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The Role of Advertising and Social Marketing in the Obama  Campaign  Frank Greer  GMMB
2004 DNC - Boston www.youtube.com/managementpolitico URL Directo:  http://www.youtube.com/watch?v=aR92pOtPgeE
Message: Clear from the start ,[object Object],Our biggest strategic  advantage , was also our biggest strategic  challenge:
[object Object],[object Object],[object Object],The Strategic Imperatives
The Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],The Tactics
The Four Pillars of Change ,[object Object],[object Object],[object Object],[object Object]
Moment www.youtube.com/managementpolitico URL Directo:  http://www.youtube.com/watch?v=l8-EjVr_i9E
High and Dry www.youtube.com/managementpolitico URL Directo: http://www.youtube.com/watch?v=Yu9UWDfd-ms
Turn It Off www.youtube.com/managementpolitico URL Directo: http://www.youtube.com/watch?v=iSLjuHF0eKg
Mother www.youtube.com/managementpolitico URL Directo: http://www.youtube.com/watch?v=URs6wKlwKF8
Truth www.youtube.com/managementpolitico URL Directo:  http://www.youtube.com/watch?v=TMdsRLmcQg8
Social Networking
The Digital World in 2004
Blogs
 
The Candidate
Barack Obama was Everywhere
MyBarackObama.com: The Numbers
MyBarackObama.com: The Numbers
Campaign Integration: It all worked together ,[object Object],[object Object],[object Object],[object Object]
Join www.youtube.com/managementpolitico URL Directo: http://www.youtube.com/watch?v=E9Zv9-zC70E
Will I Am – Yes We Can www.youtube.com/managementpolitico URL Directo: http://www.youtube.com/watch?v=jXdN6-RrXlU
El Sueño Americano www.youtube.com/managementpolitico URL Directo:  http://www.youtube.com/watch?v=9vKW7e3IUys
Expand the Electorate: Winning the Latino Vote ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Expand the Electorate: Winning the Latino Vote
[object Object],[object Object],[object Object],[object Object],[object Object],The Final Months: Our guiding principle
Seven www.youtube.com/managementpolitico URL Directo:  http://www.youtube.com/watch?v=8FeDuPnEG5s
Dos Caras www.youtube.com/managementpolitico URL Directo:  http://www.youtube.com/watch?v=ncUNeIskGIc
Lo Mismo www.youtube.com/managementpolitico URL Directo:  http://www.youtube.com/watch?v=MpuuqFXTfzE
Obligacion obligacion_Med_Prog.wmv (659 KB) www.youtube.com/managementpolitico URL Directo:  http://www.youtube.com/watch?v=S-TPJrFrBo8
Fundamentals   www.youtube.com/managementpolitico URL Directo:  http://www.youtube.com/watch?v=_cPU0Mb_dHk
Don’t Know Much www.youtube.com/managementpolitico URL Directo:  http://www.youtube.com/watch?v=qgRZn5f_3ks
Unravel www.youtube.com/managementpolitico URL Directo:  http://www.youtube.com/watch?v=79ECDfPH7ko
90% www.youtube.com/managementpolitico URL Directo:  http://www.youtube.com/watch?v=XYK50EaOvAs
I Believe www.youtube.com/managementpolitico URL Directo:  http://www.youtube.com/watch?v=8cK4BxvVMDg
Seguro Medico www.youtube.com/managementpolitico URL Directo:  http://www.youtube.com/watch?v=nRRfOidSyyQ
Multi-Track Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Primary Election Spending  (in millions)
Total General Election Spending  (in millions)
General Election: Battleground TV Spending Comparison
Something www.youtube.com/managementpolitico URL Directo:  http://www.youtube.com/watch?v=aAs40Kgra0M
The Movement:  Didn’t end on election day
Step Forward www.youtube.com/managementpolitico URL Directo:  http://www.youtube.com/watch?v=tv1jtzI_Kew
 
Renewing U.S. Leadership in the Americas www.youtube.com/managementpolitico URL Directo:  http://www.youtube.com/watch?v=smJfDQVoq_o
Plan – Colom www.youtube.com/managementpolitico URL Directo:  http://www.youtube.com/watch?v=QmL_dHXXfSM
Destino – Colom www.youtube.com/managementpolitico URL Directo:  http://www.youtube.com/watch?v=REyqJNYObFQ
Cierre – Colom www.youtube.com/managementpolitico URL Directo:  http://www.youtube.com/watch?v=uRvz705XIfA

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Presentación Frank Greer