An overview of the three distinct targets of today's press release

1. How to Maximize Pick-up with Your Press Release in the Digital World (Did you know you have three target audiences?)

2. Today’s press release has three distinct targets:

4. The Situation: Journalists have less time to produce more work due to deep staff cuts in newsrooms across the country along with increased web responsibilities.

5. The Opportunity: Take advantage of this situation by delivering multi-media press releases directly to the inboxes of journalists. Give them direct access to the material they need to cover your story quickly and easily.

6. 85% of journalists prefer to receive press releases via email and want them loaded with content. Source: 2008 PWR New Media Journalist Survey

9. The Situation: Bloggers, and journalists who have web responsibilities, operate with virtually no lead time and are driven to produce loads of content. They need immediate access to relevant stories and multi-media digital elements that can be easily accessed, loaded onto their sites, and spread quickly across the web.

10. The Opportunity: You can increase your visibility by ensuring that your press releases are web-friendly and enabled with appropriate social media components. Release elements can then be easily added to blogs and other websites and can be shared and ranked by end viewers.

11. Give bloggers immediate access to multi-media releases that can easily spread across the web.

14. The Situation: Releases are no longer only viewed by traditional journalists. Now, consumers can see your press releases on websites and blogs, discover them on social media sites and news aggregators, and even find them via search engines.

15. The Opportunity: You can now speak directly to consumers. So, make a good impression by creating press releases that successfully convey your message and brand. And, make sure your releases are easy to share and rank and impressive enough to be worth it.

16. Press releases are reaching consumers directly whether you plan on it or not.

19. Here’s how to reach all 3 target audiences effectively with a single press release… Highly branded design looks good in all browsers Sphere link gives journalists bloggers related content on the web Social media bookmarks allow journalists to save and recommend to social media sites Gallery of unlimited downloadable high resolutions images Unlimited text and links, including fact sheets, bios, websites and more Journalists can download or grab the embed code for audio and video Search Engine Optimize your release using keywords and meta-tags Contact information with e-mail links