This social listening exercise looks at the top bands and brands mentioned on Twitter during Coachella 2014.

1. Conversation Percentage Over Time
This graph displays the relative per-
centage of mentions of each brand,
compared to the aggregate mentions
for each day.
Microsoft was successful at driving
conversations with their #onedriveit
campaign initially, but fell off sharply
when it became clear that people
were more interested in music and
less interested in cloud storage.
H&M was able to generate significant
engagement, but ultimately it was
Kylie Jenner’s DJ request at the
#FruttareHangout that won the day.
#coachella 4,385,686,066
FRUTTARE
H&M
HEINEKEN
MICROSOFT
SAMSUNG
SEPHORA
SPOTIFY
10 11 12 13 14 15 16 17
0%
20%
40%
60%
80%
100%
APRIL