Movie Theatres Adapt to Stay Relevant in Digital Age
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This document from a division of Cineplex Entertainment discusses how movie theaters may be considered an endangered species due to changing media consumption habits. It then outlines Cineplex's efforts to innovate through enhanced audio, 3D films, expanded food offerings, alternative programming, and digital solutions to integrate entertainment across multiple platforms and locations where people work, shop, and play.
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Movie Theatres Adapt to Stay Relevant in Digital Age
- 1. A Division of Cineplex Entertainment November 6, 2015
- 2. SoLoMo Event - November 6, 2015 Creative Director
- 4. “Are movie theatres an ?” Huffington Post, 2011 endangered species
- 6. Over 11,000 employees Operating over 12,000 screens Serving 77,000,000 guests annually
- 8. Multiplex Enhanced Audio 3D Films Expanded Food Offering Alternative Programming Media Sales Infotainment Content Cross-promotion Timeplay & Gaming CineplexInnovation Theatre Preshow Cineplex Digital Solutiona Integrated Digital EcoSystems Influencing Guest Behaviour DOOH Media Sales Experiential Marketing Gaming & Arcade Interactive Media Zone Lobby We bring place-based experiences to market.
- 10. To digital experiences where people work, shop & play. revolutionize
- 17. Scotiabank – Kick for Gold
- 26. Clock Tower
- 28. LAX – Bradley Terminal Airport
- 30. LAX Bradley Terminal Airport
- 32. Coca-Cola
- 35. Thank you
Notes de l'éditeur
- Resting slide
- Good morning LS– Creative Director at Cineplex Digital Solutions here in Waterloo – Northfield station LOCAL I have about 30 minutes up here…I will briefly touch upon Cineplex Entertainment, how our division was a small company and Cineplex acquired us I’ll highlight some of the projects and applications we’ve been busy with that touch on the SOCIAL and MOBILE theme Towards the end I’ll showcase some incredible digital installations that are worthy of sharing Let me go back into history a bit
- WAY BACK To be HUMAN, feel part of a society - since the dawn of time, we have the urge be part of a community, to tell a story, to share an experience, be part of that energy you get in a group or a large crowd – its’ routed deep within our DNA If you ask the question – why go see the Blue Jays play off game in a stadium when you have a HD large screen TV, cheaper beer, comfy seats and there’s no issues with parking at home? To be part of that energy, that communal vibe Why go to the mall – when I can buy something on online while I’m sitting at home? Why go to the theatre? These kinds of questions are showing up in articles and industry blogs over the last couple of years.. Are malls dead?
- These kinds of questions are showing up in articles and industry blogs over the last couple of years.. Are malls dead? Are movie theatres an endangered species? Again, fair question… and one that’s been asked repeatedly over the years.
- Fair to say… “I don’t think so.” Jurassic World grossed 1.6B worldwide by the fall of 2015 – the third highest grossing film of all time. Monster blockbusters like Star Wars on the horizon so $$ Why are we successful ?
- We’ve continued to evolve with a constant spirit of innovation = that brings relevance to the space How did we maintain the importance of our place, the theatre to successfully operate over 12,000 screens, serve 77,000,000 guests annually and employ over 11,000 people? Through innovation (next slide)
- This is a VIP theatre – bigger leather comfy seats, more leg room, get champagne and coconut shrimp delivered to your seat… this is just one example how we are constantly evolving to improve the guest experience
- Cineplex has lead a path of continuous innovation to counter change & threats in the marketplace. This path lead Cineplex to now hold the largest Digital OOH Portfolio in Canada. We have battled: Weak economies New technologies Shifting Consumer Behaviours Box office failures… and much more Theatre: Starting with Bricks and Mortar spaces, we innovated to keep relevant and extend our brand. Our licensed VIP theatres are a testament to this innovation. One of the best loyalty programs in Canada – Scene has over 10 million members Media: The first to introduce paid media before movies – the Pre-Show was born, we expanded the content offering to deliver pop culture infotainment & trivia, provided cross-platform media offering on mobile/magazine, and now feature Timeplay - gamification on your mobile device. Lobby: Expanding the reach beyond the auditoriums, we introduced self serve ticking kiosks, digital menu boards, experiential media, gaming and arcade to enhance the space & increase our media reach CDS: The acquisition of key players in the market now gives Cineplex a growing list of digital OOH networks. CDS’s focus is creating integrated solutions for clients and influencing behaviors on the path to purchase through digital. We bring place-based experiences to market. We will be merging
- We will be merging with CDN…
- This is our mission statement. “To revolutionize digital experiences where people work, shop & play” We believe we can change the industry’s approach to digital OOH, one program at a time.
- This is our mission statement. “To revolutionize digital experiences where people work, shop & play” We believe we can change the industry’s approach to digital OOH, one program at a time.
- Now, let’s jump from Malls to Movie theatres Are movie theatres an endangered species? Again, fair question… and one that’s been asked repeatedly over the years.
- Now, let’s jump from Malls to Movie theatres Are movie theatres an endangered species? Again, fair question… and one that’s been asked repeatedly over the years.
- Now, let’s jump from Malls to Movie theatres Are movie theatres an endangered species? Again, fair question… and one that’s been asked repeatedly over the years.
- Now, let’s jump from Malls to Movie theatres Are movie theatres an endangered species? Again, fair question… and one that’s been asked repeatedly over the years.
- Now, let’s jump from Malls to Movie theatres Are movie theatres an endangered species? Again, fair question… and one that’s been asked repeatedly over the years.
- This is our mission statement. “To revolutionize digital experiences where people work, shop & play” We believe we can change the industry’s approach to digital OOH, one program at a time.
- Now, let’s jump from Malls to Movie theatres Are movie theatres an endangered species? Again, fair question… and one that’s been asked repeatedly over the years.
- Now, let’s jump from Malls to Movie theatres Are movie theatres an endangered species? Again, fair question… and one that’s been asked repeatedly over the years.
- This is our mission statement. “To revolutionize digital experiences where people work, shop & play” We believe we can change the industry’s approach to digital OOH, one program at a time.
- LAX – Bradley Terminal airport
- LAX – Bradley Terminal airport
- LAX – Bradley Terminal airport
- Dayparting – late night Vegas
- If I could circle back to the beginning of the presentation… Bob the Caveman and how storytelling, sharing an experience, being part of the energy in a crowd is in our DNA – it’s what we humans crave. When it comes to digital experiences in public spaces the same still applies – know who your audience is…make it relevant. Ask yourself how do you define success from a social campaign or the analytics you’ve collected, plan ahead for your social or digital networks, secure the budgets for it – LONG TERM, (CP24 – branch) When it comes to content or creative…get your consumers/customers or guests to be your brand ambassadors and reward them – User generated content can be the best content – not only does it elevate your brand but it will increase revenue and they’ll be loyal much longer. Don’t advertise – create experiences and get them sponsored. The canvases such as digital displays should fit within the store design or the architecture of the space. You can influence behavior and change moods of place. Digital content has the power to change the mood of society if done correctly – positive moods are linked to increased revenue.
- Bob the caveman and the rest of the community are still telling stories, golfing, selling scotch, selling beef jerky, doing interviews and working the ladies on the red carpet.
- Thank you for your time today…