👉 Branding. It’s a word we’ve all heard and (think) we understand. But do we really? 🤔 📱 When it comes to apps, #Branding can be an afterthought in the mind of product makers. The priority and focus tend to be app development, but once it's created and ready to go to app stores, makers tend to think that the rest will take care of itself. That’s far from it 🤦 The stores are such a crowded place that getting downloads and retaining users is a huge challenge 😰 🌟 The uniqueness and what your brand stands for is what helps you stand out from competitors, attracts your target audience, and improve user experience 🚀 In this post, we want to share the importance of focusing on Branding and specifically on Visual Identity to create the image you want to set of your digital product in your customers’ minds 👁️ 🧠

1. FOR DIGITAL
PRODUCT MAKERS
Branding &
Visual identity
Branding &
Visual identity
Branding &
Visual identity

2. What is Brand Identity?
It’s the aspect of Branding that focuses on your
Brand’s Personality and the values you
transmit. Brand Identity is what makes you
uniquely you. It’s the special sauce of your
business that sets you apart from other
companies.

3. Why is it important?
A strong Brand Identity Design helps shape
your company and is vital for its success. The
visible elements of a brand, such as color,
design, and logo, help identify and
distinguish the brand in consumers' minds
and differentiate them from others.

4. Introducing Branding
Many believe that the concept only refers
to the visual identity of a company, but it
is more than that. It combines the visual
elements, such as logo and colors, but
also how the company communicates,
from the tone of voice to the message
they transmit.

5. Before getting into anything, it’s essential
to consider your business’ goals and have
a deep understanding of the message
you want to spread. These two factors will
determine an overall direction and give you
the starting point.
Know who you are

6. Having a solid understanding of your
target audience and the market you
want to reach will help you transmit your
message more effectively. Plus, being
aware of what you’re up against and
knowing how other brands communicate
will give you a sense of direction.
Know your audience and
analyze the market

7. The design of your product is the first thing
your user sees when it finds you. It stands
out right away, so it’s crucial to make a
good first impression to get their attention.
Designing the logo, picking colors, and
choosing the best typography deserves
investing time in doing it correctly according
to the values and message of the company.
Visual Identity for Digital Products

8. Your brand is also represented by the
usability and flow of your digital product.
Your app or web not only has to look
great, but it has to be usable. It’s vital to
keep ever-improving the product, adding
new features and gathering feedback to
offer a better experience and increase the
growth of the app.
Product design and brand strategy

9. When your customers instantly recognize
who you are and what you stand for based
on visual identity elements, you've become
much more than just a logo with a name
and a symbol. With a solid Branding and
Visual Design strategy you are able to
create the image you want to set in your
customers’ minds.
The "Face" of Your Business