Page Speed matters to your users, which means it matters to search engines and is important to your SEO. Find out more about why it matters and some specific steps you can take to improve it in WordPress.

1. Why It Matters and How to Improve It.
Ashley Orndorff
Marketing Geek
MIND Development & Design, LLC
https://www.slideshare.net/MINDDevelopmentandDesign
Page Speed
and SEO

2. How long is too long
https://www.slideshare.net/MINDDevelopmentandDesign
for a page to load?
3 seconds or less
47% expect 2 seconds or less

3. The longer your page takes
https://www.slideshare.net/MINDDevelopmentandDesign
to load, the more likely a
visitor will leave your site.

4. Why Page Speed Matters:
https://www.slideshare.net/MINDDevelopmentandDesign
Search engines are businesses.
User experience matters.
Engagement metrics make a difference.
In e-commerce, especially, time is money.
Slow page speed affects crawl budget.

5. Market Share
Search Engines
https://www.slideshare.net/MINDDevelopmentandDesign
Visibility
Are Businesses.
1

6. User Experience
https://www.slideshare.net/MINDDevelopmentandDesign
Matters.
2

7. Engagement Metrics
https://www.slideshare.net/MINDDevelopmentandDesign
Make a Difference.
3
Click Through Rate
Bounce Rate

8. A 1-Second Delay:
https://www.slideshare.net/MINDDevelopmentandDesign
11% fewer page views
16% decrease in customer satisfaction
7% loss in conversions

9. A 1-Second Delay = $2.5 million lost annually
For Ecommerce,
https://www.slideshare.net/MINDDevelopmentandDesign
Quick page loads = loyalty for 52% of online shoppers
Especially,
4
Time is Money.

10. For Ecommerce,
https://www.slideshare.net/MINDDevelopmentandDesign
Especially,
4
Time is Money.
Wal-Mart
1 second improvement
2% increase
in conversions
Amazon
100 msec improvement
1% increase
in revenue

11. Crawl Budget:
“the number of URLs Googlebot can and wants to crawl”
Slow Page Speed
https://www.slideshare.net/MINDDevelopmentandDesign
Affects Crawl Budget.
5
Step 1 -
Get Crawled
Step 2 -
Get Indexed

12. How to Improve
https://www.slideshare.net/MINDDevelopmentandDesign
Page Speed in WordPress

13. Speed Testing Tools:
Test Your Speed
https://www.slideshare.net/MINDDevelopmentandDesign
Google PageSpeed Insights
GTmetrix
Pingdom
YSlow
1

14. Compress Images
Optimize Images
https://www.slideshare.net/MINDDevelopmentandDesign
EWWW Image Optimizer
WPsmush
WP Theme Supports Responsive Styles
2

15. Before:
Desktop: 68
Mobile: 56
Optimized Images
https://www.slideshare.net/MINDDevelopmentandDesign
After:
Desktop: 86
Mobile: 67
The Case for
Organic Traffic Increased:
1.66% over a previous seasonal drop
14.98% over the same time last year

16. Saved Copies vs. New Requests
Enable Caching
https://www.slideshare.net/MINDDevelopmentandDesign
Plugins:
WP Super Cache
W3 Total Cache
WP Rocket
3

17. Before:
Desktop: 56
Mobile: 47
Enabled Caching
https://www.slideshare.net/MINDDevelopmentandDesign
After:
Desktop: 79
Mobile: 63
The Case for
Organic Traffic Increased:
46.17% over the previous 30 days
25.05% over the same time last year

18. Each Component = 1 HTTP Request
Minimize HTTP
https://www.slideshare.net/MINDDevelopmentandDesign
Streamline:
Combine Stylesheets
Reduce Scripts
Use CSS instead of Images
4
Requests

19. Unnecessary Code Adds Size
Minify HTML, CSS,
https://www.slideshare.net/MINDDevelopmentandDesign
Clean it Up! Eliminate Extra:
And JavaScript
Spaces
Line Breaks
Indentations
5

20. W3 Total Cache
Better WordPress Minify
Autoptimize
Plugins to Use
https://www.slideshare.net/MINDDevelopmentandDesign
Another Option (if you know what you’re doing):
PageSpeed Module
(Just Pick One):

21. Too many 301 redirects = more page load time
Check Your
https://www.slideshare.net/MINDDevelopmentandDesign
6
Redirects

22. Screaming Frog
Google Search Console
SEMrush
Moz
Raven Tools
Site Audit Tools
https://www.slideshare.net/MINDDevelopmentandDesign

23. Plugins to Use:
https://www.slideshare.net/MINDDevelopmentandDesign
Redirection
Simple 301 Redirects

24. Regular Clean-Up
https://www.slideshare.net/MINDDevelopmentandDesign
Un-Used or Outdated Extensions
Regularly Update Extensions
Remove Un-Used Extensions
Clear Out the Trash
7
WP Optimize

25. Questions?
https://www.slideshare.net/MINDDevelopmentandDesign