Learn how to use LinkedIn to showcase your skills and stand out from the competition. Full of tips, tricks and examples to improve your profile, including SlideShare. Follow these steps to become an outstanding candidate.

1. Market Yourself Through
KELLSTADT MARKETING GROUP
J A N U A R Y 2 3 RD, 2 0 1 4
© 2014, Lynn Hazan & Associates, Inc.

2. What is the Difference
Between LinkedIn and a
Resume?
© 2014, Lynn Hazan & Associates, Inc.

3. Resume
 Quantifies and Qualifies your experience
 Highlights your accomplishments
 Shows where you made a difference
© 2014, Lynn Hazan & Associates, Inc.

4. LinkedIn
 Public Persona
 Personal Narrative
 Happens in Real-Time
 Interactive
 Can Constantly Update
© 2014, Lynn Hazan & Associates, Inc.

5. What makes you Special?
What Makes you Unique?
Why should I hire you?
USE SPECIFICS &
GIVE CONCRETE
EXAMPLES
© 2014, Lynn Hazan & Associates, Inc.

6. What is Your UPS?
Unique
Positioning
Statement
*Use this to prepare your resume’s summary
statement
© 2014, Lynn Hazan & Associates, Inc.

7. The C’s of Social Media
 Content
 Community
 Connections
 Conversation
 Constantly Changing
© 2014, Lynn Hazan & Associates, Inc.

8. Social Network #1
© 2014, Lynn Hazan & Associates, Inc.

9. Make Sure You Are Discoverable
• Easy to contact from your
LinkedIn page:
-Via email address
-Link to blog
-Phone number
• So that hiring managers
AND recruiters can find
YOU!
© 2014, Lynn Hazan & Associates, Inc.

10. Make It Easy To Contact!
© 2014, Lynn Hazan & Associates, Inc.

11. © 2014, Lynn Hazan & Associates, Inc.

12. © 2014, Lynn Hazan & Associates, Inc.

13. Endorsed Skills & Expertise
© 2014, Lynn Hazan & Associates, Inc.

14. Show Projects
© 2014, Lynn Hazan & Associates, Inc.

15. Show Organizations
© 2014, Lynn Hazan & Associates, Inc.

16. Distinguish Honors & Awards
© 2014, Lynn Hazan & Associates, Inc.

17. Recommendations
© 2014, Lynn Hazan & Associates, Inc.

18. © 2014, Lynn Hazan & Associates, Inc.

19. Refresh Your
Content
Regularly
© 2014, Lynn Hazan & Associates, Inc.

20. Check Out Who’s Viewed Your Profile
Find this on right side of your LinkedIn home page
It’s Only Visible To You!
© 2014, Lynn Hazan & Associates, Inc.

21. Click “See More” For Your
Own Mini Survey
© 2014, Lynn Hazan & Associates, Inc.

22. Invitation To Join LinkedIn
Dear Lynn,
I look forward to meeting you and learning
from your presentation tonight at the KMG
gathering. I'd like to add you to my
professional network on LinkedIn.
Thanks, Patricia Sorenson
© 2014, Lynn Hazan & Associates, Inc.

23. Ask (and Answer) Questions of Your Network
© 2014, Lynn Hazan & Associates, Inc.

24. What Network Members Are Working On
Keep up
with your
network
© 2014, Lynn Hazan & Associates, Inc.

25. Congratulate Network Members!
© 2014, Lynn Hazan & Associates, Inc.

26. Create and Find Job Postings
© 2014, Lynn Hazan & Associates, Inc.

27. Create
Your
Own
Group
Professional
Associations
Alumni
Groups
© 2014, Lynn Hazan & Associates, Inc.

28. Connect With Group Members
©2014, Lynn Hazan & Associates, Inc.

29. Join the Kellstadt LinkedIn Group
© 2014, Lynn Hazan & Associates, Inc.

30. SlideShare
© 2014, Lynn Hazan & Associates, Inc.

31. © 2014, Lynn Hazan & Associates, Inc.

32. © 2014, Lynn Hazan & Associates, Inc.

33. © 2014, Lynn Hazan & Associates, Inc.

34. © 2014, Lynn Hazan & Associates, Inc.

35. Top Presentations – Week of January 13th
© 2014, Lynn Hazan & Associates, Inc.

36. Statistics and Metrics
© 2014, Lynn Hazan & Associates, Inc.

37. Look At SlideShare Categories
© 2014, Lynn Hazan & Associates, Inc.

38. Gain Followers!
© 2014, Lynn Hazan & Associates, Inc.

39. See Who Others Are Following
© 2014, Lynn Hazan & Associates, Inc.

40. What is Your Expertise in a
Changing World?
 Who are you?
 Strengths & core competencies
 Reinvent yourself, your skills
 How to get word out about yourself
© 2014, Lynn Hazan & Associates, Inc.

41. How Will You Use LinkedIn?
 Your mission-rebrand yourself using LinkedIn tools.
 What are your skills and expertise?
 Use key words within context.
© 2014, Lynn Hazan & Associates, Inc.

42. To sign up for Lynn’s E-jobs, the free,
confidential listserv from Lynn Hazan &
Associates:
Clearly print your name
and email address on the
sign up sheet!
© 2014, Lynn Hazan & Associates, Inc.

43. Find Lynn Hazan & Associates
•
•
•
•
•
Twitter: @lynnhazan
LinkedIn: Lynn Hazan
Facebook: Lynn Hazan
SlideShare: Lynn Hazan
EzineArticles: Lynn Hazan
Lynn Hazan
Lynn Hazan & Associates
55 E. Washington St.
Suite 715
Chicago, IL 60602
312-863-5401
Lynn@lhazan.com
www.lhazan.com
© 2014, Lynn Hazan & Associates, Inc.