Guerrilla, Event Marketing Strategies

1. Experiential Marketing
Guerrilla/Event Marketing Strategies

2. Experiential Marketing- AKA
Event Marketing Engagement Marketing On-ground Marketing
Live Marketing Participation Marketing
Compiled by author from creativeguerrillamarketing.com
A Strategy That Engages Consumers & Encourages
Them To Participate In The Development Of A Brand

3. Guerrilla Marketing
Vision
Time
Energy
Compiled by author from entrepreneur.com Image Source: Google Images
TRADITIONAL
MARKETING IMPLIES
SPENDING LOTS OF
MONEY…

4. Guerrilla Marketing- Buzz Words
Viral
Ambient
Ambush
Compiled by author from entrepreneur.com, googleimages.com

5. Experiential Photo Activation- Industry
Uses
Compiled by author from 4eon.net

6. Event Photo Activation- Using Photos
to Connect to Your Audience
• Experiential Photo Activation Combines Photo
And Brand Activation To Make Better
Connections
• Brands Must Find A Way To Reach Potential
Customers To Create Emotional Engagement
• Event Photos Bring Up Positive Feelings For
Consumers, Who Become Loyal To Your Brand
And Purchase Your Products
Brand
Activation Is
The Process
Of Making A
Brand Well
Known And
Loved By
Consumers
Compiled by author from 4eon.net

7. Mobile Marketing Tours
 Combines word of mouth advertising with media presentation strategies
 Transforming a car, truck or bus into a marketing vehicle
 Introduce your brand to commuters, students and busy shoppers
image source googleimages.com

8. Events: Spread the Word-
DON’T WAIT UNTIL THE
SHOW TO GENERATE A
BUZZ
Compiled by author from circlestudio.com

9. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

10. Sources Cited:
 "9 Steps to Revitalize Your B2B Tradeshow Marketing Strategy." Spur Marketing
Blog Circle S Studio. 26 Mar. 2015. Web. 3 Nov. 2015.
http://www.circlesstudio.com/blog/9-steps-to-revitalize-your-tradeshow-
marketing-strategy/
 "Experiential 101: What Is Experiential Marketing?" Creative Guerrilla
Marketing. 23 Sept. 2013. Web. 24 Nov. 2015.
http://www.creativeguerrillamarketing.com/guerrilla-
marketing/experiential-101-experiential-marketing/
 "Experiential Event Photo Activation Marketing." 4 Everything or Nothing.
Web. 25 Nov. 2015. http://www.4eon.net/experiential-marketing/event-
photo-activation/
 "How to Pull Off a Guerrilla Marketing Campaign." Entrepreneur. 18 Apr. 2010.
Web. 19 Nov. 2015. http://www.entrepreneur.com/article/206202