TEDOM Identity Standards Guidelines

Identity Standards Guidelines
Version 1, 30. 10. 2022

Content
Graphic Tools Applications
TEDOM Identity Standards Guidelines 2022
03 TYPOGRAPHY
03.1 Typeface
03.2 Typography
03.3 Address Writing
04 THE GRID
04.1 Introduction
04.2 The Unit — Graphic Element of the Grid
04.3 The Grid Construction
04.4 Quick Grid Construction
04.5 The Grid Filling in any Format
04.6 The Grid Colouring
04.7 The Grid Scaling
04.8 The Grid Rotating
04.9 The Grid Shaped to a Pictogram
04.10 The Grid Shadowing
04.11 Graphic Element Modification
04.12 The Grid in 3D & Surface Leaning
04.13 The Grid as an Art Object
04.14 The Grid Adaptation
04.15 The Grid & Logo
04.16 The Grid & Copy
04.17 The Grid & Image
04.18 The Grid as a Pattern
04.19 The Grid & Layout
04.20 The Grid as a Visual Language
05 IMAGERY & VISUALS
05.1 Photography
05.2 Illustration
05.3 Visuals
05.4 Logo in Visuals
06 PICTOGRAMS
06.1 Service Pictograms
06.2 Toilets
06.3 Pictograms Construction
07 OFFICE & PRESENTATION
07.1 Business Card
07.2 E-mail Signature
07.3 Letterhead — Portrait
07.4 Letterhead — Landscape
07.5 Presentation
07.6 Compliment Card
07.7 Form
07.8 Post Labels
07.9 Pre-printed Envelopes
07.10 Notebook A4
07.11 Notebook A5
07.12 Folder
07.13 Roll-up
08 SOCIAL MEDIA
08.1 Facebook
08.2 Instagram
08.3 LinkedIn
08.4 Twitter
08.5 YouTube
09 PRODUCT
09.1 Containers Colours
09.2 Logo on Product
010 SIGNAGE & VEHICLES
010.1 Buildings
010.2 Flags
010.3 Vehicles
011 MERCHANDISING
011.1 Merchandising Typology
011.2 Clothes
00 INTRODUCTION
00.1 Monolithic Brand Architecture
00.2 Naming System
00.3 Naming System — Overview
00.4 Graphic Tools at a Glance
00.5 Visual Communication
01 LOGO
01.1 Logotype & Monogram
01.2 Exclusion Zone & Minimal Sizes
01.3 Logo on Solid Background
01.4 Logo Contrast Ratio
01.5 Logo Visibility on Background
01.6 Logo as a Stencil
01.7 Logo Placement & Alignment
01.8 Co-branding & Sponsoring
01.9 Claim, Tagline & Descriptors
01.10 Product Labels
01.11 Incorrect Logo Usage
02 COLOURS
02.1 Colour Palette
02.2 Colours on White Background
02.3 Colours on Corporate Blue
2

All Entities Product Labels
00.1 Monolithic Brand Architecture
Maintain straight, simple and clear ideas: all marketing,
product and service communication is under one logo
umbrella. One logo for all companies, communication
brands, branches, affiliates and offices.
No endorsements or brand extensions are allowed.
The only exception are product labels.
3

TEDOM Part of Company
TEDOM power
TEDOM energie
TEDOM operation
TEDOM Power
TEDOM Energie
TEDOM Operation
MASTER BRAND
Name in CAPS
EXTENSIONS
Every Word Has Inicial in CAPS (except prefix)
00.2 Naming System
TEDOM is capitalized in normal text.
It is an acronym of the words: TEplo
DOMova (Warmth of Home).
Follow a uniform way of writing the
names in all forms of brand communi-
cation.
SPELLINGS IN NORMAL TEXT
In languages where inflections are used
with endings, the first capitalised
version of Tedom can be used in
marketing communication, casual
and informal text:
Navštivte centrálu Tedomu. (Visit to
Tedom headquarters.)
Pracovat s Tedomem. (Working with
Tedom.)
In formal texts, the formal phrase
Pracovat v TEDOM (Working at TEDOM)
can be used.
Prezentace TEDOM (TEDOM presenta-
tion.)
NAME CREATING
All names of legal entities, subsidiaries
and sub-brands consist of the name
TEDOM followed by a description. Each
word in the brand extension begins
with a capital letter.
Abbreviations (USA, PL, UK, EU, etc.) are
also capitalized.
4

Legal Jurisdiction
TEDOM a.s.
TEDOM energie s.r.o.
CZ
CZ
TEDOM power s.r.o. CZ
TEDOM SCHNELL GmbH DE
TEDOM s.r.o. SK
TEDOM Poland Sp. z o.o. PL
TEDOM USA Inc. USA
OOO TEDOM-RU RU
TEDOM Motory
TEDOM Engines
TEDOM
Micro
Cento
Flexi
Quanto
TEDOM Micro
TEDOM Cento
TEDOM Flexi
TEDOM Quanto
Master Brand
Service Brand
Representative Office
Branch Office
No-official, for PR only No logo
Product Brand
Service Brand
Product Series Labeling
www.tedom.com
tedom.com
www.tedomenergie.cz
#tedom
@TEDOM
Twitter
@TEDOM_CHP
Instagram
@tedom_a.s
TEDOM Group
TEDOM Energie
TEDOM
TEDOM
TEDOM
TEDOM
TEDOM RU
(Written in Latin only)
TEDOM Schnell TEDOM
When you inflect the word
Tedom, Tedomu, Tedomem
skupina TEDOM
skupinou TEDOM
TEDOM Power
TEDOM Poland
TEDOM USA
Identity on social networks
Monolithic Brand Architecture:
one logo for all entities
In marketing
Casual and informal writing
in ordinary text
Brand Type
00.3 Naming System — Overview Summer 2022
5

Arial Regular, Italic
Hierarchy in typography
TEDOM cogeneration units (CHP) provide you electricity and heat
from one single source. Our technologies will help you reduce
energy costs; they are environmentally friendly and have proven
successful in dozens of countries around the world in more than
a quarter of a century. CHP units can burn different types of
biogas, in addition to natural gas or LPG.
TEDOM is a founding member of the group TEDOM Group.
It also includes the TEDOM a.s. property-bound companies.
The members of TEDOM Group are: TEDOM a.s., TEDOM Schnell
GmbH (Germany), TEDOM USA Inc. (USA), TEDOM Poland Sp.
z o.o. (Poland) and TEDOM s.r.o. (Slovakia).
We Save Our Customers’ Money
We manufacture energy-saving devices that reduce our
customers energy costs while at the same time, being
environmentally friendly. We are not afraid of innovations.
Arial Bold, Italic
Logo Corporate Blue Colour Corporate Typeface Brand Graphic Device
So Called “The Grid”
A Rectangular Shaped
Brand. Not Rounded!
Typing Align Left
Substitute Typeface
Secondary Colour Palette
Grey Scale Palette
Monogram for Profiles,
Favicon, Icons and
Extremely Small Areas
Logo Placement
Civil Premium Light, Italic
Civil Premium SemiBold, Italic
Civil Premium Regular, Italic
Civil Premium Black, Italic
00.4 Graphic Tools at a Glance
t
6

Imagery
Fixed Standards Creative & Flexible Graphics
Mood & Emotions
Colour Palettes The Grid
Logo
Corporate Typeface
Civil Premium Light
Civil Premium Regular
Civil Premium SemiBold
Civil Premium Black
Civil Premium Light Italic
Civil Premium Regular Italic
Civil Premium SemiBold Italic
Civil Premium Black Italic
00.5 Visual Communication
7

01 Logo

01.1 Logotype & Monogram
LOGOTYPE
Basic Proportion 205 × 30 mm
COLOUR CODES
PANTONE 2186 C, U
RGB 0-73-133
HEX #004985
CMYK 100-55-0-35
RAL 5010 Enzianblau
MONOGRAM
Basic Proportion 21 × 16 mm
HOW TO CREATE ICONS
1. Keep a clear space — see principles of
making the exclusion zone on the next page.
2. Optical aligning — move the monogram
slightly lower than the metric centre of the icon.
Optical aligning
Metric centre
1. 2.
9

Lorem ipsum dolor sit amet, consectetuer
Logo in Print
300 dpi
13 × 1,9 mm
Logo on Screen
72 dpi
55 × 8 px
Monogram
in Print, 300 dpi
2,1 × 1,6 mm
Monogram
on Screen, 72 dpi
14 × 11 px
OPTIMAL CLEAR SPACE
MINIMAL CLEAR SPACE
01.2 Exclusion Zone & Minimal Sizes
EXCLUSION ZONE
The exclusion zone is the clear space
around the logo and the monogram.
It keeps a sufficient distance from other
graphic elements and from the edge
of a format.
MINIMAL SIZES
Maintaining a minimum size keeps
the logo legible.
10

01.3 Logo on Solid Background
Black & White version
Basic and inverse variant of logo Use inverse (white) logo on all other colours Logo on grey colour palette
11

0 % 10 %
20 % Maximum 25 %
30 % 40 %
50 % 60 %
70 % 80 %
90 % 100 %
0 % 10 %
20 % Minimum 25 %
30 % 40 %
50 % 60 %
70 % 80 %
90 % 100 %
01.4 Logo Contrast Ratio
Embossed, engraved, embroidered logo
12

A logo that we prefer to have a signature
function, so that it draws attention. Ideal
for marketing communication.
The logo as a nice addition to the whole.
It does not shout, rather it completes the
atmosphere. Suitable for situations where
it is obvious from the context that it is
TEDOM presentation.
The tinted logo is subordinated to the
aesthetic quality of the whole, it is accented
by the object on which it is placed (e.g.,
watermarks, interior decoration, gifts,
merchandising, etc.).
Use the rectangle box beneath the logo
only in situations where you cannot affect
the logo background (e.g., by external
partners). This use of branding must be
approved by Brand Manager.
01.5 Logo Visibility on Background
HIGHLY VISIBLE BRANDING LOWER VISIBLE BRANDING DECORATIVE BRANDING EXCEPTIONAL USE OF BRANDING
13

x x x
x
x
x x x x x x
01.6 Logo as a Stencil
For smaller sizes For larger sizes
Stencil is a useful tool for spray marking
property and areas in industrial zones,
on walls, floors and parking lots.
CONSTRUCTION
The coefficient x is the width of the gap
between T and E.
14

Roll-up
Post-it
Banner
UPLEFT
Default option for all office, trade and
marketing materials including ads,
stationery, digital postings etc.
CENTRE
For making a big impact and expression
of a media type: covers and high
visibility branding.
NON-STANDARD MEDIA
Non-standard media and applications,
or small formats
ALTERNATIVE PLACEMENT
Inside the documents for example
watermarks on slideshows and low
visibility branding.
LOGO IN STRIPE
Repeating logo on tapes,
safety stickers on glass
doors
01.7 Logo Placement & Alignment
15

3
1 2
4
01.8 Co-branding, Partnership & Sponsoring
Retain optimal distance between logos
according to size of the exclusion
zones. Figure 1 and 2.
Retain critical minimum distance
between logos adhering to the
exclusion zone. Figure 3 and 4.
AMONG OTHER SPONSORS
When sponsoring, the logo may appear
in a graphically inconsistent environment.
Use the logo in high contrast.
If the display of sponsor logos is sen-
sitive to the aesthetics of the overall
visual, use a single-colour logo.
Vertical alignment Horizontal alignment Sponsor’s bar
16

Combined Heat & Power Combined Heat & Power
tedom.com
We Understand Energy
Servis kogeneračních jednotek
Úsporná výroba elektřiny a tepla
Úsporná výroba
elektřiny a tepla
Combined Heat & Power
¼x
x
OPTIMAL CLEAR SPACE
MINIMAL CLEAR SPACE
01.9 Claim, Tagline & Descriptors
CONSTRUCTION
The tagline is aligned to the centre
of the logo. X-height of the typeface
is outside of optimal clear space.
TAGLINE TYPING
Type: Civil Premium Regular
Tracking: 5
Colour is the same as the logo.
EXCLUSION ZONE & MINIMAL SIZE
Maintain a sufficient distance from other
graphic elements and minimize size.
VARIOUS TAGLINES
Keep the same principles for all taglines.
The size should be changed in 2-line
taglines only.
Minimal Size in Print, 300 dpi 30 × 8 mm
Minimal Type Size 5,4 pt
17

MICRO 7
MICRO 7 QUANTO
200−2000
7
MICRO 7
CENTO 70 CENTO 70
MICRO MICRO
CENTO 50−70 CENTO 50−70
GHP POLO 00 POLO 00
QUANTO 400−800 QUANTO 400−800
QUANTO 200−2000 QUANTO 200−2000
CENTO 55
3× 3× CENTO 55
MICRO
PRODUCT
Type: Zeppelin 43 Regular
Tracking: 5
PRODUCT SERIES
Type: Zeppelin 41 Regular
Tracking: 5
SHORT VERSION
Stand-alone product label without
logo TEDOM
2-lines label
CONSTRUCTION
Default 1-line label
3-lines label (keep character overlap) Shorter 2-lines label
For the dash use
the glyph U+2212
For the × symbol use
the glyph U+00d7
⅔ of T height
7x
2x
7x
01.10 Product Labels
Product label consists of the TEDOM
logo and the name of the product
typed in Zeppelin typeface. Keep space
between the logo, product name and
the number of product series.
Typeface is available at:
www.stormtype.com/families/zeppelin
Select the right one.
18

01.11 Incorrect Logo Usage
1 2 3 4
7
5
8 9 10
11 13 15
14
16 17
6
12
AVOID THE FOLLOWING ERRORS
1 Using the logo with a different
typeface.
2 Changing the logo colour.
3 Placing either the logo or the
monogram at an angle.
4 Creating gradient inside the logo.
5 Creating artificial computer generated
glosses and shadows under logo.
6 Placing the colourful logo on a dark
background.
7 Using the logo as a mask of image.
8 Using the grid as a corporate
symbol beside the logotype.
9 Using the grid as the logotype
underline.
10 Placing the colourful logo on a busy
image.
11 Using the logo outlined.
12 Distorting logo.
13 Minimalizing the logo behind
readability limits.
14 Aligning a tagline on the left
or right side. Always centre.
15 Placing the logo on a busy
background that make a portion
of it illegible.
16 Using the logo with a box.
17 Creating a logo for legal entity
or branch.
19

02 Colours

02.1 Colour Palette
If the logo and the font are rational, the colour is the
carrier of emotion. The interplay of cold and warm hues
reflects the engineering and service industries. The
choice of colours and their combination can itself be
the subject of creative intent. Nevertheless, keep the
visual communication conservative; the brand should
not appear iridescent or childish.
Blue is the dominant colour, augmented by other cool
shades. We consider yellow, orange and red among
warm shades, both to complete a more varied palette
of complementary colours and to serve as an accent in
visual communication. Green, in it’s warm leafy and
cooler turquoise tones, emphasizes the environmental
aspect of the brand.
21

PANTONE 2186 C, U
RGB 0-73-133
HEX #004985
CMYK 100-55-0-35
RAL 5010 Enzianblau
CORPORATE BLUE PALETTE
SECONDARY COLOUR PALETTE
PANTONE 292 C, 284 U
RGB 105-193-230
HEX #69c1e6
CMYK 58-7-0-0
RGB 11-102-173
HEX #0b66ad
CMYK 88-58-0-0
PANTONE 540 C, U
RGB 0-46-82
HEX #002e52
CMYK 100-85-30-40
RGB 138-225-210
HEX #8ae1d2
CMYK 48-0-25-0
RGB 0-180-177
HEX #00b4b1
CMYK 75-0-35-0
Eco Turquoise
Fresh Green
Corporate Blue (Color of the Logo) Light Blue Mid Blue Dark Blue
Spring Green Summer Green Summer Yellow September Orange Power Orange
Autumn Orange Autumn Red
RGB 120-208-170
HEX #78d0aa
CMYK 55-0-50-0
RGB 0-118-118
HEX #007676
CMYK 100-30-58-0
RGB 255-220-0
HEX #ffdc00
CMYK 0-10-100-0
RGB 255-160-73
HEX #ffa049
CMYK 0-50-75-0
RGB 255-50-0
HEX #ff3200
CMYK 0-90-93-0
RGB 218-72-39
HEX #da4827
CMYK 0-85-85-0
GREY SCALE
Grey 1 Grey 2 Grey 3 Grey 4 Dark Grey Black
RGB 215-232-248
HEX #d7e8f8
CMYK 15-0-0-6
RGB 227-240-253
HEX #e3f0fd
CMYK 10-0-0-4
RGB 195-210-227
HEX #c3d2e3
CMYK 18-3-0-14
RGB 168-185-202
HEX #a8b9ca
CMYK 25-5-0-24
RGB 30-48-67
HEX #1e3043
CMYK 50-10-0-88
RGB 25-35-55
HEX #192337
CMYK 60-20-0-90
RGB 140-0-65
HEX #8c0041
CMYK 0-100-55-35
02.2 Colours on White Background
22

02.3 Colours on Corporate Blue
PANTONE 2186 C, U
RGB 0-73-133
HEX #004985
CMYK 100-55-0-35
RAL 5010 Enzianblau
CORPORATE BLUE PALETTE
SECONDARY COLOUR PALETTE
RGB 105-193-230
HEX #69c1e6
CMYK 58-7-0-0
RGB 11-102-173
HEX #0b66ad
CMYK 88-58-0-0
PANTONE 540 C, U
RGB 0-46-82
HEX #002e52
CMYK 100-85-30-40
RGB 138-225-210
HEX #8ae1d2
CMYK 48-0-25-0
RGB 0-180-177
HEX #00b4b1
CMYK 75-0-35-0
Eco Turquoise
Fresh Green
Corporate Blue (Color of the Logo) Light Blue Mid Blue Dark Blue
Spring Green Summer Green Summer Yellow September Orange Power Orange
Autumn Orange Autumn Red
RGB 120-208-170
HEX #78d0aa
CMYK 55-0-50-0
RGB 0-118-118
HEX #007676
CMYK 100-30-58-0
RGB 255-220-0
HEX #ffdc00
CMYK 0-10-100-0
RGB 255-160-73
HEX #ffa049
CMYK 0-50-75-0
RGB 255-50-0
HEX #ff3200
CMYK 0-90-93-0
RGB 218-72-39
HEX #da4827
CMYK 0-85-85-0
GREY SCALE
Grey 1 Grey 2 Grey 3 Grey 4 Dark Grey Black
RGB 215-232-248
HEX #d7e8f8
CMYK 15-0-0-6
RGB 227-240-253
HEX #e3f0fd
CMYK 10-0-0-4
RGB 195-210-227
HEX #c3d2e3
CMYK 18-3-0-14
RGB 168-185-202
HEX #a8b9ca
CMYK 25-5-0-24
RGB 30-48-67
HEX #1e3043
CMYK 50-10-0-88
RGB 25-35-55
HEX #192337
CMYK 60-20-0-90
RGB 140-0-65
HEX #8c0041
CMYK 0-100-55-35
23

03 Typography

For all media types
For situations where the corporate typefaces
are not available (e.g., e-mail signature, editable
documents in Word, etc.).
Civil Premium Light
Civil Premium Light Italic
Civil Premium Regular
Civil Premium Regular Italic
Civil Premium SemiBold
Civil Premium SemiBold Italic
Civil Premium Black
Civil Premium Black Italic
Arial Regular
Arial Italic
Arial Bold
Arial Bold Italic
CORPORATE TYPEFACE — LATIN
For all media types
Интер Лигхт
Интер Лигхт Италиц
Интер Регулар
Интер Италиц
Интер СемиБолд
Интер СемиБолд Италиц
Интер Блацк
CORPORATE TYPEFACE — CYRILLIC
SUBSTITUTE FONTS
Интер Блацк Италиц
03.1 Typeface
The fonts used in logotypes refer only to the company,
brands, locations, departments and products. They
were customised and do not appear in regular commu-
nication. Corporate and marketing communication is
based on the CIVIL font, a backup font for Arial.
The chosen font deliberately does not distract readers
and users with distinctive elements, instead, its main
task is to convey information without unnecessary
exaggerations. The font CIVIL was designed in 2021
by respected Czech typographer Matyáš Machat and
was included in the SuperiorType.com offer.
The Cyrillic typeface Inter is an open source font avail-
able at fonts.google.com. If you need to type in italics,
download and activate variable font file.
25

Hierarchy in typography
The members of TEDOM Group are: TEDOM a.s., TEDOM
Schnell GmbH (Germany), TEDOM USA Inc. (USA), TEDOM
Poland Sp. z o.o. (Poland) and TEDOM s.r.o. (Slovakia).
We Save Our Customers’ Money
TEDOM in numbers
· 4.500 sold CHP units
· 1.400 megawatts of installed electrical output
· 50 export countries
Hierarchy
in typography
WE SAVE OUR CUSTOMERS’ MONEY
TEDOM IN NUMBERS
4.500 sold CHP units
1.400 megawatts of installed electrical output
50 export countries
TYPOGRAPHY IS ONE OF THE
MOST IMPORTANT GRAPHIC
TOOL IN COMMUNICATION
WE SAVE OUR CUSTOMERS’ MONEY
03.2 Typography
Civil typeface is dominant in corporate
communication across all media.
Left-aligned typing is preferred.
Centre-aligned typing is the second
option, especially in combination with
the logo and an appropriate media type
(taglines, claims, descriptions in
signage or stationery etc.)
Copy should be in blue colours or plain
black. Sub-headlines can be in upper-
case, but if you type a main title, turn
off CAPS LOCK.
We use squared bullet points.
Avoid CAPS LOCK in headlines
Distinctive title and subtitle
Default copy
26

TEDOM a.s., Výčapy 195, 674 01 Třebíč, Czechia
TEDOM SCHNELL GmbH, Felix-Wankel-Straße 1
D-88239 Wangen i. A., Germany
TEDOM a.s., Výčapy 195, 674 01 Třebíč, CZ
TEDOM SCHNELL GmbH, Felix-Wankel-Straße 1
D-88239 Wangen i. A., DE
TEDOM SCHNELL GmbH
Felix-Wankel-Straße 1
D-88239 Wangen i. A.
Germany
TEDOM a.s. · Výčapy 195 · 674 01 Třebíč · Czechia
TEDOM a.s. · Výčapy 195 · 674 01 Třebíč · Czechia
TEDOM a.s.
Výčapy 195
674 01 Třebíč
Czechia
Shorter version with abbreviation
of the country
Longer version with 2 spaces around
bulletpoints
Alternative method to type the address inline.
Items are separated with bullet points.
Suitable for situations where the address
is independently together with the logo
(envelopes, stamps, stationery, signage etc.)
03.3 Address Writing
ADDRESS IN LINE
Separated with comma as common typing.
BULLETPOINTS ADDRESS IN BLOCK
Left-aligned typing is preferred
27

04 The Grid

The new vision of the energy future is
islanding and shortening the distances
between the electricity source and the
consumer. We are interested in the
technical details and the big picture.
The creative inspiration for the grid is
an interconnected structure, not poles
and high-voltage wires.
04.1 Introduction
In English, an electrical network is called “grid”, while
in graphic jargon it is a layout grid, a raster. In a broader
sense, it is a structure, a texture, or pattern. A number
of precisely arranged elements create a visually appeal-
ing contrast to the stretched logotype, which gives the
impression of stability and strength.
The grid is ideologically intertwined with the company’s
values:
SMART — Demonstrated by how effectively we work
with it graphically. The grid is not created automatically
and repeatedly, as for some artworks, it is necessary
to calculate.
CLEAN — Simple and easy to understand, with no
redundant elements.
FLEXIBLE — graphic elements can be transformed.
INDEPENDENT — Elements are separate but together
they form a well-arranged structure.
DECENTRALIZATION — We don’t necessarily require
to have the same grid on all media.
Other brands in our segment use
wires/lines/gradients in their campaigns.
Avoid these themes.
THE GRID, NOT THE LINES
29

Unit
Graphic
element
Prism
Wedge
Frustum
CHP Unit
Container
An Arrow
Frustum of
a Pyramid
Frustum Side Tables by
Beline Design Furniture
Wooden wedge
Thermometer
If everyone talk about ecology,
shows leaf or tree. A pine
represents nature as well.
Prism
04.2 The Unit — Graphic Element of the Grid
What does it look like? Of what does it remind us? What do you call it?
30

6
2
20
5× unit
width
2× unit
height
04.3 The Grid Construction
THE UNIT CONSTRUCTION
The unit has an exact aspect ratio.
SPACING
Distances between units are flexible.
The example given here is the default.
Start with it.
ENLARGING ROTATING
When resizing or rotating, keep the
central axis of the unit at all times.
DEFAULT GRID APPEARANCE
You can multiply units in all directions.
31

DIN A4
8 × 7 units
6 × 5 units 7 × 6 units
6
2
20
DIN A4
DIN A4
04.4 Quick Grid Construction
THE UNIT CONSTRUCTION
The unit has an exact aspect ratio.
2. VERSION — TO THE EDGE
The units aligned on the edge of the format.
Use standard DIN A-format, portrait orientated.
3. VERSION — OVER THE EDGE
Centre of the unit at the edge of the format.
Use standard DIN A-format, portrait orientated.
1. VERSION — DISTANCE FROM THE EDGE
Units with distance from the edge. Use standard
DIN A-format, portrait orientated. This is the most
common way of working with the grid.
32

04.5 The Grid Filling in 3 Steps — Adaptation for Any Format
1. STEP
Select the version of the grid.
See previous page.
2. STEP
Multiply the grid over the selected format.
All units of the grid must overlap precisely.
3. STEP
Adapt the grid to a-typical format. The element
remains the same size, however, a slight adjustment
of the spacing between elements is allowed.
THE FINAL GRID
Horizontal and vertical distances must
be identical.
33

04.6 The Grid Colouring
The basic work with the grid is to
colour its units. Use the full range of
colours from the palette or create
a monochromatic artwork.
Colour transitions can be strictly
regular, but also irregular.
Prismatic Monochromatic
34

04.7 The Grid Scaling
By simply changing the size of the unit
in the grid you can create impressive
graphic images, visual illusions or
various iconic motifs. Such as the
TEDOM logo.
35

tedom.com
04.8 The Grid Rotating
Rotating the units in the grid you can
create stunning images showing airflow,
speed, acceleration, radiation, or fire-
works (nice for anniversary, launches
and New Year Eve celebrations) but
also the rotation of the clock hands.
A simple technique suitable for motion
design. Looks great in large scales of
the grid.
36

04.9 The Grid Shaped to a Pictogram
The grid can be used as a navigation
tool. To create a simple and easy-to-
understand pictogram, you just need
to erase just a few units in the right
places.
For example: The handset is used in the
Prague office to mark a room selected
for telephone use.
37

04.10 The Grid Shadowing
Using the grid as a decoration you can
achieve an impressive graphic effects
on both small and large scales.
To create the illusion of shadow and
gradual transition, you can use colour
changing, and shrinking, but also
rotating units. The effect stands out
with higher unit densities. High density
and small unit sizes of units work
similarly to a print raster.
Example of glass shading in the Prague office
38

Transmission Network
Photovoltaic
Gas
Biogas
04.11 Graphic Element Modification
The basic unit shape can be replaced
with another symbol, whether abstract
or real. This approach is not suitable
for every situation; it really is a creative
opportunity. Ideal for brand images,
motion design, infographics, slideshows,
gifts and large-scale promotions, when
people know what TEDOM is.
The symbol chosen should not be
random. It should correspond with the
message, the medium used or the
uniqueness of the event.
Maintaining adherence to the grid is
essential.
TEDOM logo composed of monograms
Energy sources — infographics Dotted notebook
Slides of product presentation Gift box
Proposals of chocolate gift boxes.
The paper box should be wrapped
in various designs: the units replaced
by smiles, hearts, letters or shapes
of candies.
39

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
sed diam nonummy nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat. Ut wisi enim ad minim veniam,
quis nostrud exerci tation ullamcorper suscipit lobortis nisl
ut aliquip ex ea commodo consequat. Duis autem vel eum
iriure dolor in hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat nulla facilisis at vero
eros et accumsan et iusto odio dignissim qui blandit
tedom.com
04.12 The Grid in 3D Surface Leaning
Elements in the grid can be 3-dimen-
sional. There are many techniques to
accomplish this: graphic shading,
computer-generated-imaging (CGI),
3D modelling etc.
The grid creates a surface, which can
be tilted to create perspective.
40

04.13 The Grid as an Art Object
For very prestigious creative assign-
ments, it is enough to use the grid as
inspiration. Let the artists develop it
according to their own ideas and abilities.
This is, for example, the creation of
brand videos, major events, set design
or art installations.
Look at our launching video from the
30th anniversary of TEDOM, Prague,
June 2022.
www.youtube.com/watch?v=3-
jED1pa_pmI
41

04.14 The Grid Adaptation
The grid is a versatile graphic tool that
can even be applied to things and
situations which do not normally elicit
creativity. These are practical (e.g.,
lines in a notebook) or technically
complicated objects (e.g., a signage
on a building).
A grid can then be comprised of
repeating elements that the object
contains and are arranged in a pattern.
For example, the arrangement of light
bulbs in a LED-light signage or a floor
area. A small detail that retains the
function but customizes the object.
By arranging the grid, you support the
concept TEDOM’s visual identity.
Choose carefully though, as it is not
necessary to apply the grid against the
function. On the contrary, it should
build on it. Sometimes you just need to
choose well or slightly adjust the
specification before production.
In this case, creativity is just finding the
potential of objects. Knowing when and
how to implement the brand into the
medium.
42

04.15 The Grid Logo
There is only one condition when
working with the grid: it must never
compromise the legibility of the logo.
You can place the logo inside the grid
or above the grid. The grid surrounding
the logo is the preferred version.
We don’t recommend putting the logo
below the grid or on the edge of the
grid.
KEEP THE EXCLUSION ZONE
When working with the grid and logo,
remember to respect the exclusion
zone. Align vertically on the edges of
the units and horizontally to the centre
of the units.
EXCEPTION
When the grid on any given background
is very subtle with a high density of
small units, feel free to put the large
logo over it. Attention to alignment and exclusion zone
Alternative — logo above the grid Avoid incorrect placement
Default option — logo inside the grid
43

The grid wrap-around texts
The grip to separate items
Keep high contrast with background
Energie Teplo
Ekologie
18.15 Welcome Drink
19.00 Večerní program
Evening Program
20.30 Večeře
Dinner
23.30 Ukončení akce
End of the Event
04.16 The Grid Copy
Combine copy and the grid only for
large headlines and short captions. This
is because the text needs a lot space
around it and enough contrast with the
background to maintain readability.
In complex artworks (3D renders)
reduce the amount of the units or
colours, to blend with the background
and increase legibility of copy.
You can also use the grid to separate
items or parts of a copy.
Nearly all the ways of working with the
grid is showed on this page.
44

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem vel eum iriure dolor in hendrerit
in vulputate velit esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et accumsan et iusto odio
dignissim qui blandit
04.17 The Grid Image
If you plan to use a photo, it is not nec-
essary to apply the grid. The grid does
not have to be used in every branded
message or medium. Primarily, it is
a graphic tool.
The only one role of the grid is to be
a part of image. For example, in cropped
photos, we can use the grid as a raster
for shading/reflection. If you don’t have
an idea how to make it look natural, opt
rather to leave the photo clean.
THE PHOTO IS MORE IMPORTANT
THAN THE GRID
The grid in combination with the photo
should look like an unobtrusive addition.
It shouldn’t steal the focus of the image.
Do not apply the grid as an overlay, filler
or frame of the photo.
The grid can be used as a natural part
of the image: surfaces, wallpaper,
patterns, props, etc. The grid should
not interfere with the photo artificially.
Try to build the grid from a different
theme than the units.
One again, displaying the grid in a photo
is not necessary.
The grid as a reflection The grid as a shadow into the lost The grid in photography
45

04.18 The Grid as a Pattern
It is not always necessary to use a dis-
tinctive grid. Sometimes it suffices to
only have it as a subtle background
pattern without creative modification.
46

Kompletní řešení
vašich energetických
projektů
The grid as the main graphic
element, decor, background
The grid carries some
graphically expressed
information
The grid in space The grid made from other
shapes/symbols
LAYOUT WITH THE DOMINANT GRID
The grid is an inconspicuous
addition.
Layout with photography
LAYOUT WITHOUT THE GRID
Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
sed diam nonummy nibh euismod tincidunt ut laoreet dolore
ut aliquip ex ea commodo consequat. Duis autem vel eum
iriure dolor in hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat nulla facilisis at vero
eros et accumsan et iusto odio dignissim qui blandit
Hydrogen Is The Future
H2
Dodávky
energetických
projektů na klíč
04.19 The Grid Layout
A simple, highly versatile system based on the grid.
The space for the logotype and web address are fixed.
In contrast, the grid can be creatively played with.
It can be just a graphic addition, a distinctive motif
or a message carrier.
47

In the grid see a modern city/residence
lit up at night.
The grid is an abstract structure
created and maintained by humans.
It is precise and interconnected.
Sequins can evoke a feeling of warmth.
Abstract infinite space evokes techno-
logical sophistication. But let’s not
create the Matrix or Minority Report!
We’re not an IT company. The simplicity
of the small elements and the clarity of
the grid must be preserved.
Most often, electricity is portrayed by
speed and bright lines. TEDOM is not
about flow. Electricity is associated with
on/off, is/isn’t, and heat is more about
slowness — the human dimension of
time — bonding and certainty.
Using blur and depth of focus just
to render space. Even here, we prefer
rather a difference in size. The grid
should be flat, sharp and clear, not
behaving like an amoeba, free
substance, or organic chaos.
The Grid must not overwhelm import-
ant information. Work with it in respect
to the user experience. The grid doesn’t
have to be with the logo every time and
every place. Just perceive the context
and chose a relevant place and scale.
04.20 The Grid as a Visual Language — Correct Incorrect Grammar
48

05 Imagery Visuals

People in business, manufacture,
service and logistics
FOR B2B FOR RETAIL (TEDOM ENERGY) FOR BRAND
People in day life 3D renders of details, surface
and spaces
Don’t look for iconic photos.
That’s what pictograms are for.
05.1 Photography
3D models and real installation
PRODUCT
We avoid sterile, unspeakable and neutral photographs.
Our product is not “a dead” technology, but energy in
various forms. We don’t just mean electricity or heat or
cold, but also the creative energy within Tedom and
between people. We like to see emotion, action and
people in communication. In this case, the CHP units
are the context, not the target of the communication.
We want to show what it means when CHP works for
people.
We are techno-optimists, and that’s how we want to
present ourselves. From our photos, we like to express
our fascination with technology, visually interesting
angles, and the collaboration of people sharing their
knowledge and opinions with each other. Cogeneration
means a long-term partnership. That’s why the photos
can also possess a certain amount of intimacy and
closeness. It’s best when the photos exude passion!
50

3000 x x
800
QUANTO
Illustrative guides only for B2C communication Detailed technical drawings in vectors
05.2 Illustration
Illustration is a very marginal visual
means of brand communication.
There are precisely defined areas
in which illustration is used.
Products are archived as vector
drawings and 3D renders to show
technical parameters.
For retail we use illustration just as
a guideline. For example, how to go
through the acquisition process.
51

Rozumíme energii
tedom.com
Rozumíme energii
adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam, quis
nostrud exerci tation ullamcorper suscipit lobortis
nisl Lorem ipsum dolor sit amet, consectetuer
nostrud exerci
tedom.com
Rozumíme energii
tedom.com
Rozumíme energii
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl Lorem ipsum dolor sit
amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci
tedom.com
Rozumíme energii
tedom.com
Rozumíme energii
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore
quis nostrud exerci
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
tedom.com
Rozumíme energii
tedom.com
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam,
quis nostrud exerci tation ullamcorper
suscipit lobortis nisl Lorem ipsum dolor
sit amet, consectetuer adipiscing elit,
sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna Rozumíme energii
tincidunt ut laoreet dolore magna
Rozumíme energii
Rozumíme energii
tedom.com
Rozumíme energii
05.3.1 Visuals on White Background
Keep the following few rules and
recommendations to create a visual
within brand identity standards:
➊ Logo is on the top left.
➋ Logo does not go over the photo.
➌ If it dominates the photo, there is
no need to use the grid.
➍ Make a layout grid system. It helps
to organize all graphic elements on
visual.
➎ Headlines and copy over the photo
must be easy to read. If this isn’t
possible, put them at the bottom of
the layout on solid background.
➊
➋ ➌
➎
➍
52

Rozumíme energii
tedom.com
Rozumíme energii
nostrud exerci tation ullamcorper suscipit lobortis
nisl Lorem ipsum dolor sit amet, consectetuer
nostrud exerci
tedom.com
Rozumíme energii
tincidunt ut laoreet dolore magna
Rozumíme energii
tedom.com
Rozumíme energii
tedom.com
Rozumíme energii
quis nostrud exerci
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
tedom.com
Rozumíme energii
tedom.com
05.3.2 Visuals on the Corporate Blue Background
The corporate blue background is an
alternative option of visual creation.
Use inverse logo and white copy.
53

www.tedom.com
Má váš zdroj energie
volnou kapacitu?
Poskytujte podpůrné služby pro ČEPS
Nechte si platit za pouhou rezervaci i skutečnou aktivaci
vašeho elektrického zdroje s volnou kapacitou
podle vlastních podmínek.
www.tedom.com
volnou kapacitu?
www.tedom.com
volnou kapacitu?
05.4 Logo in Visuals
Arrange the photo or layout to make
the logo and headline more visible and
legible. Placing on solid or unbusy back-
ground makes the logo and copy easy
to read. The logo on photography
decreases its contrast.
Avoid illegibility The logo is weaker with lower contrast.
Don’t put the logo over busy parts of
a photo or on the edge of backgrounds.
You have 2 options how to fix it
54

06 Pictograms

Photovoltaic
Electricity
Gas Wind Consultancy Partnership Account No rounded shapes
06.1 Service Pictograms
Pictograms are based on the shape
of the unit from the grid. The primary
version of the pictogram is white, on
a blue wider background in the size
of the T monogram.
Condensed version
on a square base
Pictogram without
a background
Monochromatic
pictograms
Coloured pictograms
on a blue background
Segment diversification
on a colour base
56

72
55
6
2
20
1. STEP
Take the unit
IMPLEMENTATION
A background makes a pictogram more
visible. Without a background, it looks
modest. You can use relevant materials
and colours. Do not use rounded shapes.
PICTOGRAM ON A BACKGROUND
The pictogram on the square or rectan-
gular background is always placed
in the centre with sufficient distance
from the edges.
THE PICTOGRAM CONSTRUCTION
The unit is a default graphic element.
Heads are not a plain circle, it’s shape
derived from inner part of O in the logo.
THE BACKGROUND CONSTRUCTION
The rectangular base is constructed
from the T monogram.
2. STEP 3. STEP 4. STEP
Set in the background
06.2 Toilets
57

Rotate 18,5° Rotate 40°
06.3 Pictograms Construction
Rotate 120° Rotate 5,711°
58

07 Office Presentation

Marie Maloušková
Manažerka strategického nákupu
Strategic Purchasing Manager
Monika Czech – Sidor
Asystenka Zarządu / Management Assistant
Name Line
Position Line
M +420 123 456 789, +420 123 456 789 (Private)
T +420 123 456 789, +420 123 456 789 (Office)
name@tedom.com
Additional Adress Line (If address is too long)
TEDOM a.s., Street, Czechia
Name Line
Position Line
M +420 123 456 789, +420 123 456 789 (Private)
T +420 123 456 789, +420 123 456 789 (Office)
name@tedom.com
TEDOM a.s., Street, Czechia
Name Line
Position Line
Additional Position Line
M +420 123 456 789, +420 123 456 789 (Private)
T +420 123 456 789, +420 123 456 789 (Office)
name@tedom.com
Adress Line
10
10
50
46
19
29
75
mm
Tabs 3 mm
Tabs 3 mm
50
46
19
mm
➊ Logo — Corporate Blue
PANTONE 2186 U
CMYK 100-55-0-35
Width 25 mm
➋ Name — Corporate Blue
PANTONE 2186 U
CMYK 100-55-0-35
Font: Civil Premium Black
Size: 9 pt
Leading: 11 pt
Tracking: 10
➌ Position Contacts — Mid Blue
CMYK 88-58-0-0
Font: Civil Premium Regular
Size: 7 pt
Leading: 11 pt
Initials M, T and @
Font: Civil Premium Semibold
➍ Address — Mid Blue
CMYK 88-58-0-0
Size: 7 pt
Leading: 11 pt
Company Country
Font: Civil Premium Semibold
➊
➋
➌
➌
➍
Direction of copy filling BILINGUAL DESCRIPTIONS
Long bilingual description of a position split
on two lines. Short bilingual description of
a position is written on one line, separated
by a slash.
If you need to place another line, leave the free
line between the position and contacts.
07.1.1 Business Card 85 × 55 mm
Front Side
60

tedom.com tedom.com
tedom.com
Centred
Centred
50
mm
➊ Background — Corporate Blue
PANTONE 2186 U
CMYK 100-55-0-35
The Grid
Size: 0,6 × 2 mm
184 elements in the grid (22 × 9 units)
Grid Colours (Monochromatic)
CMYK 88-58-0-0
➋ Logo — White
Width 30 mm
➌ Website — White
Size: 6 pt
➋
➌
➊
Monochromatic grid Prismatic grid
07.1.2 Business Card 85 × 55 mm
Back Side
PARTIAL LAQUER COATING GRID
Premium offset print with transparent
coated grid. The logo and website stay
white without coating. This creates
a nice visual and haptic effect.
61

Vlado Murár
Senior Marketing Manager
Phone +420 123 456 789, Fax +420 123 456 789
Additional line for direct contact
TEDOM a.s., Výčapy 195, 674 01 Třebíč, Czechia
Additional for longer address, separated with comma
Vlado Murár
M +420 123 456 789, T +420 123 456 789
tedom.com
tedom.com
Vlado Murár
M +420 123 456 789, T +420 123 456 789
tedom.com
Leading
16 pt
➊ Text — Mid Blue
HEX #0b66ad
Font: Arial Regular
Size: 11 pt
Leading: 16 pt
Name of Sender, Initials M, T,
Name of Company Country
Font: Arial Bold
Size: 11 pt
Leading: 16 pt
➋ Banner 1329 × 298 px
Format: PNG
Linked to website
Logo Website — Corporate Blue
HEX #004985
Grid Colour — Light Blue
HEX #69c1e6
Dark mode
4-lines of contacts
➊
➋
2-lines of contacts
07.2.1 E-mail Signature
62

Twitter ▪ Facebook ▪ Linkedin ▪ YouTube ▪ Instagram
tedom.com
Vlado Murár
M +420 123 456 789, T +420 123 456 789
tedom.com
Vlado Murár
M +420 123 456 789, T +420 123 456 789
tedom.com
Vlado Murár
M +420 123 456 789, T +420 123 456 789
tedom.com
Vlado Murár
M +420 123 456 789, T +420 123 456 789
Leading
16 pt
➍
Networks as interactive icons
➌ Social Network Icons — Mid Blue
HEX #0b66ad
Size: 11 px
Aligned with the vertical centre of units
➍ Text Links — Mid Blue
HEX #0b66ad
Font: Arial Regular
Size: 11 pt
Separated with small squared bullet point
and 2 spaces
Networks as hypertext
With Social Networks
Dark mode
➌
63

tedom.com
Vlado Murár
M +420 123 456 789, T +420 123 456 789
tedom.com
Vlado Murár
M +420 123 456 789
T +420 123 456 789
TEDOM a.s., Výčapy 195
674 01 Třebíč, CZ
Leading
16 pt
➏
➎
➐
➑
Photo above name and contacts
➎ Portrait Photo
The size is the same as the height of the
banner: 298 px
Squared or rectangular, no circle photo.
➏ Distance
1 free line, 16 pt between photo and text
➐ Alignment
Text aligned to the selected unit
➑ Text length
Contacts should not extend beyond
the right edge of the banner
Photo beside name and contacts
With Portrait
64

TEDOM a.s. · Výčapy 195 · 674 01 Třebíč · Kontaktní osoba: jmeno@tedom.com
tedom.com
tedom.com
10 200
8
36
288
mm
CMYK 100-55-0-35
HEX #004985
Width 33 mm
Aligned with horizontal and vertical
centre of units
➋ 5-lines Grid — Light Blue
CMYK 58-7-0-0
HEX #69c1e6
Size: 0,675 × 2,25 mm
207 units in the grid (44 × 5 units)
➌ Website — Mid Blue
CMYK 88-58-0-0
HEX #0b66ad
Size: 7 pt
Aligned with horizontal centre of units
➍ Social Network Icons — Light Blue
CMYK 58-7-0-0
HEX #69c1e6
Specific design in TEDOM Light Blue
colour as a part of the grid
➎ Contacts — Mid Blue
CMYK 88-58-0-0
HEX #0b66ad
Font: Civil Premium Regular, SemiBold
Size: 7 pt
Contacts in line separated with squared
bullet point and 2 spaces
➊ ➋ ➌
➍
➎
Letterhead with basic contacts Blank letterhead
07.3.1 Letterhead — Portrait 210 × 297 mm
65

tedom.com
TEDOM a.s.
Výčapy 195
674 01 Třebíč
Czechia
IČ 28466021
DIČ CZ28466021
ID datové schránky mfrg 582
Společnost zapsána u KS Brno,
oddíl B, vložka 6260
info@tedom.com
@tedom
#tedom
Name Surname
Position
Address Line 1
Address Line 2
Address Line 3
City
Country
Title of Letter
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim
qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
lobortis nisl ut aliquip ex ea commodo consequat.
Best Regards
1/1
tedom.com
Name Surname
Position
Address Line 1
Address Line 2
Address Line 3
City
Country
Ihr Ansprechparnter:
Abteilung:
Telephone:
E-mail:
Title of Letter
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
lobortis nisl ut aliquip ex ea commodo consequat.
Best Regards
1/1
Commercial register court:
Ulm district court HRB 734778
VAT no.: DE 30 83 09 074
Directors: Klaus Badstieber,
Tomáš Sameš
Headquarter
Felix-Wankel-Strasse 1
D-88239 Wangen im Allgäu
T +49 7520 9661-0
F +49 7520 5388
North Office
Alte Celler Heerstrasse 1
D-31637 Rodewald
T +49 5074 9618-0
F +49 5074 9618-201
West Office
Von-Ardenne-Strasse 31
D-48703 Stadtlohn
T +49 2563 94978-0
F +49 2563 94978-10
Contact
info@tedom-schnell.com
@tedom
#tedom
TEDOM SCHNELL GmbH, Felix-Wankel-Strasse 1, 88239 Wangen i.A., Germany
95,25
49,29
10 20 107
62 66 200
8
36
52
288
260
268
278
mm mm
➏
➏
➐
4-lines footer 7-lines footer displays maximum informations
07.3.2 Letterhead — Portrait 210 × 297 mm
With Disclosure
➏ Footer — Mid Blue
CMYK 88-58-0-0
HEX #0b66ad
Size: 7 pt
Leading: 9,5 pt
➐ Footer with Maximum Informations
Size: 6,5 pt
Leading: 9 pt
66

tedom.com
tedom.com
10 287
8
36
8
23
mm
10 287
mm
5-lines grid 3-lines grid
07.4 Letterhead — Landscape 297 × 210 mm
67

COVER
Full-colour prismatic version
INSIDE
Pages with a header or only with
a watermark in one of the corners.
DIVIDING PAGES
Headline in the centre or in the upper left.
It can be monochromatic or prismatic.
Corporate blue or white background
is an option. It depends on whether
the presentation will be printed.
Name of the Presentation
Chapter 3
Name of Chapter
Chapter 3
Name of Chapter
Chapter 3
Name of Chapter
Chapter 3
Name of Chapter
Chapter 3
Name of Chapter
Chapter 3
Name of Chapter
07.5 Presentation 1920 × 1080 px — Showcase
68

With compliments
With compliments
Vladimír Hlavinka
CEO TEDOM a.s.
tedom.com
Centred
70
78
70
mm
mm
Centred
Centred
95,25
49,29
mm
➊ Text — Mid Blue
CMYK 88-58-0-0
Size: 7 pt
Leading: 11 pt
➋ Name Position — Mid Blue
CMYK 88-58-0-0
Font: Civil Premium Black
Size: 9 pt
Leading: 11 pt
Tracking: 10
➌ Background — Corporate Blue
PANTONE 2186 U
CMYK 100-55-0-35
The Grid
Size: 0,75 × 2,5 mm
658 units in the grid (48 × 14 units)
Grid Colours (Monochromatic)
CMYK 88-58-0-0
➍ Logo — White
Width 37 mm
Aligned with horizontal centre of units
➎ Website — White
Size: 7 pt
➊
➋
FRONT SIDE
Universal without name
BACK SIDE
Monochromatic, prismatic, print processing like a business card.
With name and position
07.6 Compliment Card 210 × 100 mm
➌
➎
➍
69

TEDOM energie s. r. o.
Klášterského 731/13
617 00 Brno – Komárov
IČ 033 28 325
DIČ CZ 033 28 325
Zápis v OR: Krajský soud v Brně,
oddíl C, vložka 84461
T 735 000 215
info@TedomEnergie.cz
TedomEnergie.cz
Tento formulář vyplňte pouze
v případě, že chcete od smlouvy
odstoupit nebo ji vypovědět.
Dodavatel
Zákazník
Specifikace
odběrného místa
TEDOM energie s. r. o., Klášterského 731/13, 617 00 Brno - Komárov
IČ: 033 28 325, DIČ: CZ 033 28 325
Trvalé bydliště
Datum narození
Jméno a příjmení
Číslo smlouvy Datum podpisu smlouvy
EAN / EIC
Adresa odběrného místa
Oznámení o odstoupení
od smlouvy nebo výpovědi
Vzhledem k tomu, že smlouva byla uzavřena pomocí prostředku komunikace na dálku, rozhodl(a) jsem se využít
svého práva:
Na odstoupení od smlouvy do 14 dnů od podpisu smlouvy, podle ustanovení § 1829 odst. 1 ve spojení s § 1818 zákona
č. 89/2012 Sb., občanský zákoník, v platném znění, a tímto oznamuji, že od výše uvedené smlouvy odstupuji
v plném rozsahu.
Na výpověď smlouvy od okamžiku podpisu smlouvy, až do 15. dne po zahájení dodávek, podle § 11b odst. 1,
energetického zákona, a tímto oznamuji, že výše uvedenou smlouvu vypovídám.
Upozornění Tento formulář je určen zejména pro ukončení smluvního vztahu před zahájením dodávky, případně do patnáctého
dne od zahájení dodávek. V případě pozdějšího ukončení smluvního vztahu se řiďte platnou legislativou a našimi
Všeobecnými obchodními podmínkami. V případě potřeby se na nás obraťte prostřednictvím zákaznické linky
735 000 215 nebo e-mailu info@TedomEnergie.cz.
V dne
Jméno a příjmení Podpis zákazníka
Odstoupení od smlouvy
Výpověď smlouvy
IČ 033 28 325
DIČ CZ 033 28 325
T 735 000 215
TedomEnergie.cz
Tento formulář vyplňte pouze
v případě, že chcete od smlouvy
odstoupit nebo ji vypovědět.
Dodavatel
Zákazník
Specifikace
odběrného místa
TEDOM energie s. r. o., Klášterského 731/13, 617 00 Brno - Komárov
IČ: 033 28 325, DIČ: CZ 033 28 325
Trvalé bydliště
Datum narození
Jméno a příjmení
Číslo smlouvy Datum podpisu smlouvy
EAN / EIC
Adresa odběrného místa
Oznámení o odstoupení
od smlouvy nebo výpovědi
Vzhledem k tomu, že smlouva byla uzavřena pomocí prostředku komunikace na dálku, rozhodl(a) jsem se využít
svého práva:
Na odstoupení od smlouvy do 14 dnů od podpisu smlouvy, podle ustanovení § 1829 odst. 1 ve spojení s § 1818 zákona
č. 89/2012 Sb., občanský zákoník, v platném znění, a tímto oznamuji, že od výše uvedené smlouvy odstupuji
v plném rozsahu.
Na výpověď smlouvy od okamžiku podpisu smlouvy, až do 15. dne po zahájení dodávek, podle § 11b odst. 1,
energetického zákona, a tímto oznamuji, že výše uvedenou smlouvu vypovídám.
Upozornění Tento formulář je určen zejména pro ukončení smluvního vztahu před zahájením dodávky, případně do patnáctého
dne od zahájení dodávek. V případě pozdějšího ukončení smluvního vztahu se řiďte platnou legislativou a našimi
Všeobecnými obchodními podmínkami. V případě potřeby se na nás obraťte prostřednictvím zákaznické linky
735 000 215 nebo e-mailu info@TedomEnergie.cz.
V dne
Odstoupení od smlouvy
Výpověď smlouvy
10 28,5 53 59 200
8
14
42
47,5
288
281
272
mm
➊ ➋
➌
➍
➎
➏
8-column sheet
07.7.1 Form 210 × 297 mm
With Lines
CMYK 100-55-0-35
HEX #004985
Width 43 mm
➋ Name of Form — Mid Blue
CMYK 88-58-0-0, HEX #0b66ad
Size: 24 pt
Leading: 27 pt
Tracking: 5
➌ Names of Sections — Eco Turquoise
CMYK 75-0-35-0, HEX #00b4b1
Font: Civil Premium SemiBold
Size: 9 pt
Leading: 11 pt
➍ Text — Mid Blue
CMYK 88-58-0-0, HEX #0b66ad
Size: 7 pt
Leading: 8,4 pt
➎ Lines
1,5 pt — Eco Turquoise
CMYK 75-0-35-0, HEX #00b4b1
0,5 pt — Gray 4
CMYK 25-5-0-24, HEX #a8b9ca
➏ Contacts — Mid Blue
CMYK 88-58-0-0, HEX #0b66ad
Size: 6,5 pt
Leading: 9 pt
70

IČ 033 28 325
DIČ CZ 033 28 325
T 735 000 215
TedomEnergie.cz
Dodavatel
Zákazník
Změna distribuční sazby
Zákazník požaduje níže uvedenou změnu (vyplňte potřebné údaje):
TEDOM energie s. r. o., Klášterského 731/13, 617 00 Brno - Komárov,IČ: 033 28 325, DIČ: CZ 033 28 325
Datum narození / IČ Číslo smlouvy Zákaznický účet
Trvalé bydliště
EAN / EIC
Oprávněná osoba (u firem)
Jméno a příjmení / název firmy
Stávající
distribuční sazba
Požadovaná (nová)
distribuční sazba
Adresa
odběrného místa
Stav elektroměru* VT
Změna výše záloh (prosíme o uvedení důvodů změny)
Datum odečtu eletroměru* . .
NT
Změna hodnoty hlavního
jističe nebo způsobu
připojení
Změna rezervované
kapacity plynu
Obecné změny
V dne
Žádost – změna smlouvy
o sdružených službách dodávky
elektřiny / zemního plynu
* V případě žádosti o změnu distribuční sazby v rámci D01d – D02d nebo C01d – C02d – C03d. Pokud požadujete změnu distribuční sazby
mimo rámec D01d – D02d nebo C01d – C02d – C03d, budeme Vás kontaktovat s informací o dalším postupu, případně o potřebných
dokumentech.
Podepsaný formulář zašlete v čitelně naskenované podobě na e-mail infor@TedomEnergie.cz nebo poštou na
korespondenční adresu společnosti TEDOM Energie s.r.o., Klášterského 731/13, 617 00 Brno – Komárov
Změna distribuční sazby je na
základě právních předpisů možná
maximálně jednou ročně.
Předpokládaná roční spotřeba
Navýšení Snížení
kWh kWh
Slovní popis (příp. jiný požadavek)
kWh
IČ 033 28 325
DIČ CZ 033 28 325
T 735 000 215
TedomEnergie.cz
Dodavatel
Zákazník
Změna distribuční sazby
Zákazník požaduje níže uvedenou změnu (vyplňte potřebné údaje):
TEDOM energie s. r. o., Klášterského 731/13, 617 00 Brno - Komárov,IČ: 033 28 325, DIČ: CZ 033 28 325
Datum narození / IČ Číslo smlouvy Zákaznický účet
Trvalé bydliště
EAN / EIC
Oprávněná osoba (u firem)
Jméno a příjmení / název firmy
Stávající
distribuční sazba
Požadovaná (nová)
distribuční sazba
Adresa
odběrného místa
Stav elektroměru* VT
Datum odečtu eletroměru* . .
NT
Změna hodnoty hlavního
jističe nebo způsobu
připojení
Změna rezervované
kapacity plynu
Obecné změny
V dne
Žádost – změna smlouvy
o sdružených službách dodávky
elektřiny / zemního plynu
* V případě žádosti o změnu distribuční sazby v rámci D01d – D02d nebo C01d – C02d – C03d. Pokud požadujete změnu distribuční sazby
mimo rámec D01d – D02d nebo C01d – C02d – C03d, budeme Vás kontaktovat s informací o dalším postupu, případně o potřebných
dokumentech.
Podepsaný formulář zašlete v čitelně naskenované podobě na e-mail infor@TedomEnergie.cz nebo poštou na
korespondenční adresu společnosti TEDOM Energie s.r.o., Klášterského 731/13, 617 00 Brno – Komárov
Změna distribuční sazby je na
základě právních předpisů možná
maximálně jednou ročně.
Předpokládaná roční spotřeba
Navýšení Snížení
kWh kWh
Slovní popis (příp. jiný požadavek)
kWh
10
8 53 59 132,5 200 202
8
14
42
48
288
281
270
mm
28,5
07.7.2 Form 210 × 297 mm
With Blank Spaces
8-column sheet
Backround with Blank Spaces — Grey 4
CMYK 10-0-0-4
HEX #e3f0fd
➊ Logo — Black
Width 43 mm
➋ Name of Form — Black
Size: 18 pt
Leading: 22 pt
Tracking: 5
➌ Names of Sections — Black
Font: Civil Premium SemiBold
Size: 9 pt
Leading: 11 pt
➍ Text — Black
Size: 7 pt
Leading: 8,4 pt
➎ Lines — Black
Thick: 1,5 pt
Thin: 0,5 pt
➏ Notes — Black
Size: 6 pt
Leading: 7 pt
➐ Contacts — Black
Size: 6,5 pt
Leading: 9 pt
➊ ➋
➌ ➍
➎
➏
➐
71

A place to write or
to print the address
A place to write or
A place to write or
tedom.com
TEDOM a.s.
Výčapy 195
674 01 Třebíč
Czechia
TEDOM a.s.
Výčapy 195
674 01 Třebíč
Czechia
TEDOM a.s.
Výčapy 195
674 01 Třebíč
Czechia
tedom.com
07.8 Post Labels — Showcase
SMALL
Approx. 74 × 52,5 mm
MEDIUM
Approx. 105 × 74,2 mm
LARGE
Approx. 148,5 × 105 mm
Envelope C6 Envelope C6
Envelope DL
Envelope C5 Envelope C4 Tube
Parcel
Envelope DL
Post labels replace pre-printed postal
envelopes. We can use up to 3 sizes of
labels from small envelopes to big
parcels.
Labels are sold in a set of sheets
available at stationery retailers. Choose
the appropriate one in relevant size and
design it.
72

TEDOM Energie s.r.o.
674 01 Brno-Komárov
Volejte 735 00 215
Pište na info@tedomenergie.cz
07.9 Pre-printed Envelope DL 220 × 110 mm — Showcase for TEDOM Energie
TEDOM Energie s.r.o.
674 01 Brno-Komárov
Informace na telefonu 735 00 215
E-mailem na info@tedomenergie.cz
Podepsané dokumenty vložte do obálky a vhoďte do poštovní schránky.
PANTONE 2186 U
CMYK 100-55-0-35
Width 40 mm
➋ Address — Corporate Blue
PANTONE 2186 U
CMYK 100-55-0-35
Size: 9 pt
Leading: 14 pt
➌ Call-To-Action, Contacts or Additional
Marketing Messages — Corporate Blue
PANTONE 2186 U
CMYK 100-55-0-35
Size: 9 pt
Leading: 14 pt
➊ ➊
➋
➋
➌
➌
REPLY ENVELOPE
FOR CUSTOMERS
73

7
4
30
18
282
10 11 199
mm
➊
➋
07.10 Notebook A4 210 × 297 mm
One-Page Print
PANTONE 2186 U
CMYK 100-55-0-35
Width 40 mm
➋ Dotted Grid
CMYK 0-0-0-30
Size: 0,5 × 0,5 mm
Distances:
Width 4 mm
Height 7 mm
Top sealed tear-off block
74

22
13
202
16 17 140
mm
➊
6
3
➋
➎
➌ ➍
07.11 Notebook A5 148 × 210 mm
Double-Page Print
Ring binding on the left side
➊ Logo Inside — Corporate Blue
PANTONE 2186 U
CMYK 100-55-0-35
Width 25 mm
➋ Dotted Grid
CMYK 0-0-0-30
Size: 0,4 × 0,4 mm
Distances:
Width 3 mm
Height 6 mm
➌ Corporate Blue Cover
PANTONE 2186 U
CMYK 100-55-0-35
➍ Dark Blue Cover
PANTONE 540 C, U
CMYK 100-85-30-40
➎ Logo — White
Width 70 mm
Vertical centre aligned
INSIDE COVER
Corporate Blue version
COVER
Dark Blue version
75

e3f0fd
tedom.com
➊
➋
07.12 Folder A4 — Showcase
FRONT SIDE BACK SIDE
Colour of Background — Corporate Blue
PANTONE 2186 U
CMYK 100-55-0-35
➊ Logo — White
Width 70 mm
➋ Website — White
Size: 13 pt
76

07.13 Roll-up — Showcase
PRISMATIC
1180 × 2080 mm
PRISMATIC
845 × 2000 mm
MONOCHROMATIC
845 × 2000 mm
MONOCHROMATIC
1180 × 2080 mm
77

08 Social Media

20
54
40 25
px
Centred
Mobile version
Cover Photo 1200 × 628 pixels
Profile Photo 170 × 170 pixels
08.1 Facebook
79

38
102
75 46
Centred
px
08.2 Instagram
Profile Post
80

35
89
70 42
px
Centred
08.3 LinkedIn
Mobile version
Page Cover Image 1128 × 191 pixels
Company Logo 300 × 300 pixels
81

47
128
94 58
px
Centred
08.4 Twitter
LIGHT MODE
Header Photo 1500 × 500 pixels
DARK MODE
Header Photo 1500 × 500 pixels
82

95
254
px
188 118
Centred
08.5 YouTube
Mobile version
Banner Image 2560 × 1440 pixels
83

09 Product

55
CENTO
55
CENTO
Blue Version
PANTONE 2186 C
RAL 5010 Enzianblau
GREY VERSION
PANTONE 428 C
RAL 7047 Telegrau 4
09.1 Containers Colours
85

35
CENTO
35
CENTO
35
CENTO
35
CENTO
CENTO
35
CENTO
35
09.2 Logo on Product
Left side
Default branding
High-visibility branding
Front side Right side
86

010 Signage Vehicles

010.1 Buildings — Showcase
Blue signs during the day… …changed to white light at night.
88

Basic version:
Logo at the top of the flag
Logo in the optical centre Inverse is allowed Flag with the grid In the case of very narrow
vertically-oriented flags, it is
allowed to rotate the logo by 90°.
Classic flag size 3:2
010.2 Flags — Showcase
89

tedom.com
Úsporná výroba
elektřiny a tepla
tedom.com tedom.com
TedomEnergie.cz
Úsporná výroba
elektřiny a tepla
Úsporná výroba
elektřiny a tepla
MINIMAL BRANDING
Logo Tagline
LOGO GRID
The grid is on the specific part of a vehicle
MAXIMAL BRANDING
A car fully covered by the grid.
For promo cars only.
010.3 Vehicles — Showcase
90

011 Merchandising

011.1 Merchandising Typology
CATEGORY A
Without the logo
The object itself is so special, of
a high standard that it doesn’t need
branding. Most of the time these
are personal gifts.
B
Logo only
Just brand the item, but with
dependence on the quality of the
craftsmanship (printing, laser,
embossing, etc).
C
Logo + the grid
D
Logo + creative usage of the grid
E
Logo + the grid + creative adaptation
of the grid
F
Logo + creative selection of
a mediatype
The pages of the block can be lined,
squared, but for TEDOM choose
dotted. Maintain cooperation of
functionality and the application
of visual style.
Varied parts of the carrier and regular
symmetrical structure of the elements
can replace the grid.
Then just add the logo.
Pencil/pen with a blue refill
Branded clothing and apparel
Insulated can with shrink printed foil
Beer glasses with engraving around
the perimeter of the glass
92

011.2 Clothes — Showcase
MODESTY BRANDING HIGH VISIBLE BRANDING
93

Concept Design LumirKajnar.com
94

TEDOM Identity Standards Guidelines

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