Content Publishing Strategy: How to Linkbait the Brain
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The document discusses a content publishing strategy focused on psychographic targeting and mass online publishing. It recommends targeting different parts of the human mind with content - using primal triggers like fear/sex in headlines, appealing to emotions/memory in the body, and letting the conscious mind think it made the decision. The strategy also advocates a "tabloid mindset" of prioritizing attention-grabbing over encyclopedic information. Linkbait topics from news, health, and security are provided as examples to psychographically trigger shares/links from a wide audience.
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Content Publishing Strategy: How to Linkbait the Brain
- 4. Addict or Dealer? Edward Jenner? Ada Lovelace? Kim Kardashian? Tommy Flowers?
- 8. Websites do not link to websites People Do the linking
- 11. Psychographic • The content is viewed in the mind of the viewer • Content should created for reaction • People are attracted, think, react • Mental triggers cause positive reactions • Linker has a psychographic profile
- 12. Mass Publishing We want to attract as many people as possible We want social signals to propel the content in front of as many of the linkerati as possible We expect a proportion will have linking ability We expect that some will link Tabloid mind set Helps us to scale linkbait
- 13. Tabloid Content There is a war going on right now online for the attention of people's minds We are not creating Encyclopedia Britannica You either get attention or you do not Twitter complains when people try to get attention and yet clicks through
- 14. Human Mind Mind has 3 sections High brain or conscious brain Mid level brain or sub-conscious Primal brain in 3 minutes
- 15. Primal Brain Ancient part of the brain Wired to keeping you alive Responds to fear, danger, death, Sex, greed...etc. Controls the adrenal gland and hormones Loves a cracking headline
- 16. Sub-Conscious Can perform 11 million process at once, conscious brain can only Perform 40 processes at once Emotional, attaches memory to outside stimuli Irrational Impulse buying/linking
- 17. Conscious Conscious brain is what we think is the brain It deals with the auditory and visual input It has great intentions that are subverted by the Primal and the sub-conscious mind. Most decision making is not conscious
- 18. Linkbait the brain Primal brain for the headline Body content for the sub-conscious Let the conscious brain think it's making The decisions Think like the Economist, create like The Sun
- 19. Linkbaiting Home Security How to stop serial murderers breaking into your house and eating you 10 Locks that keep out uninvited flesh eating zombies 10 Ways to stop cannabalistic serial killers in their tracks
- 20. Linkbait the News Efficient way to scale linkbait Taps into the current zeitgeist, talking and thinking about There is always News News can fit any niche
- 21. Cost of going to Mars 100 years, 30k people will live on Mars Wired.com linked to a Payday Loan website Linkbait can get links from authority sites You scale linkbait, simply by having the best content and the best promotion. It costs time and money to produce the best, But it has the highest ROI
- 22. The author Lyndon Antcliff is a content publishing consultant He blogs @ Cornwallseo.com He Tweets @lyndoman You can email him: lyndon@cornwallseo.com You can hire him to tell you what content you should be publishing