SlideShare une entreprise Scribd logo
1  sur  33
CS-MH4 Area
92Ki-Q1
15’July’2015
Mohit Chhabra
Area Incharge - CS
○
Head Dealer (4S) :- 9
Network (2S,3S) :- 26
MH-4 Territory..
MH420001- Borawake Honda
a Millennium Honda - Sangli (Head) a Borawake Honda- Phalton (Head) a Nira (ASC)
b Millennium Honda – Sangli (ASC) b Borawake Honda – Lonand (ASC) b Pranu Auto - Junction
c Patil Honda –Vita ( Sub Dealer) c Devkar Honda Pusegaon (ASC) c Tulsi Auto Jejuri (ASC)
d Shirgaonkar Motors- Astha ( ASC) d Kadam Motors Wathar (ASC) d Saraf Honda
e Parag Auto - Tasgaon (ASC) e Saraf Honda - Kurkum (ASC)
f Pratham Auto –Shirala (ASC)
g Shree Siddi Motors – Kadegaon (ASC) MH150001 Kaizen Honda
h Vidya Auto – Islampur ( Sub Dealer ) a Kaizen Honda- Solapur (Head) a Digvijay Honda –Satara (Head)
i Yash Honda – Palus ( Sub Dealer ) b Kaizen Honda- Akkalkot Road – Solapur (ASC) b xxxxxxxxxxxxxxx- Koregaon (ASC)
c Raj Honda – Akkalkot ( Sub dealer )
d Lokseva Honda – Mohol (Sub Dealer)
a Tricolor Honda – Miraj ( Head)
b Patil Auto – Jaat ( Sub Dealer )
c Jogeshwari Auto - Atpadi ( ASC) a Mohan Motors – Begampur (ASC) a Vitthal Honda- Indapur ( Head )
d Patil Auto - Kothe Mahakal ( ASC) b Dhanshree Honda – Magalweda ( Sub Dealer )
c A.M Motors – Mandrop ( ASC)
a Shinde Honda -Karad (Head)
b Sai Auto- Patan ( ASC)
c Shinde Honda - Umbhraj (ASC)
Service Outlet
MH220001- Saraf HondMH100001 Millennium Honda
MH390001- Tricolor Honda
MH450001- Shinde Honda
MH150002- Dream Autorider Honda MH430001- Vitthal Honda
MH190001- Digvijay Honda
QTR- 1 Jun-15
Remarks
Zone/Area MAH 2 92 Ki Plan Plan Actual Evaluation Plan Actual Evaluation
Network
Enhancem
ent
2S Proposal 5
4 3 2 1
wai sub dealer
advt.Nigomgaon
Ketki
LOI 5 4 2 3 1 Malarpeth and
2S Establishment 5
3 2 1 1
Morgaon DSP,
Dudni ASC,
Malerpeth LOI
awaiting.
Total WS operational 42 39 37 39 37
Taluka Penetration 85%
85% 89% 85% 89%
Vacant Taluka
Wai,and
Mahableshwar
Network Based on Capacity utilisation
& reach
0
0 0 0 0
Network Based on Tehsil penetration 2
2 1 2 1
Vacant Taluka
Wai,and
Mahableshwar
Network Based on 1Hero=1Honda 2
1 1 1 1
Malharpeth ASC
LOI awaiting, Dudni
done
Workshop
Expansion
w/s > 90%
utilisation
Head 1 1 0 0 0
Network 1
0 0 0 0
Location Finalize at
Islampur
4S Eshtablishment 2 2 0 2 0 Satara, Sangli
3S Eshtablishment 3 0 0 0 0
Bikelift Enhancement (6 Months
Advance)
156
128 171 128 171
Manpower
Monitoring
Service Advisors 46 43 47 43 47
Supervisors 46 43 41 43 41
Technicians 136 125 188 125 188
○ ○
○ ○
○ ○
○
○
○ ○
○ ○
○ ○
○
QTR- 1 Jun-15
Remarks
Zone/Area MAH 2 92 Ki Plan Plan Actual Evaluation Plan Actual Evaluation
Service
visits &
Value
Added
Service
Enhance
ment
Service Visits at
Existing Network
Primary
50% 50% 53% 50% 49%
Network
45% 45% 43% 45% 43%
Service Visit at
New Network
Primary
Network
Enhance Service
Promotional
Activities
Reach/ Free Camp
16885 4065 5270
◎
1387 1724
◎
Lost Customer
Campaign
7 days Working
1 1 1 1 1 1
SOW Activity
No of dealer
achieving
Service Visit
target
<95%
70% 70% 47% 70% 67% ○
Enhance Value
Added Service
EW Sale No.s
26653 5410 5689 ◎ 1755 2145 ◎
EW Conversion %
65% 65% 57% 65% 62%
Major short fall
in April, 50%
conversion.
AMC Orders
15854 3345 3680 ◎ 1124 1280 ◎
AMC Reatils
3345 3876
◎
1124 1653 ◎
◆Evaluation of achievement - □:Far beyond target (120%~)◎:Beyond target (106~119%)○:Achieve target (95%~105%)▲:Below target (81%~94%)■:Far below target (~80%)
QTR- 1 Jun-15
Remarks
Zone/Area MAH 2 92 Ki Plan Plan Actual Evaluation Plan Actual Evaluation
Dealer
Service
Quality
DVR
No.s 108
27 27
○
9 9
○
Scores 85%
85% 82%
○
85% 79%
○
Evaluation
Head - - - - -
Network - - - - -
DCSI Scores - - -
DSQI
Implementation 100%
100% 90% 100% 90%
Scores 85% 85% 91% 85% 87%
New Network
Completion No.s
Completion Score
New Network
Evaluation
CRM
Related
Lead time-
Complaints
Closed in 3 days
Service 70 70 55% 70 67%
Product 70 70 61% 70 57%
Total 70% 70% 57% 70% 65%
Occurance ratio
Service 0.13 0.13 0.085 0.13 0.085
Product 0.05 0.05 0.042 0.05 0.024
Total 0.20 0.20 0.127 0.20 0.11
Complaint
Reminders
Total No. of
Reminders
v
QTR- 1 Jun-15
Remarks
Zone/Area MAH 2 92 Ki Plan Plan Actual Evaluation Plan Actual Evaluation
Spare
Parts
Related
Standard Parts
Retails
Head
13126761 10268439 4477738 3984160
Network
10740077 15464365 3663645 6119310
Total
23.86Mn 25.73 Mn
8.14 Mn 10.10 Mn
No of dealer
achieving target 70%
70%
63%
70%
67%
○
Key Points.
Service Visits
Annual Maintenance Contract
Extended Warranty
Customer Complaints
Spare Parts Retails
Activities
Service Visits.
163%
112% 107% 95% 95% 88% 81% 80% 75%
0%
20%
40%
60%
80%
100%
120%
140%
160%
180%
0
5000
10000
15000
20000
25000
Service Visit (Q1)
Q1 plan Q1 Actual % Acheivement
85%
103% 100%
0%
20%
40%
60%
80%
100%
120%
0
5000
10000
15000
20000
25000
30000
April '15 May'15 June'15
Service Visit- Month wise
Plan Actual Acheivement
Situation Analysis Action Plan
1 Major Shortfall from Dig Vijay Honda
(81%), Kaizen Honda (80%) .
2. Shifting of Free service in new workshop
in Kaizen Honda and Saraf Honda.
3. Service reminder calling not done at
Vitthal Honda
4. Less FSC redemption in Kaizen
Honda(61%), Digvijay Honda (49%), Saraf
Honda (60%)
1. Qualitative Technician appointment in Dig-
Vijay Honda to capture the current load.
2. Appoint 1 CRE for exclusive Free service
reminder at Kaizen Honda, Saraf Honda, Dig vijay
Honda.
3. Appointment of CRE in vitthal Honda( Indapur)
4. Voice msg send to customer for service
reminder
Action Taken
1. Improve the service reminder calling process
at the kaizen Honda and Saraf Honda.
2. Monthly Activity plan dealer wise to improve
the service Flow during monthly S.M meet.(
Pre Monsoon Camp, Half Liter Petrol
Activities etc.
3. Focus on First free service redemption dealer
wise to improve the FSC Redemption.
4. Voice msg given to customer regarding new
workshop.
Service Reminder Due Calling Categorization ( Red,Yellow,Green)
Activity :- Service Reminder Due Calling Categorization(Red, Yellow, Green).
Objective :-
1. To improve the Efficiency of the CRE.
2. To improve the focus on the lost customer.
3. To improve the service visit in workshop.
Methodology :-
1. CRE categories the customer into 2 Different Color Coding.
Red Color :- Those customer who satisfied with the performance of previous service and agree to visit
workshop for service.
Yellow Color :- Those customer who say, he will come worshop for service after 1 weeks.
Green Customer :- Those customer who confirm his service booking Date and will come within 1 Weeks.
2. One Dedicated senior experienced CRE appointed for Red color coding customer, analysis done on daily
basis.
3. On daily basis remove the customer details from service reminder due list who did service from
workshop.
Result :-
1. 70-80% conversion on the Green service due customer without any second follow up.
2. 50-60% conversion on Yellow service due customer.
3. 15-20% conversion on Red service due customer.
Benefits of activity :-
1. Effective Service reminder Due calling
2. Improve the efficiency of CRE.
3. Less focus on Green customer and more efforts puts on Red customer.
Details Sheets
Communication to Customer Through Voice Message..
Activity :- Communication to customer through Voice message.
Objective :-
1. Direct communicate the customer for regarding any activity in short
span of time.
2. Improve the Efficiency of service reminder due calling.
3. To create the awareness of new workshop opening among
customer.
Advantage of Voice Message :-
1. Effective communication with customer.
2. Customer shows interest to listen the voice message completely.
3. Good option to replacement of service due text message with
comparable same price.
4. It can be used for any kind of activity sales and service.
5. Two way communication option is available in the voice message.
Disadvantage of Voice Message :-
1. There is no option available to Link with the current DMS.
Activity :- AMC/ EHA Promotion Activity.
Objective :-
1. To increase the paid service flow.
2. To convert the lost customer into AMC customer.
3. To create the awareness of EHA Scheme to all lost customer.
Selection of lost customer :-
Selection of 400 lost customer based upon 3 criteria :-
1. customer should be 3 Km radius from Akkalkot Workshop.
2. Customer who not come in workshop after free service, but vehicle is within
warranty.
3. Only motorcycle customer is selected ( Avg Motorcycle running is high).
* Every month 400 customer will target.
Costing :-
The cost of letter including the courier charges is Rs 2.5.
Printing cost of letter is Rs 0.30.
Total cost with courier charges is Rs 2.80
Methodology :-
1. CRe try to convert the Lost customer into regular customer and confirm the
residence address from customer.
2. Post the letter to each individual customer.
Planning :-
Paid service Plan :- 100
AMC conversion Plan :- minimum 25% paid customer by giving the instant huge cash
discount.
Note :- The action of activity is monitoring through workshop.
Invitation letter sent to customer
Lost Customer Activity ( Inland Letter send to customer)
Activity :- Free Petrol Dhamaka ( Free Half Litre Petrol on all
Paid service )
Objective :-
1. To increase the paid service flow.
2. To increased the revenue from workshop.
3. To create the awareness of new Akkalkot road Workshop among
Customers.
Duration :- 26-May to 30- May
Methodology :-
1. Leaflets insertion in local newspaper.
2. Message sent to all lost customer.
3. Dedicated CRe communicate to customer.
Efficacy:-
Plan =100
Actual 48
Note :- 48 customer came Kaizen Honda
workshop along with paper insertion
leaflets.
Paper insertion in Local newspaper
Improve Paid Service flow (Free Petrol Dhamaka)
Monthly Service Manager Performance Review and Sharing
Activity :- Service manager performance review and sharing
on monthly basis.
Background:
It is very important monitor performance on various aspects
like Service Visits , AMC Retails, EW through workshop,
customer complaints and more vital jobs.
Action Taken:-
We have started monitoring performance on following
Parameter:-,
 Service Visits( Due Vs Done)
 AMC Retails and AMC Penetration.
 E.W conversion through workshop.
 Customer complaints resolution and occurrence ratio.
 Spare Parts Retails.
 Good Activities sharing with the service manager.
 Next month plan sharing with the Service manager.
Rolling Trophy given to service manager on each CS
Performance Parameter.
World Blood Donor Day Celebration (14 June) Kaizen Honda
World Blood Donor Day is celebrated every year by the people in many countries around the world on
14th of June. World Blood Donor Day is celebrated every year on the day of birthday anniversary of Karl
Landsteiner on 14th of June in 1868
Objective :-
1. To create the awareness of Blood donation in service staff and customers.
2. It is celebrated to motivate blood donors for safe blood donation for saving the life.
Result :-
1. 62 customer and service staff participates in Blood Donation camp.
2. Blood donation certificate given to customer.
3. Message given to customer “ Swasth Vahan Swasth Chalak”
Activity :-Pre mansoon Activity ( 1 Half Litre Petrol on all Paid service )
Objective :-
• 1. To increase the paid service flow.
• 2. To increased the revenue from workshop.
• 3. To convert the lost customer into AMC customer.
Duration :- 15-May to 30- June
Methodology :-
1. Advertisement given in LOKMAT newspaper.
2. Monsoon camp banner pasted at Workshop.
3. Message sent to all lost customer.
4. Dedicated CRe communicate to customer.
Note :- All 34 service outlets participates in Pre- Monsoon Camp
SMS content :
Thank you for your continued support
and for the confidence that you have
placed on us in serving you, On reaching
our 11th Anniversary milestone we
extend our gratitude by our FREE Petrol
offer, Bring your any Honda Vehicle for a
PAID service from 22nd to 30thJun’15 and
Pre- Monsoon Check-Up Camp
Total vehicle Attended 262
Total Spare Parts 76892
Total Labour 24580
Total Lubricant 72 litres
Shinde Honda
Manpower Appointment (Maha Rojgar)
Objective :- To Appoint Qualitative manpower in your Dealership.
Procedure to appoint the manpower:-
1 Maharojgar agencies is latur based pvt. company having 3 branches in Latur, Baramati and
Pune.
2. Maharojgar representative visit to your dealership to note the number of manpower
requirement at your dealership and complete requirement.
3. Then they gave the Advertisement in newspaper.
4. After that they sort out the resume and send to your Dealership.
5. After Dealer principle taken the interview individually and select the qualitative personnel for
his workshop.
Company Name :- Maha Rojgar
Contact Person :- Mr. Nikhil
Contact Number :- 9168231671
Vehicle Tagging at Petrol Pump.(Tricolor Honda)
Monthly Network Cluster Meet
Objection:-
1. DSQI training given to network owner to reduce the customer
complaints.
2. Network performance review and sharing on monthly.
3. To address the product issue, Parts issue, etc faced by network.
Background:
It is very important monitor performance on various aspects like
Service Visits , AMC Retails, EW through workshop, customer
complaints and more vital jobs.
Action Taken:-
We have started monitoring performance on following Parameter:-,
 Service Visits( Due Vs Done)
 AMC Retails and AMC Penetration.
 E.W conversion through workshop.
 Spare Parts Retails.
 Good Activities sharing with the service manager.
 Next month plan sharing with the Service manager.
 DSQI training given to network owner to reduce the customer
complaints. Sample Review
PPT
RESULTS ACHIEVED FROM ACTIVITY :
OBJECTIVE
1.To create awareness malharpeth, Wadujh, mayani area.
2.To convert Lost Customers to Retain Customer.
3.To generate new customer data base.
4.To increase service inflow
ACTIVITY PLANNED – MOBILE SERVICE VAN CAMP DATE- 24-26 June ( Mahalpeth, Mayani, Wadujh)
METHODOLOGY
1. SMS & telecalling done to customers.
2. Leaflet distribution& tagging.
HIGHLIGHTS OF ACTIVITY
Total Vehicle attended 139
Total Spare part 11972
Total labour 4867
Total Lubricants 39
1. 10% Discount on labor charges.
2. 5% Discount on Spare parts & 20% discount on selected accessories
3 Free checkup.
Annual Maintenance Contract (Order)
128%
88%
114%
0%
20%
40%
60%
80%
100%
120%
140%
0
200
400
600
800
1000
1200
1400
1600
April '15 May'15 June'15
AMC Order- Monthwise
Plan Actual Acheivement
253%
189%
139% 135%
111% 98%
79% 75% 63%
110%
0%
50%
100%
150%
200%
250%
300%
0
500
1000
1500
2000
2500
3000
3500
4000
AMC Order
Q1 Plan Q1 Actual % Acheivement
June Month Plan
AMC Order Plan :- 1124
AMC Order Actual :- 1280
% Achievement :- 114%
Quarterly Plan
AMC Order Plan :- 3345
AMC Order Actual :- 3680
% Achievement :- 110%
Annual Maintenance Contract (Retails)
0%
50%
100%
150%
200%
250%
300%
350%
0
500
1000
1500
2000
2500
3000
3500
4000
4500
Q1 Plan Q1 Actual % Acheivement
804
392 255
789
2260
755
537
953
3384
424
106 55 137
358
112 62 92
307
0%
10%
20%
30%
40%
50%
60%
0
500
1000
1500
2000
2500
3000
3500
4000
Paid Service AMC Retails % Acheivement
Situation Analysis Action Taken
1. Less focus on AMC conversion
2. Millennium Honda network not contributing in
AMC sale
3. Saraf Honda and Dig Vijay Honda less promotion
from workshop and mainly selling from showroom.
4. No AMC promotional activities promoted.
1. Shared AMC benefits and cost calculation to dealer principle and
SM
2. Monthly network meet conducted and focus on AMC promotion.
3. Focus on AMC promotional Activities to improve AMC Retails. (
Free Teflon coating, AMC celebration month).
4. OJT given to network owner and start promoting AMC retails
through networks.
Activity :- Buy 1 AMC and Get 1 Teflon coating Free.
Objective :-
• 1. To increase the paid service flow.
• 2. To increase the revenue from workshop.
• 3. To convert high potential customer into AMC.
Duration :- 01-June To 30 June.
Scheme :- Buy 1 AMC Get 1 Teflon coating Free worth Rs.450
For example ;- Cost of AMC to customer :- Rs.630
Cost of Teflon Coating to customer without scheme :- Rs.450
Actual cost of Teflon Coating to dealer :- Rs 115.
Methodology :-
1. Message sent to all lost customer.
2. 2 dedicated CRe communicate to customer.
3. AMC promotional banner pasted in workshop.
Efficacy :-
AMC Retails Plan through workshop :- 300
AMC Retails actual through workshop :- 424
Revenue through AMC retails :- 425 x 630 = Rs. 267750
Cost Of Teflon Coating to Dealer :- 115 x 425 = Rs. 48875
Net Revenue generated through AMC Retails :- Rs. 218875
AMC Promotion (Teflon coating free on purchase of AMC)
Month AMC Retails
April’15 120
May’15 139
June’15 425
7 days 98 AMC
Retails
Saraf Honda
Kaizen Honda
Activity :- AMC Promotion Leaflets
Background :-
1. Service Advisor not educate the AMC scheme to 100% customer.
2. Customer never misplace the service invoice.
Objective :-
1. To create the awareness of AMC scheme to all customer who came
in workshop.
2. 100% customer aware about AMC benefits.
3. To increase the paid service flow.
4. To increase the revenue from workshop.
5. To convert high potential customer into AMC
Methodology:-
• AMC Promotion leaflets printed printed backside of customer final
invoice.
Costing :- Printing cost on back side of Leaflets is Rs 0.20.
Detailed AMC Scheme printed on back side of
Every invoice.
AMC Promotion Leaflets backside of Invoice.
• Activity :- AMC celebration month.
• Objective :-
• 1. To increase the paid service flow.
• 2. To increase the revenue from workshop.
• 3. To convert high potential customer into AMC.
• Duration :- 01-May to 31- May
• Scheme :- Buy 1 AMC Get 1 Paid service Free.
• 3 Prize distribute to customer through Lucky Draw.
(1st Prize Honda Jacket, 2nd Prize hamlet, 3rd Prize Carry Bag)
Methodology :-
1. Leaflets insertion in local newspaper.
2. Message sent to all lost customer.
3. 2 dedicated CRe communicate to customer.
Efficacy:-
• AMC Retails Plan through workshop =200
• AMC Retails through Head 185
Revenue through AMC retails :- 185 x 630 = Rs. 116550
Cost Of Prize Distribute :- Rs. 1800
Net Revenue through AMC Retails :- Rs.114750
Note :- 100% growth over avg. previous month
AMC Celebration Month
Extended Warranty..
0%
20%
40%
60%
80%
100%
120%
0
500
1000
1500
2000
2500
3000
3500
4000
Extended Warranty
Series1
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Extended Warranty Conversion
Situation Analysis
Action Taken
1 Network Contribution is very less in Extended
Warranty. ( Kaizen Honda and Millennium Honda)
2. Last 5 Month EW punch not done in portal at Dig
Vijay Honda.
3. EW conversion through sales is very less at
Millennium Honda.
1 Dig Vijay Honda EW punching not punching from last 5
months.
2. OJT given to Sales executive and Incentive Scheme roll
out at Millennium Honda.
3. Starting Focusing on EW conversion through workshop.
4. 1 Exclusive AMC/EW manpower is appointed at Dream
and Millennium Honda
Activity :- AMC /EW promotional activity.
Objective :-
1. To increase the paid flow in workshop.
2. To convert lost customer into AMC customer.
3. To create the awareness of EHA scheme to all lost customer.
4. To promote the retails of EW through workshop.
5. Single point contact of AMC/EW valve added service.
Duration:- From 1 June & to be continue furthered.
Agenda :- During morning early peak hours, service advisor not able to educate the
customer regarding Valve added service AMC/EW/RSA.
Methodology :-
1. One Exclusive manpower is appointed to promote the valve added service.
2. Modify the customer vehicle flow. ( Customer --- Service Advisor ( Job Card Opening)
—AMC/EW Advisor ( Educate the Valve added service)---Floor supervisor ( vehicle servicing).
1. Daily basis paid service conversion is monitored, Target to be given to AMC/EW Advisor.
Efficacy :-
No of customer inquired from AMC/EW Advisor :- 195
AMC retails through AMC/EW Advisor :- 107
Average monthly AMC Retails :- 80
Note :- 33% Growth over Avg previous month.
Vehicle
Reception
Job card
Opening
Valve Added
Scheme
Servicing
Security Guard Service Advisor
AMC/EW AdvisorFloor Supervisor
Vehicle Receiving
Vehicle Delivery
Exclusive AMC advisor to
educate the customer on
valve added service.
Appointment of Exclusive AMC/EW Advisor
Customer Complaint Closer
80%
75%
67%
58% 58% 50%
50%
22%
0%
57%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
0
20
40
60
80
100
120
Complaints Closer (Within 3 Days)
No of complaints. Closer within 3 days % Closer within 3 Days
51%
57%
65%
0%
10%
20%
30%
40%
50%
60%
70%
0
5
10
15
20
25
30
35
40
45
April '15 May'15 June'15
Complaints Closer Within 3 Days ( Month wise)
No of complaints Closer within 3 Days % Closer within 3 Days
Situation Analysis Action Taken
1. Major complaints from Digvijay
Honda and Millennium Honda
Networks, Saraf Honda.
2. Repeat and warranty denial
Complaints from Dig Vijay Honda.
3. Service manager not focus on the
customer complaints.
4. PSF & F.I was not done in networks.
1. Manpower requirement advertise given in
newspaper and Notice pasted in the near by
IT institute.
2. Monthly network owner meet done and
DSQI training given to network owner.
3. Monthly service manager review on
customer complaints.
4. PSF & F.I started at networks.
O.J.T given to the technician F.S, S.A at Digvijay
Honda
Action Plan
1. Monthly network and Service
manager performance review meet
plan.
2. Reduce the warranty denial
complaints by direct speaking with
the customer.
3. Appointment of qualitative
Technician as per the load to reduce
the repeat complaints.
75%
Customer Complaints (Occurrence Ratio)
0.43
0.21
0.17 0.15
0.09 0.09 0.09 0.08
0.04
0.13
0.00
0.05
0.10
0.15
0.20
0.25
0.30
0.35
0.40
0.45
0.50
Complaints Occurenence Ratio
Occurenence Ratio Plan Occurrence Ratio Actual
Situation Analysis.
0.175
0.106 0.11
0.127
0
0.02
0.04
0.06
0.08
0.1
0.12
0.14
0.16
0.18
0.2
April '15 May'15 June'15 Total MH-4
Complaints Occurrence Ratio- Monthwise
1. Major repeat complaints from Dig
Vijay Honda, Saraf Honda.
2. PSF not done at Dig Vijay Honda.
3. CRM not available at major contribute
complaints Kaizen, Millennium Honda
and Saraf Honda.
1.Appointment of 1 CRM at Kaizen
Honda(May) and Saraf Honda
(June).
2. DSQI training given to the
Millennium and Kaizen Honda
networks.
Action Taken
1. Planning to appoint 1 CRM at
Millennium Honda in July
month
2. CRE appoint in Dig Vijay
Honda for PSF calling.
Action Plan
Objective :-
1. To Reduce the customer vehicle mileage complaints.
2. To Improve the customer satisfaction and brand image of
Honda product among customer.
3. Mostly low mileage complaints was registered in Dream Series
Background :-
No of customer covered in PSF (May) :-1120
No of customer complaint on low vehicle Mileage :- 54
Toll free Complaints in HMSI :- 1
Methodology :-
1. One exclusive technician is appointed during evening peak time
2. Bottle test given to each low mileage vehicle customer.
Result :-
No. of bottle test given to customer :- 27.
No of Low mileage complaint in PSF(June) :- 0
Bottle Test ( Low Mileage customer complaint )
Spare Parts Retails.
164%
143%
117%
105% 103%
93%
81% 74%
56%
108%
0%
20%
40%
60%
80%
100%
120%
140%
160%
180%
0
5000000
10000000
15000000
20000000
25000000
30000000
Spare Parts Retails
Q1 Plan Q1 Actual % Acheivement
96%
103%
124%
0%
20%
40%
60%
80%
100%
120%
140%
0
2000000
4000000
6000000
8000000
10000000
12000000
April May June
Spare Parts Retails - Monthwise
Plan Actual % Acheivement
Situation Analysis. Action Taken
1.Borawake Honda and Vitthal Honda not promote
counter sales through workshop
2. Free service kit not available in spare parts.
3. Networks purchased parts from Distributor.
4. No monitoring on the Periodic parts.
5. No activity to be done to improve the Paid
service.
1.Counter sales started at Borawake Honda and Vitthal by taking permission from
Dealer Principle.
2. 3 types of service kit started at Vitthal and Saraf Honda. Free service 1 Kit, same as
2,3 Kit..
Communicate to network owner in network meet :- 3. No parts will purchased from
Distributor.
4. Tgts given to the service manager and parts to 50 spark plug conversion over paid
service.
5.Incentive Scheme roll out in Saraf and Borawake Honda.
Environment week Celebration.
World environment Day 2015 would be celebrated by the people all across the world on 5th of
June, at Friday
.
Objective :-
 It is celebrated to make aware the common public about the environmental issues.
 Encourage common people from different society and communities to actively participate in the
celebration as well as become an active agent in developing environmental safety measures.
 Let them know that community people are very essential to inhibit negative changes towards
the environmental issues.
Activities Done on World Environment Day 5th June.
Tree Plantation
Free PUC check up Champ.
Plant Sampling Distribution to customer.
Slogan writing at workshop.
Environment Awareness Rally.
NoteBook Sticker Distribute to workshop customer.
Pasting Sticker on serviced Vehicle.
THANK you

Contenu connexe

Similaire à Review Meet- July’15(Mohit Chhabra)

Resume Ravi tripathi
Resume Ravi tripathiResume Ravi tripathi
Resume Ravi tripathi
Ravi Tripathi
 

Similaire à Review Meet- July’15(Mohit Chhabra) (20)

Sambandh_Vol 05
Sambandh_Vol 05Sambandh_Vol 05
Sambandh_Vol 05
 
CHIRAG C V
CHIRAG C VCHIRAG C V
CHIRAG C V
 
Customer Service
Customer Service Customer Service
Customer Service
 
Expert car wash (2)
Expert car wash (2)Expert car wash (2)
Expert car wash (2)
 
CV Shankar Goyal
CV Shankar GoyalCV Shankar Goyal
CV Shankar Goyal
 
Business Proposal
Business ProposalBusiness Proposal
Business Proposal
 
Cv updated1
Cv updated1Cv updated1
Cv updated1
 
CV - NARESH
CV - NARESHCV - NARESH
CV - NARESH
 
AJITH_S
AJITH_SAJITH_S
AJITH_S
 
Resume Ravi tripathi
Resume Ravi tripathiResume Ravi tripathi
Resume Ravi tripathi
 
Oil marketing company Castrol - customer life time value (CLV)
Oil marketing company  Castrol - customer life time value (CLV)Oil marketing company  Castrol - customer life time value (CLV)
Oil marketing company Castrol - customer life time value (CLV)
 
Perfect Service Delivery
Perfect Service DeliveryPerfect Service Delivery
Perfect Service Delivery
 
24-7 repairs
24-7 repairs24-7 repairs
24-7 repairs
 
Resume New
Resume  NewResume  New
Resume New
 
My CV
My CVMy CV
My CV
 
Eng Abdul Razek CV
Eng Abdul Razek CVEng Abdul Razek CV
Eng Abdul Razek CV
 
CV_Kriangkrai
CV_KriangkraiCV_Kriangkrai
CV_Kriangkrai
 
New Product Devlopment
New Product DevlopmentNew Product Devlopment
New Product Devlopment
 
Smp 20069 presentation
Smp 20069 presentationSmp 20069 presentation
Smp 20069 presentation
 
Final resume
Final resumeFinal resume
Final resume
 

Review Meet- July’15(Mohit Chhabra)

  • 2. Head Dealer (4S) :- 9 Network (2S,3S) :- 26 MH-4 Territory..
  • 3. MH420001- Borawake Honda a Millennium Honda - Sangli (Head) a Borawake Honda- Phalton (Head) a Nira (ASC) b Millennium Honda – Sangli (ASC) b Borawake Honda – Lonand (ASC) b Pranu Auto - Junction c Patil Honda –Vita ( Sub Dealer) c Devkar Honda Pusegaon (ASC) c Tulsi Auto Jejuri (ASC) d Shirgaonkar Motors- Astha ( ASC) d Kadam Motors Wathar (ASC) d Saraf Honda e Parag Auto - Tasgaon (ASC) e Saraf Honda - Kurkum (ASC) f Pratham Auto –Shirala (ASC) g Shree Siddi Motors – Kadegaon (ASC) MH150001 Kaizen Honda h Vidya Auto – Islampur ( Sub Dealer ) a Kaizen Honda- Solapur (Head) a Digvijay Honda –Satara (Head) i Yash Honda – Palus ( Sub Dealer ) b Kaizen Honda- Akkalkot Road – Solapur (ASC) b xxxxxxxxxxxxxxx- Koregaon (ASC) c Raj Honda – Akkalkot ( Sub dealer ) d Lokseva Honda – Mohol (Sub Dealer) a Tricolor Honda – Miraj ( Head) b Patil Auto – Jaat ( Sub Dealer ) c Jogeshwari Auto - Atpadi ( ASC) a Mohan Motors – Begampur (ASC) a Vitthal Honda- Indapur ( Head ) d Patil Auto - Kothe Mahakal ( ASC) b Dhanshree Honda – Magalweda ( Sub Dealer ) c A.M Motors – Mandrop ( ASC) a Shinde Honda -Karad (Head) b Sai Auto- Patan ( ASC) c Shinde Honda - Umbhraj (ASC) Service Outlet MH220001- Saraf HondMH100001 Millennium Honda MH390001- Tricolor Honda MH450001- Shinde Honda MH150002- Dream Autorider Honda MH430001- Vitthal Honda MH190001- Digvijay Honda
  • 4. QTR- 1 Jun-15 Remarks Zone/Area MAH 2 92 Ki Plan Plan Actual Evaluation Plan Actual Evaluation Network Enhancem ent 2S Proposal 5 4 3 2 1 wai sub dealer advt.Nigomgaon Ketki LOI 5 4 2 3 1 Malarpeth and 2S Establishment 5 3 2 1 1 Morgaon DSP, Dudni ASC, Malerpeth LOI awaiting. Total WS operational 42 39 37 39 37 Taluka Penetration 85% 85% 89% 85% 89% Vacant Taluka Wai,and Mahableshwar Network Based on Capacity utilisation & reach 0 0 0 0 0 Network Based on Tehsil penetration 2 2 1 2 1 Vacant Taluka Wai,and Mahableshwar Network Based on 1Hero=1Honda 2 1 1 1 1 Malharpeth ASC LOI awaiting, Dudni done Workshop Expansion w/s > 90% utilisation Head 1 1 0 0 0 Network 1 0 0 0 0 Location Finalize at Islampur 4S Eshtablishment 2 2 0 2 0 Satara, Sangli 3S Eshtablishment 3 0 0 0 0 Bikelift Enhancement (6 Months Advance) 156 128 171 128 171 Manpower Monitoring Service Advisors 46 43 47 43 47 Supervisors 46 43 41 43 41 Technicians 136 125 188 125 188 ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○
  • 5. QTR- 1 Jun-15 Remarks Zone/Area MAH 2 92 Ki Plan Plan Actual Evaluation Plan Actual Evaluation Service visits & Value Added Service Enhance ment Service Visits at Existing Network Primary 50% 50% 53% 50% 49% Network 45% 45% 43% 45% 43% Service Visit at New Network Primary Network Enhance Service Promotional Activities Reach/ Free Camp 16885 4065 5270 ◎ 1387 1724 ◎ Lost Customer Campaign 7 days Working 1 1 1 1 1 1 SOW Activity No of dealer achieving Service Visit target <95% 70% 70% 47% 70% 67% ○ Enhance Value Added Service EW Sale No.s 26653 5410 5689 ◎ 1755 2145 ◎ EW Conversion % 65% 65% 57% 65% 62% Major short fall in April, 50% conversion. AMC Orders 15854 3345 3680 ◎ 1124 1280 ◎ AMC Reatils 3345 3876 ◎ 1124 1653 ◎ ◆Evaluation of achievement - □:Far beyond target (120%~)◎:Beyond target (106~119%)○:Achieve target (95%~105%)▲:Below target (81%~94%)■:Far below target (~80%)
  • 6. QTR- 1 Jun-15 Remarks Zone/Area MAH 2 92 Ki Plan Plan Actual Evaluation Plan Actual Evaluation Dealer Service Quality DVR No.s 108 27 27 ○ 9 9 ○ Scores 85% 85% 82% ○ 85% 79% ○ Evaluation Head - - - - - Network - - - - - DCSI Scores - - - DSQI Implementation 100% 100% 90% 100% 90% Scores 85% 85% 91% 85% 87% New Network Completion No.s Completion Score New Network Evaluation CRM Related Lead time- Complaints Closed in 3 days Service 70 70 55% 70 67% Product 70 70 61% 70 57% Total 70% 70% 57% 70% 65% Occurance ratio Service 0.13 0.13 0.085 0.13 0.085 Product 0.05 0.05 0.042 0.05 0.024 Total 0.20 0.20 0.127 0.20 0.11 Complaint Reminders Total No. of Reminders v
  • 7. QTR- 1 Jun-15 Remarks Zone/Area MAH 2 92 Ki Plan Plan Actual Evaluation Plan Actual Evaluation Spare Parts Related Standard Parts Retails Head 13126761 10268439 4477738 3984160 Network 10740077 15464365 3663645 6119310 Total 23.86Mn 25.73 Mn 8.14 Mn 10.10 Mn No of dealer achieving target 70% 70% 63% 70% 67% ○
  • 8. Key Points. Service Visits Annual Maintenance Contract Extended Warranty Customer Complaints Spare Parts Retails Activities
  • 9. Service Visits. 163% 112% 107% 95% 95% 88% 81% 80% 75% 0% 20% 40% 60% 80% 100% 120% 140% 160% 180% 0 5000 10000 15000 20000 25000 Service Visit (Q1) Q1 plan Q1 Actual % Acheivement 85% 103% 100% 0% 20% 40% 60% 80% 100% 120% 0 5000 10000 15000 20000 25000 30000 April '15 May'15 June'15 Service Visit- Month wise Plan Actual Acheivement Situation Analysis Action Plan 1 Major Shortfall from Dig Vijay Honda (81%), Kaizen Honda (80%) . 2. Shifting of Free service in new workshop in Kaizen Honda and Saraf Honda. 3. Service reminder calling not done at Vitthal Honda 4. Less FSC redemption in Kaizen Honda(61%), Digvijay Honda (49%), Saraf Honda (60%) 1. Qualitative Technician appointment in Dig- Vijay Honda to capture the current load. 2. Appoint 1 CRE for exclusive Free service reminder at Kaizen Honda, Saraf Honda, Dig vijay Honda. 3. Appointment of CRE in vitthal Honda( Indapur) 4. Voice msg send to customer for service reminder Action Taken 1. Improve the service reminder calling process at the kaizen Honda and Saraf Honda. 2. Monthly Activity plan dealer wise to improve the service Flow during monthly S.M meet.( Pre Monsoon Camp, Half Liter Petrol Activities etc. 3. Focus on First free service redemption dealer wise to improve the FSC Redemption. 4. Voice msg given to customer regarding new workshop.
  • 10. Service Reminder Due Calling Categorization ( Red,Yellow,Green) Activity :- Service Reminder Due Calling Categorization(Red, Yellow, Green). Objective :- 1. To improve the Efficiency of the CRE. 2. To improve the focus on the lost customer. 3. To improve the service visit in workshop. Methodology :- 1. CRE categories the customer into 2 Different Color Coding. Red Color :- Those customer who satisfied with the performance of previous service and agree to visit workshop for service. Yellow Color :- Those customer who say, he will come worshop for service after 1 weeks. Green Customer :- Those customer who confirm his service booking Date and will come within 1 Weeks. 2. One Dedicated senior experienced CRE appointed for Red color coding customer, analysis done on daily basis. 3. On daily basis remove the customer details from service reminder due list who did service from workshop. Result :- 1. 70-80% conversion on the Green service due customer without any second follow up. 2. 50-60% conversion on Yellow service due customer. 3. 15-20% conversion on Red service due customer. Benefits of activity :- 1. Effective Service reminder Due calling 2. Improve the efficiency of CRE. 3. Less focus on Green customer and more efforts puts on Red customer. Details Sheets
  • 11. Communication to Customer Through Voice Message.. Activity :- Communication to customer through Voice message. Objective :- 1. Direct communicate the customer for regarding any activity in short span of time. 2. Improve the Efficiency of service reminder due calling. 3. To create the awareness of new workshop opening among customer. Advantage of Voice Message :- 1. Effective communication with customer. 2. Customer shows interest to listen the voice message completely. 3. Good option to replacement of service due text message with comparable same price. 4. It can be used for any kind of activity sales and service. 5. Two way communication option is available in the voice message. Disadvantage of Voice Message :- 1. There is no option available to Link with the current DMS.
  • 12. Activity :- AMC/ EHA Promotion Activity. Objective :- 1. To increase the paid service flow. 2. To convert the lost customer into AMC customer. 3. To create the awareness of EHA Scheme to all lost customer. Selection of lost customer :- Selection of 400 lost customer based upon 3 criteria :- 1. customer should be 3 Km radius from Akkalkot Workshop. 2. Customer who not come in workshop after free service, but vehicle is within warranty. 3. Only motorcycle customer is selected ( Avg Motorcycle running is high). * Every month 400 customer will target. Costing :- The cost of letter including the courier charges is Rs 2.5. Printing cost of letter is Rs 0.30. Total cost with courier charges is Rs 2.80 Methodology :- 1. CRe try to convert the Lost customer into regular customer and confirm the residence address from customer. 2. Post the letter to each individual customer. Planning :- Paid service Plan :- 100 AMC conversion Plan :- minimum 25% paid customer by giving the instant huge cash discount. Note :- The action of activity is monitoring through workshop. Invitation letter sent to customer Lost Customer Activity ( Inland Letter send to customer)
  • 13. Activity :- Free Petrol Dhamaka ( Free Half Litre Petrol on all Paid service ) Objective :- 1. To increase the paid service flow. 2. To increased the revenue from workshop. 3. To create the awareness of new Akkalkot road Workshop among Customers. Duration :- 26-May to 30- May Methodology :- 1. Leaflets insertion in local newspaper. 2. Message sent to all lost customer. 3. Dedicated CRe communicate to customer. Efficacy:- Plan =100 Actual 48 Note :- 48 customer came Kaizen Honda workshop along with paper insertion leaflets. Paper insertion in Local newspaper Improve Paid Service flow (Free Petrol Dhamaka)
  • 14. Monthly Service Manager Performance Review and Sharing Activity :- Service manager performance review and sharing on monthly basis. Background: It is very important monitor performance on various aspects like Service Visits , AMC Retails, EW through workshop, customer complaints and more vital jobs. Action Taken:- We have started monitoring performance on following Parameter:-,  Service Visits( Due Vs Done)  AMC Retails and AMC Penetration.  E.W conversion through workshop.  Customer complaints resolution and occurrence ratio.  Spare Parts Retails.  Good Activities sharing with the service manager.  Next month plan sharing with the Service manager. Rolling Trophy given to service manager on each CS Performance Parameter.
  • 15. World Blood Donor Day Celebration (14 June) Kaizen Honda World Blood Donor Day is celebrated every year by the people in many countries around the world on 14th of June. World Blood Donor Day is celebrated every year on the day of birthday anniversary of Karl Landsteiner on 14th of June in 1868 Objective :- 1. To create the awareness of Blood donation in service staff and customers. 2. It is celebrated to motivate blood donors for safe blood donation for saving the life. Result :- 1. 62 customer and service staff participates in Blood Donation camp. 2. Blood donation certificate given to customer. 3. Message given to customer “ Swasth Vahan Swasth Chalak”
  • 16. Activity :-Pre mansoon Activity ( 1 Half Litre Petrol on all Paid service ) Objective :- • 1. To increase the paid service flow. • 2. To increased the revenue from workshop. • 3. To convert the lost customer into AMC customer. Duration :- 15-May to 30- June Methodology :- 1. Advertisement given in LOKMAT newspaper. 2. Monsoon camp banner pasted at Workshop. 3. Message sent to all lost customer. 4. Dedicated CRe communicate to customer. Note :- All 34 service outlets participates in Pre- Monsoon Camp SMS content : Thank you for your continued support and for the confidence that you have placed on us in serving you, On reaching our 11th Anniversary milestone we extend our gratitude by our FREE Petrol offer, Bring your any Honda Vehicle for a PAID service from 22nd to 30thJun’15 and Pre- Monsoon Check-Up Camp Total vehicle Attended 262 Total Spare Parts 76892 Total Labour 24580 Total Lubricant 72 litres Shinde Honda
  • 17. Manpower Appointment (Maha Rojgar) Objective :- To Appoint Qualitative manpower in your Dealership. Procedure to appoint the manpower:- 1 Maharojgar agencies is latur based pvt. company having 3 branches in Latur, Baramati and Pune. 2. Maharojgar representative visit to your dealership to note the number of manpower requirement at your dealership and complete requirement. 3. Then they gave the Advertisement in newspaper. 4. After that they sort out the resume and send to your Dealership. 5. After Dealer principle taken the interview individually and select the qualitative personnel for his workshop. Company Name :- Maha Rojgar Contact Person :- Mr. Nikhil Contact Number :- 9168231671
  • 18. Vehicle Tagging at Petrol Pump.(Tricolor Honda)
  • 19. Monthly Network Cluster Meet Objection:- 1. DSQI training given to network owner to reduce the customer complaints. 2. Network performance review and sharing on monthly. 3. To address the product issue, Parts issue, etc faced by network. Background: It is very important monitor performance on various aspects like Service Visits , AMC Retails, EW through workshop, customer complaints and more vital jobs. Action Taken:- We have started monitoring performance on following Parameter:-,  Service Visits( Due Vs Done)  AMC Retails and AMC Penetration.  E.W conversion through workshop.  Spare Parts Retails.  Good Activities sharing with the service manager.  Next month plan sharing with the Service manager.  DSQI training given to network owner to reduce the customer complaints. Sample Review PPT
  • 20. RESULTS ACHIEVED FROM ACTIVITY : OBJECTIVE 1.To create awareness malharpeth, Wadujh, mayani area. 2.To convert Lost Customers to Retain Customer. 3.To generate new customer data base. 4.To increase service inflow ACTIVITY PLANNED – MOBILE SERVICE VAN CAMP DATE- 24-26 June ( Mahalpeth, Mayani, Wadujh) METHODOLOGY 1. SMS & telecalling done to customers. 2. Leaflet distribution& tagging. HIGHLIGHTS OF ACTIVITY Total Vehicle attended 139 Total Spare part 11972 Total labour 4867 Total Lubricants 39 1. 10% Discount on labor charges. 2. 5% Discount on Spare parts & 20% discount on selected accessories 3 Free checkup.
  • 21. Annual Maintenance Contract (Order) 128% 88% 114% 0% 20% 40% 60% 80% 100% 120% 140% 0 200 400 600 800 1000 1200 1400 1600 April '15 May'15 June'15 AMC Order- Monthwise Plan Actual Acheivement 253% 189% 139% 135% 111% 98% 79% 75% 63% 110% 0% 50% 100% 150% 200% 250% 300% 0 500 1000 1500 2000 2500 3000 3500 4000 AMC Order Q1 Plan Q1 Actual % Acheivement June Month Plan AMC Order Plan :- 1124 AMC Order Actual :- 1280 % Achievement :- 114% Quarterly Plan AMC Order Plan :- 3345 AMC Order Actual :- 3680 % Achievement :- 110%
  • 22. Annual Maintenance Contract (Retails) 0% 50% 100% 150% 200% 250% 300% 350% 0 500 1000 1500 2000 2500 3000 3500 4000 4500 Q1 Plan Q1 Actual % Acheivement 804 392 255 789 2260 755 537 953 3384 424 106 55 137 358 112 62 92 307 0% 10% 20% 30% 40% 50% 60% 0 500 1000 1500 2000 2500 3000 3500 4000 Paid Service AMC Retails % Acheivement Situation Analysis Action Taken 1. Less focus on AMC conversion 2. Millennium Honda network not contributing in AMC sale 3. Saraf Honda and Dig Vijay Honda less promotion from workshop and mainly selling from showroom. 4. No AMC promotional activities promoted. 1. Shared AMC benefits and cost calculation to dealer principle and SM 2. Monthly network meet conducted and focus on AMC promotion. 3. Focus on AMC promotional Activities to improve AMC Retails. ( Free Teflon coating, AMC celebration month). 4. OJT given to network owner and start promoting AMC retails through networks.
  • 23. Activity :- Buy 1 AMC and Get 1 Teflon coating Free. Objective :- • 1. To increase the paid service flow. • 2. To increase the revenue from workshop. • 3. To convert high potential customer into AMC. Duration :- 01-June To 30 June. Scheme :- Buy 1 AMC Get 1 Teflon coating Free worth Rs.450 For example ;- Cost of AMC to customer :- Rs.630 Cost of Teflon Coating to customer without scheme :- Rs.450 Actual cost of Teflon Coating to dealer :- Rs 115. Methodology :- 1. Message sent to all lost customer. 2. 2 dedicated CRe communicate to customer. 3. AMC promotional banner pasted in workshop. Efficacy :- AMC Retails Plan through workshop :- 300 AMC Retails actual through workshop :- 424 Revenue through AMC retails :- 425 x 630 = Rs. 267750 Cost Of Teflon Coating to Dealer :- 115 x 425 = Rs. 48875 Net Revenue generated through AMC Retails :- Rs. 218875 AMC Promotion (Teflon coating free on purchase of AMC) Month AMC Retails April’15 120 May’15 139 June’15 425 7 days 98 AMC Retails Saraf Honda Kaizen Honda
  • 24. Activity :- AMC Promotion Leaflets Background :- 1. Service Advisor not educate the AMC scheme to 100% customer. 2. Customer never misplace the service invoice. Objective :- 1. To create the awareness of AMC scheme to all customer who came in workshop. 2. 100% customer aware about AMC benefits. 3. To increase the paid service flow. 4. To increase the revenue from workshop. 5. To convert high potential customer into AMC Methodology:- • AMC Promotion leaflets printed printed backside of customer final invoice. Costing :- Printing cost on back side of Leaflets is Rs 0.20. Detailed AMC Scheme printed on back side of Every invoice. AMC Promotion Leaflets backside of Invoice.
  • 25. • Activity :- AMC celebration month. • Objective :- • 1. To increase the paid service flow. • 2. To increase the revenue from workshop. • 3. To convert high potential customer into AMC. • Duration :- 01-May to 31- May • Scheme :- Buy 1 AMC Get 1 Paid service Free. • 3 Prize distribute to customer through Lucky Draw. (1st Prize Honda Jacket, 2nd Prize hamlet, 3rd Prize Carry Bag) Methodology :- 1. Leaflets insertion in local newspaper. 2. Message sent to all lost customer. 3. 2 dedicated CRe communicate to customer. Efficacy:- • AMC Retails Plan through workshop =200 • AMC Retails through Head 185 Revenue through AMC retails :- 185 x 630 = Rs. 116550 Cost Of Prize Distribute :- Rs. 1800 Net Revenue through AMC Retails :- Rs.114750 Note :- 100% growth over avg. previous month AMC Celebration Month
  • 26. Extended Warranty.. 0% 20% 40% 60% 80% 100% 120% 0 500 1000 1500 2000 2500 3000 3500 4000 Extended Warranty Series1 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Extended Warranty Conversion Situation Analysis Action Taken 1 Network Contribution is very less in Extended Warranty. ( Kaizen Honda and Millennium Honda) 2. Last 5 Month EW punch not done in portal at Dig Vijay Honda. 3. EW conversion through sales is very less at Millennium Honda. 1 Dig Vijay Honda EW punching not punching from last 5 months. 2. OJT given to Sales executive and Incentive Scheme roll out at Millennium Honda. 3. Starting Focusing on EW conversion through workshop. 4. 1 Exclusive AMC/EW manpower is appointed at Dream and Millennium Honda
  • 27. Activity :- AMC /EW promotional activity. Objective :- 1. To increase the paid flow in workshop. 2. To convert lost customer into AMC customer. 3. To create the awareness of EHA scheme to all lost customer. 4. To promote the retails of EW through workshop. 5. Single point contact of AMC/EW valve added service. Duration:- From 1 June & to be continue furthered. Agenda :- During morning early peak hours, service advisor not able to educate the customer regarding Valve added service AMC/EW/RSA. Methodology :- 1. One Exclusive manpower is appointed to promote the valve added service. 2. Modify the customer vehicle flow. ( Customer --- Service Advisor ( Job Card Opening) —AMC/EW Advisor ( Educate the Valve added service)---Floor supervisor ( vehicle servicing). 1. Daily basis paid service conversion is monitored, Target to be given to AMC/EW Advisor. Efficacy :- No of customer inquired from AMC/EW Advisor :- 195 AMC retails through AMC/EW Advisor :- 107 Average monthly AMC Retails :- 80 Note :- 33% Growth over Avg previous month. Vehicle Reception Job card Opening Valve Added Scheme Servicing Security Guard Service Advisor AMC/EW AdvisorFloor Supervisor Vehicle Receiving Vehicle Delivery Exclusive AMC advisor to educate the customer on valve added service. Appointment of Exclusive AMC/EW Advisor
  • 28. Customer Complaint Closer 80% 75% 67% 58% 58% 50% 50% 22% 0% 57% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 0 20 40 60 80 100 120 Complaints Closer (Within 3 Days) No of complaints. Closer within 3 days % Closer within 3 Days 51% 57% 65% 0% 10% 20% 30% 40% 50% 60% 70% 0 5 10 15 20 25 30 35 40 45 April '15 May'15 June'15 Complaints Closer Within 3 Days ( Month wise) No of complaints Closer within 3 Days % Closer within 3 Days Situation Analysis Action Taken 1. Major complaints from Digvijay Honda and Millennium Honda Networks, Saraf Honda. 2. Repeat and warranty denial Complaints from Dig Vijay Honda. 3. Service manager not focus on the customer complaints. 4. PSF & F.I was not done in networks. 1. Manpower requirement advertise given in newspaper and Notice pasted in the near by IT institute. 2. Monthly network owner meet done and DSQI training given to network owner. 3. Monthly service manager review on customer complaints. 4. PSF & F.I started at networks. O.J.T given to the technician F.S, S.A at Digvijay Honda Action Plan 1. Monthly network and Service manager performance review meet plan. 2. Reduce the warranty denial complaints by direct speaking with the customer. 3. Appointment of qualitative Technician as per the load to reduce the repeat complaints. 75%
  • 29. Customer Complaints (Occurrence Ratio) 0.43 0.21 0.17 0.15 0.09 0.09 0.09 0.08 0.04 0.13 0.00 0.05 0.10 0.15 0.20 0.25 0.30 0.35 0.40 0.45 0.50 Complaints Occurenence Ratio Occurenence Ratio Plan Occurrence Ratio Actual Situation Analysis. 0.175 0.106 0.11 0.127 0 0.02 0.04 0.06 0.08 0.1 0.12 0.14 0.16 0.18 0.2 April '15 May'15 June'15 Total MH-4 Complaints Occurrence Ratio- Monthwise 1. Major repeat complaints from Dig Vijay Honda, Saraf Honda. 2. PSF not done at Dig Vijay Honda. 3. CRM not available at major contribute complaints Kaizen, Millennium Honda and Saraf Honda. 1.Appointment of 1 CRM at Kaizen Honda(May) and Saraf Honda (June). 2. DSQI training given to the Millennium and Kaizen Honda networks. Action Taken 1. Planning to appoint 1 CRM at Millennium Honda in July month 2. CRE appoint in Dig Vijay Honda for PSF calling. Action Plan
  • 30. Objective :- 1. To Reduce the customer vehicle mileage complaints. 2. To Improve the customer satisfaction and brand image of Honda product among customer. 3. Mostly low mileage complaints was registered in Dream Series Background :- No of customer covered in PSF (May) :-1120 No of customer complaint on low vehicle Mileage :- 54 Toll free Complaints in HMSI :- 1 Methodology :- 1. One exclusive technician is appointed during evening peak time 2. Bottle test given to each low mileage vehicle customer. Result :- No. of bottle test given to customer :- 27. No of Low mileage complaint in PSF(June) :- 0 Bottle Test ( Low Mileage customer complaint )
  • 31. Spare Parts Retails. 164% 143% 117% 105% 103% 93% 81% 74% 56% 108% 0% 20% 40% 60% 80% 100% 120% 140% 160% 180% 0 5000000 10000000 15000000 20000000 25000000 30000000 Spare Parts Retails Q1 Plan Q1 Actual % Acheivement 96% 103% 124% 0% 20% 40% 60% 80% 100% 120% 140% 0 2000000 4000000 6000000 8000000 10000000 12000000 April May June Spare Parts Retails - Monthwise Plan Actual % Acheivement Situation Analysis. Action Taken 1.Borawake Honda and Vitthal Honda not promote counter sales through workshop 2. Free service kit not available in spare parts. 3. Networks purchased parts from Distributor. 4. No monitoring on the Periodic parts. 5. No activity to be done to improve the Paid service. 1.Counter sales started at Borawake Honda and Vitthal by taking permission from Dealer Principle. 2. 3 types of service kit started at Vitthal and Saraf Honda. Free service 1 Kit, same as 2,3 Kit.. Communicate to network owner in network meet :- 3. No parts will purchased from Distributor. 4. Tgts given to the service manager and parts to 50 spark plug conversion over paid service. 5.Incentive Scheme roll out in Saraf and Borawake Honda.
  • 32. Environment week Celebration. World environment Day 2015 would be celebrated by the people all across the world on 5th of June, at Friday . Objective :-  It is celebrated to make aware the common public about the environmental issues.  Encourage common people from different society and communities to actively participate in the celebration as well as become an active agent in developing environmental safety measures.  Let them know that community people are very essential to inhibit negative changes towards the environmental issues. Activities Done on World Environment Day 5th June. Tree Plantation Free PUC check up Champ. Plant Sampling Distribution to customer. Slogan writing at workshop. Environment Awareness Rally. NoteBook Sticker Distribute to workshop customer. Pasting Sticker on serviced Vehicle.