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Content publishing strategy Slide 1 Content publishing strategy Slide 2 Content publishing strategy Slide 3 Content publishing strategy Slide 4 Content publishing strategy Slide 5 Content publishing strategy Slide 6 Content publishing strategy Slide 7 Content publishing strategy Slide 8 Content publishing strategy Slide 9 Content publishing strategy Slide 10 Content publishing strategy Slide 11 Content publishing strategy Slide 12 Content publishing strategy Slide 13 Content publishing strategy Slide 14 Content publishing strategy Slide 15 Content publishing strategy Slide 16 Content publishing strategy Slide 17 Content publishing strategy Slide 18 Content publishing strategy Slide 19 Content publishing strategy Slide 20 Content publishing strategy Slide 21 Content publishing strategy Slide 22 Content publishing strategy Slide 23 Content publishing strategy Slide 24 Content publishing strategy Slide 25 Content publishing strategy Slide 26 Content publishing strategy Slide 27 Content publishing strategy Slide 28 Content publishing strategy Slide 29 Content publishing strategy Slide 30 Content publishing strategy Slide 31 Content publishing strategy Slide 32 Content publishing strategy Slide 33 Content publishing strategy Slide 34 Content publishing strategy Slide 35 Content publishing strategy Slide 36 Content publishing strategy Slide 37 Content publishing strategy Slide 38 Content publishing strategy Slide 39
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Content publishing strategy

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An update to my content publishing presentation I use in training sessions.

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Content publishing strategy

  1. 1.    
  2. 2. • • • • •
  3. 3. Get in tune stay in tune • You must constantly scan for the next usable news items • Make the news part of your daily flow • If you are naturally good at newsjacking you are already there • Fine tune the process • Already have what is useful defined • You are a dealer not a junkie
  4. 4. Feed the hungry crowd • The media are hungry for fresh news • People want a deeper understanding of current news • People want more information about what they are thinking about • People want a twist, a different view of what is on their mind • Sometimes people desire more information about Kardashians
  5. 5. Big news little news • Going after big news such as Star Wars makes sense • Going after small, but sector specific news also makes sense • Decide whether which type of newsjacker you want to be • Big news means big prizes but smaller stories have a higher success rate
  6. 6. Star Wars • Star Wars is an exceptional event • Huge, starving crowd of fanatics hungry for new info • Wealth of content to fit any brand • Ability to go big • Going obvious runs into “megh”, must have a twist • Lots of fun
  7. 7. Predicting the expected unexpected • Known events will be covered by most • Wait till something unexpected happens and newsjack that • You have less competition for a competitive subject
  8. 8. • Credits • https://www.flickr.com/photos/mothernaturephotos/5620499116/in/photolist-9yEwzb-AQJeR-6U5Gwf-6LgfE5-nCxNHt-vghkj-d4okVd-pSmWNj-peVkTL-fQFcb-3ieEC-eZF2bR-ffAsxT-dQMhnx-RXBQH-pKhnZW- kfGq7q-8TnGzs-bV6ZBQ-94MPAm-dTWYZN-3Mo3s2-qgbksN-jc2JLL-dC19gX-e7Hsmc-7moVy-4EggBQ-fY7dyS-cW5A1-oDCjvm-62ZvR7-nKi1E8-nX6qWu-jAPCnG-qFFoCh-bkMiGz-aH5eY-cqTaco-k8d9Ad-4dnZrQ- kaMrHw-kouQHq-duJiQ2-qSkcLF-89GqM1-4VeGBo-vsd9ca-4Zc2vu-qZ5S9Q • https://www.flickr.com/photos/yorkjason/1344842047/in/photolist-33QEFR-9zskDs-f6L8xg-fJVL7d-9pzuDh-7obf2H-7obett-qAS8Tp-7TzbME-fzCgAE-azepKm-fJDci4-Cs51F-7SuXRp-RBEZR-687vod-4391m- 5RUVBm-N5pt4-bzGdU6-81wRoG-ceMGMY-9zsnE7-6Fnccq-ehfG8h-5qwzQ8-uXKQV-LDeZ-93DRny-4NAjPQ-DQB6-dfFQmK-9H3J2F-atJdJP-csfTfs-tuAcwV-4xx3F2-7zeycg-gbHrt7-4wEovV-5ddzgQ-r7yics-bzGdHX- bmMkVh-bKaMi-ase2J2-ynvLY-5SbJeg-DgMzQ-8rL2c • https://www.flickr.com/photos/bobjagendorf/9310892980/in/photolist-fbLL6A-eBJS4y-fbLLaS-fbwuZx-fbwuXF-isiqoE-ecnEBQ-5Fg1PQ-rCKm63-E4m-8FS3az-oPM1cL-782ZjT-5tv83W-5tv7Df-5tqK5V-5tv7PY- 5tv8dm-aJjxR2-4T4uX9-5nSQPG-67LsWx-88QooL-64vm6C-3QRz3s-kQtoC6-kQvogE-4T4voC-8eH2pe-4KwHoV-7pMe9x-6Wh5SV-6Wm4oC-skxmVA-roTLUP-s4fkZe-s47ioh-roGoSq-5Vuyju-tseNAy-td7UCK-tuzyaB- hRQGR7-hRQHqU-61E81H-aoXrrk-7WYXFk-kQucYX-kQtihr-kQvgtG • https://www.flickr.com/photos/adanyel/3107458109/in/photolist-7R2DqY-ngjMYX-4Znpqb-mLJGDF-sc6SuA-4jroDw-nApZo8-7VGfvj-qC4esr-ovNALK-2nnoew-cocgyq-o3aN3-4uB6xh-7B2GHA-9tHxtL-Anzjx- f76fM4-6Cx7LC-cFQs97-7xQjqd-5JAx2X-4t4Mad-nZUhMs-nNZsLw-3bMAFo-bXcBs-um8BKm-7d3jPk-9z2aUy-b9qvkT-hoV6h-jpdXQ-4Jz59-rcESFA-q7gcZw-89kC1A-aEcsm-47ZMhR-2sXfDH-e8oyw3-KB7fT-8FK2Ym- bmqwuq-iy2jWR-c7wsxj-7NDSz3-iqpF2X-nq69t-c2YVVy • https://www.flickr.com/photos/aukirk/15799999113/in/photolist-q5c8gP-doibvc-9oyHS3-oD7E5h-57a8mx-cEHvLj-29bhf8-6DCiRV-ieAQm-ieARA-dCmM1Z-5aZHcs-6DAmiN-38JfvM-AbaqX-nnvHs-bGjLnF- e7Q9Cx-294wqU-briNAd-8dWozy-97Am4U-5SUuKE-uiC8U-eGhiYV-2gpV7r-rJqpw-5aaRyU-4iCcYp-76Xr92-5aaRXY-59pSXY-4CX1Dr-cAPJ1-pUUGBJ-6nkkba-5vxSGm-5VQyDg-5gSHp4-5u18Ud-hapmb9-65vYNC- 63525W-boQts3-kxXYWk-9Uk51H-8KrWLt-7M5zfZ-qC6hLp-6zZGGe • https://www.flickr.com/photos/purdman1/2875431305/in/photolist-5o6kxP-xRFGd-7gnPsX-8Cjveb-311W1T-7xhQV5-7Pkuea-8UsG9o-49Kjo7-7xdXsX-8R9WMw-cbcV1b-dtgib-6saRWb-7yQy9-5Q7QJu-MpvV2- aeCMik-jcAkYy-9JJp15-7v1Cyy-4EcXu2-MpvUR-jXvy-75PYL9-75L6NK-63tyGG-9ciWaq-2DXAEd-x7Yt7-vhkD4w-fHXwEC-aeFF1f-bp2Qxn-dypgV-hi74wv-8tyjVg-WhuL-6tFn3y-fBdUv6-qYWTer-nHPVbc-hvbga-7yRvX- 9qEVrj-ciKcPU-a4fgSm-fBtgwm-75Q4q7-dpXbd5 • https://www.flickr.com/photos/barzan-qtr/3386641358/in/photolist-6agquf-6pGKuP-69pNSR-b7AVtH-n4rCLn-hQPmWp-4bBihf-rjtbSe-4o3gC8-q6mQZk-4N4qf9-a5bJJf-oKz53c-dEzMQg-S6UGh-5VVkAr-e23hbp- jBhtB1-3YHZC-6pVDwc-dWEs64-mU17KX-mrwukm-dEzMDk-5Zej4U-eRTMoj-FVZ1B-5D5Q4i-bmNxvH-aj2Ts-5Dkzgj-cnHc2j-nSGG1u-3zkhth-4rF17Y-nfWTdJ-aBE7H5-fPfBMb-4wMgQE-zXkvt-4X1RqC-bsQuhG- S6UXL-8tCZEc-DYKbZ-f3qQKu-gGGaE-GhFvb-kbeXGs-4Xu3qq • https://www.flickr.com/photos/13606325@N08/2416993706/in/photolist-4FzJ2h-dW9X9R-6pp1Et-dABgMF-iEoTKj-ipJb1g-wELz2-4Wo85-fvudQG-bm5Ny4-iXvMTo-25BYRZ-rvEFyC-dzk4mg-kkuHXZ-6pt9FJ- gbA7WS-CbvEz-ahdAKT-79WHt-9KjMX2-dZtmtq-jrb4Yo-rf4BB1-6cfyhN-oTviV1-7aj2F8-ddzXc7-4SFygK-74kr9F-6QRCf1-aiQhW7-aoZ8wS-4CCM6A-7oU4R-adRtu5-nqC9Nq-s1pDjw-qEaHCt-nhEhMP-bsHxr8- eSr9GM-5JastZ-qSJWRg-h7ghTQ-2GChy-aCRkMh-mbtmz6-dKAXEj-jmLJUk • https://www.flickr.com/photos/eflon/4246570737/in/photolist-7tfMwR-fxAT2m-nRF2yr-6xDUat-59NZKp-6VxK6o-6D5uER-32rDTw-aoXDo9-asqqRZ-d2Lbs9-fXG2vh-7TssVJ-fFLAs6-eWZ8p-2FF4FS-e98fHq-z2xVk- dvrJ2-7RSxqT-saYTLR-q2abpk-b8wSoF-6PKGSz-24HwQ-dyjM9P-5gHW8p-X4Lsv-e3QgiR-6bE7WH-fNj2UL-3nhdr5-qapuB1-zCqAQ-4DZf3t-9nJ8yx-pndyEy-xvB2-eUSVCi-4gUtV-4YoiBd-ogT3Aw-ns9Mkj-bjYmcs- 65znQ4-qtNm2U-igVkJ-e7juQN-t31R8a-bwyGVB • https://www.flickr.com/photos/thomashawk/7215052318/in/photolist-bZz2FL-dE8pZp-aBNPrV-qj7yix-4CLJQ8-vArT9j-BQjUZ-4Nz1EB-pEk35a-4LUtmz-bxZesm-sdPTqP-bVeMkT-qwvmc3-qNXkGD-Wd54U- e2Gcb2-a3Mia-6yELkX-nNfsNs-wJRDi-Ap23W-6GRNcS-842qX-2fvh4W-gJQhJC-exoYGE-5WbduE-2fiY2j-5g77wy-7L8aqL-pQs9AN-k2ho5V-9DAnWF-ua6YKA-dC7Wfz-8ANYYm-ij5tJ-n1nGTB-73XJtd-2bzqHy-dVPAJt- ahezXn-5TfeFv-BHYmW-oAhDXt-mHUHyW-a1V3bz-8niesN-qLXrt7
  9. 9. • https://www.flickr.com/photos/h-k-d/7948165338/in/photolist-d7mqDq-75AaE6-4EvBZt-8Lex8L-75GuaN-bxvFRa-5WoGvo-8KxTgB-8LezNN-g1EDcJ-8Leunq-8KxFmt-gwmFi5-gwmN7H- gwm16W-8KzSsb-6E8AUB-9j6KiQ-gwmAC2-8Kxagk-5Gagvj-8TQDgg-fDRw1d-rNMu7m-5WoGsd-dyNXuM-8KzXPY-8KAEPq-cQ4VZu-8KwzPV-8Ky56x-8LbrC6-8KBabE-amRRFm-8KBbXb- dZHKZD-5WoGuJ-DkVFE-5WoGqW-5WoGhJ-5WjpVt-32fZeG-5HW5zK-8z1aPW-8KzTyA-5ZQTkb-5WjqpK-5WjqfX-5WoGsU-F4xxq • https://www.flickr.com/photos/unisono/516724172/in/photolist-MEm6s-bjjJFH-dZi9kz-4y6KqP-sd2kRW-bfYcYP-aio9Fx-63wkHw-5Rjv2M-7Q79FC-onMFDx-7DhSuh-8nUxDb-7wFfVg- 66jCMz-eJ9enK-e19c4H-e9MBsZ-dc2cpe-7AYeug-e2zuWE-9gW7nt-kcYfCw-qCBmeY-bjMJ9a-tF64Kh-cPzC8s-szTREp-2B9NQ-4Xwyce-7atKx8-817Uqm-6a14bj-bfmSq-vcrDmS-95wdsZ- uWy4KS-9a61EK-vUD2D8-fxbJYB-rPrhQD-5H1BvC-7K987z-scvsoR-bhvc68-aa2B8M-4bD4Jf-9m45yU-nbEpa2-9dPqko • https://www.flickr.com/photos/jurvetson/124853932/in/photolist-c2UJ1-8vaP2g-5rDvF8-kv7w5M-2xdo6Y-2aKS7-Kuahr-dfSGT-AwDg-cTfrdU-dXGe2y-3fAaug-r5gFGy-aKgEW • https://www.flickr.com/photos/jdhancock/3888022463/in/photolist-6Vz8C4-8jBzoD-dz2rX5-8pFmZL-ph11Uz-pQeyAQ-nEst8Y-5o9ryr-6JChUK-eta6W-dudLBb-eya8m-hCx2po-hG1wBQ- jr58pJ-gbgUGE-82G9aZ-t2U9vG-8w51ZU-o2rqkr-aRRSD4-9AcfUD-anj3gZ-7xo9yP-oVdDTm-nMEpB7-iXQFaq-93JtxW-dLkw94-r7RkhZ-5DRi1v-tLremT-hzRS3f-qdNZKx-91gcA-oCj6n7-2nUVrf- nkipJn-qBviYz-5nb385-6fyY7F-kPCwvN-niYdWX-oYDjSM-dtPrSY-5He7kn-wdwFRX-bf1Eap-9fpLL8-qs5Dym • Tom Collins https://www.flickr.com/photos/tomcollinsphoto/19008741635/in/photolist-uXJLCK-3YHZC-87V3sQ-puwbsG-4ozGRf-uRE8E-dextHU-hJZSXR-7GwTFT-tLP8t-at77y-cVgJiJ-mbFZX-9pbt3N- shAgK-qg7tch-boQRU2-65b5y8-uCXhgE-d6A7J9-67NZWY-8Pi5C6-fBsxxE-aBvstD-e5Weaz-88JTVi-ohPrrk-oj14pe-v8LUz-5AMsw9-o7tSz7-7XkhM7-dPoK9J-sBo7Hm-oHNAU5-fKPw7G-92kLx9- aFkDnF-5vyRkU-Zh6RD-TXx1-a12n7o-rmc5ik-dMhqhY-byWVc6-nbFb3h-5Bskwc-5VnTvD-5TJvc3-82EESu • John Fowler https://www.flickr.com/photos/snowpeak/14629877115/ • Ted Rheingold https://www.flickr.com/photos/bmindful/113996138/in/photolist-b5g5E-2GTAnY-c86pDf-7KjfyQ-bEwa7F-GchQt-8rKo9S-dkdPxN-bUU4Vt-a9KuwM-a9Kura-8tkTi3-8tkTaL-6qEZzQ- 9sDD4w-8thSyP-z7xRk-7HpZwu-4RdnCb-fnjFW1-hUzjhQ-Lqevy-e7mPJf-7A7zNJ-HFRfv-9pJAkE-33QvDV-ijHM7-bqxiYN-mGbze-bMLfa-ee1Gzm-9KuvnX-986Cqg-46yfM-5FKoSc-9JppiE- 5c5d69-e46gNm-qtuHv-8t4jzo-4T66gG-5mtBGt-dWH3LM-4bqCbe-4K8mnr-nXJas-adniE-fST57-rByn2 • aka Tman • https://www.flickr.com/photos/rundwolf/1595151868/in/photolist-3qXz5q-56ut84-4M9idC-6ecwPF-asR8yu-3dFxVt-pz1toU-asNv9v-asNvcx-mhxqm-asAbeg-asAbjK-4uqGX-asAb5R- asR8s9-asR8uE-7aKNAh-asR8By-asNv6F-2AW2L-axPxD-7x4dbE-7GMtC7-5EBCE2-EM6MG-3SuWE-28St4-8fBjT5-ahQxG4-28SgF-5r4jaf-jydhDW-89bRZm-9TDsSu-4BFpFz-7GM7ZA-71wG8V- pputR-48VXu-fsYaeN-kQPEJy-8oozpu-6oibCF-2omifs-6L7u4a-8okoJD-cTJUFW-6zwshZ-8WqHof-5dYY3X

An update to my content publishing presentation I use in training sessions.

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