Resume Workshop and Branding presented by Lynn Hazan for DePaul University. You will learn about top 10 skills for new grads, resume tips and personal branding. Discover your UPS, benefits of e-portfolios and how to enhance your social media presence. Use your six word story to build your brand presence.

1. Resume Workshop and
Branding
Lynn Hazan
January 24, 2015
© 2015 Lynn Hazan & Associates

2. Table of Contents
 Top 10 skills for 2015 grads
 Resume
 Personal Branding

3. What Top 10 skills do employers
most want in 2015 grads?
Create your list!

4. Necessary skills
http://www.forbes.com/sites/susanadams/2014/11/12/the-10-skills-employers-most-want-in-2015-
graduates/?utm_campaign=Forbes&utm_source=TWITTER&utm_medium=social&utm_channel=Leadership&linkId=10505618

5. 1. Ability to work in team structure

6. 2.Ability to make decisions and solve
problems

7. 3. Ability to communicate with people
inside and outside an organization

8. 4.Ability to plan, organize, and
prioritize work

9. 5. Ability to obtain and process
information

10. Necessary

11. 6.Ability to analyze quantitative data

12. 7. Technical knowledge related to job

13. 8.Proficiency with computer
software programs

14. 9.Ability to create and/or edit
written reports

15. 10.Ability to sell and influence others

16. These skills will make you more
competitive in job market. How
do you compare?

17. Lynn’s Favorites
- Curiosity
- Takes Initiatives

18. 18
What is a Resume?
Write down your answers

19. 19
Resumes
• Highlight Accomplishments
• Quantify and Qualify as much as possible
• Case Studies/Stories
• Tell your story

20. • Internships
• Class projects if relevant
• Extracurricular/ Volunteer activities
• Leadership
• Awards
Highlight Your …

21. A Timeline in Chocolate
Present Past Future
The Job Description
is About the Present
The Resume is
About the Past
The Interview is
About the Future

22. What Do You Do Really Well?
• Determine Your Strengths
• List them
• I am an Expert In…

23. Who are YOU??
Write your story in six words –
The Hemmingway Challenge

24. Anyone Can Tell a Story
For Sale. Baby shoes. Never worn.
Write down your story in SIX words
Who are you TODAY?

25. What Makes you Special?
What Makes you Unique?
Why Should I hire you?
USE SPECIFICS &
GIVE CONCRETE EXAMPLES

26. Unique Positioning Statement
*Use this to prepare your resume’s
summary statement
What is your UPS?

27. Paired Share:
Why you should hire me!
Make it interesting.
Time: 1 minute each
Get
ready
for your
pitch!

28. 10 Boilerplate Phrases That Kill Resumes
• Met or exceeded expectations
• Proven track record of success
• Works well with all levels of staff
• Team player
• Bottom-line orientation

29. 10 Boilerplate Phrases That Kill Resumes
According to career expert Liz Ryan
• Results-oriented professional
• Cross-functional teams
• Superior (or excellent) communication skills
• Strong work ethic

30. Portfolio
• Chronological order, most recent first
• Writing samples: press releases, pitch letters, communication
plans, newsletters, fact sheets, backgrounders
• Creative Samples: copywriting, art, design
• Spec Work

31. • Interactive with audience
• Shows technological competency
• Showcases Samples
• Easy to revise, maintain, and distribute
Advantages of an E-Portfolio

32. • Choose an appropriate template
• Upload past work samples
• Include a professional picture(s)
• Stock photos are available
Tips for an E-Portfolio

33. • Include Resume
• Clear contact information
• Make sure the URL includes your first and last name.
• This way you are easily searchable.
Tips for an E-Portfolio Continued

34. -Wix (Easy)
www.wix.com
-Visual CV (Easy)
www.visualcv.com
-Weebly (Slightly More Difficult)
www.weebley.com
-WordPress (Requires Some Previous Knowledge)
https://wordpress.org
Free and Easy to Use Sites

35. 35
What is Your Brand Essence?

36. Social Media Presence
● Recruiters will check you out on social media.
● Does your background fit the company culture?
● Linkedin is preferred for recruiting,
>

37. Hiring Managers Check You Out Online!
● Work History
● Education
● Industry Knowledge
● Communication Skills
● Hobbies
● Interests
● Use of Profanity
● How you use your non-working hours
● Use of Alcohol or Illegal Substances

38. Success
Soft skills
Resume
LeadershipInternships
Technical
skills

39. Find Lynn Hazan & Associates on:
• Twitter: @lynnhazan
• LinkedIn: Lynn Hazan
• Facebook: Lynn Hazan
• SlideShare: Lynn Hazan
• EzineArticles: Lynn Hazan
Lynn Hazan
Lynn Hazan & Associates
79 W Monroe St
Suite 1308
Chicago, IL 60603
312-863-5401
Lynn@lhazan.com
www.lhazan.com