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Why every offline business needs a website
1. Why Every Offline Business Needs a
Website
http://www.lorrainetappermarketing.com
2. CONSISTENT VISIBILITY
• Even though local businesses are offline, their
customers are online. By only being visible when
customers walk down the street or drive by, these
businesses are invisible the rest of the time.
http://www.lorrainetappermarketing.com
3. COMMUNICATING WITH CUSTOMERS
REGULARLY
• A website gives the business owner a venue
for collecting email addresses, which in turn is
a vehicle for communication.
http://www.lorrainetappermarketing.com
4. BUILD YOUR ONLINE BRAND AWARENESS
• Your website is completely under your control, so
businesses can use it to create and promote their
brand image.
http://www.lorrainetappermarketing.com
5. DEMONSTRATE SOCIAL PROOF
• People make purchasing decisions based on
recommendations more than any other factor. By
including testimonials from customers, businesses can
offer the proof that prospective buyers need.
http://www.lorrainetappermarketing.com
6. GO GLOBAL
• As a local business, you have a very limited prospect
and customer base. However, once a business goes
online, the potential for more sales is only limited by
the logistics of shipping.
http://www.lorrainetappermarketing.com