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Japan Quake
Survival Strategies
For the Next Context Conference 2011




Lightning Talk
On 3/11, at a
client's office
 in Shinjuku,
the quake hit
   and with
   1000s of
    other I
   walked 4
 hours home
  to Kichijoji
Facebook on
 my iPhone
was the only
 way I could
communicate
with my wife
 and friends
20
780
1,238


Quake preparedness, expert advice, causes,
alternative news, tools, debates, new friends
Where to buy gas, toilet
     paper and water?
https://www.facebook.com/home.php?
     sk=group_187166687991576
    Japan Quake Survival Strategies




     Facebook.com/Lance.Shields
     Social strategist at MRM Japan
Japan Quake
Survival Strategies
For the Next Context Conference 2011

Un-Conference Session
Japan Quake
Survival Strategies
For the Next Context Conference 2011

Un-Conference Session



Lightning Talk Review
Japan Quake Survival Strategies • NCC2011
             Un-Conference Session

Key Learnings
 •   Multiple Admins
 •   Group Growth via influence & networks - people, resources, new info
     supporting both topic conversations and introducing new topics
 •   Expertise raised credibility and conversation quality levels
 •   Self-moderating - intelligent, engaged members
 •   Shifting topic focus with time since 3.11 but wide coverage of interesting &
     important topics
      - Survival, radiation, water, nuclear, social & humanistic
 •   Resources to fund raising but no obnoxious promotions
 •   High activity levels across most topics
 •   Highly opinionated people eventually left or faded into background
 •   Conflict resolution in the background
 •   Facebook Groups technical limitations
Japan Quake Survival Strategies • NCC2011
          Un-Conference Session

Next Steps

 • Rethink group vision
 • Solicit feedback from current & some former members

 • Continue moderation
 • Reduce Admins

 • Organize resources & post links
 • Other?
Japan Quake Survival Strategies • NCC2011
          Un-Conference Session

                    Thank You!
Please connect with us at:



             Facebook.com/Lance.Shields
             Social Strategist at MRM Japan



             Facebook.com/deanfujii
             Digital Strategist at MRM Japan
Japan Quakes Survival Strategies at NCC 2011

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Japan Quakes Survival Strategies at NCC 2011

  • 1. Japan Quake Survival Strategies For the Next Context Conference 2011 Lightning Talk
  • 2. On 3/11, at a client's office in Shinjuku, the quake hit and with 1000s of other I walked 4 hours home to Kichijoji
  • 3. Facebook on my iPhone was the only way I could communicate with my wife and friends
  • 4.
  • 5. 20
  • 6. 780
  • 7. 1,238 Quake preparedness, expert advice, causes, alternative news, tools, debates, new friends
  • 8. Where to buy gas, toilet paper and water?
  • 9.
  • 10.
  • 11. https://www.facebook.com/home.php? sk=group_187166687991576 Japan Quake Survival Strategies Facebook.com/Lance.Shields Social strategist at MRM Japan
  • 12.
  • 13. Japan Quake Survival Strategies For the Next Context Conference 2011 Un-Conference Session
  • 14. Japan Quake Survival Strategies For the Next Context Conference 2011 Un-Conference Session Lightning Talk Review
  • 15. Japan Quake Survival Strategies • NCC2011 Un-Conference Session Key Learnings • Multiple Admins • Group Growth via influence & networks - people, resources, new info supporting both topic conversations and introducing new topics • Expertise raised credibility and conversation quality levels • Self-moderating - intelligent, engaged members • Shifting topic focus with time since 3.11 but wide coverage of interesting & important topics  - Survival, radiation, water, nuclear, social & humanistic • Resources to fund raising but no obnoxious promotions • High activity levels across most topics • Highly opinionated people eventually left or faded into background • Conflict resolution in the background • Facebook Groups technical limitations
  • 16. Japan Quake Survival Strategies • NCC2011 Un-Conference Session Next Steps • Rethink group vision • Solicit feedback from current & some former members • Continue moderation • Reduce Admins • Organize resources & post links • Other?
  • 17. Japan Quake Survival Strategies • NCC2011 Un-Conference Session Thank You! Please connect with us at: Facebook.com/Lance.Shields Social Strategist at MRM Japan Facebook.com/deanfujii Digital Strategist at MRM Japan