The Internet of Things is one of the single biggest disruptive factors in today’s digital landscape. Companies need to plan out an IoT strategy that allows them to use data to create personalized content for customers across different channels. Boris Kraft, Chief Visionary Officer of Magnolia, will be explaining the role of the digital business platform, and how it should form the hub for a company’s web, mobile and Internet of Things initiatives.

1. THE AGE OF IOT &
DIGITAL BUSINESS
H O W T O R I D E T H E S H O C K W A V E S O F A C H A N G I N G W E B
By Shalom Jacobovitz / CC-BY-SA 2
DIGITAL CONTENT BREAKFAST IBM LONDON 2015 BORIS KRAFT, CVO, MAGNOLIA INTL.

2. Boris Kraft
Chief Visionary Officer & Co-founder
Magnolia International AG

4. A DIGITAL BUSINESS PLATFORM WITH A CMS AT ITS CORE

6. “Everything changes and nothing stands still.”
—Heraclitus

7. digital
transformation

8. digital transformation
customer
experience
operational
processes
business
models

9. “We took a fresh look. We wanted to not
even think about it as an airline site,
but as an ecommerce site.”
— Luanne Calvert, CMO, Virgin America
Source: http://mashable.com/2014/05/31/virgin-america-website

10. Innovation
in surprising
places

11. Why is it
happening
now?

12. ? WWW !
.css
.html
.js
IoT
!
NET
!
!
!
!
!
!

13. By NASA/Carla Cioffi
YOU ARE HERE
IOT PROVIDES THE ROCKET BOOSTERS

14. IoT is an API for the real world.
Zak Greant, Sr. Technical Evangelist, Magnolia

16. Things with sensors, connectivity
& logic that communicate with
you, others & among themselves.

18. BY 2020, MORE THAN SEVEN BILLION
PEOPLE AND BUSINESSES, AND AT
LEAST 30 BILLION DEVICES, WILL BE
CONNECTED TO THE INTERNET.
JORGE LOPEZ, VP & DISTINGUISHED ANALYST, GARTNER

19. Characteristics
of the digital
transformation

20. Disintermediation Dematerialization

21. Disintermediation
Dematerialization
Massive
Disruption

22. Legacy
channels
devalue
Movies
Music
TV
Radio
News
$5bn
deflation
’00-‘07
… with
<30 staff

23. Self-service
beats direct
service
Amazon

24. Net sales
revenue of Amazon
from 2004 -2014
(in billion U.S.
dollars)

25. Self-service
beats direct
service
Amazon
Travel

26. Annual
travel e-
commerce sales
in the USA 2002
-2014 (in billion
U.S. dollars)

27. Self-service
beats direct
service
Amazon
TravelBanking
Insurance

28. Access vs.
Ownership
Streaming
SAAS
Sharing
economy

29. Sharing
economy

30. New
business
models

31. DIGITAL BUSINESS IS ABOUT THE CREATION
OF NEW BUSINESS DESIGNS BY BLURRING THE
BOUNDARIES OF PHYSICAL & DIGITAL WORLDS
(GARTNER)

32. 3 critical
challenges for
businesses

33. 1. Do you
have the right
people?
…and are they
empowered
to act?

35. 2. Do you
know what
you want?
Can you know
how to
get there?
Accelerated
change
Time to
market

36. 1876
vendors in
martech

37. 3. Can you
master digital
experience?

38. HOW DOES
MAGNOLIA HELP?

39. Infrastructure & services
Analytics Commerce IoT … ×1000s
Digital Business Platform
Audiences & channels
Mobile
!
WWW
!
App
!
IoT
!
…
!

40. OPEN SUITE IS A STRATEGIC
ENGINEERING-BASED APPROACH TO
TURN CHALLENGE INTO OPPORTUNITY

41. Prioritize
adaptability, flexibility
& integration

43. Beautiful experience / stock parts

44. USE THIS APPROACH BY BUILDING
STEP-BY-STEP ON A PLATFORM

45. CONNECTORS

47. APPS FRAMEWORK

49. Beacon
Management
App

50. Location
Management

51. Coupon
Management
App

54. Open Suite
Approach
Empower
employees
ease of use
Agility
Unify digital
infrastructure
Unify digital
touchpoints

55. A DIGITAL BUSINESS PLATFORM WITH A CMS AT ITS CORE

56. Summary

57. QUESTIONS?
twitter.com/@bkraft plus.google.com/+BorisKraft http://betterFasterBigger.com