2015 SBDC Social Media Seminar (March)
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2015 SBDC Social Media Seminar (March)
- 1. © 2015 LydiaSnider.com Solving the Social Media Puzzle with Lydia Snider
- 2. © 2015 LydiaSnider.com My philosophy: • There is no silver bullet. • Data driven decisions. • Quality over Quantity. • It is about building relationships. • Every business does NOT need to be on every social media site.
- 4. © 2015 LydiaSnider.com You will probably have more questions than answers for your business’ online presence.
- 5. © 2015 LydiaSnider.com The Biggest Mistakes I See
- 6. Twitter is stupid & Instagram is Twitter for people who can’t read. © 2015 LydiaSnider.com
- 7. © 2015 LydiaSnider.com Cultural Shift: Print not as trusted as online recommendations from “friends”.
- 8. Social Networks Influence 74% of buying decisions. © 2015 LydiaSnider.com
- 9. A neutral or positive share, comment, like, repost, repin, tweet, retweet is essentially an endorsement or recommendation. © 2015 LydiaSnider.com
- 10. © 2015 LydiaSnider.com Image Flickr Gilles Gonthier
- 11. © 2015 LydiaSnider.com Image Flickr Kool Cats Photography
- 14. © 2015 LydiaSnider.com Online Presence From now on...
- 16. © 2015 LydiaSnider.com Your website only gets one chance to make a 1st impression.
- 17. © 2015 LydiaSnider.com A great website is in the eye of your customer.
- 18. © 2014 LydiaSnider.com How well is it working? Photo: Flickr ell brown
- 19. © 2015 LydiaSnider.com What is a great website in the eyes of today’s consumers? Function. Function. Function.
- 20. © 2015 LydiaSnider.com Photo: Filckr rayand
- 21. © 2015 LydiaSnider.com 57% say they won’t recommend a business with a poorly designed mobile site. Source: DigitalBuzzBlog.com
- 22. © 2015 LydiaSnider.com Not having a mobile optimized site is like closing your store one day a week. Source: DigitalBuzzBlog.com
- 23. © 2015 LydiaSnider.com What function do your customers want from your website?
- 24. © 2015 LydiaSnider.com What is the call to action for your website?
- 25. Your website must work with social media even if you don’t. © 2015 LydiaSnider.com
- 27. Test your website on different social media platforms. What if any images appear? What description appears? © 2015 LydiaSnider.com
- 28. © 2015 LydiaSnider.com Photo: flickr Jaguar MENA
- 31. © 2015 LydiaSnider.com Google’s job is to deliver the best and most current answer to a question.
- 34. © 2014 LydiaSnider.com Entertainment Photo: flickr Tibor Kovas
- 35. © 2014 LydiaSnider.com Who are you talking to? What are you contributing to the conversation?
- 36. © 2014 LydiaSnider.com Where are you leading the conversation?
- 37. © 2015 LydiaSnider.com Photo: flickr Jaguar MENA
- 38. © 2015 LydiaSnider.com Image Flickr Gilles Gonthier
- 39. © 2015 LydiaSnider.com Who are you talking to? What are you contributing to the conversation? Where are they having this conversation?
- 40. © 2015 LydiaSnider.com Universal Rules Social Media is a Channel for Conversation. NOT sales tool!
- 41. © 2015 LydiaSnider.com Curator of Content: 80/20
- 42. © 2015 LydiaSnider.com http://www.lydiasnider.com/facebook-ads/ Quality vs. Quantity Followers
- 43. © 2015 LydiaSnider.com The backyard BBQ The carpool line The new grandma email forwarding 1/day
- 44. © 2015 LydiaSnider.com 80/20 Looks Like… Related article Related article Picture/Quote pic Link to article on your site Related article Related article picture
- 46. © 2015 LydiaSnider.com Wide range everything from Justin Bieber fans to journalists to mommy bloggers to political activists. 3+/day
- 47. © 2015 LydiaSnider.com #hashtags inventory conversations
- 48. © 2015 LydiaSnider.com 80/20 Looks Like… Related article Retweet Related article Link from your site Retweet Related Article Link from your site
- 49. © 2015 LydiaSnider.com Women planning imaginary weddings, dressing kids that don’t exist & decorating houses they can’t afford. Men pretending they are James Bond.
- 50. © 2015 LydiaSnider.com Ideal if have online shopping cart and can ship at least nationwide.
- 51. © 2015 LydiaSnider.com 80/20 Looks Like https://www.pinterest.com/chobani/
- 52. © 2015 LydiaSnider.com No longer dusty filing cabinet of resumes of people looking for corporate jobs. Up to 1x/day M-F
- 53. © 2015 LydiaSnider.com Who are the other people you do business with? • Investors • Partners • Corporate Clients
- 54. © 2015 LydiaSnider.com Company pages which can post updates Pulse — blog publishing platform
- 55. © 2015 LydiaSnider.com Strong SEO. People use it for research. Clean up your profile even if not part of your overall marketing plan.
- 56. © 2015 LydiaSnider.com Where the kids fleeing Facebook are heading. Food Music Fashion Lifestyle
- 57. © 2015 LydiaSnider.com Very similar to Twitter. Engagement driven by hashtags & mentions. Can like content, cannot reshare content
- 58. © 2015 LydiaSnider.com Great for customer generated conversation. Want them to post pics & tag your business.
- 59. © 2015 LydiaSnider.com Where else do your people hang out online? Forums Niche Sites
- 60. © 2015 LydiaSnider.com Pre schedule posts to Facebook, Twitter, LinkedIn, G+ business Pinterest & Instagram do not allow prescheduling
- 61. © 2015 LydiaSnider.com Google Analytics Social Sites’ Analytics
- 62. © 2015 LydiaSnider.com Photo: Flickr sara.lauderdale
- 63. © 2015 LydiaSnider.com Photo: Flickr Joe Shlabotnik
- 64. © 2015 LydiaSnider.com Photo:: Flickr katerha
- 65. © 2015 LydiaSnider.com Photo: Flickr Dan Zen
- 66. © 2015 LydiaSnider.com Photo: Flickr Dan Zen Please fill out your evaluations and let us know how we can help you grow your business. Thank you to our Sponsors!
- 67. © 2015 LydiaSnider.com Join SBDC Online for updates on classes and articles relating to your business. @SBDCSantaCruz www.facebook.com/ccsbdc
Notes de l'éditeur
- I come from an atypical background It’s what’s right for your business. Look at your stats Fewer engaged fans are more valuable than millions of bots
- Why should I care about social media? It’s a waste of time.
- A new phenomena has emerged in society today. People are just as likely to be influenced by online referrals as in person. People often post to twitter or facebook requests for referrals. Use Yelp for info. http://sproutsocial.com/insights/2011/11/social-networks-influence-buying-decisions/
- Abandoned accounts, even worse, abandoned accounts linking to their website.
- Abandoned accounts, even worse, abandoned accounts linking to their website.
- Works on mobile. Find the information they want quickly. Performs desired functions quickly & easily. Shares easily on their favorite social media.
- How people engage on websites has changed with mobile Small screen Want the information they want immediately
- Social media is about engaging with your audience online and c
- Or think about the internet as yellow brick roads leading them to your site, where you the Great and Powerful Oz can solve their problems
- If you take away just one thing from today. Have it be to get in the habit of looking at your google analytics once/month.
- Abandoned accounts, even worse, abandoned accounts linking to their website.
- It is great tool for listening.