numerous social media 
 Tap-to-view your website and promotional video 
 Tap-to-view your app
WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER? 
 Your address 
 Your logo 
 Tap-to-call phone number 
 Tap-to-view location map 
 Tap-to-share with numerous social media 
 Tap-to-view your website and promotional video 
 Tap-to-view your app
WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER? 
 Your address 
 Your logo 
 Tap-to-call phone number 
 Tap-to-view location map 
 Tap-to-share with numerous social media 
 Tap-to-view your website and promotional video 
 Tap-to-view your app
WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER? 
 Your address 
 Your logo 
 Tap-to-call phone number 
 Tap-to-view location map 
 Tap-to-share with numerous social media 
 Tap-to-view your website and promotional video 
 Tap-to-view your app
WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER? 
Main Street WiFi proactively injects advertisements into the shoppers free WiFi session 
when a shopper views a webpage matching the type of products or services to that of an 
advertiser on the system. 
Advertisements can also be delivered as Ad-Overlays, overlaying existing ads on the web 
pages shoppers visit. Devices analyse web pages and overlay advertisements with the 
same size advertisements from local, regional, and national merchants on your network. 
Upsell advertising opportunities include Video infomercials/commercials displayed at 
configurable intervals. Default Ad injections, Banner advertising, Email marketing, and text 
messaging. 
Advertisements are displayed through mobile and web interfaces. Shoppers can view and 
select offers, deals, and discounts that are of interest using their mobile phone/device and 
on their personal computer. 
Main Street WiFi extends the marketing area to the shopper’s home or office once they 
signup. Shoppers can view and save offers, deals, and discounts from the convenience of 
home or office, then redeem them using their mobile phone. Deals are stored in a special 
Mobi-Wallet system that also displays their aggregated savings.
WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER? 
Main Street WiFi proactively injects advertisements into the shoppers free WiFi session 
when a shopper views a webpage matching the type of products or services to that of an 
advertiser on the system. 
Advertisements can also be delivered as Ad-Overlays, overlaying existing ads on the web 
pages shoppers visit. Devices analyse web pages and overlay advertisements with the 
same size advertisements from local, regional, and national merchants on your network. 
Upsell advertising opportunities include Video infomercials/commercials displayed at 
configurable intervals. Default Ad injections, Banner advertising, Email marketing, and text 
messaging. 
Advertisements are displayed through mobile and web interfaces. Shoppers can view and 
select offers, deals, and discounts that are of interest using their mobile phone/device and 
on their personal computer. 
Main Street WiFi extends the marketing area to the shopper’s home or office once they 
signup. Shoppers can view and save offers, deals, and discounts from the convenience of 
home or office, then redeem them using their mobile phone. Deals are stored in a special 
Mobi-Wallet system that also displays their aggregated savings.
MERCHANTS CREATE AND MANAGE THEIR OWN ADVERTISING 
Merchants have the ability to create and manage their own advertising 24/7 using a 
simple and fast 100% templated system. Advertisements can be managed, edited, 
or recreated as often as they choose. Merchants have their own performance and 
predictive analysis reports to maximize their opportunities.
Works with any network setup 
Main Street WiFi uses a proprietary hotspot 
management system that makes it easy to quickly add 
new Wi-Fi devices to the portal, and seamlessly 
integrates into existing networks
DESIGNED WITH SECURITY 
VLAN 
Wi-Fi User 
Free 
Free 
Wi-Fi User 
Free 
Wi-Fi User Main Street WiFi 
Cloud Servers 
Maintenance 
Main Street 
WiFi 
Hardware 
Device 
Wi-Fi 
WAN 
LAN 
Wi-Fi 
Wi-Fi
WORKS ON ALL DEVICES
What About The Consumer? 
Main Street WiFi has the ability to deliver highly relevant advertisements 
into the free WiFi session, and target shoppers Geographically & 
Psychographically - based on a shopper’s interests & behaviours, by 
device manufacturer, browser type, device operating system, and to the 
advertiser’s competitors that shoppers may visit to price shop. 
Detailed Advertisements 
Advertisement Injections 
Advertisement Overlaying
MAIN STREET WIFI CONSUMER FEATURES 
Features include: 
 Free internet access 
 No password required 
 Shop from home/office 
 Mobile Wallet stores discount coupons 
 Redeem offers with a mobile phone 
 Contextually targeted offers 
 Share discounts and deals with Social Media 
 Access to special discounts and deals by local 
merchants that may not be advertised or 
offered anywhere else
WHAT IS MOBILE WALLET? 
As consumers browse the WiFi network and opt to redeem an offer the consumer 
creates a Mobile Wallet account where offers are stored for redemption. Once there the 
Mobile Wallet tracking associates the mobile consumer to all activity where through the 
Mobile Wallet the consumer sees; 
1. Pending Redemptions 2. Total Spend 3. Favorite Merchants 4. Savings & More 
But through the Mobile Wallet retail advertisers receive critical real time data;
Why is Mobile Important? 
 Mobile coupons get 10 times the redemption rate of traditional coupons and 
mobile ads get 3x the clicks. (Borrell Associates 2012) 
 Mobile internet usage is projected to overtake desktop internet usage by 2014. 
(Microsoft Tag) 
 Local mobile ad spend is going to grow from $800m to $18b by 2016. (BIA 
Kelsey) 
 Nearly one in three would like brands to send them promotions via mobile 
device (KO Marketing Associates) 
 70m mobile coupons will be redeemed in 2013 with an aggregate value of $2.1b 
(Location Based Marketing Association 2013) 
 1 out of 4 smartphone users consider proximity of the retail business location 
the most important factor when looking for information via mobile device; 
(xAd/Telmetrics-U.S. Mobile Path-to-Purchase Study)
MARKETING DATA AND LOCAL SHOPPERS 
Get to know the shoppers in your Network areas with Big Data! 
Main Street WiFi provides opt-in and verified information unavailable elsewhere. 
 Opt-in and verified mobile phone number 
 First name & last name 
 Address, City, State & Zip 
 Opt-in email address 
 Up to 580 consumer interest segments 
 First use date 
 Shopping location 
 Number of subsequent system uses 
 List of redeemed categories 
 List of items shoppers search for most by category and keyword 
 Has this shopper price shopped you with a competitor – when and with whom 
 Social Media, Email & Text sharing propensities 
 Mobile device brand and model 
Unlike traditional marketing, Main Street WiFi can track and measure the impact 
of a single activity and by the consistency of activities provide groundbreaking, 
comprehensive information that is fully compliant with Can Spam Act and 
Do Not Call legislations. 
No other WiFi marketing system can offer the analytics Main Street WiFi offers!
The Mobilution?……that’s Main Street WiFi 
This new state-of-the-art technology was developed…. 
to deliver your advertisements 
to reach your customers 
to their mobile device 
and extend the proximity marketing area to the consumers home and office 
Using our one-of-a-kind technology, Main Street Wifi provides a total solution 
for anyone who wants to create public awareness or promote their brand, 
members, locations, messages, services or products.
Does your current WiFi engage your customers with coupons, offers, promotions, 
social media, videos and more? 
Does it provide analytics from available Big Data that you can track, measure and 
test the performance of your advertisements? 
Does it grow your customer database for retarget advertising opportunities? 
Thank You!
THE U.S. UNTAPPED MARKETPLACE 
10,585,177+ 
UNTAPPED REVENUE PARTNER LOCATIONS AVAILABLE 
990,000 RESTAURANTS 391,377 SALONS 165,000+ CLUBS 500,000+ WAITING ROOMS 475,000 PUBS 
7,800 CHAMBERS 6000+ INFORMATION CENTERS 450,000+ CHURCHES MILES OF BOARDWALKS 17,000+ DEALERS 
PLUS ANOTHER 26 MILLION OTHER BUSINESS LOCATIONS

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Wi-Fi Proximity Marketing | Main Street WiFi presentation

  • 2. Agenda • About Main Street WiFi • Why is FREE Wi-Fi important? • What is WiFi Proximity Marketing? • How does it work ? • What are the benefits for your business? • What are the benefits for the consumer?
  • 3. About Main Street WiFi? Main Street WiFi is a cloud-serviced, direct response, location-based, WiFi marketing technology that is designed to geofence shoppers and deliver highly targeted and relevant advertising media; based upon the consumers location, behaviours, and interests. Utilizing proprietary technology devices. Detailed Advertisements Advertisement Injections Advertisement Overlaying
  • 4. Does This Look Familiar?
  • 5.
  • 6.
  • 7.
  • 8. Why is free Wi-Fi important?
  • 9. Why is free Wi-Fi important?
  • 10. Why is free Wi-Fi important?
  • 11. Why is free Wi-Fi important? 86% 75% 77% TABLETS ARE HUGE Wi-Fi IS EVERYWHERE Wi-Fi IS FOR EVERYONE 86% of all tablets require a Wi-Fi connection to access the internet. 75% of smartphone owners use Wi-Fi on their devices. Even the “least” interested shoppers, age 45+, are over 77% influenced by in-store Wi-Fi availability
  • 12. WHAT IS WIFI PROXIMITY MARKETING? Main Street WiFi Marketing is a new state-of-the-art technology that delivers local, regional, and national advertising to Shoppers while they take advantage of convenient, Free Wireless Internet Access as they shop.
  • 13. HOW DOES OUR HOTSPOT WORK? Main Street WiFi shoppers are incentivized to use the system by getting free Wi-Fi Internet access that is compatible with 99% of all phones and wireless devices. And does not require the consumer to download or install anything to their device. Detailed Advertisements Advertisement Injections Advertisement Overlaying
  • 14. HOW DOES OUR HOTSPOT WORK? Customers Come To Your Free Wi-Fi Proximity Hotspot
  • 15. HOW DOES IT WORK? Customers Log In Using FaceBook Connect Or their Mobile #
  • 16. HOW DOES IT WORK? Customers Enjoy Free Wi-Fi & Special Promotions
  • 17. These are YOUR customers!
  • 18. A WiFi Proximity HotSpot Presents Incredible Opportunities!
  • 19. MAIN STREET WIFI TARGETS MOBILE Targeted Delivery High Conversion Instant Track, Measure & Test Cost Effective Unlike traditional retail advertising channels, Main Street WiFi creates a new way for retail advertisers to deliver and engage consumers in a live responsive “REAL TIME” Proximity delivery. What’s the value of “Real Time” advertising? Standard ad production for print, TV or radio takes at best days for development but usually weeks or months before distribution is available. With Main Street WiFi merchants create an ad anytime, set it live immediately, target response, test call to action, identify consumer response and evaluate sales response metrics in real time! Main Street WiFi is the new standard in retail marketing & advertising!
  • 20. What are the benefits for my business? ENGAGE YOUR CUSTOMERS Publish your own advertising banners, promoting your location, offers, upcoming events and co-partner brand marketing. It’s your Wi-Fi and your location. Engage your customers with coupons, offers, promotions, social media, videos and more!
  • 21. MAIN STREET WIFI SOCIAL MEDIA SHARING Main Street WiFi promotes social media sharing by including numerous popular social media links, plus share with a friend by email and text messaging in every system advertisement. Also included is an RSS coupon feed that notifies subscribers of new offers & deals automatically within their browser window.
  • 22. WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER? Your deal ad is a carefully crafted, professional looking advertisement complete with…
  • 23. WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER?  Your address  Your logo  Tap-to-call phone number  Tap-to-view location map  Tap-to-share with numerous social media  Tap-to-view your website and promotional video  Tap-to-view your app
  • 24. WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER?  Your address  Your logo  Tap-to-call phone number  Tap-to-view location map  Tap-to-share with numerous social media  Tap-to-view your website and promotional video  Tap-to-view your app
  • 25. WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER?  Your address  Your logo  Tap-to-call phone number  Tap-to-view location map  Tap-to-share with numerous social media  Tap-to-view your website and promotional video  Tap-to-view your app
  • 26. WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER?  Your address  Your logo  Tap-to-call phone number  Tap-to-view location map  Tap-to-share with numerous social media  Tap-to-view your website and promotional video  Tap-to-view your app
  • 27. WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER?  Your address  Your logo  Tap-to-call phone number  Tap-to-view location map  Tap-to-share with numerous social media  Tap-to-view your website and promotional video  Tap-to-view your app
  • 28. WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER?  Your address  Your logo  Tap-to-call phone number  Tap-to-view location map  Tap-to-share with numerous social media  Tap-to-view your website and promotional video  Tap-to-view your app
  • 29. WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER?  Your address  Your logo  Tap-to-call phone number  Tap-to-view location map  Tap-to-share with numerous social media  Tap-to-view your website and promotional video  Tap-to-view your app
  • 30. WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER? Main Street WiFi proactively injects advertisements into the shoppers free WiFi session when a shopper views a webpage matching the type of products or services to that of an advertiser on the system. Advertisements can also be delivered as Ad-Overlays, overlaying existing ads on the web pages shoppers visit. Devices analyse web pages and overlay advertisements with the same size advertisements from local, regional, and national merchants on your network. Upsell advertising opportunities include Video infomercials/commercials displayed at configurable intervals. Default Ad injections, Banner advertising, Email marketing, and text messaging. Advertisements are displayed through mobile and web interfaces. Shoppers can view and select offers, deals, and discounts that are of interest using their mobile phone/device and on their personal computer. Main Street WiFi extends the marketing area to the shopper’s home or office once they signup. Shoppers can view and save offers, deals, and discounts from the convenience of home or office, then redeem them using their mobile phone. Deals are stored in a special Mobi-Wallet system that also displays their aggregated savings.
  • 31. WHAT ADVERTISEMENTS DOES MAIN STREET WIFI DELIVER? Main Street WiFi proactively injects advertisements into the shoppers free WiFi session when a shopper views a webpage matching the type of products or services to that of an advertiser on the system. Advertisements can also be delivered as Ad-Overlays, overlaying existing ads on the web pages shoppers visit. Devices analyse web pages and overlay advertisements with the same size advertisements from local, regional, and national merchants on your network. Upsell advertising opportunities include Video infomercials/commercials displayed at configurable intervals. Default Ad injections, Banner advertising, Email marketing, and text messaging. Advertisements are displayed through mobile and web interfaces. Shoppers can view and select offers, deals, and discounts that are of interest using their mobile phone/device and on their personal computer. Main Street WiFi extends the marketing area to the shopper’s home or office once they signup. Shoppers can view and save offers, deals, and discounts from the convenience of home or office, then redeem them using their mobile phone. Deals are stored in a special Mobi-Wallet system that also displays their aggregated savings.
  • 32. MERCHANTS CREATE AND MANAGE THEIR OWN ADVERTISING Merchants have the ability to create and manage their own advertising 24/7 using a simple and fast 100% templated system. Advertisements can be managed, edited, or recreated as often as they choose. Merchants have their own performance and predictive analysis reports to maximize their opportunities.
  • 33. Works with any network setup Main Street WiFi uses a proprietary hotspot management system that makes it easy to quickly add new Wi-Fi devices to the portal, and seamlessly integrates into existing networks
  • 34. DESIGNED WITH SECURITY VLAN Wi-Fi User Free Free Wi-Fi User Free Wi-Fi User Main Street WiFi Cloud Servers Maintenance Main Street WiFi Hardware Device Wi-Fi WAN LAN Wi-Fi Wi-Fi
  • 35. WORKS ON ALL DEVICES
  • 36. What About The Consumer? Main Street WiFi has the ability to deliver highly relevant advertisements into the free WiFi session, and target shoppers Geographically & Psychographically - based on a shopper’s interests & behaviours, by device manufacturer, browser type, device operating system, and to the advertiser’s competitors that shoppers may visit to price shop. Detailed Advertisements Advertisement Injections Advertisement Overlaying
  • 37. MAIN STREET WIFI CONSUMER FEATURES Features include:  Free internet access  No password required  Shop from home/office  Mobile Wallet stores discount coupons  Redeem offers with a mobile phone  Contextually targeted offers  Share discounts and deals with Social Media  Access to special discounts and deals by local merchants that may not be advertised or offered anywhere else
  • 38. WHAT IS MOBILE WALLET? As consumers browse the WiFi network and opt to redeem an offer the consumer creates a Mobile Wallet account where offers are stored for redemption. Once there the Mobile Wallet tracking associates the mobile consumer to all activity where through the Mobile Wallet the consumer sees; 1. Pending Redemptions 2. Total Spend 3. Favorite Merchants 4. Savings & More But through the Mobile Wallet retail advertisers receive critical real time data;
  • 39. Why is Mobile Important?  Mobile coupons get 10 times the redemption rate of traditional coupons and mobile ads get 3x the clicks. (Borrell Associates 2012)  Mobile internet usage is projected to overtake desktop internet usage by 2014. (Microsoft Tag)  Local mobile ad spend is going to grow from $800m to $18b by 2016. (BIA Kelsey)  Nearly one in three would like brands to send them promotions via mobile device (KO Marketing Associates)  70m mobile coupons will be redeemed in 2013 with an aggregate value of $2.1b (Location Based Marketing Association 2013)  1 out of 4 smartphone users consider proximity of the retail business location the most important factor when looking for information via mobile device; (xAd/Telmetrics-U.S. Mobile Path-to-Purchase Study)
  • 40. MARKETING DATA AND LOCAL SHOPPERS Get to know the shoppers in your Network areas with Big Data! Main Street WiFi provides opt-in and verified information unavailable elsewhere.  Opt-in and verified mobile phone number  First name & last name  Address, City, State & Zip  Opt-in email address  Up to 580 consumer interest segments  First use date  Shopping location  Number of subsequent system uses  List of redeemed categories  List of items shoppers search for most by category and keyword  Has this shopper price shopped you with a competitor – when and with whom  Social Media, Email & Text sharing propensities  Mobile device brand and model Unlike traditional marketing, Main Street WiFi can track and measure the impact of a single activity and by the consistency of activities provide groundbreaking, comprehensive information that is fully compliant with Can Spam Act and Do Not Call legislations. No other WiFi marketing system can offer the analytics Main Street WiFi offers!
  • 41. The Mobilution?……that’s Main Street WiFi This new state-of-the-art technology was developed…. to deliver your advertisements to reach your customers to their mobile device and extend the proximity marketing area to the consumers home and office Using our one-of-a-kind technology, Main Street Wifi provides a total solution for anyone who wants to create public awareness or promote their brand, members, locations, messages, services or products.
  • 42. Does your current WiFi engage your customers with coupons, offers, promotions, social media, videos and more? Does it provide analytics from available Big Data that you can track, measure and test the performance of your advertisements? Does it grow your customer database for retarget advertising opportunities? Thank You!
  • 43. THE U.S. UNTAPPED MARKETPLACE 10,585,177+ UNTAPPED REVENUE PARTNER LOCATIONS AVAILABLE 990,000 RESTAURANTS 391,377 SALONS 165,000+ CLUBS 500,000+ WAITING ROOMS 475,000 PUBS 7,800 CHAMBERS 6000+ INFORMATION CENTERS 450,000+ CHURCHES MILES OF BOARDWALKS 17,000+ DEALERS PLUS ANOTHER 26 MILLION OTHER BUSINESS LOCATIONS

Notes de l'éditeur

  1. They come in or maybe they are sitting in the parking lot and mooch FREE WIFI and never purchase anything.