The Term “Employer Brand” has been around for a while, but social media has radically changed the game. Your employer brand was the messaging you pushed to the marketplace, wechat help: Building Recruitment Brand Awareness (using Wechat to build awareness, traffic, new audience, expertise...) Making Job Seekers experience more personal with Wechat( providing quality recruitment service which allows for fast, personal responses to our job seekers base on the platforms on which they prefer to communicate) Embracing Wechat to Build our Recruitment Pipeline ( generate leads and help to build pipeline for Recruitment)

1. Maximizing-Your-Talent-Acquisition-Strategy-ViaMobile-and-Social
Recruitment Marketing | Talent Community | Employer Branding

2. Be Where Candidates Are
Mobilize
Socialize
Career Site
Localize
Talent
Community
Personalize
Social Network Social Network Social Network Social Network Social Network Social Network
A
B
C
D
E
F

3. Be Where Candidates Are
Users
Billions of social users on
the social network
Devices
Always online, Reach
candidates at anytime at
anywhere
Network
Data
Reached and connected via
social and mobile
technology
Recruiting-results driven by
using the data

4. Link to WeChat - Most Popular Mobile+Social Network
The Term “Employer Brand” has been around for a while, but
social media has radically changed the game. Your employer
brand was the messaging you pushed to the marketplace,
Wechat help:
Building Recruitment Brand Awareness (using Wechat to build
awareness, traffic, new audience, expertise...)
Making Job Seekers experience more personal with Wechat(
providing quality recruitment service which allows for fast,
personal responses to our job seekers base on the platforms on
which they prefer to communicate)
Embracing Wechat to Build our Recruitment Pipeline (
generate leads and help to build pipeline for Recruitment)

5. What’s Wechat Means To Recruitment?
Mobilized-Career Site+ATS+ Wechat

6. How Mobilized-Career Site+ATS+ Wechat works?
Job search in Wechat and follow the
employer’s official accounts in Wechat;
Then skip into the Mobilized-career
site to filter more jobs from ATS;
Share jobs or content to friends
(strong relationship) in user’s Wechat
network easily;
Register CV in the ATS or apply with
social profile (LinkedIn ) and finish the
application;
Wechat
The Mobilized-Career Site
ATS
The Mobilized-Career Site: Help to gathering the target audience to this mobilized-career site and being a talent community.
The ATS: Sync the job openings to this The Mobilized-Career Site and tracking the applications in the whole recruitment process
The Content and Features: Help to getting connected with target talents by Integrate features of Wechat and other social media,
maximizing the Talent Acquisition ability via social media

7. Sample：西门子
内容生产机制、传播沟通策
略、平台对接技术：
01、提醒用户关注了解其微博、人人网的的
社交账号，建立连接；
02、提供了详细的使用宝典（图文并茂且通
俗易懂）；
03、互动栏目：XX问答、有奖猜图、动漫
小剧场；
04、内容数字化、图形化表现的淋漓尽致，
以候选人为中心，用户体验友好；
05、微信公众账号作为入口，开发了自定义
菜单引导用户到微站点体验更多内容；
06、公司域名下架设二级域名作为微站域名，
方便追踪数据和管理；
07、申请职位跳转到了51job的Mini site，
可以51job账号或粘贴文本简历应聘；

8. Sample：IBM
内容生产机制、传播沟通策
略、平台对接技术：
01、有详细的Welcome Message，自动
回复Message，提醒用户绑定内部系统；
02、绑定了ATS系统，且进入到ATS的Job
List里面进行职位搜索、职位浏览都非常
方便，页面经过手机端优化；
03、有专门的使用支持邮箱，降低员工参
与内部推荐的成本、内部推荐过程管理也
说明的非常详细；
04、主动推送的频率控制较好， 100%为
文本信息，帮助用户节约访问流量
05、信息包含有应聘的邮箱地址，点击即
可前往手机新建邮件界面；
06、筛选职位是全球范围内的，可以根据
接入设备的GPS来帮助用户降低获取信息
的成本；