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1. 21 Superb
SOCIAL MEDIA
TIPSA newbie-friendly tips by Mafel Gorne

2. LET ME SHARE YOU THE
TIPS I JUST LEARNED IN
SOCIAL MEDIA MANAGEMENT


3. TIP # 1
WRITE QUALITY BLOG
FOR YOUR TARGET
AUDIENCE

4. WRITE BLOG THAT WOULD
ENTERTAIN YOUR AUDIENCE

5. THINK OF WHAT YOUR
AUDIENCE WANT TO READ

6. WRITE BLOG CONTENT IN
WHICH AUDIENCE CAN
PERSONALLY RELATE

7. TIP # 2
USE SOCIAL MEDIA TO
PROVIDE CUSTOMER
SERVICE

8. CUSTOMERS ARE ALWAYS ON
THE INTERNET

9. YOU WILL MAKE IT MORE
COMFORTABLE TO THEM IF YOU
ARE REACHABLE ON THE
SOCIAL MEDIA WHERE THEY
ARE.

10. YOU CAN CLOSE THE GAP
BETWEEN THE COMPANY AND
THE USERS

11. TIP # 3
MEASURE SOCIAL
MEDIA RETURN OF
INVESTMENT

12. HOW CAN YOU MEASURE?

13. COUNT HOW MANY PEOPLE ARE
REACHING OUT TO YOU?

14. COUNT HOW MANY PEOPLE ARE
SHARING YOUR POSTS?

15. COUNT HOW MANY PEOPLE ARE
GIVING YOU FEEDBACKS?

16. TIP # 4
GET PERSONAL

17. TREAT THEM
AS YOUR FRIEND

18. YOU HAVE TO GAIN THEIR
TRUST

19. BUILD A CONSTANT
COMMUNICATION

20. LET THEM BRAG ABOUT YOUR
BRAND

21. TIP # 5
MAKE AN APP FOR
YOUR BUSINESS

22. PEOPLE NOWADAYS SPEND MORE
TIME ON THEIR SMARTPHONES

23. SO IT IS A GOOD WAY TO
KEEP IN TOUCH WITH YOUR
AUDIENCE

24. TIP # 6
POST BLOG
FREQUENTLY

25. IT IS ONE WAY OF SHOWING
YOUR AUDIENCE THAT YOU ARE
ACTIVE AND ALWAYS PRESENT

26. LET THEM KNOW THAT YOU ARE
ALWAYS THERE TO FEED THEM
IDEAS

27. MAKE A BLOG THAT IS WORTH
SHARING FOR

28. TIP # 7
BE A PROBLEM SOLVER
TO YOUR AUDIENCE

29. POST ABOUT WHAT YOUR
PRODUCTS OR SERVICES
SOLVES

30. PEOPLE WANT TO KNOW
“HOW CAN THIS PRODUCT
HELP ME?”

31. PEOPLE WONT CARE ABOUT
YOUR BUSINESS UNLESS YOU
PROVE THAT YOUR PRODUCT
BRINGS VALUE TO THEM

32. THEY DON’T CARE HOW BIG
YOUR BUSINESS IS,
WHAT THEY WANT IS SOLUTION
TO THEIR PROBLEM

33. TIP # 8
BUILD AN ONLINE
COMMUNITY

34. IT IS IMPORTANT THAT YOU
INITIATE CONVERSATIONS
WITH YOUR AUDIENCE

35. GIVE FEEDBACK AND SUPPORT
TO THEIR CONCERNS

36. TIP # 9
DON’T DEPRESS YOUR
AUDIENCE

37. DON’T POST SOMETHING THAT
WOULD MAKE YOUR AUDIENCE
FEEL DOWN

38. DON’T POST SOMETHING THAT
WOULD DECREASE THEIR SELF-
ESTEEM

39. TIP # 10
MARKETING IS A
STORY TELLING

40. KEEP IN MIND THAT YOUR
CUSTOMERS ARE THE MAIN
CHARACTER

41. MAKE THEM FEEL THAT THEY
ARE PART OF BRAND’S
SUCCESS STORIES

42. TELL THEM THAT THE BRAND
IS PART OF THEIR LIFESTYLE

43. TIP # 11
GIVE SIMPLE YET
PRECISE ANSWERS

44. WHEN YOUR CUSTOMERS ASK
YOU, GIVE A BULLET
STRAIGHT ANSWER

45. CUSTOMERS HATE A LONG
REPLY, THEY JUST WANT TO
READ WHAT THEY NEED

46. TIP # 12
FIND YOUR
AUDIENCES’KEY
INFLUENCERS

47. WORK AND BUILD
RELATIONSHIP WITH THE
INFLUENCERS

48. CROSS PROMOTE WITH THEM

49. TALK TO THEM, REACH OUT TO
THEM

50. BUILD YOUR BRAND AROUND
THESE KEY INFLUENCERS

51. UNDERSTAND WHAT THEY ARE
DOING SO YOU COULD ALSO
CONNECT WITH THEIR
AUDIENCE

52. WHEN YOU GET THEIR RADAR
THEY MIGHT SHARE YOUR
POSTS TO THEIR FOLLOWERS

53. TIP # 13
FIND OUT WHERE YOUR
AUDIENCE STAY

54. WHAT SPECIFIC SOCIAL MEDIA
PLATFORMS YOUR AUDIENCE
SPEND MOST OF THEIR TIME?

55. IF YOU FOUND OUT,
STAY WITH THEM!
REACH OUT TO THEM!

56. FOCUS ON THEM!

57. TIP # 14
YES FOR PERFECT
TIMING!

58. CONSIDER THE TIMING OF
YOUR SOCIAL MEDIA POSTS

59. CONDSIDER
WHAT TIME OF THE DAY?

60. CONSIDER WHAT DAYS OF THE
WEEK?

61. ALWAYS THINK THE
AVAILABILITY OF YOUR
AUDIENCE

62. CONSIDER WHAT ARE THE
TIMES THEY USUALLY BROWSE?

63. I’LL GIVE YOU A QUICK TIP
ON SOCIAL MEDIA POSTS
TIMING

64. FOR FACEBOOK:

65. Saturday is the day of the
week which gets the most
participation

66. Thursday and Friday obtain
18% more participation
than other days of the
week.

67. During the rest of the
week, publishing outside
of "business hours" (super
early in the morning or
late at night) will get
you more engagement.

68. FOR TWITTER:

69. On Twitter participation
also increases on
Saturdays and Sundays

70. The best time to posts
tweet is midday and after
general working hours

71. The most percentage of
retweets happens around
5pm

72. FOR SENDING EMAILS:

73. Subscribers have to check
email during the week
after 12pm

74. The most attractive time
during the week is between
2-5pm

75. Tuesday and especially
Thursday are the days
which register a larger
percentage of mailings and
"open rate"

76. TIP # 15
GET INVOLVED IN
CURRENT EVENTS

77. POST NATIONAL EVENTS THAT
MIGHT INTEREST THE READERS

78. POST TRENDING NEWS THAT
YOUR READERS MAY WANT TO
READ

79. TIP # 16
ACCEPT AND
APOLOGIZE FOR YOUR
MISTAKES

80. IF YOUR COMPANY MADE A
MISTAKE IN SOCIAL MEDIA,
STEP OUT AND APOLOGIZE

81. PEOPLE WILL LOVE YOU FOR
BEING HONEST AND BRAVE TO
ACCEPT MISTAKES

82. GO AHEAD AND FIX ALL YOUR
MESS

83. TIP # 17
GIVE THEM REWARDS

84. IF YOU WILL INVITE THEM TO
LIKE YOUR PAGE,
GIVE THEM A PRIZE

85. PEOPLE ALWAYS LOVE TO
RECEIVE PRIZE FROM DOING
SOMETHING

86. THEY WILL GRANT YOUR
REQUEST IF THEY WILL GET
SOMETHING IN RETURN

87. TIP # 18
INCLUDE SOCIAL
SHARING AND FOLLOW
BUTTONS ON YOUR
SITE

88. MAKE IT EASY FOR YOUR
AUDIENCE TO SHARE YOUR
POSTS TO THEIR FRIENDS

89. TIP # 19
RUN SOCIAL MEDIA
CONTESTS

90. IT WILL HELP YOU BUILD
STRONGER RELATIONSHIP WITH
YOUR AUDIENCE

91. IT WILL HELP YOU GATHER
THEIR EMAIL ADDRESS

92. TIP # 20
BE INVOLVE IN THE
FACEBOOK GROUP WHO
HAS THE SAME
BUSINESS AS YOU

93. START UP CONVERSATIONS.
SHARE IDEAS WITH THEM

94. IT IS GOOD TO COMMUNICATE
WITH PEOPLE YOU HAVE
SOMETHING IN COMMON

95. TIP # 21
THE POWER OF
LISTENING

96. TALK LESS, LISTEN MORE TO
YOUR AUDIENCE

97. LISTEN TO YOUR AUDIENCES’
CONVERSATIONS IN COMMENT
BOX, IN EVERY WHERE

98. THAT’S ALL FOR NOW!
I HOPE YOU FIND THIS HELPFUL


99. IT IS TIME FOR TO START AND
APPLY WHAT YOU HAVE JUST
LEARNED

100. ALWAYS REMEMBER:
THE SECRET OF GETTING AHEAD
IS GETTING STARTED.
- MARK TWAIN

101. YOU CAN DO IT!
LET US CONNECT
mafelgorne.wordpress.com

102. IF YOU FIND THIS HELPFUL,
DON’T FORGET TO CLICK THE
SHARING BUTTONS BELOW

103. THANK YOU FOR SPENDING
TIME WITH ME!